Creating Assets in 2025

 

 

And we’re back…Hello 2025.

So down under - it’s supposed to be Summer but we have been getting cold snaps. Summer taunts us by appearing on different single days. Meanwhile, in the Northern hemisphere its Winter and California has been hit by devasting wildfires. I think we can agree that the climate has changed. Publishers Weekly has an article on how the publishing industry is helping out in California. There is some good advice for small publishers in there about prepping for disasters, business wise.

The Christmas/New Year break saw a bankruptcy filing that alarmed a lot of people in the publishing industry. Diamond Comics filed for bankruptcy. The news rocked the comics publishing world as they are one of the big distributors of comics to bookstores. One commentator has described it as the make or break moment for the comics industry.

Comics are big business. While Diamond owes PRH $9 million which helped to trigger the bankruptcy, other companies are full steam ahead in publishing comic book versions of their intellectual property. Mattel are doing big deals for manga versions of their hot properties Barbie and Hot Wheels. Mark Williams talks about the new deal and its implications.

 

Publishing Perspectives has the follow-up article on the Created by Humans business which has officially started with some big author names backing it. This is a marketplace to sell licenses to AI to use your creative work, amongst other ideas. 

Remember, if you create it, you own the copyright. If someone copies your work without paying for it, it is theft. There is a huge market for Intellectual Property assets. Publishers are valued, bought, and sold on the size of their IP assets which is why publishers want as many rights from the creator as they can get. It is all valuable and on the asset side of the ledger. Even if they never use those e-book rights, or special edition, or audiobook rights in Spanish. Whoever holds the IP has the potential to make money. With AI doing some underhanded scraping last year – this is an attempt to control the playing field.

 

If you have been reading the blog for a time and following the news in the publishing industry you might have forgotten that eBooks are still new in some countries. The New Publishing Standard reports that Greece is about to take the plunge with eBooks.

 

We are a quarter of the way through the current century, and it’s been a wild ride in publishing. However, there are still questions from new writers about how to publish. Writers in the Storm contributor Gale Leach has expanded Jane Friedman’s article of the different ways to publish by looking at the keywords Responsibility and Control. How much of each do you want to give up?

 

In the UK the Society of Authors is protesting against the BBC’s new move to discontinue audio drama. This is a blow for authors and a boon for audio book publishers they say. Audio drama is another format to interest and publicise books to a new audience. Here in New Zealand, we have a similar argument happening with our state broadcaster who is not even reviewing New Zealand books, let alone making dramatic readings of them. Our Society of Authors published a stinging criticism of what is happening. No one is holding their breath to see if it will get covered by other news media. After all, how does a country define its culture…, music, art, stories… or, if you are a broadcaster, news and sport. We have made huge movements in covering women’s sport in the last five years, wouldn’t it be great if there was a cultural segment as well?

 

A first roundup of publishing news and interesting craft and marketing information wouldn’t be complete without a predictions for 2025. Written Word Media pulled out their crystal ball and found 10 trends and predictions for the publishing industry . I agree with every one of them. They also have a great article on how to grow your author business in 2025 without losing your mind.

 

Elizabeth Rynecki has a guest article on Jane Friedman’s blog on avoiding creative slumps by changing your writing and publishing medium. If you are looking for a new project this might tick your creative buttons.

 

The Dream Team of Angela Ackerman and Becca Puglisi are back in 2025 with their great website and blog full of resources but I have discovered that they are venturing into video. Check out this great little episode on inciting incidents by Becca. 

 

In the Craft Section,

The role of narration in storytelling- Gabriela Pereira- Bookmark

In search of the well crafted sentence – C S Lakin- Bookmark

Look to the past for your writing future- Eldrid Bird

StoryGrid- Resource page- full of goodies!

What happens when there is no plot- September Fawkes- Bookmark

 

In the Marketing Section,

Authors and Bookclubs- Sandra Beckwith

Broad vs Niche keywords (2025)- Dave Chesson - Bookmark

Social media for authors in 2025-Rachel Thompson- Bookmark

How to make an author website – Bookbaby

Selling books from your own website- Morgana Best- Bookmark

 

To Finish

 

I’m a fan of podcasts and I have a few that are regular listens. While I am on my summer break, I try to stay off the computer and focus only on being present with my family. Even if it’s reading a paper book in the same room. So, this week as I walked back into my study, I stopped to check out a couple of my favourite podcasts. The Spa Girls have a super interview with Ines Johnson on direct selling and special editions. Joanna Penn always has an interesting goal setting podcast show for the beginning of the new year. 

 

It’s time to get cracking and creating!

 

Maureen

@craicer

 

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If you like the blog and want to buy me a coffee, I appreciate the virtual coffee love. Thanks.

 

Photo by BoliviaInteligente on Unsplash

Going Back To The Quill

 

In publishing news this week,

 

Last week I was traveling so I didn’t post a weekly roundup. This week is the last weekly roundup for the year. Down Under it’s supposed to be Summer but the rain and the southerly blowing from Antarctica are screaming Winter vibes where I live. 

As I look over the year, Artificial Intelligence and its effect on the Publishing World, from outright abhorrence to tempered acceptance in some quarters has been the major story of the year. There has hardly been a week where I haven’t reported on some AI story. 

This week, Publishing Perspectives reports that the UK Publishers Association sees the UK government announcement of open consultation, to inform the legal framework around artificial intelligence and copyright, as the make or break moment for the publishing industry. All creative people have a vested interest in the outcome. The CEO of the Publishers Association describes it as “a generationally important moment for the creative industries.” 

Techcrunch reports that the HarperCollins CEO spoke at a recent conference citing Spotify’s entry into the audiobook market and AI’s impact on the publishing industry as the most important news of the year for the future of publishing. Techcrunch has more interesting commentary from the CEO.

 

The Alliance of Independent Authors also reports on AI, with lawsuits being filed against new AI on the block Perplexity Ai. This AI company writes mini essays on topics in response to questions. But where is it getting the information from?

 

Mark Williams of The New Publishing Standard stops for a moment to castigate luddites for trying to hold onto the past when the future is changing everything around them. He is a school teacher in one of the poorest countries in the world and describes what it is like to teach a class with only one book, in a world where even dodgy internet can still deliver information to the most isolated communities. It is a luxury to be a luddite in these times.

 

Jane Friedman reminds new authors that publishing trade fairs are not for them. The world of the big trade fair is about rights selling and won’t get you that coveted publishing or agent contract. As people start gearing up for the Spring trade fairs next year, be mindful that there is always a scammer that will promise you publishing unicorns and rainbows if you will just hand them money.

 

It’s the end of the year so Publishers Weekly reports on what they think were the biggest stories of the year. I’m not sure I would agree with their list though. What do you think?

 

Being the end of the year, thoughts turn to reflecting on what you have learned. Katie Weiland looks at 8 important lessons she has learned over sixteen years and being the fabulous writing teacher that she is… it is all on craft.

 

Penny Sansevieri has a checklist of the top fifteen marketing things that you should revise or revamp to get ready for the new year.

 

Elizabeth Craig points out where new mystery writers are going wrong, they are forgetting to include the reader as a fellow sleuth. Keeping the clues to yourself is not how mysteries are supposed to work. Meanwhile, Gabriela Pereira of DIYMFA has an interesting article on why home improvement is like writing a book. 

 

It's the Christmas season and so gift giving is happening all over the place. If you are looking for writer gifts here are two sites to give you inspiration. Reedsy has their 2024 gift collection of goodies for writers. Etsy have a similar sized collection including candles that have that old library smell (without the dust.)

 

In The Craft Section,

Writing novellas- Tara Deal

Tough love approach to backstory- Barbara Linn Probst-

Bookmark

Three ways to set your character apart- Lucy Hay- Bookmark

Three act analysis of Pride and Prejudice- Gabriela Pereira

8 elements to create tension- Margot Conor- Bookmark

 

In The Marketing Section,

5 do’s and don’t’s to save money- Penny Sansevieri- Great advice!

15 book marketing articles from 2024- Sandra Beckwith- All you need, really.

Charles Duhigg talks Nonfiction book proposals with Joanna Penn- Excellent!

 

To Finish

In our family we mark important educational milestones with a Christmas gift of the same significance. On starting high school, a nice watch, on starting tertiary education, an engraved fountain pen. For the postgraduates in the house the fountain pen is similar to their working tools. But the youngest will be going into a completely sound orientated field. She still got a fountain pen, but it was of the feather quill variety which I note turned up in one of the writer’s gifts lists.

I came across this interesting article on fountain pens and their ability to unlock the creative in us, so it’s still an appropriate gift. If you need an excuse for getting an old-fashioned feather quill and ink, it could unlock your next fulfilling creative project.

 

Have a restful and safe holiday season. I will be back half way through next month after I have recovered from the extensive family traveling and gathering schedules that our end of year revolves around. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? The last newsletter for the year coming soon, You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to buy me a coffee for Christmas, I appreciate the virtual coffee love. Thanks.

Pic: chris-chow-YO8KdpMh0PY-unsplash.jpg