Conference Connections....

It is conference season for Children’s Writers and Illustrators. 

WriteOnCon starts next week. It’s Free and Online and close to 500 people have signed up for it. (Click on forums to sign up.)

SCBWI LA Society of Children’s Book Writers and Illustrators  L A summer conference has just finished and they had a record breaking crowd of over 1100 attendees this year.

Alice Pope and her team blogged their way through it again this year. You need a team to blog a conference of this magnitude. Last year was the first time that they did it and it was a stupendous undertaking. This year they surpassed themselves. For us who can only dream about one day making it over there to just experience it, or in our case having to put on our own conference so we could get the opportunity to learn, upskill, and network  in our craft, the SCBWI Team Blog is the way to go.

Just a warning there is so much information about what’s new, what editors are looking for, trends, multimedia, master class information, tips, learning,....Set aside time to really study what has been posted. And it is a lot! I clicked older posts 8 times before I got to the start of the four day conference. Along the way the information coming at me was incredible.

If you are in this business you would be a fool not to check out the blog.   

Michelle from The Y A Highway blog posted her impressions as an attendee and soundbites  of what she took away from the conference. It is a great little roundup of highpoints.

A couple or three  sites caught my eye this week to share with you before I got snowed by the conference blog.

The Book Doctor has an article up on organising your days on a weekly basis. It is timely as life gets pretty busy around here and fitting in time to write and not feel guilty is very tricky. So check out the advice from The Book Doctor Team.

Pimp My Novel has reposted an article from last year about 12 easy steps to help market your new novel. This is a good wake up call from the sales director of a publishing firm. Especially lead in times...websites etc...and Book Trailers.

As an aside Christopher Cheng from Australia/New Zealand SCBWI got an award In L A last week for most helpful  Regional Advisor and he did a session on creating book trailers...yes the authors HAVE TO DO IT and his session showed how you could do it in 30 minutes. You have to read SCBWI TEAM BLOG!

Alan Rinzler has a great article on Niche Marketing your book.

As I have said in earlier posts, the futurists are predicting that publishers will only survive if they become more niche so it is useful for authors to look at this form of marketing as well. This week I have been delving into marketing books again and the new buzz word coming out is fusion marketing. Teaming up with other industries and marketing together.

Alan looks at some of these ideas and shows examples of book campaigns that are doing this.

Over on Craicerplus (My Amplify Page)

What Writers Wish They Had Known Before Pitching

7 Things I’ve Learned So Far (a satire...very funny but thought provoking too)

Open Sky Website lets Authors Sell Directly To Consumers  (On Fusion Marketing )

Writing Vs Storytelling (Nathan Bransford writes a brilliant article on looking closely at why we love or don’t 

love best sellers and what we can learn from them)

How A Sticky Note Can Change Your Life

Some Tips For Writing A Series.

And in other news

The FABO Story project is off with a hiss and a roar and we are getting some great stories from the kids. Go and check out Chapter Two and the winning kids chapter two version. Kids can join in at any time as a new chapter is posted each week. New Zealand Illustrators have joined in with a team of their own getting together to illustrate each chapter for us...

If you are dreaming of book trailers....and going global....check out how you can run a TV Ad in the States  for very little money. Is this where FABO will end up?...heheheheh If you read the SCBWI TEAM BLOG you will find out that it’s not  such a silly idea....

enjoy, 

maureen

pic is from Christopher Cheng...his view of the 1100 attendees at SCBWI LA.

It's A Dirty Job But Someone Has To Do It...

This week I have been contemplating promotion. 

Not for myself, but as an idea. It didn’t matter what I was doing, sooner or later some aspect of promotion ideology flitted through my brain because of a comment or an article or a question...It was everywhere.

The launch of the Fabo Story project...How do we promote it to kids?

The Wellington Children’s Book Association  AGM and panel event on Heroes...How do we promote it to the public?

Every good twitter link coming at me seemed to be on Promotion.

Then I got an email implying that we must have has PR and promotion experience to put on our very successful conference for children’s writers and Illustrators last year.

Actually No, however I did check out every book in the library to do with planning events and business management. This was an attempt to learn as much as I could about how we could get the word out and give the best conference we could, to people who were trusting us with their hard earned cash.

Promotion is part of being in business and business is what you are in if you are a writer.

Promotion is not a dirty word. It is a necessary word. 

You want an editor to look at your work so you must promote yourself as being professional, by writing the best story, presenting it well...clean pages, typeset, spell checked...

You want people to read your book...Telling readers about it, getting your name known, your author visits etc are all promotion for you.

Yvonne Perry of Online Promotion Made Easy has a good article to help you get started with building an author platform including a great set of links to overview articles.

Joanna Penn of The Creative Penn site has pulled together all the articles she has done over the year into one comprehensive links page on marketing. She covers everything from platform to podcasting.  She is a one woman university on the subject.

The Intern has five thoughts on book promotion, after her experience on a book tour. She is funny, ascerbic and thoughtful.  Her commentators agree that she is driving them crazy staying anonymous when she has a book to promote...Which does seem like the opposite of what she should be doing but you need to check out the blog to find out why....

Ali Hale has written one of the inspiring posts of the year with her article on writing bravely.

Has anyone recently told you how brave you are?

Probably not. The writing life doesn’t come off as requiring courage. In a normal day’s work, the worst danger you’re likely to face is a paper cut.

But if you’re a writer – if you’re taking ideas out of your head and turning them into words – then you’re sure as hell brave. Don’t forget that. Never let anyone convince you that what you do is easy or not a real job or even safe.

And that is just the beginning....

Elana Johnson stopped by on the blog this morning to comment on my shout out to the WriteOnCon team. I am in awe of their vision to create a conference for Children’s Writers around the world to participate in for free. What she didn’t know was that I planned to link to an interview with her fellow team member Jamie Harrington about how the conference came about. 

As you can stay at home and attend this awesome conference it is timely to look at the whole working from home thing. The workawesome site has 16 tips to boost your productivity if you work from home.

Over on Craicerplus (my Amplify page) I have articles on

5 Book Marketing Do’s and Don’ts

7 Reasons Why You Are Time Poor...(mea culpa)

How To Self Publish An E Book (This is so comprehensive....print it out)

5 Rules For Writing Y A

A brilliant article from Nathan Bransford on The One Question Writers Should Never Ask Themselves

How One Author Is Using Scribd To Find Readers

As an extra....Mike Shatzkin is on fire. This week he takes the publishers to task on ebook royalties. It’s a comprehensive article...be warned.

I noticed a few weeks ago that I had a large spike in my readers...when I did some investigation I found my blog had been mentioned by a family member on a discussion board for young mothers.  

The promotion was nice and unexpected and as I have tried to reward my blog promoters with a video just for them... I racked my brains to come up with something suitable....

And in shameless self promotion I entered myself in the Net Guide Web Awards for best New Zealand blog on a topic...so that’s one vote....as voting closes tomorrow (Friday 30th) I am expecting that there will only be one vote....snigger.... 

maureen