Brain Gymnastics...

This week the weather in New Zealand has been extreme. 

A polar blast hit the country bringing with it major dumps of snow to places that don’t see snow in fifty to one hundred years. At the same time it is the last planning week for Wellington Storylines. The 3 day weather chaos resulted in cancelled meetings due to extreme weather conditions and ongoing worry about how family members were going to make it home with cancelled trains and buses, disrupted school and power cuts. My week has been a busy, fractured, distracted, topsy turvey, COLD exercise in adaption to unforeseen circumstance.

So...This week’s blog post will be a short look at what caught my eye amongst all the drama of other events.

Jane Friedman talked with Amy Stolls on how book marketing had changed since 2005 when Amy brought out her first book and now. Amy has some interesting things to say on how her publisher guided her on marketing then and now. Now it is essential to generate word of mouth. Check out Amy’s journey and then compare it to what her publishers told her in 2005.

Justine Musk has written a marvellous blog post on compelling branding. In it she details what the author should be doing...It all boils down to your secret word...

Forbes explores who the world’s highest paid authors are and why and looks at the rise of ebook sales which have tipped the scales in this years income.

Mike Shatzkin has written two very compelling posts this week. The first looks at the irony of being a publisher today. He explores the agency pricing model and examines the implications of Apples move into publishing and how it will impact on the big 6 publishers and Amazon the 7th and biggest player.

The second post this week from Mike is the analysis of Tim Ferriss and his Hardcover deal with Amazon which was announced yesterday. The game changes...along with Amazon giving a seven figure advance to Tim for a non fiction book. Mike has done the math and Tim Ferriss stands to make 105% royalties....This has serious implications for the rest of the publishing industry...Can they compete?

Writeoncon 2011 has been sucking my eyes these last two days (when it has been freezing.) This is a free online writing conference for children’s writers. It is global... it is brilliant... and there are many great things to take away. If you are registered you can take part in the live chat events with agents editors etc. Or you can lurk and suck up heaps of knowledge. Sometimes the time difference works for us...and sometimes not...but as the transcripts from all sessions stay up in the forums set aside some uninterrupted time and be prepared to stretch your brain to take in all the learning you will be doing.

To finish,

A nice roundup of the ten commandments for the happy writer....and a plug for a huge event that a dedicated team of Children’s Literature enthusiasts have spent months preparing.

Storylines National Festival kicks off this Sunday in Wellington at the Town Hall. This is a free family event celebrating literacy with some of New Zealand’s finest writers and illustrators. There will be live performances of loved books, crafts to make, talks by celebrated authors, book demonstrations (we have chefs and gardeners getting hands on...) and how to draw comics with some of NZ’s finest graphic novelists. It’s a mad crazy day and we love it.

Every year the festival seems touch more places in New Zealand so check out the website to see where your nearest full day event is happening. Chris Morphew, of Zac Power and Phoenix Files fame, is our international guest and he will be speaking at an evening event on Tuesday in Wellington. All details on the Storylines website.

See you there.  

 maureen

Committed To Publishing

Last night as I was racing to a friends book launch I was thinking about the commitment my friend had made to following a dream and the hard work and sacrifices it entailed. 

My friend has been around the publishing industry in one way or another all her working life. She is married to a book designer. As a reviewer and writer she knows how hard it is to get a book in print and that is the easy job compared to getting marketing, reviews and ultimately sales for that book. 

Last night John McIntyre of The Children’s Bookshop correctly stated that all those present at the book launch must become the publicists for the wonderful book Johanna and Walter have created. The Fly Trap Snaps. (book one)

The book is beautifully produced as befits a couple of very hands on creative types and is very funny. It rockets along with the hero, Spencer Fogle, outwitting wrestlers and wrestling with genetically engineered carnivorous plants, feckless parents and a Mr Nice Guy former child star who is not very nice at all. The illustrations Sabrina Malcolm has provided sprinkled throughout the book add the finishing touch to a mystery thriller just right for confident readers 8 thru to 12.

I take my hat off to The Hinterland Press Team, Johanna and Walter, for their courage and tenacity in following their dream to bring us a new midgrade hero...(heroes...Dion the talking Venus Fly Trap has my vote as well.) I wish them well and may they have many sales!

Roni Loren has written a great list of ten things she would do differently (and why) if she was starting out to build an author platform now.

Joel Friedlander has written an interesting post about authors getting into video blogging.  He has some compelling arguments about why we should and lays out step by step how to do it. It opens up a whole new world for the children’s writer....I was recently talking with a school librarian who told me that Book Trailers were one of the biggest selling points for a books popularity in her school library...just let your mind dwell on that for a moment and then go read what Joel has to say.

Jami Gold has written another thought provoking post on whether children’s books should have a rating system. I sit on the fence mostly on this one. However there are some books that eight year olds, no matter how advanced their reading is, should not be delving into because they lack the life experience to make sense of what they read....and usually they find this out pretty quickly. I wish parents would think about this before they encourage their very bright reader to tackle a young adult book because they can read it!

The Great Jane has another good post looking at ebooks. 5 things beginners need to know about epublishing. Jane has written a quick overview of terms and how to’s.

The SCBWI LA conference has wrapped up and again the conference bloggers did a marvelous job of blogging the whole conference. For a wonderful conference experience drop over to their conference blog go down to the bottom and work your way up. If you are an illustrator make sure you look at all the illustration links....there are some superb illo’s and interviews with the best in the business. If you are a writer, check out the in depth interviews.

A  key note speech I wish I had been there for was the great Bruce Colville...Check out this wonderful report where Bruce talks about the Ha Waah Yikes method of story crafting and what makes a good story.

Over on Craicerplus (My Amplify Page) I have links to articles on

Agents As Publishers- Mike Shatzkin has taken a close look at this issue....he says they have no choice....

5 Simple Steps To Create An Audio Book...this is a great resource.

Building Conflict One Cruelty at A Time- Chuck Wendig....this is a great list of how to’s (Warning...Content but you knew that when I said Chuck...) 

4 Steps To Unlocking Your Creativity...Step one unplug yourself....

In the Craft Corner,

Bob Mayer asks the question, I will do whatever it takes to be a writer, except don’t ask me to do...?

Time to examine your fears people....

To Finish,

Helen Lowe is having a Thornspell contest on her website. You get to suggest one of her characters and why they should have a stand alone story written about them...three judges get to pick the best one...and she has to write it. Winners get a copy of Thornspell...It’s a great book too...think sleeping beauty then tell it from the princes point of view but add some twists!

Helen is living through the constant earthquakes in Christchurch and although times are tough down there she is hanging in there writing and publishing from the very shaky city....That’s commitment!