David Gaughran deserves a medal- or at least a big payday.
David has been pointing out scammers and highlighting the rip off artists that
prey on writers for years along with Writer Beware. Lately he has been trying to make Amazon aware of the click farm scammers on their websites. This is
becoming a real problem. The click farm scammers take away money from the legit
writers in page reads. They also skew your research. (I have been watching the
children’s bestsellers... and shaking my head over number 1 and now I know
why!)
Anne R Allen has an interesting post on the rise of publishing cults and cyber bullying among authors. I hear you all muttering, how could
they, but when you read Anne’s article you realise how small actions turn into
large hate fests targeting hapless authors. This is a must read and share.
Bad Reviews- Do you take them to heart? Tamar Sloan recently
shared her psychologist knowledge on Writer Unboxed about why readers leave a bad review. It’s not about your book.
China has a new craze... reading. But not print books. Their online serial story platform numbers are heading into the stratosphere. This is
a market to watch and if you can... get involved!
Jane Friedman recently interviewed two creators who have their stories on Tapas. This is a new kid on the block online reading
experience that pays the creators. If you are a web comic creator or a writer
check out the interview and have a poke around the website. It’s fascinating.
Jane also has an interesting article on whether authors
should be using social media. Many authors struggle with the extroverted nature
of social media. Jane offers some sound advice and lots of links for further learning.
Porter Anderson takes a look at the new white paper, The Business Of Books 2017, for Frankfurt Book Fair business members. Porter looks
at three important points in the paper, competition, blockbusters and digital
pricing. This is an interesting look at the global impact on publishing from a
few brands and a heads up on what publishers will have to come to grips with
going forward.
Bookbub recently polled 14 authors on how they use preorders and whether establishing a preorder was effective. Rachel Thompson has also
been looking at preorder marketing and how you can create buzz around your book before it is even out.
Written Word Media has an interesting post on pricing. What
is the optimum price for your book in a promotion? It depends on what you want
to acheive....
Agent Jennifer Laughran has started a podcast. This will be
of interest to children’s writers as she is a top agent in the field of
children’s publishing. She talks to Laurel Snyder about imposter syndrome in
her first episode.
In The Craft Section,
Seven ways to bring characters together- Mythcreants-
Bookmark!
Myths on Villains and Mental Health- Sacha Black- Bookmark
Adding suspense – Roz Morris- Bookmark
Develop Character Voices- Don Fox- Bookmark
Three reasons you don’t need a character arc- Janice Hardy
5 things I learned from Story Expert John Yorke- Bang2write
In The Marketing Section,
How to price match free on Amazon- Molly Greene – Bookmark
Bookfunnel bundles- Katherine Hayton- Bookmark
When reader targeting goes wrong – David Gaughran
10 things I did right in my debut- Litreactor
Tips for finding your audience on Goodreads- Carman Amato-
Bookmark
Creating a Book Sell Sheet- K S Brooks- Bookmark
The marketing rule you can’t forget- Ryan Holiday – Bookmark
To Finish,
Do you remember Choose Your Own Adventure books? Every time
you got to an exciting crossroads you had to make a choice. Now think about
writing one. Got a headache yet?
Have a look at this hand drawn map from a CYOA book author.
This is a fascinating insight
into intricate plotting.
Maureen
@craicer
My monthly newsletter has the best of my bookmarked craft
and marketing links as well as some other bits and pieces. When you subscribe
you will also get a nifty book crammed full with marketing notes. Come and join
our happy band! This blog survives on coffee so a big THANK YOU to everyone who
hit the coffee button this week. I appreciate the virtual coffee love.
Pic: Guess who?