Ch Ch Change

Changes are afoot.

Those three words can encourage anticipation or dread depending on your past experience with change.

The publishing industry has been on a roller coaster ride since 2007 and the introduction of the Kindle, the marker for huge change in the industry.

Among the changes being rolled out this week are changes to the Kindle Unlimited page read payout. Check out the new version 3.0 rules.

Facebook is turning their attention to Groups. If you are still annoyed by the changes to Author pages... be prepared. This doesn’t bode well. Groups are popular among authors for fan communities and networking groups. Boosted posts in groups will not be welcomed.

An interesting piece of news caught my eye from Harper Collins. They are actively seeking out young writers on Wattpad and offering them print deals.

This week I’ve read two publishing commentators on the death of the Traditional or Legacy midlist publishing career. Publishers are throwing money at the big writers or the debut writers. The pressure is on debut writers to have a hit right out of the box and they have no say in their contract terms. I’m hoping that the HC/Wattpad deal protects these young authors.

Passive Guy takes a look at a recent Mike Shatzkin post on the future of Barnes and Nobel, the largest book retail chain in USA. It is looking shaky with shareholders calling for it to be sold. What does it have to do to survive? Is the future bookstore Amazon showrooms?

U K Society of Authors president, Phillip Pullman called this week for a return to fixed prices for books. This took publishing people by surprise. Can you really turn back the clock?

Kris Rusch has another fantastic blog post on Branding. Expanding your audience with slow growth. After you read her very wise words jump on over to Joanna Penn’s interview with Dean Wesley Smith on understanding copyright, intellectual property and how to license it. Dean and Kris are mentors to a whole lot of high flying authors. They are the best teachers of the business of writing around.

Ruth Harris has a brilliant post on the writers discomfort zone and how to survive and thrive in it. How do you turn anxiety into creativity?

Jane Friedman has a great post on using Amazon Ads and Joanna Penn has another standout chapter from her new Marketing Book. If you are thinking about publishing these are must read articles!

In The Craft Section,

3 ways to show not tell- Darcy Pattison

What is the theme of the book- Reedsy

Story Tropes – Lazy or helpful- Jami Gold- Bookmark

Rules for Self Editing- Bookmark

Writing cliff hangers- Now Novel - Bookmark

Character motivation- Angela Ackerman- Bookmark

Two rules to write by- Print Posse

The Blueprint for writing a novel- Martina Boone- Bookmark!!! (print out)

In The Marketing Section,

Building relationships with readers- Rachel Thompson - Bookmark

Choose the right stock image

Email marketing for Authors

Book Cover Design fundamentals- Joanna Penn- Bookmark

7 Book Expo marketing takeaways

How to make a perennial bestseller

What your local librarian can do for authors- Mythic Scribes

The importance of categories and keywords- Indies Unlimited- Bookmark

10 tips on working with illustrators- Kelly Mc Morris-Bookmark

To Finish,

If you are a long time reader of the blog you will know that I believe that authors need to work together collaboratively. It’s good for moral. It’s good for marketing. It’s good for accountability. It’s just good. Angela Ackerman has another six ways that working collaboratively eases the load and helps you weather the publishing changes.

Maureen

@craicer

It’s nearly time for my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. This blog runs on coffee fumes. If you want to shout me a coffee, hit the green Kofi button in the sidebar. Thanks.

Pic; Flickr/Creative Commons- Pearly 85

Caring for your Writer

We are half way through Winter and the local news is about flooding and snow storms and we are going into Election Season. It’s enough to make you depressed. So what’s happening in the Northern Hemisphere? They are in the middle of Summer and the news is just as dire and everyone is depressed.

Writer’s suck in the atmosphere around them and try to make sense of it in their writing. Their words can be the solace at a difficult time... a challenge to walk a mile in someone else’s shoes... an idea that changes a world.

The price for this can be carved out on the writer’s soul. Sometimes it’s hard to remain upbeat.

Anne R Allen has a standout post on Writers Block and Depression. This is a must read. Even if you have never suffered from Writers Block, recognising the signs might help you to care for your self better.

Self Doubt is another insidious dis-ease that writers suffer from. Cat Friesen has some practical ways to cope with this common writer ailment.

For a bracing dose of writer medicine read Chuck Wendig - So you are having a bad writing day.  Don’t beat yourself up about it!

If you are struggling to explain why sometimes this industry gets you down. Take a look at Kristen Lamb’s post from December. It’s a reminder on how much publishing has changed in a decade.

Looking at changes to the familiar, Frances Caballo has taken a close look at the changes on Twitter and Facebook. She explains how useful the new tools we’ve been given are.

Last week I linked to a post by Jami Gold. Did you notice her new website? Jami writes this week about why and how she changed her website. (This is all interesting to me as I play in a private sandbox tweaking ideas for a revamp here.)

Alli- or The Alliance of Independent Authors have a great blog. Recently Richard Bradburn shared his thoughts on the proper care and feeding of Beta Readers. (This week my Beta Readers found a critical mistake, proving that it doesn’t matter how many times you check something, another person’s eyes on your work is worth gold.)

PublishDrive has an interesting article on publishing books on Google Play. They can do it. While you are checking out the article, check out the company, who are an ebook distributor based in Europe. They now sell in over 400 online stores including all the big ones and they sell into Asia. (The next big market according to Joanna Penn.)

Joanna Penn has been promoting her new edition of How To Market a Book all over Social Media. She has an excerpt from the book about the polarities of Book Marketing. What do you do if you have no money to market...

In The Craft Section,

Two great articles from Angela Ackerman on setting. – Make your setting a character and Turn your setting into an obstacle course. Bookmark

How do you know when you need to revise- Blood Red Pencil

Describing character eyes- Now Novel-Bookmark

Feedback Frenzy- Everyone’s opinion - Janice Hardy

Structuring events in sequence- September Fawkes- Bookmark

Sensory details in setting- Christina Delay

In The Marketing Section,

Networking for indie authors

How to create pre launch buzz- Rachel Thompson - Bookmark

Building an email list for your book – The Write Life

Bookcovers and Indie Author brands- Bookmark

How to be a top book on Goodreads- Penny Sansevieri

Advanced approaches to author marketing- Draft2Digital- Bookmark

To Finish,

I like to dive into a podcast over lunch or on car journeys when it’s just me. It is a way of connecting to the wider publishing world. Some podcasts are mini workshops. If you haven’t listened to a podcast take the plunge. Check out 30 outstanding podcasts for authors. Today I listened to the superb team from the SFF Marketing podcast who chatted about editing and mailing lists. I always learn something new which helps me to stay upbeat in this crazy publishing world.

Maureen

@craicer

Pic: Spa. Flickr Creative Commons- Stephanie Riddell  https://www.familiesonline.co.uk

I have a monthly newsletter with the best of the months craft and marketing links. When you subscribe you will also get a nifty book crammed full with marketing notes. Come and join our happy band!