Craic-er

Thursday, February 8, 2018

What’s In A Name...

I was listening today to the Spa Girls podcast on pen names and it got me thinking about how much a name identifies the author brand. In my blog posts I use the names of the content creators I reference as my label tags. This is probably against all the blogging rules. I have a list of experts whom I see as essential to check in with on a regular basis to provide overview of the industry or smart tips or new ideas. They are among the best in the business so I know that I am passing on quality advice.

Victoria Strauss of Writer Beware is someone that you should check in with if you are ever offered a ‘too good to be true,’ deal or for peace of mind. This week Writer Beware had a post about all the clones that Author Solutions spawned. It makes sobering reading. There are so many hydras in the forest of publishing.

Joanna Penn and Orna Ross get together once a month to talk about issues for experienced authors in a Q and A for Alli. This week they were talking about personal branding, the latest Author Earnings report and the controversy it has caused, and rebranding the Indie Author Fringe conferences

Along with this good advice Alli have put together a quick overview of author business models. What systems should you be thinking of putting in place for your author business?

Kris Rusch continues her look at 2017 and turns it around for 2018. Self publishing is not the new kid on the block. Indie publishers are now a force with almost 1 in 5 books sold coming out of the Indie community. Kris and her husband Dean have more than 30 years in the publishing industry doing everything you can think of. They are the Go To people for the Gurus of the Indie world.

Jane Friedman has a guest blog on her website about rocking a free promotion day. If you are trying to get the word out about your book, here are some places and tips you can try.

Last week I highlighted all the big changes that have happened in the last two weeks in publishing. It’s not over yet. Barnes and Noble, America’s biggest bricks and mortar bookstore, want you to tell them what you like about the book you just read. The Digital Reader is trying out their beta version... Competition for Goodreads anyone?

Write On Con starts tomorrow... Online free conference for children’s writers... Jump on over and check out the fun.

Bookbub have a list of suggestions if you want to sell your books overseas... and it doesn’t cost much!

Kimberly Rempel has written a guest post on perfectionism and how it can derail the author. This is a timely post as I find that reading some very fine books over the Christmas period has left me a little flat when I look at my own writing. I must follow Kimberley’s advice.

In The Craft Section,

Using indirect dialogue- Anne R Allen – Bookmark

25 mistakes that send your screenplay to the trash- Bang2Write- Bookmark

Using exclamation points- Editors blog

Writing characters clothing- Now Novel-Bookmark

How Google Docs improves writing

3 paradoxes of slow writing- Roz Morris

All you need to know about story structure in 5 minutes-writetodone- Bookmark

Pattern and Repetition- Gabriela Pereira- Bookmark

In The Marketing Section,

Capture readers with better book description- Kevin Tumlinson-Bookmark

Using giveaways to find more readers

Boost your chances to get a Bookbub deal- Bookbub – Bookmark

27 author website resources

25 content ideas for newsletters

Mistakes made in book promotion- Joanna Penn- Bookmark

Bookstagram (Instagram tips)- Bookriot

To Finish,

Among other groups rebranding their identities are the Self Publishing Guys who kicked down the doors of publishing and said follow us into the promised land. Jonny, Sean and Dave are pivoting... into something new.... Check out their new venture in their own typical style...

Maureen

@craicer

(It’s really me...)

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. This blog runs on goodwill and coffee. If you want to shout me one, just hit the coffee button on the top right. Thanks.

Pic: Flickr Creative Commons / Bodo

Thursday, February 1, 2018

Taking Turns

It’s February already???

Where did the time go?

The kids went back to school this week. I tried to find all my writing projects. They are scattered around the house in folders of scribbled notes... because the kids kept taking my computer.

This week there was a semi quiet announcement, which was pounced on by industry commentators. Walmart announced a deal with Rakuten Kobo. Walmart is a very big chain of stores selling all kinds of products including grocery. Kobo started as a Canadian eBook distributor with its own hardware reader. They operate ebook stores all over the world but not in the US. This is going to make 2018 very interesting with increased competition for Amazon.

While Kobo have been making moves so has Apple. They have rebranded their ebook store. The Digital Reader has some ideas on what Apple can do next to really ramp up the competition in the ebook market place.

Next it was Google Play’s turn. They started to sell audiobooks this week. If you have been looking at the audio format and wondering whether to do a deal with Audible with a 7 year contract lock in.... Maybe it’s time to take a look at all the other players who have audio book storefronts.

Here in NZ we are lucky to get free ISBN’s for our work. It would be nice if we got free I.S.N.I. -International Standard Name Identifier. This means that the code attached to your name identifies you as the owner of a public work. If there are 500 Jane Smiths all saying they wrote a book... which one are you? YouTube has just become a registration agency for ISNI. What does it mean for creators? Publishing Perspectives takes a look

Kris Rusch has an interesting blog post on things that can be learned about the Indie Publishing business from the publishing train wrecks of 2017. A little bit of distance to think calmly is always a good thing.

Karen Meyers has an interesting opinion piece on the ALLi blog. Why do you need to learn to market? Her answer; Do you want to be in business? It all comes back to what you want from your writing career. A very interesting and thoughtful post.

Ann Kroeker has a solution to the ‘where to start’ problem of writing. Reverse engineer your editorial calendar. Start right from the end... publishing it. This post turns writing on its head... but it just might work.

Janet Reid answered a readers question about how hard it was to restart a writing career from an Agents perspective. It is not impossible but...

Jane Friedman has a guest post from Jennifer Probst on creating amazing secondary characters. I have been guilty of letting a secondary character have too much limelight. How can you manage these characters properly?