Thursday, November 21, 2019

Sustaining The Words





This week was 'the after week' of one of Indie Publishings biggest conferences, 20 Books Vegas. Nearly 1000 indie authors and publishers  got together to look at best practice and share thoughts about publishing. Already the plan is to significantly ramp up the conference for  November 2020 with news today that it will expand to 1500 attendees. After 20 Books, attendees go home heads stuffed with learning and plans, they share their thoughts and takeaways on social media. To give you a little sample- here is a link to Dean Wesley Smith's keynote on having a sustainable writing career. Absolutely must watch!

The Returns system is often called flawed because it can encourage waste of epic proportions. Publishers are locked into big publishing runs and then Booksellers get locked into taking huge amounts of books, which they can’t sell so they get returned for a credit at the publishers. Often those books are in such a poor state they need to be dumped or pulped... a scheme ripe for graft as one enterprising bookseller, now in court, found out.

If by lucky chance the books are returned in good condition they can be on sold quietly to Big Bad Wolf- A book retailer in Asia known for the huge discount booksales fairs. BBW have just celebrated 10 years in the business with the startling prediction that in the next 5 years they WILL be selling 1 billion books.

The New Publishing Standard have been trying to find out just how big the book market is in China. All indications are that the market is seriously underrated. If you take Amazon and their bookselling dominance and then look at Alibaba- the eastern equivalent- they must sell books as well. The fact that Alibaba recently clocked up 1 billion dollars in sales in 68 seconds-( yes, that is not a typo,) indicates that if the book market was proportionally as big as Amazon’s then it must be huge!

It’s the middle of November and NaNo WriMo is getting serious. If you have the mid month writing blues check out these prompts. 
Or gamify your sprints with 4thewords- and slay some monsters while adding more words to your daily total.
Or read this inspiring article on the secret of writing success by Diana Wink.

The secret life of an audiobook narrator was an interesting read. Nobody prepares you for the fact that you can’t read the words you have written. It’s harder than you think-says Bill Bryson.

Are you a push writer or a pull writer? This is a thoughtful read about motivation and getting the words down.

In The Craft Section,

How to add dimension to your story- September Fawkes Bookmark




Writing a series, 7 Do’s and Don’ts-  Kassandra Lamb- Bookmark

In The Marketing Section,


How to write a blog post people read- Rachel Thompson- Bookmark

How to DIY an audiobook- Renee Conoulty and Sacha Black- Bookmark


Email sign up forms- Blogging wizard

To Finish,

A Reedsy rep emailed me, this week, to tell me about a new plot generator that they had developed. 
So much fun!  When you are in the middle of NaNo WriMo and you need some inspiration to crack on with the final 20,000 words...check it out for inspiration or even just your next project!
Don’t Forget the Storybundle NaNo collection of Writing craft books- only available until the end of November.

Maureen
@craicer

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links every month, you can subscribe and you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Thursday, November 14, 2019

Promoting Books? Get Reading!


In Publishing News this week...

Publishers Weekly reports that Amazon is reducing it’s buy in from publishers to make space in its warehouses. Should publishers be concerned? It’s only going into the busiest weeks of the year for sales...
Staying with Amazon, they have launched a new marketplace for teachers resources. Now all those nifty resources that you make for your classroom can be sold online to other teachers.

The Macmillan CEO came out to defend their library embargo to librarians. Publishers Weekly reports librarians wern’t impressed. Read the article and think about how someone in the publishing industry could get it so wrong.

On the other side of the world Sharjah International Book Fair has just wrapped up. TNPS reports that they broke their record and had over 2 million people attend. Meanwhile down the road The Algiers Bookfair, on at the same time, reported declining numbers. They only had just over 1 million. TNPS are doing a fantastic job of showing how many potential readers are out there.  

It’s been a busy week around here as another child prepares to spread her wings and fly to the other side of the world. More of my family will be overseas than at home for the next few months. I have swapped writer duties for mother/lifecoach/cheerleader/travel organiser mode. Juggling life has shot my November writing goals out of the water. Oh for a bit of silence I thought so I was interested to read this article about writers and silence that might not be golden. Do you crave silence to write or is it a trek down to the local coffee shop?

Should writers be perfectionists? Kelsey Engen has 10 ways perfectionism kills the writer and 10 ways it doesn’t (Which side of the fence are you on?)

Recently the Guardian had an opinion piece from a crime writer who was taken to task by a concerned citizen about the content of his novels. Writing crime meant he condoned it.  Hmmm. Where does the line stop between the writing and the author?

What makes readers give an unknown author a chance? Barbara Probst posed this question to a whole range of reader groups and reported her findings in an interesting article on Jane Friedman’s site. Yes, the book is judged by the cover but that wasn’t all.

Are you setting goals for 2020? (I’m ducking for cover as I can hear the screams that we’ve only just got into November...) Stephen Spatz makes a case for planning your reading goals early. You do read don’t you?

In The Craft Section,


Surprise your reader in every scene- September Fawkes - Bookmark

Identifying your characters fatal flaw- Becca Puglisi- Bookmark



In The Marketing Section,

Cover reveal checklist-Bookbub- Bookmark

Finding competing book titles- Penny Sansevieri- Bookmark


Copywriting formulas- Blogging wizard- Bookmark


To Finish

Penny Sansevieri has a great post on using video for book promotion ideas. It doesn’t have to be hard she says. There are some nifty sites out there who can help put together something fun. Bookmark this article and play with Book Promo for 2020.
Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Kimba Howard

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