2020, Ready or Not

It’s 2020… another year in the always fascinating world of publishing and writing beckons. So what happened over the Christmas break while everyone was supposed to be drinking eggnog and contemplating the end of one decade and the beginning of the next?

This time, just as the offices are shutting, is beloved by governments and organisations who want to get something controversial or sneaky out in the open, secure in the knowledge that when people find out it will be a done deal. Enter the Romance Writers Association of America with an edict censuring one its most prominent members just before Christmas. Unfortunately for them members were still active on Twitter on Christmas Eve. There was nowhere to hide as the biggest romance association publicly crumbled. The last month has been a public relations nightmare of epic proportions. For a comprehensive rundown on events as they unfolded read Jezebel and then read Jami Gold for her ideas on how to fix the mess. (Today RWA has appointed a new executive director so hopefully they will be looking at the other suggestions as well.)

Of course being the beginning of a new year the predictions are out for what might be coming down the track for authors and publishers.

Written Word Media have ten publishing trends for authors which makes interesting reading.

Joanna Penn and Orna Ross got together to look out into the next decade and see what is coming down the train track towards us. Forewarned means being prepared to surf the change instead of drowning in it.

Kris Rusch writes a careful post of what happens in an election year to sales of books. Like it or not, American news has a ripple effect on entertainment sales. (That’s us, BTW)

Victoria Strauss of Writer Beware looked back over 2019 and the scams and shonky deals that proliferated. She warns that the old scam artists are up to their tricks again… so do yourself a favour and glance over the list of what to be aware of going into 2020.

What happens when the publisher and the fans don’t want you to stop writing a character? Lee Child has been trying to get rid of Reacher for a while… and this time he may have made it stick by handing it all over to his brother….

Last year Audible got taken to court by the big publishers over publishing captions for their audio books which was seen as ebook publishing by another way… So what happened in court… They settled.

Meanwhile the ongoing stoush between libraries and Macmillan is continuing. Macmillan stopped new releases to libraries as they claimed it hurt their sales. (Libraries have to pay very top dollar for the books.) Libraries responded. Who is hurting the most? 

Meanwhile in your New Year planning you should be looking at business plans says Jane Friedman. Janice Hardy cautions about making the same old self-publishing mistakes.

The 100 best writing websites have been rounded up again...

In The Craft Section,

Tips for writing multi POV distinct voices- Kathleen Barber

How to write a killer villain-Christina Kaye- Bookmark

Authentic dialogue – Chris Fox

Two different types of lie that your characters believe- KM Weiland - Bookmark

The lies you tell yourself when you should be writing- Leigh Shulman – Bookmark

In the Marketing Section,

How much copy should you write on your homepage- Infographic- Barb Drozdowich- Bookmark

Content Marketing - David Gaughran – Bookmark

Sales techniques to help you sell more books- Joel Friedlander

Build a street team- Angela Ackerman

How to choose an agent among competing offers- Barbara Poelle

To Finish,

Anne R Allen takes a look at Bookbub and discovers it can be just like Goodreads only much nicer! Remember the days of writing a review and recommending books?

Get your 2020 off to a great start and write a review for someone’s book. Good karma awaits.

Maureen

@craicer

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Looking Back On The Last Year Of The Decade

My last weekly roundup for 2019 and I thought I would take a trip down memory lane and look at the last year of the decade in publishing. What were the big stories? 

January 

Mark Coker released his annual predictions for the upcoming year. How well did he do? 
Amazon released lock screen ads.
Kris Rusch talked about all the mergers and consolidations over the 2018/19 Christmas break... and lo what do I see in my inbox today, Pearson sells all their remaining shares in RandyPenguin.

February 

Kris Rusch wrote one of most standout posts for author learning. Understanding Intellectual Property. Read it again. 
Young Adult debut author Amelie Wen Zhao got a pile on for having slavery as part of her book and asked her publishers to pull it because of the backlash. This is what happens when you fall foul of an echo chamber. The influencers crying foul had not taken into account that other cultures also have suffered/continue to suffer, slavery- not just the US. Amelie released her book last month and it is doing well. She talked recently to NPR about the controversy in February.
Scams reared their ugly heads. Publishing scammers prey on the clueless. Always check in on Writer Beware- they have a search function. #copypastecris burst on the publishing landscape. At last count 85 books and counting. Nora Roberts promised vengeance was hers.

March

Bookbub got into Audio and announced Chirp in conjunction with Findaway Voices. They are aiming to promote audio and grow the Chirp audience just like the Bookbub ebook audience.
Creative resistance became a byword for March – Check out Chucks very good post on how to overcome it

April

In April I ticked over eleven years of writing the weekly blog. 
Writer Guild decided that suing Talent agencies over the shonky deals for screenwriters was a good idea.
The New Publishing Standard shone a light on what China is doing in publishing.
April is the month of the Bookfairs and Kris Rusch told us to have fun with our writing even when our critical voice is trying to derail us.

May

Ingram became the only distributor on the retail book block after Barker and Taylor threw in the towel.
Google Play decided to make things difficult for aggregators, authors now have to sign up directly. However, they don’t make that easy. Mailchimp wrecked their goodwill with authors and David Gaughran eviscerated them.

June

Barnes and Noble were sold to a Hedge Fund that owns UK chain Waterstones, their CEO, James Daunt, took over almost immediately. 
Sharjah Emirates opened a TAX FREE publishing city. 
Kris Rusch discovered licensing and completely changed thinking about her writing business.
Publishers changed their terms to libraries causing widespread consternation about ebook lending rates. Macmillan recently stopped their ebook availability to libraries. 
You never discover a new author at a library and then go out and buy all their books SAID NO ONE EVER!

July 

Joanna Penn rattled brains with her mega-post on how AI will change the publishing industry. Since she published this some of her predictions became true faster than she thought. Then it was all about saving money, making money and scamming money. Pearson switched to lending textbooks to students- cue overdue fines! And everywhere there are subscription services.

August

The world lost Toni Morrison. Dean Koontz signed with Amazon. Morality clauses started to be enforced against authors and Google Play increased its royalty rates. It’s still difficult to get into though. Leapfrog nations are where the money in publishing is.

September

The Medium article by Heather Demetrios on how to lose a third of a million dollars without trying dominated the month.  Dean Wesley Smith took clueless writers to task about learning the business. Chuck Wendig pointed out that the first job of a newbie author is to ASK QUESTIONS.

October

The prep month for NaNoWriMo. 
Mike Shatzkin published his list of how publishing will change in the next few years.  Everybody was talking about how exploiting your backlist was the next big thing and Are you hanging on to unexamined beliefs that are holding you back. 
New Zealand lost Jack Lasenby, one of our most-loved storytellers for children.

November 

NaNoWriMo hit along with one of the biggest Indie Authors conferences around 20 Books to 50k. Dean Wesley Smith’s keynote is a must-watch. 
Big Bad Wolf is getting bigger and bigger. There is a huge market for Engish language books in Asian countries. Ruth Harris looked at the publishing rollercoaster and how to stay sane. Just who is really listening to audiobooks? An untapped market awaits.

December

I leave you with the inspiring post from Angela Ackerman and Becca Puglisi. How To Build A  Roadmap To The Author Future You Want.

May you have a Blessed Christmas and a Peace Filled New Year 
See you in January.
Maureen
@craicer

Get in quick and subscribe to get my last newsletter of the year All the interesting craft and marketing links from 2019. 
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.