It's All About The Money

This week in publishing news,

It is difficult to look away from the disaster unfolding in Europe. The call went out from the embattled president to the writers and other creators of Russia to speak out the truth of what is happening in Ukraine. In response came orders in Russia for the arrest of anybody who publicly dissented or protested. That is not stopping a lot of brave people. Publishing Perspectives reports on publishers and writers sticking their necks out, along with an article about a brave Ukrainian publisher continuing to work while in a bomb shelter.

 

Meanwhile on the other side of the world FastCompany reports on the way that book lovers on Tiktok are changing the publishing industry. If an economics magazine is taking notice something must be happening. (The trickle-up effect?)

 

James Daunt, CEO of Barnes and Nobel, has released his figures for last year and is optimistic about the future. It is an interesting interview on Publishers Weekly. James says he is in the business of selling reading and his main drivers are young people and Booktok. He also has a pick for the breakout hit everyone has been waiting for. It’s a mid-grade book about unicorns.

 

The biggest news this week has been Brandon Sanderson’s Kickstarter which I wrote about last week. A quick look shows he has 21 days to go… and he has ticked past $26 million. Kris Rusch breaks down the numbers and shows where Brandon did everything right.- Master class coming right up.

 

The Alliance of Independent Authors has a great collection of articles. Recently they published another Ultimate Guide, this one On Multiple Streams of Income. If you want to succeed as a writer you have to be able to turn your hand at a few extra moneymaking things.

 

This week Joanna Penn Interviewed Dharma Kelleher on writer self-doubt and writer's block. Self-doubt about your work can be crippling. This is a great interview- gift yourself some quality time to read/listen to this.

 

Angela Ackerman is guest posting over on Katie Weilands blog-(2 powerhouses in the same website room.) Her topic 7 Tips For How To Write A Book When You Have No Idea What You’re Doing.

 

In the Craft Section,

2 great articles from Angela Ackerman- Know your character and Do you want your character to stand out- Bookmark Both

What are pinch points where do they go- Sue Coletta- Bookmark

What makes a good protagonist?- Jack Smith

Author voice vs Narrator voice September Fawkes- Bookmark

Lies, Secrets, and Scars- Lynette Burrows- Bookmark

 

 

In The Marketing Section,

Five secrets to generating more sales- Penny Sansevieri- Bookmark

How to Pitch a Story – Now Novel- Bookmark

Social media for authors – Dave Chesson

Drive traffic to your website- Julien Bradley

1000 sign-ups a week? It’s possible- Ashleigh Renard- Bookmark

The business of writing- shorten your learning curve – Angela Ackerman- Bookmark

 

To Finish,

DIYMFA is an interesting site to trawl around for inspiration. Recently they had an article from Stephanie BwaBwa on Author goal setting using an authorial calendar. Stephanie drills down to the bottom line. Where is the money… how to get it…the steps you need to plan for how to get it.

An interesting tip from Seekerville on buying your own ebooks when they are on sale and then using them for gifts at a later date…

 

You gotta save money somewhere…

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Josh Appel on Unsplash

 

Publishing Icons

 

 

This week in Publishing News,

 

Reuters reported that Amazon is closing all its physical bookstores

I wonder what happened? Maybe customers didn’t like only seeing face out books of the top 100 in the store? Or perhaps customers didn’t like not taking the book away with them when they bought it, instead having to wait for it to be sent the next day. 

Or maybe it was the lack of book aware sales people or their experiences with the contactless physical shop. I wonder what they will experiment with next?

 

Publishers Weekly reports on an Industry meeting where publishers were trying to figure out what to do about the paper shortage. I reported a couple of weeks ago that Italy was dropping art books from publishing lists. But the paper shortage is biting hard and now publishers might have to change their way of business (Outmoded, some would say.) Do we really need massive print runs to get the unit price down? Booksellers have to return unsold books which then get pulped or sold to Big Bad Wolf in a cut your losses deal. Will Print On Demand be the way of the future along with a big book price rise? There may be other ways out….

 

Brandon Sanderson decided that he would have another Kickstarter. He posted it on the 2^{nd .} as a surprise. In 6 hours he surpassed his previous record and by the end of the day had passed $14 million and he has the rest of the month to go. 

How did this happen? Kickstarter author experts analysed his spectacular success. 

Give the fans what they want. Brandon has noted that his fans like book boxes. He is releasing 4 secret books next year. In the 8 months where there isn’t a book release, he will send a book box of swag related to one of his previous books. 

He gamified the launch. He is releasing the title of each book each week of the Kickstarter so that you have to keep coming back. The books are already finished and different tier rewards release different formats. Or you can go straight to premium and get everything for $500.

He has made a cool easy shared video and his fans are getting the word out. 

That’s all you need for Kickstarter success. (And being Brandon Sanderson, of course.)

 

Apparently, there is money to be made in NFT’s. Illustrators are being snapped up to produce limited-edition images for middle managers to market as NFT’s. But if the NFT bubble bursts, on the horizon lurk custom-made 3d avatars for the metaverse.

 

Victoria Strauss has joined Writer Unboxed. Her first article for them is a breakdown of the most common writing scam that gets authors every time. Surprise! We saw your little book and we want to take it to Big Publishers/ Film Directors… someone rich and famous our fee is… Victoria shares what the red flags are.

 

Who knew that Horror was the favourite of Latin America? Apparently, we like classics Down Under. 

Check out this reading infographic-What are people reading around the world?  Market your books accordingly.

And just in case you think that books are not selling, check out Book Riots reading statistics for the last two years.

 

Ruth Harris has a great article this month on how to get rejected. Before you think oh that’s easy… just check out the mistakes that authors are making that get them rejected before they send in the manuscript.

 

In The Craft Section,

 2 Great articles from Jami Gold-Nods, smiles, and frowns. How to avoid talking heads and Story focus- Character or plot?- Bookmark

18 tips on writing better sentences- Helen Bolam

Writing prompts with dream symbols- Kathy Steinemann

Cause and effect- 2 sentences to use when editing- Kahina Necaise- Bookmark

Breaking writing rules- September Fawkes

 

In The Marketing Section,

7 questions for your book marketing plan- Sandra Beckwith - Bookmark

What sells books in 2022- Kobo- Bookmark

Book marketing resources- Indie Book review

How to launch on a budget- Thomas Umstattd- Bookmark

Have you found your book marketing niche- Colleen Story

 

To Finish,

In the children’s writing world there are touchstone authors. The ones that create a genre niche so perfectly that their books are instantly iconic. So, it was a huge sadness when the news broke that Shirley Hughes has died. An extraordinary illustrator and storyteller.

Requiescant In Pace.

 

Maureen

@craicer

 

I’m late with the monthly newsletter (Aaargh.) So if you want the best of my bookmarked links go on and subscribe. (You will also get a nifty mini book with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Illustration by Shirley Hughes.