Finding Bargains

 

In Publishing News this week.

The news dust is still swirling after Spotify’s purchase of Findaway last week. While everyone was venting opinions the Futurebook conference happened in London. Dan Holloway from The Alliance of Independent Authors goes over the main talking points, subscription, sustainability and the rise of new digital products. How bad is the print publishing industry for the climate? Are eBooks just as bad? 

 

Meanwhile, Mark Williams from The New Publishing Standard shone a bright light on the Futurebook conference interview with the CEO of Penguin Random House. Mark was wondering where the hard questions were about the Simon and Schuster merger and the rise of subscriptions as a marketing model. PRH pulled all their books from subscription sites. Will this change?

 

Publishing Perspectives reports on Ingram Lightning Source opening their new Print On Demand facility at Sharjah Publishing City. The world's first publishing free trade zone was announced in 2018 with a commitment by Ingram to the East and African book market. Print On Demand does have the ability to reduce at least one of the unsustainable practices of the publishing industry, returns.

Penny Sansevieri has a guest post on Anne R Allen’s blog about creating reader connections. How many readers do you need to make a difference in your sales. It’s all about the right readers, says Penny. 

 

Have you got an idea for a book but are not sure where to start? How to blog a book takes a look at how you can get started by blogging the book. They use the idea for marketing the book right alongside.

 

Have you tried writing with soundtracks? Many authors swear by the practice. I find them distracting because I tune into the music instead of writing. Matt Frick has another way of using soundtracks. He uses them to write the book when he isn’t writing. This idea could be super inspirational for story crafting.

 

Ann Patchett has an article in Lithub on creating the workspace that you need. Are you really sitting well? Do you have the right keyboard?

 

Jami Gold turns her lazer eyes onto the Dune Movie and looks at the Plot Arc focus vs the Character Arc focus. Jami is an excellent writing craft teacher so make sure you read this.

 

In The Craft Section,

3 critical elements in opening scenes 

Award season PDF’s of screenplays- Scott Myers- Bookmark

5 tips on writing fiction- DIYMFA

Avoiding excessive detail in your descriptions-Mythcreants- bookmark

Writing using Word Styles.- Libertabooks- Bookmark

 

In The Marketing Section,

What is an Author Platform? Rachel Thompson – Bookmark

Unique marketing ideas for December and How to sell direct to the consumer

Penny Sansevieri- Bookmark

How to track book marketing activity- Sandra Beckwith

Case study with Bryan Cohen on Amazon Ads

 

To Finish,

The Black Friday Sales are on. Everywhere you look there is an Ad for something. For writers there are sales on subscriptions or courses or books. Dave Chesson has compiled a long list of  Black Friday gifts for writers. Angela Ackerman and Becca Puglisi have found some great Black Friday bargains as well. If you are thinking of stocking up gifts for Christmas check out Robyn Roste’s list of writer gifts. 

Don’t forget this week is the last week to get the NaNoWriMo Storybundle  Craft Book collection- which has often been my yearly gift to myself.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter where I share the best of the bookmarked links and other things that have caught my eye. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- GoFishDigital

The Battle For Your Ears

 

This week in publishing,

The news that Spotify has bought Findaway broke like a thunderclap around the publishing world. Spotify aims to be a one stop shop for everything audio and Findaway is the biggest competitor to Audible in English language audiobooks. They are keeping the Findaway team on and will throw some serious money and muscle into the audiobook world. The reaction is mixed. Some herald it as a fantastic opportunity to go wide with Spotify bringing its subscription dominant model to audiobooks. Others note with caution the negative impact Spotify has had on musicians' take-home pay. 

 

Meanwhile, Storytel was acquiring a big audiobook publisher of its own. Their acquisition of audiobooks.com marks their first foray into the English language market. They have plans to expand in other little-served English language markets. The New Publishing Standard has an interesting analysis.

Audiobook subscription is here to stay. Authors will have to decide on what company has their best interests at heart.

 

The Futurebook conference is about to kick off in London. This is run by The Bookseller and a quick look at the programme shows what they think will be the big moves in publishing and the book trade in the next few years. 

 

Miral Satter has an interesting article on the importance of audio metadata. Increasingly people are asking their smart devices to find content and entertainment. Audiobooks are obviously chock full of audio metadata. You want to be found by search engines, don’t you?

 

Kris Rusch casts her laser eye over the proposed merger of Simon and Schuster with Penguin Random House. The DOJ has halted the sale while they wrangle about causing a monopoly Kris points out it might be too late.

 

The Guardian reports that UK store John Lewis who is known for their iconic Christmas Ads is being sued by a writer who thinks they have ripped off her book. It all hinges on copyright and proving who had the idea first.

Written Word Media published their survey findings on the state of Indie publishing in 2021. 

Becca Puglisi has a guest post on Anne R Allen’s blog on finding conflict. You don’t have to look far just allow your characters to speak. If you peel back a few layers your characters have enough conflict to punch up your story stakes.

 

Recently, Sarah Penner wrote an interesting article on Writer Unboxed about the cliffhanger. Readers love to be teased she says and the art of the cliffhanger is the best way to keep them reading. So how do you write an effective cliffhanger?

 

In The Craft Section,

The First Chapter Checklist- K M Weiland

Plotlines points and sequences- Scott Myers- Bookmark

How to write fight scenes- Write to Done

How to show emotion in non viewpoint characters- Becca Puglisi- Bookmark

How to deal with writer's block- Dave Chesson- Bookmark

 

 

In The Marketing Section,

The literary calendar of 2022-  Sandra Beckwith- Bookmark

 2 great posts from Bookbub- Boost reader engagement and 

Promoting multi-author book series- Bookmark

Marketing Book ARC’s- Penny Sansevieri- Bookmark

Amazon keywords and Atticus – Dave Chesson- podcast 

transcript with Joanna Penn- Bookmark

 

To Finish

Christmas decorations are everywhere. This means the agony of Christmas shopping. With the supply chain problems the earlier you nail down those presents the better. The Alliance of Independent Authors has a gift buying guide for writers. 

Don’t forget to check out the Storybundle of NaNoWriMo craft and marketing books. It is available until the end of November which isn’t that far away.

The Dream Team of Angela and Becca have put together a list of Black Friday deals for writers. Check it out. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.