Branded

Real talk about author branding: concentrate on your voice and your craft, not your "brand." Let your voice be what's consistent.
— Chuck Wendig (@ChuckWendig) September 23, 2014

Amazon love/hate fuels a lot of debate in the publishing blogosphere. Each side of the argument has its passionate adherents. What you can’t do in publishing is ignore Amazon. If they are not bringing out a new device (described as a game changer by a kids lit agent this week) then they are changing the game in publishing with a new publishing innovation.

Rumours abound as Digital Book World reported chat from authors who are part of an Amazon focus group. Are crowd-sourcing manuscripts and covers the next move?

This week Mike Shatzkin looked at the use of Amazon exclusives in the battle to get market share at book launch time. His article specifically looked at Hugh Howey’s public worry about whether to take a hit in sales for publicity over the 90 day Amazon exclusive. Just how powerful is the Amazon exclusive brand?

Hugh Howey has focused his laser eye on the worst kept secret of rigged best selling lists. The big brands NYT bestseller and WSJ bestseller on a book guarantee branding for the authors life... but are they being gamed by their own brand?

Dave Gaughrin has written a searing post on Big Name publishers and their use of Author Solutions. Publishing Is Rotten To The Core.This is a must read post. When the brand becomes rotten...

Michelle Huneven has written an essay about Writing and thetrouble with it... one of those bookmark posts that you just have to share!

In the Craft Section,

Ava Jae on playlists while you are writing

Brainstorming the hero before you start writing

Is killing your darlings murdering your book... great article

K M Weiland Are you writing your sentences wrong?

The 8 characters of comedy

John Scalzi on writing books for Hollywood.

In the Marketing Section,

Jane Friedman on Authors Social Media

Generating income by diversifying... great post from Writer Unboxed

Joanna Penn on author entrepreneurship

Agent wisdom

5 keys to pain free book promotion

Don’t sell a book – build a brand.

Self-Publishing

Molly Greene on how Self-Publishers can improve the industry.

Joanna Penn on The Self-Publishing Revolution

To Finish,

Writers are often asked what their brand is to distinguish them.

Chuck takes a look at Author Branding...in Chuck style! (Warning Chuck is not for the faint of heart... and you will need to put down your drink!)