Ah Bologna, Bologna... The biggest children’s book fair in
the world. This generally kicks off the start of Book Fair season. Everyone is looking for the next
greatest thing. The Bookseller reports the top news of the fair as well as the shock announcement of the demise of the 2nd biggest children’s publisher in Australia. For our own corner of the world the brand new One Tree
House Publishing firm has picked up best Oceania publisher from Bologna after
less than a year in business.
Coming hard on the heels of Bologna is The London Book
Fair. Alli- The Alliance of
Independent Authors have pivoted their online conference away from a LBF
concurrent fringe event into something a little bit different. Their
conferences are always packed full of great info. Make sure you sign up.
Publishing is all about marketing. Jamie Engle has a guest
post on Janice Hardy’s blog about how to analyse your book for better market value. This is important as a publisher can quickly go out of business if they
don’t read and fill the gaps in the market.
Kenilworth books published a must read article about the role of the author in the chain of the book. Often publishers seem to forget
that without the author you would not have a product. Isn’t it time the authors
got some better royalty rates?
It’s been a horrible week for Facebook. However the talk in
publishing is that FB isn’t going to be going anywhere as they have 2.2 billion
users. However FB is changing its focus to facilitate more genuine sharing
amongst its users. Groups are one of the best features of FB and publishers have finally got some ideas on this and how to make money from them.
There is so much information on the internet that it does
get a bit tedious to be constantly fielding the same questions about
publishing. Susan Kaye Quin’s heartfelt post about being your own genius has
been doing the rounds. We all studied and researched and experimented and
worked things out for ourselves. We share our thoughts coz we’re good like that
but...
Two great marketing posts caught my eye this week. How to get five star reviews- from Writer’s Digest and How to get also boughts- The
holy grail of Amazon success from Written Word Media. If you are Indie
publishing these are must reads.
Ruth Harris has a monthly guest post on Anne R Allen’s Blog.
This month Ruth talks about Summoning The Muse. How you can get your
subconscious working for you when writing.
In The Craft Section,
6 Writing exercises to help start or finish a novel- Indie
reader- Bookmark
Using punctuation to greater effect- Joanna Penn- Bookmark
Deepening story theme- Jami Gold- Bookmark
5 rules for spring cleaning your manuscript- Tara Sparling
Frequently asked writing questions- K M Weiland
Best Books for Writers- Ann Handley
In The Marketing Section,
Pre order strategies and 9 Amazon secrets- Penny Sansevieri-
Bookmark Both
Book Marketing ideas – Reedsy- Bookmark
How to create pre order buzz for your book – Rachel Thompson-
Bookmark
Creative ways to boost reader engagement- Bookbub- Bookmark
Content Marketing promotion- Joanna Penn
To Finish,
Stuck for an idea? Use this infographic to help you get an
elevator pitch from which to start your epic novel.
I’m off to write the compulsively readable thriller about a
lovesick ghosts dream to explore their eating disorder.... It’s going to be a best seller I’m
sure!
Maureen
@craicer
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