Reaching for a life ring.

 

 

In Publishing News this week,

 

The paper crisis in publishing is beginning to bite with Italian publishers reporting that costs for paper are beginning to make publishing some books uneconomic. Production costs have risen almost 90% compared to last year. Publishing Perspectives reports on the types of books most affected. Italian publishers are concerned for educational materials which they are guaranteed to supply, the costs of which are swallowing all their publishing budget.

 

Meanwhile, in Spain, they are tackling Book Piracy using sports technology. With an estimated 3 pirated copies for every book published something has to be done. Artificial Intelligence may just be the referee we all need on our side.

 

Penguin Random House in an altruistic move last year made books available to Libraries with easier terms than usual because everyone was in lockdown and we all needed to read more. Usually, publishers allow Libraries to buy books at very marked up prices to make up for the sales they potentially lose to library patrons. PRH announced that they are keeping their easier terms going this year. 

It can’t have anything to do with more States taking publishers to court to make them provide ebooks to libraries.

 

Another Social Media company is offering creators a revenue pool to earn from. Snapchat is introducing ads and top Snapchat creators will be able to share in the ad revenue from their stories. Streaming income for creators falls into either revenue sharing or getting a fixed price from a fixed sum of money-e.g. Kindle Unlimited monthly pool of money. The downside of this model is the more creators the less money you can earn. 

 

Kris Rusch has been mulling over exclusivity and what it means to creators. Do the tradeoffs make it worthwhile. What about when the contracts change? An interesting beginning to a new series from Kris on the business of writing.

 

If you get the chance to watch the Beatles documentary by Peter Jackson, it is a fascinating insight into the creative process of the four members of the band. Dan Blank pulls out 23 lessons on creativity from the documentary. 

 

Reedsy has a comprehensive list of all the novel writing software out there that you might like to try out.

 

Victoria Thompson has published over fifty novels and she breaks down the two most asked questions that authors get. Points if you guess what they are. (Children’s authors may have a different set of questions… How old are you being one of the most asked by children.)

 

Barbara Probst puts on her reader's hat and analyses 5 recent books to see if they follow the ‘rules’ that writers are supposed to follow.ie hook and compelling stakes in the first few pages. She found that they didn’t follow that at all but explored character development instead. An interesting article.

 

In The Craft Section,

5 tips for writing memoir-Rachel Thompson

How to turn your short story into a novel- Roz Morris

3 tips for describing characters- Bang 2 Write

How writers can mine emotions with music-  C S Lakin- Bookmark

Author voice vs Narrator voice -September Fawkes- Bookmark

Tips for creating a bestselling title- Margie Lawson - Bookmark 

 

In The Marketing Section,

6 benefits of good website design- Barb Drozdowich

Booktok for book marketing-Sandra Beckwith- Bookmark

Clever ideas for promoting sequels- Bookbub- Bookmark

How to market an eBook- Reedsy (comprehensive)

Not all book marketing services are created equal- Penny Sansevieri

 

To Finish,

I recently read a Writer Unboxed article on the importance of writing truth for yourself. John J Kelley- Writing Truth in the era of falsehood. This article particularly resonated with me as our city is partially gridlocked by a large protest around our parliament. The protestors are demanding freedom but are denying the rights of others around them while they protest. They want the freedom to not be vaccinated, to not wear masks and to go back to life the way it was. Their rhetoric is filled with conspiracy and hate and is quite worrying. How did so many people lose sight of the science and truth of the pandemic? While they chant for individual freedom- the rest of us are taking our responsibilities seriously towards others more vulnerable than ourselves. We are getting vaccinated and wearing masks and living a careful life in a pandemic. Sometimes the negativity can drown us. Writing a truth can be a life ring in uncertain times.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

The Year That Was

The last post of 2021.

We made it. It was supposed to be better than 2020. There was a vaccine. Now a new variant is on the march. Make no hard and fast plans for 2022.

 

This week the posts that have caught my eye 

 

Joanna Penn’s great post on productivity and finding time to write. This is a post to reflect on as you make plans for 2022. Joanna is down under and soaking up the sun. *waves Hi*

 

Anne R Allen on taking all writing rules as guidelines. This is the post that reminds you not to stress about your work.- 

 

Kris Rusch – the 3^rd in her year in review posts. I was tempted to just put the link to her post in the middle of my page… and leave it at that. She says important things for you to think about for the writing publishing business going forward.- A must-read.

 

In the Craft Section,

A good article on dialogue- Writerswrite

 

In The Marketing Section, 

Bookbub posted their best articles from this year…

 

In the meantime here is my rundown of the year with interesting links for you.

 

Jogging through 2021 

 

In January Wattpad was sold to South Korean company Naver and a hedge fund bought Overdrive 

The Fabulous Spa Girls had tips on how to set goals for your writing year. 

Then we dropped into Michael Hyatt’s website to learn about SMARTER goals, to put them into place.

 

In February- Audiblegate…where Audible encouraged subscribers to return their listened to audiobooks for a credit which they clawed back from the author because it was a ‘returned book.’

David Farland warned about new contract terms in an interview with Joanna Penn. David mentioned in passing seeing contracts that asked for All formats existing now and to be invented. Deal Breaker Alert.

 

News: D2D is now offering Payment splitting for collaborators!

In March, Audio is big was the theme and about to get bigger. 

Dr. Suess had some books pulled from reprinting because of racist stereotyping. 

Tom Clancy’s estate discovers that they don’t own the rights to Jack Reacher due to a shocking contract signed early in Tom’s career. 

 

10 questions to help you set the stage- C S Lakin

How to market a book with smart planning- Penny Sansevieri

April- to be renamed Rest In Peace

Harper Collins bought Houghton Mifflin Harcourt. 

Beverly Cleary died aged 104 

Amazon Vella launched

#Disneymust pay launched- (who knew that buying companies also meant buying their assets and if it is royalties, also their obligations?)

 

Tips for dividing your story into chapters- 10 minute novelists

30 days of Social Media content Infographic- Barb Drozdowich

 

In May, The Book Designer, Joel Friedlander died (but his excellent templates live on.) 

Storytel partnered with Spotify- That’s the audio ears of Europe wrapped up and a warning that Spotify was on the audio hunt- price no object.

 Amazon responded and bought MGM- The Backlist of films is there to be exploited. (Just remember your backlist has value even if your publishers don’t exploit it. Get limited terms of use and get your rights back)

Joanna Penn interviewed Gail Carriger on the heroine’s journey and how it differs from the hero’s journey. This is a deep dive into craft and fascinating reading /listening.

June

Some second-hand book dealers felt sorry for writers and launched a scheme to get some of them paid when their books were on-sold. 

The Pandemic began the rise of the online bookstore, now everybody has one.

Japan jailed Book pirates.

What is an NFT? Joanna Penn took a deep dive to find out. 

Christie's auctioned an NFT from Tim Berners Lee of the original source code from his invention of the internet. It was for events like this that publishing contracts now contain legal clauses like ‘universal rights in all formats existing and to be invented.’ 

 

In July Amazon introduced A+ 

Overdrive bought Kanopy , a video streaming service for public and academic libraries.

And publishers paid eye-watering sums to grab books about the Trump presidency from the insiders.

 

Understanding the mirror moment- September Fawkes

 

A brilliant article on SEO for indie authors- Alliance of Independent Authors. 

 

August 

Subscription became the new go-to for academic publishers. 

Scammers discovered audiobooks. What you can do about it.

Authors behaved badly. – N.B. Remember nothing is ever off the record so if you don’t want it reported don’t say it.

 

Dave Chesson examined the A+ content blocks and has written a comprehensive article on how to get the best out of the new bells and whistles.

 

In September, the constant news item was the future of Bookfairs… will they ever be face to face again?

Scammers cloning author Facebook pages and destroying their social media.

Amazon offers Hardback format

AI voices start getting taken seriously. 

Netflix bought the Roald Dahl estate for $500M 

Supply chain woes start to bite. (A Local bookshop has just posted they got their September orders today, 3 days before Christmas)

 

Deanna Cabinian writes on the Time vs Productivity paradox for authors.

 

Should you sell your books from your website? Sandra Beckwith 

AudiO-ctober

Paul Simon released an audiobiography Like a documentary but audio-only. (Earlier in the year, I reported that Dolly Parton is working with James Patterson on a fiction book with a companion album.) 

Ireland is trialing a Guaranteed Basic Income for artists.

The American Department of Justice began suing Penguin Random House over acquiring Simon and Schuster citing their outsized influence on publishing and writers compensation if the deal goes ahead

Sacha Black on How to kill your side characters.

Joanna Penn’s primer on understanding Intellectual Property and the ways that authors need to use and exploit what they create to make money.

 

November

What is an NFT? The question was on everyone’s lips as they tried to make sense of it for writers. 

Kobo expanded its subscription service to Oz and NZ. 

Spotify bought Findaway (and life changed in the publishing audio sphere forever.)

Anne R Allen wrote a superb post on creativity wounds. The wounds you might not know you have. 

The literary calendar of 2022-  Sandra Beckwith

  

December

Where did the time go…  End-of-year reports show publishing is still making money but only in certain formats.

Viacom CBS partners with Wattpad and Webtoon.

Publishers paid out silly money to celebrities for books and watched those books tank badly.

 

And now I’m staggering gently to the couch for a lie-down and a cool drink. 

Have a safe and blessed Christmas season. I’m off until mid-January 

It’s summer…

 

Maureen

@craicer

  

The last newsletter for the year is going out soon with the best of, the best of my bookmarked links of the year and other goodies. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me  Christmas cheer hit the coffee button up top. I appreciate all virtual coffee love. Thanks.

 

Pic: 

 

Drinks by Aperol Spritz

 

 

 

To Do …

 

In this week’s roundup

If you have been keeping one eye on Audiblegate, Passive Guy has a roundup of the state of play so far. He also speculates that it would be nice if the print publishers also put limits on how long they would hold the print rights. Susan May, who is the force behind the movement to get owed money back from Audible responds in the replies to the post.

 

With audiobooks being the next big thing for streaming services, it was interesting to come across this article on podcasts that are being snapped up by subscription streaming services and the murky waters of their copyright. 

How many entertainment channels do you subscribe to? Who will buy out who in 2021?

 

Techcrunch reports that a Kids Bookclub company, Literati, has raised $40 million to expand their book clubs to Adults. For a monthly fee, you get sent a print book and the chance to join in book chat about the book with the celebrity curator. The idea is to get more people reading… 

 

Another year… another set of scammers. Anne R Allen has a roundup of the scams just appearing on the horizon of 2021. Cast your eyes over the list and warn others especially newbies. 

 

Ruth Harris has a great post on reviewing readers. What type of nutty reader replies have come across your desk? My mother in law, a romance writer, had a rabid fan who read every one of her books and always complained about the unrealistic weather. Eg. It doesn’t snow in August in America. The romances were clearly set in the southern hemisphere, down under, with maps….

 

David Gaughran has an interesting article on publishing short stories. Have you thought about writing shorts and publishing them? There might be a little bit of money to be made or you could give them to your fans.

 

In The Craft Section,

Writing lessons from Pride and Prejudice- Terena Bell - Bookmark

What good are sex scenes?- Litreactor

Idea testing stages in brainstorming- Janice Hardy

Short Video of master screenwriter Robert McKee on what to keep and what to cut.

Brainstorming the novel- Julie Duffy

Can you have more than one protagonist?- Abigail Perry- Bookmark

 

In the Marketing Section,

Outside the box marketing ideas- Bookmark

How to market an ebook- Reedsy

Endorsing books- who should you ask

33 tips to improve email marketing- Barb Drozdowich – Bookmark

Timing your book launch -Penny Sansevieri- Bookmark

 

To Finish,

My To-Do Lists constantly change… probably because I promptly lose them meaning I have to write the list again from memory. How are your To-Do Lists? Have you ever thought of plotting this way? Elizabeth S Craig found it gave her a whole new perspective on plot momentum.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Hey Paul Studios

 

Publishing - Always Learning.

In publishing this week,

There has been a mixed reaction to a publishing company releasing books written under male pseudonyms with their correct gender name. The publishing company is promoting a special collection of books, however, others are asking, is this what the authors would have wanted? Just because we can – should we?

 

The rapid growth of Amazon (40% over lockdown) has caused more disquiet in the publishing industry. Publishers Weekly reports that American publishing leaders have now written to the American government to get them to curb the tech giant’s growth before it destroys the publishing industry.

 

Publishing Perspectives recently highlighted Ukraine’s publishing industry woes as publishing in that country has taken a big hit. The New Publishing Standard looks at the global publishing industry. How well, or not, is publishing doing in other markets? This week TNPS published an article on the book trade in Europe. What can we learn from other markets? Will they be saved by the undead also? (YA vampires saved the book industry once…  Midnight Sun rockets past a million copies sold in its first week.) Meanwhile, everyone keeps one eye on the American market.

 

A piece of news that made me gasp today was a hint at the possible disruption of the audiobook industry. There has been speculation about what this company could do to the audiobook landscape.  TNPS saw the job advert and put a few things together. Enter Spotify…

 

I am always fascinated by where science and Artificial Intelligence is going. This week I listened to Joanna Penn and Mark Lefebvre have a conversation with voice doubles. It was uncanny… and the possibilities for its use slightly scary. On the other hand, imagine pressing a button at the end of writing your manuscript and having the whole thing read back in your own voice- edit on the page… and then upload as an audiobook.

The Alliance of Independent Authors has been looking at copyright. With rapidly improving AI, copyright is not keeping up. If an AI can write a book in the style of another author who owns the copyright? 

 

Barb Drozdowich has an interesting article on Anne R Allen’s blog about the psychology of selling and the superfan in book marketing. Limiting choice makes a big difference in selling your books. Angela Ackerman also looked at marketing this week with an examination of FAR marketing. Focus, Authenticity, and relationships.  They are both excellent articles.

 

Reedsy has updated their book editor and it is pretty spiffy. Check out their free writing program.

 

In The Craft Section,

How to stay on point in your plot.- Jennie Nash

9 ways to originalise your story idea- Becca Puglisi- Bookmark

Story description- Lynnette Bonner

Transitions- James Scott Bell- Bookmark

How to create a blockbuster- Story Grid- Michael Finberg

Character development-shadow- Antonio del Drago- Bookmark

 

In The Marketing Section,

4 secrets to book marketing- Frances Caballo

2 articles from Penny Sansevieri - Pitching to be a guest blogger and 

How to connect with influencers on Twitter

How to repurpose audio and video content for social media- Social Media Examiner- Bookmark

Guide to social media image sizes- Social Media Today- Infographic

Must-Do steps for Amazon ebook campaigns- Judith Briles- Bookmark

 

To Finish,

Recently I congratulated Joanna Penn and the SPA Girls for achieving significant milestones in their podcasts. It takes a special commitment to keep showing up every week to share thoughts and ideas with an audience. Often the audience has no idea what hurdles you have overcome to be present in that time and space. Kristine Rusch is also celebrating a milestone with her publishing business posts. She talks about the time when she thought there was nothing more to say and then the world changed. It’s a great post from a great voice in publishing. She has done it all and has wide-ranging knowledge of the publishing industry. Learn From The Masters, people. 

 

Maureen

@craicer

 

P.S. This is blog post 599

It’s nearly time for my monthly newsletter with loads of bookmarked links and tips.

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate  virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- Alan Levine

How Do You Count Success?

Around the publishing blogosphere this week...

Ah Bologna! The biggest children’s book fair in the world. (Secretly every children’s writer wants to go…)
Bologna is about to get bigger! This years themes African American culture, women, and handwriting.
Check out Porter Anderson’s run down on what’s new to the fair.

It’s writing convention season in the Northern hemisphere… so you need to know what to pack.
Check out this list of must haves from Gail Carriger- (don’t forget foot lotion!)

Bustle decided we needed to be reminded of the book scandals so far this year… We are in the seventh week
and we have had five scandals in publishing… Are we in a depraved industry or finally at the point where we are
calling out BS?

A scandal that wasn’t mentioned was The Authors Guild report on author incomes and their downward trend
that came out in January. This caught some people by surprise. (Who knew there wasn’t any
money in publishing?) However there were plenty of people who disputed the figures. Orna Ross,
Director of Alliance of Independent Authors made some interesting comments about using money to
figure out if you were successful. (Some genres had a problem with that…)

A friend told me about an email last month from a company offering to write her autobiography as she was a
busy scientist. She must be famous. We laughed, but it is a serious matter. These scams target the clueless
about publishing. Be a great friend, alert people to scams. (If you want to laugh, check out their emails along
with their spell checker and understanding of science papers… ;)

I was interested to read Agent Janet Reid’s answers to a question about what to do when your
publisher looks like they’re going belly up… This reminded me of Kris Rush’s blog on IP a few weeks ago
and if you haven’t read it… YOU MUST! (- and the comments).  Kris is back with an interesting view of
the Consumer Electronics Show and new media. Remember, once upon a time eBooks were NEW.
(And look how they changed publishing.) Kris points out some new ideas
to be aware of. (Check your contracts… beware of rights grabs for media not invented yet.)

Last month I mentioned that Mike Shatzkin, publishing futurist and commentator, had been down under
and visited our fair shores. Mike took the time to speak to people in the book industry here about
what the big problems are.Here is what he found out and what publishers can do about it.

Jami Gold has been looking at Social Media platforms… which do you use and why?
Jami has some good advice for which ones would best suit you.

If you are an Indie publisher you will have come up against this important question… Go wide or Select?
Here are the pros and cons. Meanwhile Richard Charkin charts his Indie publisher journey so far…
who knew it would start with 1000 emails...

The WriteLife blog has compiled their best sites for authors 2019… There are the tried and trusted ones…
and some new kids in the mix.

In The Craft Section,

How to write a Macguffin- The Maltese Tiger- Bookmark

Creating authentic villains- Kyla Bagnall- Bookmark

The 6 figure master fiction plot-Janice Hardy - Bookmark

How to create a wiki to support your world building

What to watch out for in spell checkers - Alli Blog

Look forward not backward to pull your reader in- September Fawkes- Bookmark

Pay attention to trends- Scott Eagan

In The Marketing Section,

How to get 10x the eyeballs on your next post- Writetodone

How to use Goodreads for authors- Dave Chesson- Bookmark

How to work with street teams for a successful campaign- Angela Ackerman - Bookmark

How to keep your newsletter from sucking

10 reasons why people leave your website- infographic- Barb Dozdowich

Run your own online book tour

To Finish,

It’s great to check in with Catherine Ryan Howard every now and then.
It shows how far a life can change in a decade in publishing. Catherine has just
published her 72 easy steps to get an Edgar nomination. If you are a thriller/ crime writer,
these are big genre awards! Practically an overnight success story!

Maureen
@craicer

In my monthly newsletter, coming soon, I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you like the blog and want to shout me a coffee- hit the coffee button up top. Thanks.

R.I.P Opportunity... The last message... My battery is low. It is getting dark.

15 years of exploration on another planet... originally designed for 90 days.  

An OUTSTANDING achievement for the Rover Robot Team!

Pic : Flickr Creative Commons Thomas