Reaching Out To Readers

 

This week publishers are watching the Maryland State Legislature who have passed a law giving libraries the ability to license eBooks and other digital content for their consumers. Great news for libraries but what about publishers? Amazon does not license books into libraries so this directly affects them. Other states are watching carefully. Meanwhile, Passive Guy put his lawyer hat on and delved into the implications of this law for writers.

 

I have been mulling over online workshops and meetups that have been such a feature of the 2020’s so far. This week my husband had invitations to three back-to-back international meetings. (All in the middle of the night, our time, after his usual work-day.) If he had attended all of them, he would have put in almost a 24-hour workday. On one hand, the tyranny of distance to attend international meetings has dropped to the distance to your computer Zoom call. On the other, the one-to-one networking and socializing at such an event has disappeared completely. Mark Williams comments on changes in the future for publishing conferences.

 

A few years ago, I delivered a speech on the changes that will happen in publishing when blockchain becomes more mainstream. A few people listening blinked as it seemed so far in the future that they couldn’t conceive of a time when this would be a thing. This week Joanna Penn spoke to a company that is pioneering publishing on the blockchain. The future is hurtling towards us and we are only about five years away from another infrastructure change. (Think Internet in 1999.) Banks are already dipping their toe into blockchain. If you want to understand how the blockchain will change publishing check out the interview.

 

Another week, another company launching an audiobook service. The future of audio publishing is gathering pace. Findaway Voices has an interesting article on the trends for authors to watch. Meanwhile, Scribd has launched a subscription service for audiobooks.

 

Kris Rusch has been doing a Kickstarter for a new book in her Fey series. She writes about the mind shift she has had recently on advances and how Kickstarter is filling this gap.

What if your fans Kickstarted the next book in the series? Like pre-orders with extra bonuses.

 

Ali Luke has a great post on motivation. Nine powerful ways to motivate yourself to write. If you have been struggling with the muse check out Ali’s tips.

 

In The Craft Section,

All the sub-genre definitions you didn’t know- Writers Digest

How to rescue a book in danger of dying- Jennie Nash

3 things to think about before you start your book- Lucy Hay- Bookmark

7 plot structures for pantsers- John Peregine

What makes a great villain- Scott McCormick- Bookmark

Grounding your reader- David Farland- Bookmark

 

In The Marketing Section,

Author Websites- follow these tips- Frances Caballo- Bookmark

2 posts on Instagram

Instagram Book clubs -SheReads and 8 tips for Instagram Authors- Penny Sansevieri

Sell books in your Amazon bio- Penny Sansevieri

Choosing the best Amazon categories- Jay Artale

8 critical bookselling mistakes- Penny Sansevieri- Bookmark

How to grow your social media platform- Frances Caballo - Bookmark

 

To Finish,

As you know, writing your epic novel can be fraught with peril for the unwary novelist. How do you leave out the things that the readers will hate? Anne R Allen has written a great blog post on a recent survey of Readers Pet Peeves. This list of peeves is a writer’s cautionary tale. Are there any peeves you would add to the list?

Maureen

@craicer

 

It is nearly time for my monthly newsletter with the best of my bookmarked links. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons –  GregWest98

 

Exploring The Future

In The Publishing Blogosphere this week...

October is nearly over... that means writers around the world are preparing for NaNoWriMo (National Novel Writing Month.) October is usually prep month for this. It also is filled with things that go bump in the night. Publishing Perspectives takes a look at Serial Box a micro subscription storytelling service that is rolling out Holloween stories in a tag system from writers. Take a look at the future of binge reading.

Last year I received a fancy award that meant I had to deliver a 40 minute speech. The topic of my speech was on storytelling not being dependent on the container it comes in. I mentioned the development of blockchain technology that is set to be a publishing disruptor. This week Sony announced they were getting into blockchain technology as a way to control DRM. The upcoming year will be interesting as other tech companies won’t be left behind.

PublishDrive, Europes fast growing digital distributor are also interested in blockchain. They announced a few exciting developments at Digital Book World. They have improved ebook file generation, along with metadata scraping by AI for keyword generation and they have introduced subscription for authors in royalty payments. Get all your royalties managed for you with a subscription payment. I wonder how many authors will take them up on it...

How well do you know copyright? This week Kris Rusch looks at how Intellectual Property and who has the rights to it, is the name of the publishing game this century. Have you ever stopped to wonder why the publishers want world wide and now universal rights to your stories?

Nathan Hoffelder, besides keeping an eye on all sorts of publishing news also has a nifty page where he lists all the free courses around for authors. Take a look at his big list. There is something there for everyone. He also has an interesting guest post on how readers choose their books... Do you match up?

Jane Friedman has rounded up a best marketing advice list. There are some great gems on it. Have a look and see what you might have missed from my bookmarked links.

Joel Friedlander has got a great collection of ornaments together. What does this actually mean for authors? Ornaments are the little flourishes that you see in books... between scenes or chapters or below headings. They are part of font families. If you format books, ornaments can make a page look snazzy. So a handy collection of where to find these is a bookmark worthy opportunity.

In The Craft Section,

Finding the right sentence to start the story- NowNovel- Bookmark

The usefulness of lists for your writing- Wordstrumpet

Writing office hours- Live write breathe

MS word styles for formatting- Joel Friedlander- Bookmark

7 steps for Beta testing a story- Joanna Penn- Bookmark

Should you write faster?- Ali Luke

The 7 deadly sins of Novelists according to Editors

The mirror moment- James Scott Bell/ Mark Tilbury- Bookmark

In The Marketing Section,

15 secrets to selling more books at events- Penny Sansevieri- Bookmark

How to use your facebook group to get email leads

How to get a good author photo- Bryn Donovan

Distribution – Should you go wide or narrow? Dave Chesson- Bookmark

Advance Reader Copy sharing- Bookworks- Bookmark

How to write a bestseller- Jeff Goins

To Finish,

Sometimes all you want to do is curl up with a great fantasy novel and forget the world for a while. Spare a thought for the fantasy writer who has to make the world. That’s where a handy map comes in. For some enthusiasts the map is everything. How to map a fantasy world might just help you to plan your escape.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes.
 

Pic Flicker Creative Commons- Captain Nemo

Are you ready for the bookfuture?

As I write this the Digital Book World conference is just wrapping up. DBW is a conference firmly focussed on innovation and change in the publishing world. Many old hands in the digital publishing space attend along with a hot new startups. Big news is always unveiled at DBW so ... 

Kobo announced a new 8 inch E-Reader tablet- Forma. Amazon demonstrated their new Amazon Dot tech, which can sync with any device and continue reading your book where ever you are.

New kids on the block Novel Effect have an app that provides background music and sound effects using voice recognition to storytimes. Reading with your kids has just dramatically changed. 

Blockchain is continuing to advance into publishing with a new tech startup Bookchain from Canada - a digital publishing platform using Blockchain technology. 

There is lots to think about in the future of publishing.

Along with things future a huge reader survey was published. It makes interesting reading about who is reading and what they are reading and what on... I was surprised to see that a lot of readers between 30 and 50 were reading on their phones.

Wattpad is about to Beta test paying authors. This is big news if you publish on Wattpad. You will get paid real dollars too instead of cryptocurrency. Readers can buy wattpad tokens which they can use to unlock next chapters or whole books... sounds like an interesting income stream for popular authors on the platform.

Publish Drive has looked at comparison pricing of books in Asia. This is useful data as not much is known about buying habits there. With India having the second largest English speaking population...we should all be keeping an eye on global markets.

The global big prize in literature – The Nobel was not awarded this year due to a sex scandal. Quartz magazine writes about the cost of this to the publishing community.

This week Joanna Penn Interviewed Dave Chesson. Two fab podcasters in the one session. Dave took a deep dive into keywords which is his special interest. This is a must read/listen podcast if you use Amazon Ads.

In The Craft Section,

Tips for writing rough drafts- Now Novel- Bookmark

32 fixes for microblocks and glitches in your writing- Ruth Harris- Bookmark

3 top picture book writing mistakes - Alice Kuipers 

20 things I learned after reading 150,000 opening scenes. Katie McCoach – Bookmark

Genre mashups- Write Practice

What should your editing priority be?- Alli Blog

Nailing your one sentence story concept - Suzanne Lakin- Bookmark

In The Marketing Section,

Hot tips for conferences- Rachelle Gardner

Captivate an event audience- Build Book Buzz - Bookmark

How to write a great About Me page- Autocrit

How to use infographics to connect with readers- Nate Hoffelder- Bookmark

Improve your Facebook reach- Frances Caballo- Bookmark

How Indie autors can learn design on a shoestring- Auden Johnson

What separates authors who make an income full time from writing- Not what you think. – Amy Collins- Bookmark

To Finish,

Spare a thought for the second hand bookseller.  Authors love/hate relationship - a source of cheap books for struggling writers and of 'no income' to authors of these books. 

Bookriot has a guest post from a second hand bookseller about the books that they are drowning in. I am often surprised by books that end up in second hand bookstores. (Maybe because I hardly ever only read a book once.) 

 Just a thought... If you read a book through Bookchain you can onsell it and the author will get a little slice of the pie too. Just a little glimpse into a happier book future for writers.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you would like to shout me a coffee hit the button up top. Thanks everyone!

Pic: Flickr Creative Commons Mr Muggles 

It’s All About The Author Business

London Book Fair is on.

Along with all the usual Fair news there was one item which was making waves. Publica announced that they had published the first blockchain author. I spoke about the future of publishing in an event at the end of last year, where I mentioned that blockchain publishing was on its way. The future is now.

Around the time of the London Book Fair the Alliance of Independent Authors has a free online conference. This year the schedule is packed full of goodies. If you want to partake you need to sign up so you can get the webinars. It is free and you shouldn’t miss it.

 Meanwhile on the other side of the world, Wattpad is eying up the Southeast Asian market for... film, television print and digital content. They already have a toe in the water, it looks like they are going to dive in. This could be very interesting for all the Young Adult authors. Check out what else they have in store...

Amazon is not coping with scammers very well. The Digital Reader reports that they have asked a court to confirm an arbitration... which doesn’t even go after the big guys. Meanwhile they are pulling Cassandra Clares brand new book series because they thought she would never self publish... this has caused another Amazon storm this week.

Kobo, that upstart Canadian rival to Amazon’s digital distribution model has published an interesting interview with one of the big stars in the Indie Author world, Marie Force.  How did she create her empire and what tips does she have...

Joel Friedlander has written an informative article on print distribution and discounting and all the ways you can do it. This is a good starting point if you want understand what it entails.

Anne R Allen has a fabulous article on ten tips for protecting your creative writing self as you go about the business of publishing. This is a must read!

Sacha Black has written the best article on Series bibles and keeping track of characters timelines etc for the Writers Helping Writers website. If you are neck deep in series writing this is a must read!

In The Craft Section,

10 ways to show character emotion- Angela Ackerman- Bookmark

How to write a Book Proposal for a non fiction book- Writelife

Story Structure- the whole enchilada- Larry Brooks- BOOKMARK

Delaying submission to an Agent- Why you should- Mary Kole - Bookmark

Dragon Dictation for authors- Nick Stephenson- Bookmark

A story idea every day for April- Go Into The Story- Bookmark

10 typesetting rules for Indie Authors- Michelle DeFillipo- Bookmark

In The Marketing Section,

Query letter strategies that don’t work- Writers Digest

Email marketing mastery- Derek Murphy- Bookmark

Promo sites- Nicolas Serik-BOOKMARK

How to create pre launch buzz- Rachel Thompson- Bookmark

The dollars and sense of audiobooks- what authors need to know- Deborah Jacobs

How and Why to clean up your email subscriber list- Emily Wenstrom - Bookmark

To Finish,

Joanna Penn interviewed Jane Friedman about her new book, The Business of Being A Writer. This is the latest book on understanding author business. Jane, coming from an academic background, has written this as an academic textbook aimed at the MFA students who discover that writing that bestselling book didn’t make them rich. Check out the interview- two great gurus in one place!

The Independent Book Publishers Association has started a new podcast. They have got some great speakers and great plans for their podcast. Check out their first week’s playlist. Impressive!

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. (This weekend I promise!) When you subscribe you will also get a nifty book crammed full with marketing notes.
If you like the blog and want to fuel my coffee habit you can hit the coffee tab. Don’t forget to share the blog around your writing friends.
 

Pic: Flickr Creative Commons / infous