Marketing 101b -5 things you need to know...

Got your attention did I?

More Little Gems from the ‘Online Marketing Heroes’ book (see previous post.)

1. Be Web friendly in your Online writing.

Reading large chunks of text on screen is hard on the eyes. Try to have your text blocks in small to medium chunks in a good size font. This makes your message very user friendly.

2. Use Web friendly headlines... and sub headings.

Search engines just love these - especially if you hyperlink them to another page on your site. Be a little mysterious....5 things you need to know????
How many times have you found yourself just having to go and have a look...because there is a number in the heading and a question to be answered?

3. Use key phrases

and hyperlink them to other parts of your site...or where ever.
Check out the personal book review on the Bones blog. Use key phrases in the body of your text . Don’t use too many -see my previous post, just strategically place them for the search engine to find.

4.People love people.

Use photos to make your website/blog more interesting. Try to use a photo every post you make.
Check out Fifi’s blog. She is doing a great job of highlighting her artwork and her poetry. Every post has a different style of art which showcases her unique style and tells the world she is a great illustrator....and available for that special commission....

5. ‘Above the fold’

Don’t forget that newspapers do this all the time -the big picture or headline to grab your attention is at the top... even if we are not interested in the latest scandal in parliament, our eyes are dragged to the big headline...PETERS TO GO... shopping for a new suit...
and so it should be on your website.


I hope that these ideas give you food for thought. I am enjoying the research...
I have lots of sticky notes all over this great book and have gathered some great ideas for authors on using interactive content to the best advantage on your website...but that is for the next post.

Maureen

P.S. I’ll try to post it before next week... but you know how it is... school holidays...laundry....WIPwriting....

To Do...a neat little description....

Well back to Blogland...second on my to do list today. If you looked at my to do list you will see no housework jobs... kid related tasks or WIP...they don’t happen until there is nothing else on my to do list (this is my vain hope)....hahaha...My to do list only rarely gets finished because....housework and kid related stuff often shoulders in and smacks me around the face!!! I attempted to be good and do some research but am aware as always that the magazines I got from the library on cutting edge tech are now overdue and I’ve only looked at one of them.

In my defence I have nearly cracked the last funding application for The National Conference of Children’s Writers and Illustrators.....I want a shorter acronym or a pithy little description of the event.

My own offering of “Janet and John grow up and leave home”...was queried by a newbie to WCBA who didn’t get the humour and wondered if it was just too old fashioned.

Oh well if anyone else can come up with something be my guest...but it has to be interesting, relevant to the industry of children’s writing and illustration and humorous coz we do like a laugh in children’s writing.

Which brings me to my book, BONES....

I have posted deleted scenes (humorous ones) on the book blog. Just click on the cover of the book in the sidebar and it will take you straight there.

I hope you enjoy them. I have had a few kids now, come up to me in the play ground to say that they have enjoyed the book. (That’s the best thing really...hanging out in the playground talking books with kids, extra nice if it’s your book they are talking about.)

maureen

Just a wee note, Emily did make me pay...announcing at Mass what I had done so my carefully seperate other life has become public....and Trish made the most wonderful cake celebrating the launch...little did she know I had dedicated the book to her.