Enjoy,
maureen
This morning while telling Fleur Beale how busy I was....she knows... she's on the Spinning Gold Committee too ...we got to talking about the power of image... specifically images that you manufacture as marketing yourself.
I was mentioning them in relation to the billboards around at the moment with pictures of Ms Hilton and the word Vacant. The billboards are advertising that the space is for rent. Fleur thinks that Ms Hilton has a good PR machine as she is known for being known, the drug of celebrity.
My business card is finished and I’m very pleased and judging by others reactions....they are cooly spiffing! I’d show you but I’ll wait until after the conference is over...(really it’s because the camera has left me to go cover a story with my husband.)The image is fantastic!
Less than a week to go and I have a lot to get through....My personal goals for the conference are now becoming urgent must do items which I have to find time to address before Thursday, the day before the conference opens!
On Thursday night there is an event at Story Time that I am involved in and have to prepare for and I would love to go to the Speculative Fiction event in town on the same night with one of our Spinning Gold Panellists.
However with the urgent press of details to be ticked off, I am in danger of getting to the conference and quietly collapsing.... Just prop me in a corner. (Icky image) The committee have all worked their socks off!
We are proud of this conference and everything we have put together...and we know everyone coming will have a blast! (If the daily emails of excitement flooding our conference in-box are anything to go by.)
I’ll leave you with the new book trailer For Scott Westerfeld’s new book, Leviathan. He is getting into the Steampunk genre and if you don’t know what that is... watch the trailer....
My daughter said she wants to read the book based on the power of the images in the trailer (and she didn’t like Scott’s Uglies series...
Like I said the IMAGE has POWER.
See you after the conference is over...
maureen
1150 people attended the SCBWI (society of Children’s Book Writers and Illustrators) 38th L.A. summer conference last weekend. Many more attended it virtually including yours truly whenever I got the chance.
There were five bloggers in a team who blogged the entire event.
It is an amazing read! But you need to clear the decks, sit down with a coffee and have no interruptions. The team reported the main points of every presentation over the four day conference and it is remarkable reading.
The presenters are all at the top of the publishing tree in the US and the bloggers made sure they covered every hand’s on workshop by Writers, Illustrators, Editors, Agents and Publishers.
Besides the conference, theirs and ours (only 42 days to go) I have been intrigued with the concept of book tours -Blog style.
Going on a blog book tour...means staying at home in your jammies and bed hair and promoting your book as a guest author on a different blog everyday.
Aussie author Alan Baxter has just finished a blog book tour and he has written an analysis of the experience and whether it resulted in any sales.
Alan started off his tour by talking to Smashwords an indie e-publisher, about blog book tours. Alan has a couple of books with them but he was promoting his new print book.
Smashwords are an interesting outfit. If you upload your book with them you get about 80% of the retail price. Their books are sold for all e-reading devices.
I think e-readers will benefit the Adult and Young Adult reader. I am yet to be convinced that Mid Grade, which I write, and Picture Book readers would get much out of it...but I am prepared to be persuaded, especially if I can get 80% of the price. Authors typically get between 3 and 10%.
Jeff Bulla has written a great post on the 10 new rules of Press Releases. The best advice for writers is contained in point number 10.
If you are thinking of the sea change for authors, where they have to learn marketing, take some time to read this post. If you are in business and every writer and illustrator is, you need to be up with the play on new marketing strategy. Here is a sample of what Jeff has to say.
The best PR and marketing pros know that Web-based communication delivered directly to their constituents is highly effective. Now, press releases circumvent the media and appear in real time on millions of desktops. Bloggers almost instantly comment on product announcements, and smart communications pros treat these “new journalists” with respect.
I don’t apologize for linking you to lots of extra reading in this weeks post.
All of it is relevant to our core business of making a living as a Writer for Children.
Fleur Beale, countless bridesmaid at the NZ Post Children's Book Awards has scored!
Congratulations To Fleur- Esther Glen Medalist 2009