Positive Learning

Today as I was researching good articles for you I kept feeling like I was witnessing a slow-motion car wreck. I like Twitter but there are days when the good people of the Twitter world that I follow are in meltdown fatigue over the incessant bad news coming out of the US. But it is important to still keep an eye on what’s happening over there. If you start opting out because the news is not good, big changes that you should be vocal about will be slipped in when you are not looking. This is democracy. You participate in it or lose it.

Anne R Allen had an interesting post on Author persona. Who are you really? This is a good post if you are struggling with the whole online identity thing. This goes together nicely with DIYMFA’s article on building a good author brand. How far do you go being authentic online?  Bill Nye decided to break his whole nice scientist guy brand this week by swearing about how bad Climate Change is and demanding the world take it seriously. And yes the media ignored the message to talk about Bill using the F word. Was there any other way it was going to go?

When is your image not your image? When a photographer takes a picture. If you think this is messed up, author lawyer Passive Guy explores the problem of celebrities getting sued for using pictures of themselves on Instagram. It’s a copyright violation. Image use and consent are important. However in good news... Creative Commons has made a search engine to help everyone find the right picture in the public domain. 

Kris Rusch has an interesting post on Kickstarter stress.  First, you have the stress of putting a Kickstarter together then you have the stress of the outcome. Kickstarter success can be just as stressful as a failure. If you are looking for ways to make some money for your writing project check out these 9 inexpensive revenue streams for broke writers.

Publishers Weekly had an article this week on the rise of chapbooks. These are little giveaway books that publishers make available to retailers and reviewers to stimulate word of mouth. It’s an interesting marketing tool. Penny Sansevieri has a great post on the importance of having a marketing plan which ties in nicely with Createifwritings one on how to get reviews.

Emmanuel Nataf, a founder of Reedsy, has an interesting post on why speculative fiction is needed now more than ever. The ability to tell a story for people and show them what bad choices can cause to the world may be the only way we get through to humanity. The Handmaids Tale is a case in point.

In The Craft Section,
Emotional writing- Joslyn Chase

How to write effective action scenes- Writepractice-Bookmark

Sensory detail and emotional depth- Lisa Hall Wilson

Story Structure in a flash- September Fawkes- Bookmark

Fight, Flight or Freeze- Psyche 101 for writers – Becca Puglisi- Bookmark 


In The Marketing Section,
Growing newsletters from zero- Christina McDonald- Bookmark

9 reasons authors need newsletters- Nate Hoffelder -new series on The Book Designer- Bookmark

3d photo’s for Book cover ads- John Doppler

Small business marketing best practice

4 effective book marketing strategies- Badredhead media

Make your book marketing plan a success- MJ Connolly- Bookmark

To Finish,
I’m a sucker for learning. I love learning and new ideas and ways of doing things. So Reedsy publishing a list of podcasts about books and writing was especially welcome. I already listen to a few podcasts on the list regularly. TCK Publishing put together this super list of TED talks for writers. That’s my viewing sorted for the week.

Maureen
@craicer

It’s nearly time for my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty mini book crammed full with marketing notes. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic; Flickr Creative Commons –  Alan Levine

Acquisitions Arguments and Awards

This week around the publishing blogosphere...The news that Hachette has acquired the Perseus group is filtering through. Hachette is taking the publishing arm and on-selling the distribution arm to Ingram. Why should you care? Remember the predictions last year about publishers having to get bigger to survive? Hachette gets bigger. Ingram’s gets bigger and knocks out their major competitor along the way. This move has many implications for Indie publishers as Perseus was a main publisher of niche imprints and the main distributor of Indie Publishers. The move has fueled some speculation of what might be coming down the pipeline.... However it is a Sign That The Predictions Are Coming True.

Also in the wider news Amazon is flexing its muscles in the UK and Europe. Amazon is pressing for new terms with publishers some of which include that publishers cannot undersell Amazon even on their own websites and that Amazon is to provide a POD book for every print title currently out of print. There is a nice little phrase, (Most Favoured Nation) being bandied about.

The Carnegie Medal has been awarded. It is one of the top prizes in Children’s Literature... and not everyone is pleased. The book is a Young Adult novel for starters...and it just goes down from there. Kiwi Kids Lit authors will be familiar with this scenario as we watched it unfold last year after our own National Awards.

This years New Zealand Post Children’s Book Awards was another celebration of the depth and breadth of children’s writing in this country. The winners were hard to pick from the stellar finalists in each category. Children’s Literature won on the night...with New Zealand Post finishing its 18 year sponsorship in style. Everyone hopes we find another sponsor just as dedicated to celebrating our Children’s Literature awards as NZ Post. (crossed fingers)

In the Craft Section,

Why Backstory is the Spine of your Story... (great article)

What Writers can learn from Jane Eyre

The real meaning of Show, Don’t Tell

When Smart Characters Do Dumb Things.

Get Back To Basics –Janice Hardy

Story Midpoint mirror moment –Angela Ackerman

9 common exposition mistakes

In the Marketing Section,

The best TED talks on Marketing...This is a great collection and worth bookmarking.

Query letter pet peeves from Agents

Public speaking for introverts.(video from Joanna Penn)

Who is your distributor?

Creating a Business Philosophy -Elisabeth S Craig

To Finish,

Writers are bibliophiles. Huffington Post has a collection of things YA Readers say about reading… but really these could all come out of writers mouths.

maureen

pic: The Margaret Mahy Book Of The Year 2014 awarded this week to Vasant Unka. (Penguin NZ)

The Quest For Quality Content

There has been a lot of talk in the blogosphere about ‘indie’ publishing and how many wannabe authors have jumped on the bandwagon and are happily uploading eBooks by the score. The books are badly formatted with sloppy editing and containing spelling and grammar mistakes in the hundreds. 

This plethora of dross overwhelms the Reader, who is searching for a quality read. 

The Author who has worked hard on editing, formatting and laying out a quality read, is buried in the slush. 

What To Do....

The Reader starts to look for quality filters...word of mouth...book clubs and others to make navigating to the quality content easier.

The Author is stuck in the bind of having to market and promote like crazy, to get their name out there enough, so it stays in the readers consciousness long enough for the reader to click the buy button...while trying to write more quality content.

This month the Craic book project has stalled...due to unforseen family circumstances and so I have done no marketing on Craic. I have just checked the Google search on Craic and found some new bars have opened up in New Zealand with the name of my fictional rock band...hmm wonder where they got that name from.... 

What I should be doing...

How authors can effectively use Goodreads...and doing it.

Making sure I don’t commit any of the 7 worst mistakes of the indie author.

Checking out pet peeves of marketing and vowing to get better...

Have I mastered the secret handshake of successful digital publishing.

When I find time to write more quality content I should be looking carefully at my word choice...(warning this is a Chuck post...great... but his word images are not for the faint of heart.)

I should be reading quality craft books and practising finding my 'Aha' moment. (just bought two of James Scott Bells and am preparing to throw myself into the work as I have two manuscripts to rework, one to finish and one to start...I need more quality content to follow up Craic you see...)

In my quest for quality content to read and learn from I need to look at what others have done and how they have had the stars fall into line...

Grammar Girl springs to mind, along with this TED talk by Andrew Stanton on Storytelling. (the guy who wrote Toy Story and Finding Nemo...)

A couple of agents examine middle grade fiction and what they think authors need to be aware of.

Joel the book designer has a handy post on designing your book yourself... Lets not be sloppy out there!

The Horn Book (that august filter of quality work) has turned its sights on the picture book app and has a check list of what is a quality app and what is not!

I should be checking my author platform... finding where I should be, and BEING THERE.

Somehow I need to fit this in and stay sane enough to cope with the chaos of my home at the moment. So...if I am a little distracted beer/bear/bare/ with me and I will hopefully get it all together sometime soon when I find my Wonder Woman cape and magic bracelets.

By the way Craic is available on...

 Amazon

 Barns and Noble

 iTunes

 Kobo

and Smashwords for ePub

It is a quality read....hehehe.

maureen

get your wonder woman costume here