This week all the different ways to market seem to be
discussed everywhere. Authors are always stuck when it comes to marketing.
Marketing is a mindset and suits an extroverted personality. A lot of authors
are introverted so marketing books can be a real trial let alone marketing
themselves.
Kris Rusch responded to a question about author newsletters
this week with a thoughtful blog about why she feels uncomfortable about them.
You might feel the same way.
Anne R Allen also was thinking about author marketing
mindsets and wondering if a blog was a better way than a newsletter.
Donna Galenti explores some of the rookie mistakes that
authors make when they first try to market themselves. Tip. Start before the
book launch.
Writers know how to write but do they know how to write
marketing copy? Joanna Penn has a great interview with Joanna Wiebe on tips and tricks to help you write marketing copy for your books.
Sonja Yoerg wrote a guest post for Writer Unboxed unpicking the love-hate relationship many authors have with Goodreads. Is Goodreads your
friend?
Buffer had an interesting article on Google Plus for
marketing. People often forget that this website is a direct link into a Google
search engine.
Chris Lavergne’s publishing business is directly to young
mobile professionals. He explores the way his business has been growing in a great article on Techcrunch. Short books are the way to go... and Print is for
luxury books with an appropriate mark up. This seems to be flying in the face
of publishing accepted practice so how come his business is expanding in leaps
and bounds? Porter explores what Chris is doing and offers his perspective on it.
Alison Morton recently wrote on the Alli blog about what constitutes a marketing success. Are writers guilty of only seeing traditional publishing bestseller numbers without understanding what a break
even point might be. Maybe it’s not too hard to get a bestseller after all.
In The Craft Section,
Common writer entry level mistakes- Larry Brooks- Bookmark
Writing habits we can’t fix- Jami Gold- Bookmark
How to right size your book- Ruth Harris on Anne R Allen's excellent blog.
5 qualities of a brilliant story- Roz Morris
Writing voice lessons- Paula Munier- Bookmark
The biggest reason for storytelling- K M Weiland
How to write when the going gets tough- Litreactor
April – a month of story ideas- Scott Myers- Bookmark
Improve Book Descriptions- Jane Friedman-LBF17- Bookmark
25 habits that will make you a writer.- Bookmark
How to avoid the telling trap- Marcy Kennedy
In The Marketing Section,
Sorting out your media book pitch- The Book Designer-
Bookmark
How to promote a series- Bookmark
10 ways to increase your book sales- Karen Dimmick.
17 ways to use ibook author right now- Bradley Metrock
Get over your marketing resistance- Author U-Bookmark
Joanna Penn’s keynote at LBF17 on making money with your
books- Bookmark
To Finish,
Are we guilty of snobbery when it comes to Book Marketing?
Is our mindset a build it and they will come attitude? Does it work? And what
about the writers who think that other genre writers are somehow a lesser
breed? Mandy Hager, one of New Zealand’s best writers for Young Adults puts her finger right on a problem that many writers pretend they don’t have. Are all
writers equal? Is it a fault of marketing?
Maureen
@craicer
