New Lamps for Old

This week as the news of Barnes and Nobles purchase dribbled out, there was a taking stock over whether their saving was a good thing. On the whole, it was seen as positive but pundits are still taking a wait and see approach. The news that Waterstones staff felt their wages were too low even in the face of their CEO saying they got a ‘stimulating job’ to make up for it went over as well as you could expect.

News of another screw-over arrived from the Digital Reader. Libraries are smarting. Publishers have been changing the terms of access to ebooks by libraries. In the past six months, three publishers have changed access from perpetual access (at way over hardback prices) to access for two years (at way over hardback prices.) One way to kill ebook lending.

Remember when Audible annoyed the romance writers over the horrible terms of their subscription offering and writers left the service in droves. After all, getting pennies when it had cost you thousands to record an audiobook wasn’t very fair. We’ll do better said Audible. They relaunched their audio subscription with a new name... but it could be the same old... 

The New Publishing Standard is expanding its offering. They are backed by Streetlib who operate out of Italy. Streetlib are keen to open up the rest of the world to digital publishing.  They have committed to Africa where they see the next big market for books. (Just remember all the Commonwealth countries in there...) So a dedicated newsletter for the African publishing market is about to be launched.

Marketing is always a tricky subject for authors. It is hard to put on your marketing hat when you’ve just spent ages with the creative hat on. Two interesting blog posts caught my eye this week for authors wrestling with email marketing. How to improve your email marketing and 14 content ideas for emails. Go forth and improve.

I try to get up and move around every half hour or so when I’m writing. But when you are in the flow sometimes you can forget to do this. Here is a timely reminder from one writer about what could happen if you don’t pay attention. Read it, it could save your life!

How often do you think outside the book? Are you thinking print, ebook, hardback, audio, gaming, movie, voice search, streaming, podcast... If your eyebrows lifted, check out Kris Rusch’s blog post on the licensing expo she has just attended. Joanna Penn’s guest, Makoto Takudome, shows how easy it is to get Amazon Polly to make your book into a podcast. 
Voice search and audio content are here to stay. How can authors use them to tell stories? There’s a new outfit making bite-sized stories for Alexa to read out. They need writers. 

In The Craft Section,

10 writing blogs to check out

Writing the anti-villain- Reedsy- Bookmark

Conflicts and goals in romance- Jami Gold- Bookmark

Goal orientated storytelling tension- Chris Winkle

5 ways to keep readers glued-  H R D’Costa- Bookmark

Two punctuation blunders – Anne R Allen- Upskill Here!

In The Marketing Section

How to get easy author publicity-Rachel Thompson

Getting paid to talk- Events after publication -Emma Darwin

Ten business models for Indie authors- Orna Ross

5 Book marketing strategies- Barbara Freethy- Bookmark!

7 ways to Make more money from your books- Leslie Millar- Bookmark

To Finish,

Jillyanne Hamilton has put together 20 super writing and publishing resources to help you make your book shine. Some of the resources will be familiar to you as I mention some people frequently but there are some new ones in the mix you might like to check out. 
Collaboration is the way of the future. Think artists collectives, Indie publishing houses, or just getting some like-minded friends together to take on the world. 

Maureen
@craicer

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Big Ideas...

Two weeks to go before NaNoWriMo (National Novel Writing Month) which has become a rallying cry for the would be novelist mostly in the U.S. 

Of course come December all the agents and publishers then wade through tonnes of unedited manuscripts. Last year Editors were calling for December to become NaNoEdMo.

If you are contemplating transferring your big idea into a novel ... read this very good piece by writing guru Larry Brooks on how to decide if your concept is good enough.

A lady who has concepts that are mega bestsellers, Barbara Freethy, stunned the publishing world this week with a new deal announcement.

Barbara, an Indie author, has sold nearly 5 million eBooks. She has just partnered with Ingram for a print only deal.

For those of you who don’t know, Ingram are the biggest distributor of books in the U.S. They do print and distribution for the big 5/4/3 plus a host of smaller publishers. Now just contemplate the ramifications of this deal. Then go and read Porter Anderson for some details.

Occasionally people ask me what I think of the whole Self Publishing/Indie movement... I mostly reply that when the Indie authors can crack print distribution the landscape will be forever changed. (This is that moment!)

Yesterday Hugh Howey wrote a plea to the whole writing community that it was time to stop arguing with each other and just get along. Everybody is sick of the Them vs Us rants between Trad and SP. It’s a very well reasoned argument and as you read it... some parallels are immediately evident with our own political landscape.

Frankfurt is over for another year... what was the main talking point in the literary world? Subscriptions and their impact on publishers. The success of this model for those publishers who have bought in to it is fueling the idea that maybe they can do it on their own.

Translators in Germany are getting a raw deal… Publishing Perspectives takes a look at what it’s like for them.

In this neck of the woods an Australian editor got a grant to spend 10 weeks researching

Y A trends with publishers and agents in New York and Bologna. Her report is fascinating. It’s a big read so make yourself comfortable. I was very interested in the way books were marketed as either Block Busters OR Award Winners.

Catherine Ryan Howard, one of my go to gurus about Self Publishing has just updated the tax section in her helpful blog. Maybe you won’t need a US tax number after all.

Another guru Susan Kaye Quinn also has updated information on using Amazon pre order buttons... this is gold advice for those people who have a series in the works.

In the Craft Section,

Vital prep steps for NaNoWriMo

Principles of the Inciting Incident

Editing your own writing – K M Weiland

James Scott Bell pulls out 10 essential plot and structure tips from his phenomenal book Plot and Structure.

In the Marketing Section,

6 hot trends in Indie Book Marketing

9 ways to promote your audio book

Book cover design

Rachel Gardner on tools to make your author life easier

Ava Jae on querying Agents

How much should you charge for your eBook?

To Finish,

After your big idea session... you need to relax… Check out this handy infographic on Yoga positions for writers...

I would add a good stretch for the wine bottle to it.

 maureen

Pic: Cool use of keyboards.... Shawn DeWolfe