Book Love

 

 

In Publishing news this week,

The Frankfurt Bookfair goes virtual following all the other book fairs around the world. They are opening up their virtual fair free to anyone who is interested. Publishing Perspectives details what virtual sessions are on offer.  

 

Meanwhile, Publishers Weekly reports that the book industry took a hit in sales over the last quarter. Was anybody surprised? The ongoing size of the contraction has some concerned. If you factor in the huge amounts of books being released this month and up to Christmas, there could be desperate times ahead for booksellers.

 

This week Amazon quietly announced a new service, Bookclubs. It seems kind of odd when they already have Goodreads. Nate Hoffelder reports, although their new idea sounds good it is missing some important features going forward, namely the club feature. It is still in Beta mode though.

 

This week Joanna Penn interview Erin Wright about publishing wide and the mindset you need to cultivate to do this successfully. It is a fascinating interview, well worth the listen/read.

 

This week Kris Rusch wrote about dealing with the effects of the wildfires along the west coast of the U.S. Do you have a Go Bag for your business? In the event of a sudden calamity could you access your passwords… your files… your finances… If you haven’t thought about it – time to make it a priority.  

 

Have you heard of Booktubers?  These are YouTube book reviewers that are influencers. Wired has an interesting interview with one. I checked out the site and lost an hour watching entertaining book reviews. 

 

Ruth Harris has an interesting article on imposter syndrome. We all suffer from it. Ruth mentions that sometimes it can be a good thing. 

 

Dave Chesson has an interesting guest article on changing up keywords in your metadata. If you regularly do this, it can make the book more relevant in the Amazon store.

 

In The Craft Section,

Antagonist motivations- K M Weiland- Bookmark

Structural Editing- Iris Marsh- Bookmark

How to write a synopsis if you hate writing synopses- Roz Morris- Bookmark

10 things you don’t want when naming characters- Katherine Grubb

How to put your reader into the scene- Sean Platt

Managing your cast of characters- Writer Unboxed

 

In The Marketing Section,

Building a long term career- Jane Friedman

2 great posts from Penny Sansevieri- Get creative with Bookbub and Promote with creative collaboration- Bookmark Both

Maintaining a reader mailing list – Alli Blog – Bookmark

The hidden potential of audiobooks- Tina Dietz

 

To Finish,

Being a book nerd, I can waste a lot of time on font sites. Their design fascinates me. Did you know that many of the fonts you read now were designed or based on fonts developed 400 years ago with the printing press?  The Ingram Spark blog looks at the best fonts for books and if you love jacketed books, Ingram are now offering this plus hardback books with embossed covers. FANCY! Meanwhile, check out the Alliance of Independent Authors blog on the guide to the perfect book cover.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons- Rulenumberone2

To Market, To Market...

As we tentatively move onto the streets and look around at what is now our new normal life, there have been a few articles trying to make sense of the statistics of bookselling in a coronavirus era. 

Everybody is busy trying to reassure themselves and others that bookselling remains viable. If you factor in the printers, sales reps, warehouse and supply chain along with book designers, editors, illustrators, cover designers, formatters, not to mention the poor old author in this list, you can see a lot is riding on maintaining or shoring up the publishing industry.

So, what are the trends coming out of lockdown?

The Guardian reported a rise in people reading. (Thank all deities) And the popular genres of crime and thrillers were to the fore. With kids stuck at home children’s books also had a nice uptick.

Publishing Perspectives report that French Publishers Association surveyed its members to ascertain how bad the hit was to their members. More than a quarter are looking at heavy losses but there was some encouraging signs in the changes in reader habits.

Jennifer Kovitiz has written two big articles on what independent presses can do to survive. Part One. These are comprehensive reports so set some time aside to read them and take them in. Part Two.

Nate Hoffelder reports that Kobo Plus may be making some moves. They have been trialing their subscription model for a few years in Europe. With the rise and rise of subscription models for consuming entertainment… Keep an eye on your Kobo dashboard and inbox.

Angela Ackerman and Becca Puglisi have a new Writing Thesaurus to add to their popular series. It’s the Occupation Thesaurus- Coming very soon… Angela also has a great article on giving yourself a creative kick in the pants.

If you need to get stuck into upskilling writer learning as a way of shaking you out of lockdown blues, here is a comprehensive list of FREE writing courses from around the world. There is something for everyone in the collection of 98 online writing courses from Couponchief. 

I get sidetracked on Font sites… yes, I admit it. I’m fascinated by the subtle way a font can change the emotional message.  

Rafal Reyzer has a guest post on The Book Designer on how your font choice, when writing, can change your writing mood.

Kristine Rusch has an interesting article on what’s happening to the film and television industry. How does it impact authors you wonder. What happens to all those options and contracts when something big like a pandemic hits? What about the writers stuck in the middle?

Anne R Allen has a great article on what to do when you realise that your novel has far too many characters. Do you really need to provide a backstory for everyone? Can you get away with not naming someone? Check out her great tips.

In The Craft Section,

7 possible hooks for your opening chapter- K M Weiland - Bookmark

How can we identify our story’s point of view- Jami Gold- Bookmark

What is an epilogue?- Jerry Jenkins- Bookmark

How to write dystopian fiction- Now Novel- comprehensive!

How plotlines add dimension- September Faulkes- Bookmark

In The Marketing Section,

10 most common marketing mistakes- IBPA

Five marketing skills you have already- Gabriela Pereira- Bookmark

3 social media mistakes authors make- Sandra Beckwith

Heart-centered book marketing and 4 steps to your author branding statement- Beth Barany- Bookmark

New Tool on the block.

If you publish wide check out WideWizard. A free tool that publishes your metadata to all your sites. Fill it in once and click a button.

To Finish,

Last week I mentioned David Gaughran (All round nice guy and champion of the little battling author) in the To Finish section and here I am linking to him again. He has been almost nonstop filling his YouTube channel this week with detailed looks at different marketing ideas. David is unleashed. If you are realizing that authors must market their books check out his channel and get hypnotized by his epic lockdown beard and his wealth of information on book marketing.

Maureen

@craicer

My monthly newsletter goes out this weekend. If you want the best of my bookmarked links go on and subscribe. You will get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Martin Hearn 

Show Up Because The Show is Online

Today we went into Level 2. The kids go back to school next week - which feels like a big win. I’ll really know it’s true when the house is quiet and there aren’t toast crumbs everywhere. 

As I follow a lot of writers and publishers, I am very aware that life over in the Northern Hemisphere is very different. Many books have been delayed or published with hardly any publicity. Spring releases are being pushed back six months. Everyone predicts a huge bottleneck in September. 

In May, the industry starts thinking of the big Spring book fairs. Bologna (held a month later) was online last week and they have just published their visitor numbers. Who was predicting a huge online visitor turnout? Their success is hopefully going to spur others on to make a bit more of an effort in the online festival space. 

I was interested to see a Twitter conversation from an author about being rejected when they asked for payment for an online address. Their reason. They put just as much work into an online address as they do in real life so they should get paid. (ABSOLUTELY)

Online events are taking over the social space. Authors have to get used to talking to others through their computers. Esquire just published a big article looking at how different life is for authors now because of this.

The big children’s writers conference SCBWI is online this year. For a lot less than the usual sum, you can attend from the comfort of your own home. Although I did see an agent lamenting that the networking at online conferences was non-existent so why make the effort to attend. 

The bottom line is if you want a vibrant industry in the future you have to show up at the hard times and keep plugging away. 

This week Ask An Author wrote this post on how do you know when you’ve made it which was really saying show up, do the work and keep doing it.

Meanwhile, if you are still in juggling-the-kids-and-trying-to-write mode, Lit Reactor interviewed authors to find out some good survival tips.

In Industry news… IngramSpark has jazzed up its publishing dashboard. Along with some new features they are offering free ISBN’s now. (Just be aware that if you pick up a free ISBN you will not be recorded as the publisher of record. Whoever issued the free ISBN will be.) 

David Gaughran has the rundown on Apple books finally making their publishing dashboard friendly to PC owners. That means everyone can publish direct with them now. Their royalty system if you are direct is very nice so I expect this will be taken up with cries of glee.

Publishers Weekly has been looking at the new changes in digital publishing that Penguin Random House are doing. As they are the biggest publisher around it is always interesting to see where they think the next big thing is…and it’s interacting with readers through big virtual conventions.

Kristine Rusch writes today of the freedom in throwing out her calendars for 2020 and reinventing her year. It’s a mindset change that may make all the difference to your mental outlook.

Jami Gold has an excellent post on breaking the writing rules. Will It Be Easy or Hard?

What is one writers’ never break rule can be another’s guideline. Are there any rules you shouldn’t break?

 In The Craft Section,

How to find and hone your author voice- Heather Webb- Bookmark

When situational writing works better than plotting- Brandon Cornett- Bookmark

Why you shouldn’t edit your own book- Alexandria Szeman

Survive the chaos point-Melodie Campbell- Bookmark

Why should anyone help your protagonist- Janice Hardy

No – Diverse characters don’t have to drive the plot- Bang2 Write 

In The Marketing Section, 

Rachel Thompson has been hosting NaNoProMo on her website and it’s chock full of great posts on book marketing – here are two excellent posts- Will your novel solve a reader’s problem by Janice Hardy and How to safely choose and use colours for your website by Nate Hoffelder. While reading, put your name in the hat for some great prizes from Rachel’s guests.

How to write a novel synopsis- Jane Friedman has updated this classic post.

3 reasons to embrace one-star reviews- Sandra Beckwith

How to market with a BOGO- Penny Sansevieri- Bookmark

To Finish,

I have been doing a lot of intense learning over the last few weeks in publishing design software. Going down font rabbit holes… learning to manipulate images… (badly.) David Gaughran has recently launched a YouTube channel and one of the first offerings was a great tutorial on Canva for Facebook ad creation. And then he showed in real-time other nifty sites all available in his handy blog post on 12 free graphic design tools. When I think how long I spent trying to remove a background last night and David just mentions a free site that did it at the click of a button…. I nominate him for Sainthood.  

Maureen

@craicer

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links Go on and subscribe. You will get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. Thanks.

Pic: Flickr Creative Commons- David Skinner 

In The Brave New World of Next Week

In Publishing News this week, Sam Missingham, wrote an opinion piece for The Bookseller entitled ‘Now is the time for publishers to show their real value.’ This is a plea to publishers to look at what is happening under the pandemic and change their way of operating for the future. 

Here is one small quote from the article- This approach treats publishing like the long game it is and more importantly puts readers first. And it means all of our books and content, front list and backlist, have the same value. And we showcase our authors beyond their publication window.

This is a great rallying call for a better publishing standard.

Some of the ideas Sam talks about are happening in an experimental way. Today I saw news that Faber was partnering with Glassboxx to develop a direct to consumer portal. Check out what they are doing and think of the implications. Digital content has sustained the traditional publisher's bottom line through the print publishing slow/stop.

Joanna Penn mentioned other similar initiatives in the intro to her latest great interview on writing and selling short fiction. 

In happy news, The UK has also scrapped VAT on books… so that’s something nice to come out of the pandemic.

Publishing Perspectives has taken an in-depth look at China’s publishing world as they are the first to come out of a lockdown situation. Print sales down for obvious reasons. Printers and supply chains have almost ground to a halt, but digital sales are up.

Booktopia – Australia’s online bookseller has joined forces with Kobo to take advantage of a bigger global reach.

Staying in Australia – The Guardian recently published a sad look at what is happening in the Australian publishing community with the cancellation of many writer’s festivals and publishing job losses.

If you need some bracing advice for keeping your writing chin up and plowing forward Chuck has written his Writing Advice In The Age Of The Pandemic. This is a must-read for everyone who has looked at the last months writing goals and despaired. (a nice pickmeupoffthewritingfloor)

Elisabeth Spann Craig has written an interesting article on writing sprints. She joins video sprint writing groups. If you are missing a group sprint writing session check out the video options. 

In The Craft Section,

How to improve story with action beats- Jami Gold-Bookmark

Newbie writing mistakes- Anne R Allen- Bookmark

9 ways to originalise your story idea- Becca Puglisi- Bookmark

10 step checklist to writing a better than average novel- K M Weiland- Bookmark

Writing prompts for socially isolated authors- Writers Digest

In The Marketing Section,

The importance of book landing pages- Convertkit

Book Promotion during a pandemic- The Book Designer- Bookmark

Selling books on your author website- Alli blog – Bookmark

8 Social Media scheduling apps- Frances Caballo

Create your own book video step by step guide- Bookmark

Book Merch for authors- Dan Parsons- Bookmark

To Finish,

Today I went down the font rabbit hole. I’m not sorry. I love looking at all the creative ways designers can imagine the alphabet. It all started with IngramSpark’s blog on the best fonts for books.

I also discovered naturalreaders.com. Another tool for editing your book. Choose a voice to read back your writing. I found hearing your work read back can highlight grammar mistakes. I played around with so many voices the kids rebelled. They just don’t understand, I have a cast of thousands in my head.

Maureen

@craicer

Pic: Flickr Creative Commons- Hanumann- viet globe

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

New Kids On The Block

Tonight I was at the launch of a Bookshop. Usually, I’m at Book Launches so it was interesting to be at a bookshop launch. Every community needs a good independent bookshop responsive to the community it serves. Locally there are a lot of technology firms as the Mayor reminded us and the new bookshop is themed around STEM subjects. This means that along with the usual bookshop fare is the truly eclectic and interesting deep dive into STEM subjects. With books face out and on big tables, You don’t know what you are going to find and immediately want to buy. It’s a cunning sales plan*...and why Amazon’s bookshops have their books face out. Go out and support your local community bookshop. After all, we want them to stay around.

The New Publishing Standard had an item in their news today that got me thinking. Nickelodeon has just launched a kids e-reading subscription in France. Now I’m wondering if in the next year we are going to see subscription battles as companies try to compete with the Everything store for entertainment subscription eyeballs. After all how many subscriptions does the average family want to have?

Larry Brooks of Storyfix has been beavering away on a new Writers Craft Book which is coming out with Writers Digest next month. Larry has produced some great craft books over the years so check out what he is tackling now.
Larry name-checks another great writer of writing craft books James Scott Bell who has a great little article on how realistic your action scenes need to be. This is timely as I’m trying to choreograph a spaceship battle. Do I go Star Wars or Star Trek? Does the new bookshop have a book on this subject?

Maps. They can suck you in... and if you are a writer you can spend hours pouring over them. We have a map book full of writer fantasy maps... one of those essential books you come across and have to have. Chris Fox has been playing with Wonderdraft. A map-making tool for the gamer or writer out there. Take a look at how it works. Brilliant stuff!

Kris Rusch is up to part 10 of the licensing series and she shines a spotlight on what a lot of authors do, but don’t know. Buy licenses. Once you really think about it, licenses are everywhere in publishing. Now think about your own Intellectual Property... rethinking your writing business.

In The Craft Section,

2 great posts from Bang To Write – How To Plot Like A Goddess and Do You Really Have  A Story- Bookmark both

4 keys to a powerful denouement- September Fawkes- Bookmark

8 ways to improve your writing- Literary Architect

The definitive list of Cliches- Go Into The Story-

Writing yourself into the heroes journey-Lara Zielin 

In The Marketing Section,

3 simple hacks for your mailing list-Miral Satter- Bookmark

Using Goodreads to increase book sales- Christine Nolfi

Weave Buying Persona’s into your landing pages- Blogging wizard

How to drive sales with Pinterest- Avasam

How to use a book award for marketing- The Book Designer- Bookmark

6 marketing myths that harm writers- Lisa HallWilson - Bookmark

To Finish,

Besides reading and buying books... Canva is one of my guilty pleasures. I love playing around with fonts in design.  Recently I came across this collection of cool font generators... Do you want glitter or glow or 3D effects? It’s all here. Font Nerds Unite.

*my wallet got an airing at Schroedinger's, Jackson St, Petone.

Maureen
@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons - Jonathan Rolande

Time Travel or Can I Have This Day Again?

Over the last couple of weeks I have spent my time being distracted by the internet, the start of the school year and the intricacies of preparing a book for print. 

Selecting the right internal font knowing how to arrange it on the page and front matter.... This is all completely different from e-publishing which strips out all this detail. 

If you want to use a particular font be prepared to swear at the computer as you try to get it formatted onto a print page. 

Of course when I want uninterrupted time I don’t get it and then when I have got that time and spent 6 hours swearing and wiping a fevered brow...my husband comes along and says something like... did you know if you saved the document as a PDF you wouldn’t need to change all that formatting stuff you are doing.... 

About that time you think about throwing the whole project at the wall, eating serious chocolate...and time travel... so you could get back the wasted day!

Then the family hit the wall of reality that school is back, a few projects that you put off from last year rear their heads and life gets complicated....

So diving into the blog round up I go for solace. (I just have to lose myself in social media for a while and forget about all that other work screaming for my attention.)

Things that caught my eye this week.

If you are learning about the secret world of book design you must visit Joel Friedlander’s book design blog. Here I learned about x height and why it is so important but also here is where my vague idea of using print copies as promo review...prizes etc etc was crystallised when I read this interview... Are print books the new vanity publishing? Joel also has a run down on front matter for books.

Mike Shatzkin has taken a look at the war heating up between the Book Sellers and Amazon and summed it all up in a beautiful piece entitled Clever Moves In The Chess Game. This is one of those must read pieces to make sense of what is happening at the moment in publishing and what it means for you the writer.

In the last couple of weeks everywhere I look there seems to be a reference to book covers and how important they are. Jody Hedlund has been asking her fans to choose a design for her latest book and the winning design is up along with an in depth look at how elements for the cover were selected.

Social Times takes a look at 3 creative ways to promote the book...take a look at the comments...also the amazing how to create a book cover video!

Joanna Penn has written a post about being in love with Scrivener...This is a novel processing programme designed for writers that has legions of fans all over. Check out the post for why she thinks writing your novel on this programme takes the hard work out of writing....

If you want to know more about the dynamo behind The Creative Penn website check out an interview with Joanna on Ollin Morales Courage 2 Create blog.

Catherine Ryan Howard has been asking opinions on grammar especially which and when we should use American English and British English and Irish English and...This is an interesting post with diagrams and comments from her survey. It is especially interesting if you have characters and setting from different countries...what trips you up in the reading? If your biggest audience is in America should you write the whole book using American English?

The Great Jane Friedman has a cautionary post on blogging your book. Should you do it...well yes...and no... it all depends....

Janice Hardy has a neat post on leaving breadcrumbs behind you.... This is the Craft Tip Of The Week. Asking the right story questions...Read It!

Writers Fun Zone has an interesting post on pitching. How do you define the log lines and memorable answers to the question... What’s the book about? Ezra also has a great post up today about creating a metadata file...That’s the file that has all your different bio’s headshots links etc etc....

Today is the first gorgeous day here for a while in the not-summer-as-it used-to-be southern hemisphere.... Bring back those long hot days where you biked to the river and threw yourself in to cool off ...Hot Dead Grass and ice creams you had to lick fast because they’d melt in under a minute. Ahh Time Travel....

maureen

Spring Cleaning

Spring is in the air...and that usually heralds change. You eye up the overflowing study area and vow to get better organised. (Your family snigger coz they’ve heard it all before.)

While you are contemplating your overflowing desk you may take time to contemplate the publishing industry. It too has been struggling with change. The printed word is rapidly changing into the e-inked word.
Curiosity Quill interviewed Jane Friedman about what she predicts will happen to publishing in the next few years and how authors can keep up.

 Joe Konrath takes issue with Ewen Morrison’s article in The Guardian- Are Books Dead and Can Authors Survive. Joe picks apart the article and points out where Ewen got it wrong. (so far 120 comments on this...)

If you pick up your manuscript and a cloud of dust rises into the air you might need to revisit your characters and do a little housekeeping...or a lot.

Jenny Hansen has a terrific list of tips about fighting dirty and ramping up the conflict tension in your story. 

Julie Musil has ten things you shouldn’t do when you build your characters... 

Both of these posts remind you that the story is key...and a strong story is what Editors want to read. A quick revision of WriteOnCon quotes reinforce this...but you can always get inspiration to keep going from revisiting the website and reading the sessions you missed.

Ruth Harris reminds you that all reading is research and offers some very good advice in how to pull gems out of the trashy magazines you just picked up. Don’t feel guilty...it’s research! (there’s an app for that.) 

Underneath the stacked books and laundry, next to the mouldy coffee cup, you unearth that really great story...the one that has been nicely rejected a few times and sigh. What would it take to just get it out there into the world?

Author Culture peeks into the world of Book Cover Design in an excellent interview with a top book cover designer. Lots of tips here...and some very useful ideas for branding.

The bookdesigner has a link to five nifty fonts that you can use for your Ebook cover and they are FREE. 

Roz Morris has done the hard work for you and step by step outlines how to deal with the American IRS when you are an author living in another country who wants to epublish on an American site. Bookmark this! It will save you months! 

Anne Allen has a great post on the death of the Book Tour and why we shouldn’t feel too sad about it... The desk has disappeared....the dust has taken over...you think seriously about giving up and reclaiming the space for a home gym....

Teresa M Owen has a handy list about why you shouldn’t become a writer to make you feel better. 

This week NZ National Radio interviewed a New Zealand company that has made a splash with their new product, Booktrack, Soundtracks for Books. James Frey is already making use of the technology with the The Power Of Six (his follow up to I Am Number 4.) Take a look at the videos and think about where we go from here....
 



enjoy,
maureen

pic from meeja darling....a wickedly funny journo blog