Over the last few months, I have posted the occasional news item about the sale of Simon and Schuster. Sometimes I have seen it as the old stag in the river surrounded by piranhas.
Each piranha wants the stag for themselves and is also trying to avoid being eaten by a bigger piranha. Yesterday I had a news item for you about Rupert Murdoch’s News Corp group with their eyes on the prize. Biggest piranha, I thought. This morning Penguin Random House bought Simon and Schuster by outbidding everyone.
They still have to go through regulatory approval because of monopoly, but as they’ve been through this before when they became super big PRH, it looks like a foregone conclusion.
What this means for everyone? Expect more disappearances of imprints, jobs, and advances.
This isn’t over yet with speculation that Murdoch could come back and outbid the $2.2 Billion offer. The prospect of a publishing duopoly is worrying for many in the industry. Already The Atlantic magazine is sounding an alarm about the industry’s future.
Meanwhile, there is speculation as to what their new name will be. Someone suggested going back to Random House as they keep buying random publishing houses.
This week I listened to Joanna Penn talking with Holly Worton on business mindset and author career. The interview is fascinating. However, the before interview is just as meaty with Joanna talking about attending the Future Book conference, virtually. This conference is aimed at Traditional publishers and Joanna talks about how far in advance of them Indie publishers are in terms of mindset and practice. Mind-Blowing! (You can only hear the beginning 20 minutes if you listen to the podcast.)
A few weeks ago I highlighted the practice of Audible encouraging customers to exchange their audiobooks for another when they had finished listening to them which meant that the author, narrators missed out on the sale even though their content was consumed. (The word I used was despicable – that was me being polite.) The backlash, protests, petitions, worked and Audible issued a statement yesterday saying they would no longer encourage this… and that they would only allow returns up to 7 days. However, it won’t be effective immediately so don’t count on audiobook earnings as a Christmas present.
Recently, Global English Editing shared an infographic of the world's reading habits in 2020. It’s an interesting snapshot into who and what is being read around the world.
Hugh Howey was interviewed by Publishers Weekly about his deal with Houghton Mifflin to bring out the Wool series again. This is the trilogy that keeps on giving. Read the interview to see how Hugh straddles the best of both Indie and Trad publishing with this deal.
In New Zealand, one of our Indie authors had an article published recently about bucking the trend of the out of pocket writer. This is a great spotlight on our success stories who are quietly going about the business.
In The Craft Section,
A three step plan for getting back into your manuscript- Janice Hardy
Busting 3 myths of the inciting incident- Ane Mulligan
Character motivation- Jerry Jenkins- Bookmark
5 Random ways to trim your manuscript- Kathryn Craft- Bookmark
How stakes set up expectations- September Fawkes- Bookmark
What should I write about- Now Novel- Bookmark
In The Marketing Section,
Virtual Book Tour Strategies- Leila Hirschfeld- Bookmark
How to promote consistantly and Festive Book Marketing- Penny Sansevieri- Bookmark Both
Finding competing book titles- Penny Sansevieri
5 quick and easy ways to use book reviews
Promoting your book on a shoestring budget- Hayley Zelda
To Finish,
It’s the last week of NaNoWriMo and also the holiday of Thanksgiving.
Tonight I launched 3 books in my Circus Quest series with a small party at the children’s bookshop. I decided that I needed to mark 2020 with an acknowledgment that it’s been a tough one for writers and that we have still produced good work, despite the challenges.
So custard pies, candyfloss, cake, wine, and a clown were the order of the day. (and juggling lessons.)
Paula Munier wrote recently about writers keeping a gratitude journal. It’s a good idea. I was pleased to have writer friends and family who I hold deep gratitude for, sharing the wine and the gossip and the pina colada candyfloss.
Maureen
@craicer
P.S. This is the last week for Storybundle writing craft books. Scour the online Black Friday deals for Writers- AppSumo have some amazing deals at the moment.
It’s nearly time for my monthly newsletter so if you want the best of my bookmarked links you can subscribe here. (You will also get a nifty mini book crammed full with marketing notes as a thank you.)
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