Let’s Be Careful Out There

The Covid 19 virus has started spreading across the world and the media are spending more time on the sensationalist aspects and ramping up the hysteria instead of the facts.

In the publishing world, the big conferences that are the tent poles of the publishing year are looking very shaky. London Book Fair has just been canceled due to many big publishers pulling out. Already we have book launches canceled or delayed. China is the world's largest printer for publishers. Due to travel restrictions, books are being delayed. If you can’t get your books out to the stores what can you do?

The latest Bond movie is delayed due to worries about audiences in theatres staying away because of contagion concerns.

Kris Rusch talks calmly of what happened to book sales in moments of crisis. Are you prepared for business disruption?

The news was out today, Simon and Schuster are up for sale. Among the reporting of dire predictions was the whimsical, what would you do with a book publishing company? 

Will Amazon buy it to get print legitimacy? Just think of all their backlist. (Stephen King… Judy Blume… Cassandra Clare…)

While you are contemplating owning a big publisher, Anne R Allen has a great blog post on the clueless ways people who know nothing about publishing offer advice. How many of these have you fielded at parties when someone finds out you write?

The Guardian recently published an opinion piece from a writer about the guilty secret many of us have. We are sponsored by someone rich to write. This is a truthful piece on what it is really like to be a writer these days. Sadly, it doesn’t look like it is going to get any better.

Audiobooks are going from strength to strength in the publishing world as the new format to get into. Joanna Penn has a great interview with Michele Cobb on all the opportunities in audio publishing.

I’ve been experimenting with writing sprints lately. They are lots of fun and you can get a surprising amount down if you don’t stop to edit your words in the middle. (Note to self!) The Pomodoro technique does work. If you don’t know how to do it check out this nifty post.

Do you belong to a writing group? This week I was thrilled to see the last person in a writing group I have been keeping an eye on for a long time finally have her book published. Writing groups can be your best cheerleaders. -There are many different types so search around to find your cheerleading tribe.

In The Craft Section,

Tips for revising your work- Amanda Zieba

9 Types of Narrative Devices- Joe Bunting - Bookmark

Your Subconscious speaks a different language- Cathy Yardley

Screenplay structure simplified- Scott Myers- Infographic- Bookmark

How to power your novel through the second act- Wendy Heard- Bookmark

Tips for writing a cozy mystery- Elizabeth Spann Craig

3 steps to writing diverse characters- Lucy Hay - Bookmark

In The Marketing Section,

Looking Good -Design tips for authors- Heather Weidner- Bookmark

Panel Best Practice- Penguin Random House

How to make your author future reality- Angela Ackerman- Bookmark

How to add extra categories on Amazon- Deborah Jay

How To Grow Your Author Social Media platform- Frances Caballo - Bookmark

Anatomy of a Bestselling Amazon Book Promotion- Penny Sansevieri – Bookmark

To Finish,

What do you do when you find out that your work has been plagiarized - but worse… they won a prize with it. You could go up in flames or you could doubt yourself or you could write an interesting thoughtful piece of how you deal with this. 

Take a breath, people. Innnnnn. Ouuuuut. Don’t use hysteria as your default emotion. Check out the facts. Make considered decisions. (I’m looking at you people in the back overstacking your shopping trolleys with toilet paper and bottled water.) 

Just a note- One of my nurse friends reported today that people are stealing bottles of hand sanitizer from the hospitals. Surgical masks, sanitizers, etc are needed by medical professionals. The mask does not work if it gets wet- One cough and it’s done for. 

Please use soap and water (20 seconds) and dry your hands. It works just as well.

Maureen

@craicer

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An Unexpected Journey...

At the beginning of the year no one was thinking about the merger of any of the big six...

or the move by any more of the big 5 to acquire ‘boutique author publishing services’ after the debacle that was Harlequins acquiring of a ‘boutique author publishing service’ where they thoughtfully (after their authors screamed at them) changed the name and the aims of the service...imprint...press...tho they carefully kept the fees to publish with them.

So why, after seeing the map of the last few years, is Simon and Schuster partnering with Author Solutions to have an ‘imprint,’ Archway, where you can access their services at truly eyewatering prices to publish your book? (Children’s writers you will be slightly better off... only up to $8K.)

Victoria Strauss from Writer Beware...lays out the numbers and asks WHY WOULD YOU DO THIS??? (Share this around people and let newbies know...)

Victoria also highlights a disturbing little sentence found in Publishers Weekly coverage of the launch of Archway.

"S&S will refer authors who submit unsolicited manuscripts to the Archway program."

Laura Hazard Owen of PaidContent also takes a magnifying glass to this latest move. As authors and commentators scratch their heads over this latest move by a big 5-er (or soon to be 4)... think about this little side journey...Penguin own Author Solutions...

Mike Shatzkin makes some compelling arguments for the benefits of merging Random Penguin style...think 50% of the bestsellers out there...now think of your local big box store...now put the two together...

The great blogger Passive Guy has taken a look at new moves in the journey to get their case heard by Harlequin authors bringing a class action against the publisher. He outlines the stops on the way and how the destination will change the landscape for all authors out there.

While Amazon (behemoth and outside the big 6,5,4...) has been squabbling about paying tax in Europe...coz their office is in tax haven Luxembourg, they have also been expanding their publishing company. They are moving into Europe and will be expanding publishing operations in France, Germany, Spain, Italy and the UK... however their head office will be in...(go on, pick the country.) PaidContent has the low down on what it all means.

Rachelle Gardner asks if you have imposter syndrome...and I must say I often do...I’m also guilty of going back to the beginning syndrome in my writing journey.

Krissy looks at traits of highly sucessful writers...they could have a map!

Tali Rowland looks at ways to break through and write when you really don’t want to....

L M Preston has the must read unique paths to publication plan of attack.

If you hate writing a character what do you do... Roz Morris gives advice

Writer Unboxed has an interview with two new children’s lit agents.

Long time readers of this blog will know I am interested in the power of author collectives as a force for good...and so it was with great interest that I read, While Publishers Play Safe Authors Create The Brands Of The Future from Roz Morris. Go on, shout Hurrah!

Imagine going on a road trip with your best buddies...this is what an author collective could be.

In the craft section, this week plenty to interest you...

Skill lists for character motivation

6 types of courageous characters

When Muse and Plan collaborate. This is a great post from a guest on Larry Brooks Storyfix website.

Adapting story structure for any project...this looks at using Save The Cat in all sorts of ways.

Writing Tense Action Scenes...from a Thriller Editor.

Ava Jae on writing REAL characters

6 non writing things that may improve your writing.

In the marketing section,

13 ways to find new readers for your books

Genre Zines

Improving international ebook sales.

To finish,

Today Publishing Perspectives and Scholastic joined together to have a one day conference looking at YA. Check out #PPteen on Twitter to get comments from the YA Lit community on New Adult lit..sales...and quotes that should be on tee shirts!

maureen

pic from yesterday’s little event, down the road from me.

Authors need to learn....

In the last few days I have been thinking about a New Yorker article that I found on Twitter and shared on Facebook. 

It is a wrap up of the last 30 days in publishing with the advent of the iPad-what it means for publishing and the future of publishing. This is a comprehensive well researched article that Authors should read. How will Apple, Amazon and Google divide up publishing and what will it mean for the Author...

My brother who designs and builds industrial robots commented to me last night ‘the way the technology is going why aren’t authors selling their own stuff?’ And he doesn’t know anything about the industry. On the other hand he markets his own work so it makes sense to him. He hadn’t read the New Yorker article either.

Out in blogosphere land these ideas are gaining traction. Tony Eldridge’s interview with Edwin Crozier about blogging your book which was posted a year ago is being retweeted all over the place as people think hang on maybe there is something in this.

With each segment they increase their desire to keep reading. Then they hit a wall that says "…to be continued, but not until next week." Just below that statement is a "Buy Now" button. Watch the mouse hover over the button. The debate is on. "Can I wait until next week? I don't want to spend the money and I can read this book for free. Oh, but I need to know what's next. But if I'm patient I'll find out next week. Yeah but then I'll have to wait another week for the section after that." CLICK. Someone just bought your book. 

C Patrick Shulze has gone one further in his post on How to promote your book using technology, video blog it or podcast it.

As a writer, you should consider using podcasting and videocasting to promote your novel. Even Simon and Schuster said this was necessary. Here’s why.
First and foremost, people spend a lot of their time on the Internet which is already transportable. Even more, the future of the Internet is video. In fact, video search is growing in popularity at an astonishing speed.

These are just a few of the rumblings through the blogosphere as the reality of the changing face of publishing starts to be understood.

In the end marketing will be the most important thing that the author will have to learn...and you thought it was learning to write well or even finishing the work in progress.

Penny Sansevieri of Author Marketing Experts has put a comprehensive blog post together on online presence and using Social Media.

The quickest way to get noticed is by publishing quality work, the quickest way to get dismissed is by producing junk. Second, they want an author who knows his or her market and, if you’re connected to it online, all the better.

This is ringing true in my extended family. 

My mother in law has been told by her publishers that all of their authors must have an online social media presence. This is a big publishing company and mother in laws author level didn’t think they needed to do this as they are all well established best sellers with 100 books to their name. 

Yup. Company policy now. And the author has to maintain them. 

This is your business...just like a new store...marketing is the most important thing that the author can learn.

Over on Craicerplus (my amplify page)

There is a link to,

Rowena Cherry and her post on 25 ways to buzz an author.

Penguins interactive Q-books with 'Oh Hogwash Sweetpea,' becoming one of the first picture books to be an iPod/iPad download in Maori, English and Spanish.

Lulu, e-publishing/self publishing behemoth moving to become a full service bookstore

and a link to a comprehensive article looking at the iPad from an author perspective from Author Tech Tips.

maureen

image from http://sangrea.net/rijidij/new.htm