Friday, June 4, 2010

Forgiveness and Group Branding


I am guilty.
I am guilty of not having a set routine, of not setting goals to check off, of procrastination...which is why this blog post is late.
Forgive me.

So what have I found to get you thinking for the next week.

The Author as Publisher...this thought was revolving around my head as I hung up the washing on the first sunny day here in two weeks. The Wall Street Journal has a good overview of what is happening with Amazon moving into the publishing market. They use several author experiences as case studies. In particular the royalty amount Amazon is paying (70%) which makes it worthwhile to look at what they are offering to authors and how this changes the publishing landscape.

With all these possibilities in mind Tony Eldridge retweeted a blog post from October last year on marketing plans with a multiple pronged attack. This is a handy list and as he says you don’t have to do all of it. One of his bullet points is joint ventures. Tony had already posted an excellent article on the synergy of working with other authors on a joint venture. Each week as I research my blog post I am finding more of these author collective initiatives. They are a very good idea.

Create a Group Presence
If you are finding the whole author online presence very daunting, get together with a few friends and create a group presence. This divides up the work each author has to do online. It promotes collective branding as a group. It can give you wider exposure.

A while ago I talked with Stacy Nyikos about the class of 2k8 and how that was set up and how it operates. It is such a good idea that it has morphed branding on its own with 2k9, and 2k10....
In a collective author venture everybody has input into the brand. The brand promotes itself collectively and individually. The brand provides speakers to events, a fan club to promote them, a built in author blog tour....
You can be as big a presence as you want and can cope with, from Readergirlz with their video TV channel to PBJunkies, writers with its focus on parent events.
(Note: As I was loading up the links to the blog I found this one for dystopian writers, courtesy of P J Hoover of Spectacle writers....)

In Facebook land I am part of a collective of writers experimenting with writing a group book. We are still developing the story but alongside we are brainstorming ways that we can bring children along for the ride online. We are going to have to think seriously about collective and individual branding the project. This all seems like adult work...when at the moment the collective energy and camaderie has us feeling like the kids at the back of the class having a secret plan and executing it while the teacher (publisher) is not looking. When we grow up and put the whole project on a more serious footing, it is still going to be fun given the personalities involved....

So having confessed I spend too much time researching social networking...Chip McGregor of McGregor Literary has a timely reminder with a guest post by Rob Eagar of what an author should be doing with the 10 plus hours they spend online.

Following on from this is a good post by Mike Duran on routine and how this can benefit an author’s career. He makes the point that he never understood why his agents asked him how fast he wrote a novel...and why that fact is important to know.

This month is SoCNoC. (Southern Cross Novel Challenge)Yes, here in the Southern Hemisphere we have our own NaNoWrMo (National Novel Writing Month) in a winter month. Kiwiwriters.org are organising it and people from all around the world are taking part which goes to show that authors like a goal and need a whip cracking challenge to apply butt in chair.

I attended Ruth Paul’s Two Little Pirates Book launch last night, at The Children’s Bookshop. The publishers representative commented in her speech that so proud are they of this book they had ordered 19,000 copies to be printed and distributed in Australia and Canada as well as here in New Zealand. This is a well deserved accolade for one of our best writer illustrators. Two Little Pirates is gorgeous!

Over on Craicerplus (my amplify page)

Marketing Tips for Authors 10 Tips on Preparing A Speech

The Number One Habit of Highly Creative People

The Three Best Takeaways from Book Expo America (this is a must read on copyright and royalty changes)

Author Marketing Experts inc.Free Toys and Downloads for Authors

Guardian Children’s Fiction Prize longlist...great lit for under 10s

Enjoy

maureen

Pic is the cover of Two Little Pirates

Thursday, May 27, 2010

Author Websites and the Personal Brand....


I’m over rain...and yes I know we were all praying for rain two months ago when we were facing a country wide drought but all those collective prayers seem to have been answered this last week in constant downpours so that we are looking at floods.
So now that we are stuck inside, our attention turns to Social Networking sites...coz I’m researching them for a little project.

As part of your brand profile publishers expect you to be social networking as well. Now some authors engage with their readers very well on facebook but it is a time suck. After all the business of being an author is writing. So before you set up your facebook fan page, your twitter account, your blog, sit down and make up a profile plan. Where do you want to spend your time?

Dan Schawbel of Personal Branding Blog has written an interesting article that has been posted all over the web this week entitled R.I.P Facebook. He has some pertinent things to say about personal branding and one of them is devote your energy to YOUR website not someone else’s!

So with this in mind I am revisiting author websites.

What should an Author website do?


Yael Miller has a guest post on Tony Eldridge’s blog about good web design for authors.

 Publetariat has reprinted a page from Joanna Penn about a great example of an author website. Make sure people can buy your book!!! That is the big message but there are lots of other important little snippets as well...profile... engage readers...FAQs...flash stuff....

Writer Tools

Joanna Penn is a great source of advice. She has successfully self published three books and has a huge following for her blog and website.  On her blog, thecreativepenn, this week she has a guest post focussing on 22 websites every writer must use. It is a great list. There are some great new sites to check out. Two from the list are 3D Animated Avatars for your characters and an Emotion Thesaurus (this is a wonderful resource compiled every Thursday by children’s writer Angela Ackerman.)

Icyte is a great bookmarking site that takes bookmarking to a whole new level. Your bookmarked web pages are always available stored with your highlighted tags and comments so you can access them on other computers or servers. This is especially interesting if you are researching or working collaboratively on a project.

For more ideas on author websites check out my Marketing 101 series. 

In the Blogosphere this week.

B.E.A. (Book Expo America) is underway. Check out Alice, in the sidebar-she's blogging from it. 
Galleycat has links to hot topics at the Expo including  this little video where the CEO of Figment Publishing talks about their latest initiative to bring cellphone novels to American teens.




There is a lot of comment flying thick and fast over Neil Gaiman getting 40K to speak at a library.
Neil is bemused by it and his blog post on the subject is very interesting. I always knew he was a great guy!!! More power to him I say...(holding signed copy of The Graveyard Book close to chest and sighing...)


Over on Craicerplus (myAmplify page) I have links to articles on

The Konrath effect - Will technology ruin new authors?

Ask The Publishing Guru - Choosing a title for your novel. (This one started some interesting comment on facebook)

The Feckless Goblin - 9 unsavoury characters traits of real authors (ouch)

From Victoria Mixon – 7 reasons to be glad that you are a writer. (ohhhhhh)

George Orwell, Mills and Boon writer: Taking literary mashups to the next level (ideas for your next masterpiece)

Enjoy,


maureen

pic is the master himself... Neil Gaiman
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