Fair Value

This week I have some links to articles about the Bologna Children’s Book Fair (as promised last week.)

Publisher’s Weekly looked at what was happening in the Children’s App market at Bologna and then had a round up of the major trends coming through.

The New York Times had a piece looking at the rise of children’s publishing and the large Chinese contingent at the fair. This augers well for the new fair being inaugurated this year in Singapore for the ASEAN nations.

The London Book Fair is underway right now. Publishing Perspectives has a quick look at what the major talking points will be.

Children’s author C Alexander London this week wrote a brave article about coming out as Gay to children... and their reactions. All they really wanted to know was when the next book was coming out.

Larry Brooks has a great article on story development. What is the key criteria to the story? It’s a compelling premise. Another must read article from Larry.

Molly Greene has been carefully examining her earnings and her book goals. She sets out her Marketing goals for 2016 and the reasons why she is doing all these changes to her book business.

Recently I was chatting to my husband about Scrivener as I thought it might be useful in his office for a project his team was working on. He downloaded a free version and became a convert. This seems to be what happens when someone tries Scrivener- instant writing software love. Here is a master tips article for all those Scrivener users.

What are the marks of a Professional Independent Author? The key word in that sentence is ‘professional.’ The Book Reviewers site has a breakdown of what you should be aiming for.

Elizabeth S Craig has a great article on valuing your time. Writers are often asked to do things for free and it’s hard to say No. How do we evaluate the events we participate in so that they add value to us as writers? This is a great article to get you thinking about your time price.

In the Craft Section,

3 essential tips for your anti hero

The secret ingredient for POV magic- Kristen Lamb

Creating a strong emotional response from readers- C S Lakin

How to resuscitate a lifeless scene- Bookmark

5 important ways to use symbolism- Bookmark

10 questions to beef up your conflict.

5 traits of a winning concept- Mythcreants

When you are telling the wrong story- K M Weiland

Essential writing tools -Angela Ackerman Becca Puglisi Bookmark

In the Marketing Section,

What you need to know about Merchandising rights

Online marketing mistakes to avoid

How to put together a marketing plan

Using images for marketing- Joanna Penn Bookmark!

An Instagram primer for authors- Frances Caballo Bookmark

How to sell your book direct- Bookmark

Managing your Author Blog

Using private Facebook groups as your street team/marketers

To Finish,

This week marks the eighth year of Craicer. I have been thinking about all the things I have learned along the way.

1. Commitment to a deadline. There is nothing like the creeping hour hand of the clock to make me stop researching and get the blog published.

2. Chances to push out of my comfort zone. Researching and writing this blog every week has made me a Go To person for speaking to groups or planning programmes or podcasting. Somehow people think I know stuff.

3. When I’ve struggled with my health the fact that I had a regular appointment to research and write up for others what I have learned has kept me sane. Ok not as crazy as I could be.

I am grateful for the people who read the blog, ask questions or share the blog to new readers. It always makes me laugh when I’m with a bunch of authors and someone asks 'how do you...' and the response from the group is “Read Maureen’s blog!”

Thanks everyone for reading and sharing the blog over the last eight years!

Maureen
@craicer

Taking The Long View

In the children’s publishing world Bologna Children’s Book Fair is the big date on the annual calendar. It is just finishing as I write so all the commentaries about the fair will be out during the week. However Publishers Weekly has a day one impressions piece. In other Children’s Book News, today the brilliant  Meg Rosoff  won the Astrid Lindgren Memorial Award  for her career achievements. 

This week Hugh Howey gave an interview for DBW where he set out in his forthright way what the publishers should be doing now and into the future.

Mike Shatzkin, who programmes the DBW conference, then replied in his forthright way where he thought Hugh was right and where he thought Hugh was completely wrong.

Both of these articles are good reads. As always read the comments where you get a fuller sense of the conversations around both points of view.

Two people who have much to say on publishing and writing are Kristine Kathryn Rusch and Dean Wesley Smith. They both keep a sharp eye on the industry and have tremendous business smarts.

Kris is starting a new Business Musings series on Contracts and specifically deal breakers in contracts. Kris starts out by saying she was hoping that contracts would have improved in the three years since she wrote her book on Contracts but sadly they haven’t. With Author Societies calling for fairer contracts in the US and UK, writers need to keep these posts in their must read list.

Dean has a tremendous work ethic and works hard at explaining the writing business. He doesn’t suffer fools and has nothing to prove to anyone. This week he was a little taken aback when he was accused of devaluing the novel art-form because he wrote a novel in a week. Riiiiight.

Joel Friedlander is another publishing practitioner who has a must read blog. This week he looks at what Self Publishers can do when they find their books have been pirated.

Nathan Bransford still has interesting things to say about the publishing business. This week he comments on a New York Times article about focus groups being asked to read unpublished novels and mark where they stopped reading so the publishers can figure out how much money to spend on marketing.

In the Craft Section,

Making your plot less episodic- The Editors Blog-Bookmark

Making a series outline- Better Novel Project-Bookmark

Storyboarding your novel

Dramatic momentum or End of Chapter buttons-Writers in the 

Storm-Bookmark

Beginning your story with setting

Crafting a compelling story

How to write an epilogue that works- KM Weiland

5 steps to take before you start your next story

In the Marketing Section,

Joanna Penn on changing book titles and covers.- Bookmark

Lindsay Buroker on finding more categories for your keywords

How to pitch non fiction influencers to get your book noticed

Promote a new release by marketing a series-Megg Jensen -

Bookmark

Things to think about before publishing.

BadRedheadMarketing AKA Rachel Thompson on her top author marketing tips

To Finish,

This coming week Beverley Cleary turns 100 years old. Her books have touched the lives of millions of children around the world. We all love Henry and Ribsy, Beezus and Ramona and a whole cast of characters from neighbourhoods just like ours. She has had a remarkable publishing career which started when one little boy marched up to her library desk and asked 'where are the stories about kids like me.'

Maureen

@craicer

Pic: Beverley Cleary Born 12 April 1916