Fighting On

As the world struggles to deal with the pandemic, the publishing world is also struggling to survive in rapidly changing times. Like the musicians of the Titanic who bravely played jaunty tunes as the ship was sinking underneath them, so the publishing world is putting on a brave face while the ground rocks under their feet. We can have book fairs online said Bologna.

Around the world, publishers and booksellers are fighting to keep going. In Italy, the first of the European countries to really grapple with the pandemic, the cultural industry federation has called on their government to see their industry as essential. Preserving and supporting Italian culture and heritage is vital in this time they say so that something remains on the other side of the pandemic.

Today, here in New Zealand, we learned that all of our major magazines have been terminated effective immediately because of the lack of advertising. That is nearly three hundred journalists out of work not to mention art editors, designers, photographers, printers, distributors etc. The flow-on effects are huge and also the potential loss of cultural and historical print institutions.

Meanwhile, Amazon, the everything store, has slowed down their delivery of what they see as non-essential. Books apparently fit in this category. If they aren’t supporting us surely they could waive their fees – the publishers cry.

There are many calls to shop indie to keep the independent booksellers alive. Many of them have ramped up their online web stores and have become creative in how they deliver locally. When you are stuck inside with the kids a dedicated book store can still get your reading books, puzzles and colouring books to you. Many bookstores are resorting to GoFundMe campaigns to stay viable. 

In times of crisis, people turn to comfort foods and occupations, binge-watching movies, TV, online gaming and reading books, all created by storytellers in different mediums. We are an essential industry. However, there seems to be a gap in the understanding of the average person that the storytellers need to be paid for their work. This is their livelihood. 
Recently, the Internet Archive in the U S made their collection of IN COPYRIGHT books freely available and downloadable. (Who needs pirates when institutions do this.) This directly tramples all over the writer's income. The Authors Guild have sent an open letter of protest. 

Many authors have been attacked online for NOT supporting the free downloads of their work. In the culture of free content, the creator gets nothing. This is not sustainable. 

The creator works for free only in certain circumstances- when they can afford it.  Hopefully, the W.H.O. call to creatives to help in the Covid 19 response will also generate some paying work.

While we are in lockdown and staring down the barrel of a great recession Nathan Bransford decided to interview Mike Shatzkin about how he sees the publishing world on the other side. The pandemic will cause an acceleration of consolidation and the rivals to Amazon will start to move. Fascinating ideas here.

Kris Rusch brings her calm good sense to the fore in her most recent blog. Many of us have been feeling creatively lost, struggling to get the words out and wondering how to be creative in the face of such uncertainty. Kris says this is a normal reaction and offers some great advice for getting through the tough times. Chuck Wendig also has thoughtful advice on how to cope with creativity in this time.

Sharon Bially writes that there is a silver lining in not being able to have your book launch in an article on Writer Unboxed. Here is a great opportunity to have two book launches… the online one now and when everything gets back to normal, the real-life one. Check out her ideas for making the most of the extended promotion of your book.

In The Craft Section,

Why great writers steal- Sean Platt

How to set tone and mood- Janice Hardy – Bookmark

How to rescue an endangered book- Ruth Harris- Bookmark

Character internalization- Jami Gold-Bookmark

500 writing prompts- Written Word Media

Write tight- James Scott Bell- Bookmark

In The Marketing Section,

7 expert tricks for author newsletters- David Gaughran- Bookmark

How to market a book when living a quarantined life- Penny Sansevieri- Bookmark

Book marketing during Covid 19- Judith Briles- Bookmark

Book Promotion in the time of Coronavirus- Fauzia Burke- Bookmark

Book Marketing and Covid 19-Frances Caballo- Bookmark

To Finish,

For some people, this will be a time when they commit to writing down the book they have always wanted to write. Writer Guru Jerry Jenkins has pulled together a comprehensive post on how to write a book. 

For the rest of us…

 Chin up- We can get through this.

Maureen

@craicer

(Day 7 LD)

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: 

Gifts, Goals, and Global Domination

NaNoEdMo is here, otherwise known as December. Where has the year gone? 

This week my writing buddy commented that we need to take stock of our year and celebrate all we have achieved. How often do we sit back and say ‘I’ve worked hard and achieved some things and I deserve this pat on the back I’m giving myself?

So as we enter into the last month of the year and decade- if you are too shy to acknowledge your achievements, here is my message to you. You Have Done Well, Grasshopper!

In publishing news... 

Smashwords had quietly been innovating in the corner and yesterday they announced a new service- Pre-Sales (Not to be confused with  pre-orders) You get dedicated links to give to all your fans or promo for the length of time you need and you get their emails as well. And Smashwords wants to extend this to ANY creator. The New Publishing Standard took a deep dive into Mark Coker’s announcement of how it will all work.

Streetlib in its quest to be THE Global Bookstore has partnered with Kobo and Bookbeat to distribute audiobooks around the world. This makes sense in light of the recent article from The Times about Deloitte forecasting that 2020 will be the year that audio will outsell ebooks in the UK. 

Have you thought about 2020 and your publishing goals? While you reflect on your year over eggnog, spare a few thoughts for the coming one. Bookbaby has an interesting blog on how to plan for the future and Scott Myers from Go Into The Story has a whole series of posts designed for you to take a deep dive into goal setting.

Penny Sansevieri has a great post on 2020 marketing goals- don’t forget that marketing is also something to be planned. (Take note, Maureen.) Anne R Allen has a great post on blog commenting. Did you know it is a quick and easy way to get your name out there? Something to add to your personal branding goal planning.

And now for something completely different…

The Dream Team of Angela Ackerman and Becca Puglisi have put together the Annual Writer’s Advent calendar. This is where you have the opportunity to enter in a different great giveaway every day… Go Forth And Be Of Good Cheer.

In The Craft Section,

Five of the most underused settings in SpecFic- Mythcreants -Bookmark

When to consider theme Amanda Bennet

Quick and Tidy tips to streamline editing- Insecure Writers Support Group- Bookmark

The secret to writing fascinating Villains- Laurence McNaughton- Bookmark

Creating Plot Twists- Janice Hardy

In The Marketing Section,

2 great posts from Penny Sansevieri -5 creative ways to highlight your book reviews and

Holiday Book Sales Strategies- Bookmark Both!

Organic Facebook reach for Authors- Maggie Lynch- Bookmark

Audiobook Narration with Sean Pratt and Joanna Penn

Working with Babelcube for translation- Alli Blog

To Finish,

Tis the season to be thinking about cool writing gifts for yourself… or others. Every Year Jami Gold puts out the Ultimate Writers Gift Guide. And yes it really deserves the title. This is chock full of fabulous gifts. I swooned over the bookends alone….

Nathan Bransford has a different take on the Writer Gift list. This is more tongue in cheek and will appeal to those who like to give the off the wall gift.

Maureen

@craicer

I’m doing a roundup of the year for my last newsletter of the year so if you want a feast of links and a chance to be in my subscriber Christmas draw go on and subscribe You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, or an eggnog, hit the coffee button up top. I appreciate the virtual love. Thanks.

Pic: Flickr Creative Commons Guilhem Vellut- keen eyed Kiwi’s will see some interesting added features to NZ on the Globe.

Future Proof

It’s my eleven year blogoversary. The publishing world is very different now than when I started. I am very different... I have more grey in my hair. Writing remains the same but the way we publish has changed. The way we will publish in the future will be different again. As everyone in publishing likes to say... we live in interesting times.

This week Porter Anderson reported on a panel discussion held on the eve of the London Book Fair where publishers discussed how well the industry was able to face the competition in storytelling coming from TV, Netflix et al. The panel represented some of the biggest names in communication and the comments are really interesting. Read it and have a glimpse into the future.

Netflix is everywhere.... No seriously, they are everywhere. I was surprised when I found out they were in every country but four. Their global business is 70% of their revenue. Now think about the implications from a publishing perspective. Remember you are in the entertainment industry... Read this article for an insight into how you should be viewing your work....

Last week Google unveiled a little feature that could change book buying habits for ever.

'Talk to Books' takes the search into the realm of conversational AI. Ask the AI to search by sentence... and it will tell you all the matches. Take it further and ask the AI to buy it for you and then read it to you. Digital Book World looks at where this technology might take us.

Last month I highlighted a money laundering problem that used authors details without their knowledge. If you publish with CreateSpace you may need to go and change your passwords because hackers have started to target it.

This week Victoria Strauss of Writer Beware highlighted a problem with Publishers Weekly. PW is a respected industry magazine style resource that everybody in publishing refers to, so what are you to think when PW advertise two vanity publishers with questionable practices?

Amazon have been pulling reviews lately. This has disconcerted a lot of writers in the industry. After all reviews ensure how books get seen by potential readers... which means sales... which beget reviews.... Penny Sansevieri posted an article recently about what you need to watch for to ensure that the Zon doesn’t pull reviews on your book.

The European Union are implementing some changes that will hit everyone who gathers data from people visiting their websites. Before you think that doesn’t apply to me... it may do. Do you have newsletters or freebies on your site? If so the EU laws apply. Check out this handy FAQ about what you need to know.

This week I was talking about comparisonitis in my monthly newsletter. It is a creeping disease that overtakes you when you look at your work in progress and almost any other book that comes into your orbit. Joanna Penn has a great article on the subject. If you suffer from this or recognise the symptoms, this is the article for you.

In The Craft Section,

Subplot ideas- Now Novel- Bookmark

Learn about the colour of a page of type – The Book Designer

How should a character say nothing?- James Scott Bell- Bookmark

10 things about sequels- Janice Hardy

How to use commas in your writing- Grammarly

Elements of a great first chapter- Bookmark

In The Marketing Section,

How to get book reviews without begging- Dave Chesson

Reviews and what to do with them- Draft2Digital

Beyond a refresh- Changing our brand- Jami Gold- Bookmark

Print On Demand - cost comparisons- Bookworks

How to come up with good comp. titles for your book- Nathan Bransford- Bookmark

How to write a sizzling author resource box- Joan Stewart

To Finish,

James Scott Bell is one of my Go To writing craft gurus. When I’m in the middle of a tricky scene or taking a break or... I reach for a writing craft book. This week James talked about competence, which can sabotage a writer. Are you satisfied with getting by in your writing craft or are you willing to try to be better.

Over the last eleven years I have written a blog post nearly every week, a monthly newsletter for nearly two years, ten short novels, four full length and I don’t know how many short fragments of stories that sit in a folder on my hard drive. The more I learn the more I feel I need to know. I like to think I have improved as a writer. If you were around in the beginning and are still with me now... I must be doing something right.

Thank you for sticking with me every week.

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. When you subscribe you will also get a nifty book crammed full with marketing notes.Don’t forget to share the blog around your writing friends and if you want to fuel a celebratory coffee you can hit the coffee tab. Thanks

Pic: Flickr Creative Commons / Romerito Pontes

Being Authentic

April slunk in along with the Easter eggs so it took a while before anyone noticed it. 

Amazon announced it was closing down Kindle Scout. This was unexpected and as industry pundits have said it was always an experiment anyway.

What wasn’t an experiment was a Twitter thread detailing the two different conferences that authors experience when they go to RWA, the biggest writers conference around. If you are a Writer of Colour what you experience is vastly different. 

A few months ago I linked to a plea by a British Independent Bookseller to have an organisation that could have the same marketing clout as the big chains. The House of Lords said tell us more and so this week publishing executives spent a few days informing the Lords just what makes a level playing field. A literate population is essential.

Attendees at Bologna Children’s Book Fair were talking about literacy too and the rise of Audio Books for children. With the increasing popularity of in home smart speakers, the big children’s publishers are adapting books into interactive experiences that 'Alexa' or 'Siri' can use to entertain your child.

Recently Steena Holmes sent out a plea to authors about finding your authentic fans and sticking by them. This is an interesting post and one to really think about if you find yourself in a marketing daze.

Have you ever had to give a performance of your work to an audience? Yes, it can be nerve wracking. Cristin O’Keefe Aptowicz has 10 tips for taking your page to the stage.

This week Amy Collins has an interesting post about One Big Don’t. It is an important read for authors who are Indie publishing. If this is you... take the time to read it... and do your research.

Also in the Don’t category was the Twitter thread where a male author decided to take issue with the #ownvoices movement saying he was quite capable of writing from a woman’s interior viewpoint. Unfortunately when excerpts of his work were posted in the comments they didn’t prove his point. Woman wrote descriptions of themselves as they thought a male writers would write... also including famous male writers turgid descriptions of women and then the New Yorker published an op-ed. This is why Point of View matters so much in writing.

In The Craft Section,

3 creative writing exercises from Roz Morris... then get a whole heap more from Reedsy

Writing romantic and fight scenes- they are the same... NowNovel- Bookmark

4 ways to simplify your writing process

Writing is rewriting- tips to help you-Bookmark

When is it time to say goodbye to your Work in Progress and give up on it.- Anne R Allen- Must 

read!

In The Marketing Section,

Book Marketing Mistakes- Reedsy- Bookmark

31 Book Marketing tips- Bookthority- Bookmark

How your author platform  affects sales- Rachel Thompson

How to embed social media posts- Frances Caballo- Bookmark

How to get also boughts- Written Word Media- Bookmark

Mining your old content

To Finish,

Nathan Bransford has been struggling with concentration. He decided to fix it once and for all and discovered some good tips.

Last week I linked to an infographic that helped you brainstorm a book idea. This week what are you going to call your new Indie Press?

So coming soon from Black Fuzzy Turtle Press- the compulsively readable thriller about a lovesick ghost’s dream to explore their eating disorder....  

somewhere in a multi-verse near you...

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. When you subscribe you will also get a nifty book crammed full with marketing notes. I promise to be early this month...
 

Pic: Flickr Creative Commons / Mike Lawrence CreditDebitPro.com

Writing To Conquer

This morning I read a nifty blog post by Hugh Howey* entitled What Is A Book Worth.

I have been mulling over it all day. A book can be a brief escape or a lifeline. It can mean the key to passing a grade or a library fine. Some stories resonate so deeply you must have them in every form available. Some stories only last in the memory a few hours.

Hugh was exploring the moment when the book crosses over and it becomes something you must have as a high end artifact. Bring back personally bound books of beauty.

This week Kris Rusch has been exploring what I.P. means to her. She has a great post on this. Too often she sees writers squandering their IP as they don’t even know what they have until its gone. If you have no idea what I.P. is, Read The Blog Post!

Ricardo Fayet of Reedsy was Joanna Penn’s guest this week on her podcast. Joanna asked Ricardo about the top 5 mistakes he sees Indie Authors making all the time. This is a full and frank discussion about attitude and execution.

Barnes and Nobel have thrown in the towel over the Nook platform. Nate Hoffelder of The Digital Reader explains where they went wrong and what it means for Authors who sell on the Nook platform. (Again there is that scary thought... is the whole company going down the tubes.)

Bookfunnel have done a crazy thing that has some authors cheering... They have extended their service to hosting shops for authors. Book funnel is a great service that takes the hassle out of delivering ARC’s and Book Prizes.

The Independent Book Publishers Association have pulled out of Book Expo America- The biggest book fair. Among their reasons, they feel they get no value for money from it. They feel B.E.A is increasingly fixated on the Big 5 traditional publishers. (What big 5? Amazon, Random Penguin, Hachette, Harper Collins...)

Will they start up their own fair?

(This week I have been watching NZ’s own Indie publishers doing an Expo style road trip to all our big cities just to gather booksellers together for wine, nibbles, goodie bags and the chance to view the latest catalogue offerings for Christmas.)

This week I was struck by two little articles dealing with imposter syndrome. I think every writer suffers from this. I definitely do. Usually when I’ve finished editing and doubt my own skills in telling a story. You are not alone- Neil Gaiman suffers from it... and so does Nathan Bransford.

Seven offensive mistakes that well intentioned writers do. Once you start reading these... the ghosts of past books rises up before your eyes... Note To Self: Be Better!

In The Craft Section,

How many words in a novel- Reedsy- Bookmark

10 Key scenes for framing your novel-C S Lakin- Bookmark Print out!

How to write a scene-and Writing scene transitions- Now Novel  - Bookmark

Writing sad scenes- Ryan Casey

7 character non negotiables- Novel Rocket

Chris Fox has a great video on the one big mistake authors make when writing to the market.

In The Marketing Section,

How to become a best seller-Bookbub case study and How to get on the USA today Bestseller list- Writelife

Advanced marketing skills – Kevin Tumlinson- Bookmark

Sending cold emails- Copyhacker- Bookmark

What to do with snarky reviews

How to attract more readers with a playlist strategy.

To Finish,

Do you ever think about your writing process? How do you trick the muse into turning on just when you want it? Ruth Harris has written a fantastic blog post on writing process. This is where bite sized goals really work! 

Pat Olsen also has a great post on focus... especially when you are in a busy household. She has some tips to help. Between them you will feel that you can conquer anything!

Maureen

@craicer

* Kia Ora Hugh, Welcome to New Zealand!

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month in a newsletter. When you subscribe you will also get my nifty book crammed full with marketing notes. Feel free to hit the coffee tab. I need all the coffee I can get. One series in production... another being written... websites here and there... SIGH. 

Pic: Flickr Creative Commons Stephen Bowler- Knights

Fake News

This week started with a hiss and a roar when the New York Times Best Seller list came out.  A book no one had heard of had hit number one! Then, in a fascinating real time take down by YA authors and literary detectives, the story came out through Twitter. And what a story! Read it as it happened and then read the wise advice of Kris Rusch who has seen it all before.

The USA today list is calculated purely on sales so it’s always interesting when an author keeps hitting it. What are they doing right? Here is how one author achieved it three times.

Last week I linked to Hugh Howey’s Part One and Two of his excellent mini series of posts on writing insights- written while aboard his boat floating in the Pacific with turtles.. (Not jealous not jealous not jea...)  Part Three and Part Four are just as good.

Ahh Canada... home to amazing wildlife, amazing syrup, amazing writers and ... Wattpad. But wait... Wattpad is introducing a new video storytelling app, Raccoon. Think video serial stories in real time...

Joanna Penn posted an interesting interview with Sarah Painter on how writers can overcome fear and self doubt. This is well worth a listen or read the transcript.

This week Hollywood Reporter looked at a case going to trial on who actually owns the name Jack Ryan. Was it the Tom Clancy’s estate or the film company or the widow or no one?  Can a character name be copyrighted?

Alli – or The Alliance of Independent Authors is gearing up for the next and last 24 hour online fringe conference. Each conference has a theme and the upcoming one is all about author business. This is well worth signing up for ... and its free!

Sean Platt has his fingers in many writing pies along with other creative endeavors like the Smarter Artists summit. Here is his ten point plan on how to make a living as an Indie author. Writing an amazing book is not at number one... (When I sit down to write I always hear Sean’s voice saying ... First Know Your Why!)

In The Craft Section,

Insights into your midpoint scene- C S Lakin

Writing multiple points of view- use music- March McCarron

Weaving back story into front story- James Scott Bell - Bookmark

Create an idea bank- Ruth Harris- Bookmark

Tracking your writing- Prolifico

How to slow time for more relaxed writing sessions – Elizabeth Spann Craig- Bookmark

5 ways to introduce a fantasy language-WritersEdit

What to do when you can’t make things up- Roz Morris

2 great posts from Janice Hardy - Conflict – Why it isn’t about fighting and Creating Unique Characters. - Bookmark

In The Marketing Section,

The Visibility Gambit- David Gaughran- Bookmark

Ultimate guide to creating a media kit- Chris Well (This is part 4 but you should read all the other parts.)

437 Book Marketing tips- Derek Murphy

Why I used ARC’s to promote my book- Alli Blog- Bookmark

How to throw an online launch party- Kristen Lamb

Martin Crosbie’s list of Book Promo sites- Bookmark coz its huge!

Amy Collins looks at all the right things to do in Book Promo

To Finish,

Nathan Bransford has been cranking up his blog again on all things writerly. This week he asked Mike Shatzkin about the next horror nightmare for publishing... What if Barnes and Noble closed down....

So you may have noticed some changes on the blog. It’s Spring... Over the next few weeks there will be a few more changes... (I miss my space pics already.) I’m also the Fabo Judge for the next two weeks - the entries are flooding in already! Who wants a quiet life... umm.

Maureen

@craicer

  

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in my monthly newsletter. When you subscribe you get a nifty book crammed full of marketing notes.  Coffee fuels the blog so THANKS for your coffee button hits this week.

 Pic: Flickr Creative Commons – NASA Goddard Space Flight Centre- The false colour of Mercury using mineral and chemical imaging.

Taking The Long View

In the children’s publishing world Bologna Children’s Book Fair is the big date on the annual calendar. It is just finishing as I write so all the commentaries about the fair will be out during the week. However Publishers Weekly has a day one impressions piece. In other Children’s Book News, today the brilliant  Meg Rosoff  won the Astrid Lindgren Memorial Award  for her career achievements. 

This week Hugh Howey gave an interview for DBW where he set out in his forthright way what the publishers should be doing now and into the future.

Mike Shatzkin, who programmes the DBW conference, then replied in his forthright way where he thought Hugh was right and where he thought Hugh was completely wrong.

Both of these articles are good reads. As always read the comments where you get a fuller sense of the conversations around both points of view.

Two people who have much to say on publishing and writing are Kristine Kathryn Rusch and Dean Wesley Smith. They both keep a sharp eye on the industry and have tremendous business smarts.

Kris is starting a new Business Musings series on Contracts and specifically deal breakers in contracts. Kris starts out by saying she was hoping that contracts would have improved in the three years since she wrote her book on Contracts but sadly they haven’t. With Author Societies calling for fairer contracts in the US and UK, writers need to keep these posts in their must read list.

Dean has a tremendous work ethic and works hard at explaining the writing business. He doesn’t suffer fools and has nothing to prove to anyone. This week he was a little taken aback when he was accused of devaluing the novel art-form because he wrote a novel in a week. Riiiiight.

Joel Friedlander is another publishing practitioner who has a must read blog. This week he looks at what Self Publishers can do when they find their books have been pirated.

Nathan Bransford still has interesting things to say about the publishing business. This week he comments on a New York Times article about focus groups being asked to read unpublished novels and mark where they stopped reading so the publishers can figure out how much money to spend on marketing.

In the Craft Section,

Making your plot less episodic- The Editors Blog-Bookmark

Making a series outline- Better Novel Project-Bookmark

Storyboarding your novel

Dramatic momentum or End of Chapter buttons-Writers in the 

Storm-Bookmark

Beginning your story with setting

Crafting a compelling story

How to write an epilogue that works- KM Weiland

5 steps to take before you start your next story

In the Marketing Section,

Joanna Penn on changing book titles and covers.- Bookmark

Lindsay Buroker on finding more categories for your keywords

How to pitch non fiction influencers to get your book noticed

Promote a new release by marketing a series-Megg Jensen -

Bookmark

Things to think about before publishing.

BadRedheadMarketing AKA Rachel Thompson on her top author marketing tips

To Finish,

This coming week Beverley Cleary turns 100 years old. Her books have touched the lives of millions of children around the world. We all love Henry and Ribsy, Beezus and Ramona and a whole cast of characters from neighbourhoods just like ours. She has had a remarkable publishing career which started when one little boy marched up to her library desk and asked 'where are the stories about kids like me.'

Maureen

@craicer

Pic: Beverley Cleary Born 12 April 1916