The Content Warehouse

In publishing news this week....

Google has often flirted with opening up the Google Play store to ebooks. It opens for a few months then closes then opens, getting everyone's hopes up again, then closes. Many authors go through a third party like Draft2Digital or PublishDrive trying to get their foot into the Google Books door. But in publishing news this week Google is kicking the aggregators to the curb, cutting out the middle man and going direct to authors and publishers. But with nothing special on offer Nate Hoffelder has to ask why?

Remember when Patreon decided to stop the small micropayments to creatives? When the bulk of your Patreon income comes from those $1 a month supporters the outcry across the creative sector was loud and strong. Pateron backtracked in 24 hours. Now they have been doing some thinking and consulting with creatives and they have a new tier structure. 

Reedsy has launched a new epub to mobi converter. This is a big deal if you struggle to get your mobi files small enough not to incur a transaction charge. If you are a children’s book author with internal illustrations this is a huge cost that cuts into your royalty. 

Storytel has been making waves again. This time Publishers Weekly has noticed them quietly offering Harry Potter in Arabic and beginning to make inroads into audio publishing. But they are not offering royalties by the listen, as other audiobook publishers do. They are offering royalties by the minute.

Many authors who use Mailchimp as their email provider were dismayed when Mailchimp changed the rules on them this week. David Gaughran, fearless knight defending the little author, asked them to explain. They did. David eviscerated them. This is a must read for any author with a mailing list.

Back Matter... I never thought about how varied it could be. Anybody used a colophon? This is an interesting post on how to use back matter properly. And how even the smallest things in the back matter can enhance or destroy your reputation. 

In the Craft Section,

Style that doesn’t go out of fashion- Anne R Allen

Showing scene through character senses- C S Lakin- Bookmark

500 writing prompts- Bookmark

Creating unforgettable settings- Becca Puglisi

What makes an epic story- Vaughn Roycroft

Avoiding the cliched emotional response- Becca Puglisi- Bookmark

In The Marketing Section,

How to set up your website foundation- Tyler Doornbos- Bookmark

The equation for marketing success- Ingram Spark Interesting!

Defining our brand- Jami Gold- Bookmark

10 book cover design trends in 2019

I’m boring- the author bio – Janet Reid- Bookmark

10 critical book marketing strategies- Penny Sansevieri

To Finish,

Inventory. Have you got one? Kris Rusch is preparing to go to a licensing fair with her husband Dean Wesley Smith. Between them, they have more than 1000 pieces of inventory that could be licensed. If you are wondering what this is, it’s Intellectual Property. Read Kris Rusch’s post on how they are selecting and preparing IP rights for sale. 

Maureen
@craicer

My monthly newsletter is due this weekend. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty mini book crammed full with marketing notes. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic; AllAmericanContainers.net

Positive Learning

Today as I was researching good articles for you I kept feeling like I was witnessing a slow-motion car wreck. I like Twitter but there are days when the good people of the Twitter world that I follow are in meltdown fatigue over the incessant bad news coming out of the US. But it is important to still keep an eye on what’s happening over there. If you start opting out because the news is not good, big changes that you should be vocal about will be slipped in when you are not looking. This is democracy. You participate in it or lose it.

Anne R Allen had an interesting post on Author persona. Who are you really? This is a good post if you are struggling with the whole online identity thing. This goes together nicely with DIYMFA’s article on building a good author brand. How far do you go being authentic online?  Bill Nye decided to break his whole nice scientist guy brand this week by swearing about how bad Climate Change is and demanding the world take it seriously. And yes the media ignored the message to talk about Bill using the F word. Was there any other way it was going to go?

When is your image not your image? When a photographer takes a picture. If you think this is messed up, author lawyer Passive Guy explores the problem of celebrities getting sued for using pictures of themselves on Instagram. It’s a copyright violation. Image use and consent are important. However in good news... Creative Commons has made a search engine to help everyone find the right picture in the public domain. 

Kris Rusch has an interesting post on Kickstarter stress.  First, you have the stress of putting a Kickstarter together then you have the stress of the outcome. Kickstarter success can be just as stressful as a failure. If you are looking for ways to make some money for your writing project check out these 9 inexpensive revenue streams for broke writers.

Publishers Weekly had an article this week on the rise of chapbooks. These are little giveaway books that publishers make available to retailers and reviewers to stimulate word of mouth. It’s an interesting marketing tool. Penny Sansevieri has a great post on the importance of having a marketing plan which ties in nicely with Createifwritings one on how to get reviews.

Emmanuel Nataf, a founder of Reedsy, has an interesting post on why speculative fiction is needed now more than ever. The ability to tell a story for people and show them what bad choices can cause to the world may be the only way we get through to humanity. The Handmaids Tale is a case in point.

In The Craft Section,
Emotional writing- Joslyn Chase

How to write effective action scenes- Writepractice-Bookmark

Sensory detail and emotional depth- Lisa Hall Wilson

Story Structure in a flash- September Fawkes- Bookmark

Fight, Flight or Freeze- Psyche 101 for writers – Becca Puglisi- Bookmark 


In The Marketing Section,
Growing newsletters from zero- Christina McDonald- Bookmark

9 reasons authors need newsletters- Nate Hoffelder -new series on The Book Designer- Bookmark

3d photo’s for Book cover ads- John Doppler

Small business marketing best practice

4 effective book marketing strategies- Badredhead media

Make your book marketing plan a success- MJ Connolly- Bookmark

To Finish,
I’m a sucker for learning. I love learning and new ideas and ways of doing things. So Reedsy publishing a list of podcasts about books and writing was especially welcome. I already listen to a few podcasts on the list regularly. TCK Publishing put together this super list of TED talks for writers. That’s my viewing sorted for the week.

Maureen
@craicer

It’s nearly time for my monthly newsletter. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty mini book crammed full with marketing notes. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic; Flickr Creative Commons –  Alan Levine