Tonight I was at the launch of a Bookshop. Usually, I’m at Book Launches so it was interesting to be at a bookshop launch. Every community needs a good independent bookshop responsive to the community it serves. Locally there are a lot of technology firms as the Mayor reminded us and the new bookshop is themed around STEM subjects. This means that along with the usual bookshop fare is the truly eclectic and interesting deep dive into STEM subjects. With books face out and on big tables, You don’t know what you are going to find and immediately want to buy. It’s a cunning sales plan*...and why Amazon’s bookshops have their books face out. Go out and support your local community bookshop. After all, we want them to stay around.
The New Publishing Standard had an item in their news today that got me thinking. Nickelodeon has just launched a kids e-reading subscription in France. Now I’m wondering if in the next year we are going to see subscription battles as companies try to compete with the Everything store for entertainment subscription eyeballs. After all how many subscriptions does the average family want to have?
Larry Brooks of Storyfix has been beavering away on a new Writers Craft Book which is coming out with Writers Digest next month. Larry has produced some great craft books over the years so check out what he is tackling now.
Larry name-checks another great writer of writing craft books James Scott Bell who has a great little article on how realistic your action scenes need to be. This is timely as I’m trying to choreograph a spaceship battle. Do I go Star Wars or Star Trek? Does the new bookshop have a book on this subject?
Maps. They can suck you in... and if you are a writer you can spend hours pouring over them. We have a map book full of writer fantasy maps... one of those essential books you come across and have to have. Chris Fox has been playing with Wonderdraft. A map-making tool for the gamer or writer out there. Take a look at how it works. Brilliant stuff!
Kris Rusch is up to part 10 of the licensing series and she shines a spotlight on what a lot of authors do, but don’t know. Buy licenses. Once you really think about it, licenses are everywhere in publishing. Now think about your own Intellectual Property... rethinking your writing business.
In The Craft Section,
2 great posts from Bang To Write – How To Plot Like A Goddess and Do You Really Have A Story- Bookmark both
4 keys to a powerful denouement- September Fawkes- Bookmark
8 ways to improve your writing- Literary Architect
The definitive list of Cliches- Go Into The Story-
Writing yourself into the heroes journey-Lara Zielin
In The Marketing Section,
3 simple hacks for your mailing list-Miral Satter- Bookmark
Using Goodreads to increase book sales- Christine Nolfi
Weave Buying Persona’s into your landing pages- Blogging wizard
How to drive sales with Pinterest- Avasam
How to use a book award for marketing- The Book Designer- Bookmark
6 marketing myths that harm writers- Lisa HallWilson - Bookmark
To Finish,
Besides reading and buying books... Canva is one of my guilty pleasures. I love playing around with fonts in design. Recently I came across this collection of cool font generators... Do you want glitter or glow or 3D effects? It’s all here. Font Nerds Unite.
*my wallet got an airing at Schroedinger's, Jackson St, Petone.
Maureen
@craicer
Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.
Pic:
Flickr Creative Commons - Jonathan Rolande
Last night I attended a prestigious lecture. The Book Council of New Zealand invited Lani Wendt Young, the current Pacific Laureate to deliver the speech, Stories from the Wild: Reading and Writing in the Digital Age. It was a notable speech from a passionate speaker. First, it was given by a Pacifica woman. (an indigenous voice… how rare!) Second, It was given by a successful independent author who is carving out a whole genre of contemporary Pacifica super-natural tales to great reviews. Third, the lecture was a consummate takedown of the white towers of traditional publishing. This piece in the Spinoff written by Lani is only some of the very telling points she made. It was brilliant. I can’t help agreeing with others that we witnessed something profound that will change publishing here.
Meanwhile over in the USA many people in publishing seem to think James Daunt of Waterstones UK will come in like the White Knight on a charger to fix the Barnes and Nobel chain and it will be tea and crumpets all round. Kristen Lamb is skeptical of the way James Daunt may go about it and it all stems from how he turned Waterstones around. Publishers better be clearing space from the warehouse floor for all the returns and workers… don’t expect a pay rise.
Last week I linked to an interesting article by Anne R Allen on whether your reader really needs to know all the little details of your life. This week Cheri Baker picked up on Anne’s theme and looked at her marketing manifesto.
Porter Anderson gets around the world as the roving editor for Publishing Perspectives. This week he looks at the successful Beijing International Bookfair. Among their offerings to the 320,000 visitors was a whole section devoted to English language learning for early childhood.
The lawyers are back from holiday and lawsuits are piling up.
The AAP is taking Audible to court over captioning
Authors Guild is taking a class action against Cengage Publishers over their subscription service.
The Romance Writers Of America are taking a lawsuit over the trademark of the word “Tamer”. The funds for this have been provided by the authors of the Cocky Collective.
(Cockygate lives on..)
Kris Rusch continues her look into licensing IP. She comments on how the whole thing can get overwhelming and offers some great ways to think about how to tackle which rights to license. How much do you care about the story? She suggests learning about licensing by first working with a story you don’t care too much about.
Scott Myers of Go Into The Story has a great roundup of the posts he made as he broke down Andrew Stanton’s TED talk on what makes a great story. Go Into The Story is mainly aimed at screenwriters but authors can learn a lot from the screenwriter's approach to story.
In The Craft Section,
Worldbuilding- Writelife- Bookmark
Get out of the writing doldrums- Jane Friedman
5 tips for engaging characters- Bethany Henry- Bookmark
7 Rules for cliffhangers- Ruth Harris- Bookmark
5 ways story stakes keep readers glued- H R D’Costa
In The Marketing Section,
Audiobook Promotion ideas-Mary Locke - Bookmark
Creating promotional copy that works- Janice Hardy
How to create a pre-launch strategy- Rachel Thompson- Bookmark
7 Social Media Tips for Authors- Scot La Counte- Bookmark
How to title a book- Dave Chesson- Bookmark
To Finish,
Recently Rachel Gardner shared that her fellow agents had a brainstorming session thinking up side hustles for their author clients. A side hustle is another stream of income. So writers based on your research what could you get a side hustle in…Hmm Spacecraft design anyone?
Maureen
@craicer
Do you want the best of my bookmarked links in a handy monthly newsletter?
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.
pic:
Flickr Creative Commons Sumo- Better than Bacon
