Book Love

Another week in the strange world of publishing in a global lockdown situation.

The European Union Publishers are mentioning dire consequences for their industry and cultural life in general if governments don’t recognize that books are as essential to people’s wellbeing as food. 

Meanwhile, Gardner's book distributors in the UK are closed or open or in between or… The New Publishing Standard is scathing about the risk to their employees.

On a happier note, TNPS reports that Storytel’s revenue is up 45% in the first quarter of 2020. What are they doing right?

A New Zealand story that got some global attention was The Booksellers campaign #BookshopsWillBeBack. As we go into our 3^rd week of lockdown we are looking forward to life on the other side. But what will the new normal look like? One thing is certain if we want to have our local shops in our communities we need to support them. Everybody needs to commit to buying local where ever possible and that includes your local bookshop.

What about writers… 

The problem with high-stress situations is that writing often goes out of the window. Anne R Allen has a great post of writing in a time of collective grief- yes that is probably what you are feeling and why you can’t string two sentences together.

Becca Puglisi has some great practical tips on how to get through this pandemic when your kids are locked in with you. This is a must-read.

Writer Unboxed looks at productivity vs chaos and offers some advice on how to strike a balance that will help you keep your sanity.

Kris Rusch has been filling her blog with great creativity posts which are must-reads but I find her long term perspectives on the book industry really interesting as well. This week she looks at what she is doing to remain calm and focused. This is all good advice and she has some great yoga links as well.

Jane Friedman has an interesting post from Lisa Cooper Ellison on how to sustain your creativity in the midst of the pandemic. One of her great tips is Keep Showing Up. You never know when the creativity could flow, by showing up you are ready when it happens.

In The Craft Section,

2 Bookmark posts from Jami Gold- Storytelling Verb Tenses and Asking Why

Michael Hauge’s 6 steps on structure

5 signs your book needs work- DIYMFA- Bookmark

The World Building Guide- Reedsy

In The Marketing Section,

8 Things to get your book noticed on Amazon- Penny Sansevieri- Bookmark

How To Plan Instagram Content

Authors and Book Promotion during Covid19- Bookbub- Bookmark

Building an author brand in a difficult time – Bookend Literary

New Facebook live tools – Frances Caballo

To Finish,

I was amused to see this Guardian article on the new lockdown game – Judging famous people by their bookshelves, then it occurred to me what was missing in my weekly skype check-in calls with other writers. I don’t have a bookcase behind me. I’m usually at the table with a messy kitchen bench behind me. I should be sitting in front of an erudite bookshelf. To do this properly I would need to rearrange 14 bookshelves. But then how do I make a decision? What books would you put into a show collection? The ones you think you should read or the ones you actually read? 

Maureen

@craicer
(Day 15 LD) P.S. Fabostory has started early... and this week I'm in the hot seat- details in the sidebar.

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Pic: Flickr Creative Commons Plappen- Bookshelves- (Interesting mixture here)

Fighting On

As the world struggles to deal with the pandemic, the publishing world is also struggling to survive in rapidly changing times. Like the musicians of the Titanic who bravely played jaunty tunes as the ship was sinking underneath them, so the publishing world is putting on a brave face while the ground rocks under their feet. We can have book fairs online said Bologna.

Around the world, publishers and booksellers are fighting to keep going. In Italy, the first of the European countries to really grapple with the pandemic, the cultural industry federation has called on their government to see their industry as essential. Preserving and supporting Italian culture and heritage is vital in this time they say so that something remains on the other side of the pandemic.

Today, here in New Zealand, we learned that all of our major magazines have been terminated effective immediately because of the lack of advertising. That is nearly three hundred journalists out of work not to mention art editors, designers, photographers, printers, distributors etc. The flow-on effects are huge and also the potential loss of cultural and historical print institutions.

Meanwhile, Amazon, the everything store, has slowed down their delivery of what they see as non-essential. Books apparently fit in this category. If they aren’t supporting us surely they could waive their fees – the publishers cry.

There are many calls to shop indie to keep the independent booksellers alive. Many of them have ramped up their online web stores and have become creative in how they deliver locally. When you are stuck inside with the kids a dedicated book store can still get your reading books, puzzles and colouring books to you. Many bookstores are resorting to GoFundMe campaigns to stay viable. 

In times of crisis, people turn to comfort foods and occupations, binge-watching movies, TV, online gaming and reading books, all created by storytellers in different mediums. We are an essential industry. However, there seems to be a gap in the understanding of the average person that the storytellers need to be paid for their work. This is their livelihood. 
Recently, the Internet Archive in the U S made their collection of IN COPYRIGHT books freely available and downloadable. (Who needs pirates when institutions do this.) This directly tramples all over the writer's income. The Authors Guild have sent an open letter of protest. 

Many authors have been attacked online for NOT supporting the free downloads of their work. In the culture of free content, the creator gets nothing. This is not sustainable. 

The creator works for free only in certain circumstances- when they can afford it.  Hopefully, the W.H.O. call to creatives to help in the Covid 19 response will also generate some paying work.

While we are in lockdown and staring down the barrel of a great recession Nathan Bransford decided to interview Mike Shatzkin about how he sees the publishing world on the other side. The pandemic will cause an acceleration of consolidation and the rivals to Amazon will start to move. Fascinating ideas here.

Kris Rusch brings her calm good sense to the fore in her most recent blog. Many of us have been feeling creatively lost, struggling to get the words out and wondering how to be creative in the face of such uncertainty. Kris says this is a normal reaction and offers some great advice for getting through the tough times. Chuck Wendig also has thoughtful advice on how to cope with creativity in this time.

Sharon Bially writes that there is a silver lining in not being able to have your book launch in an article on Writer Unboxed. Here is a great opportunity to have two book launches… the online one now and when everything gets back to normal, the real-life one. Check out her ideas for making the most of the extended promotion of your book.

In The Craft Section,

Why great writers steal- Sean Platt

How to set tone and mood- Janice Hardy – Bookmark

How to rescue an endangered book- Ruth Harris- Bookmark

Character internalization- Jami Gold-Bookmark

500 writing prompts- Written Word Media

Write tight- James Scott Bell- Bookmark

In The Marketing Section,

7 expert tricks for author newsletters- David Gaughran- Bookmark

How to market a book when living a quarantined life- Penny Sansevieri- Bookmark

Book marketing during Covid 19- Judith Briles- Bookmark

Book Promotion in the time of Coronavirus- Fauzia Burke- Bookmark

Book Marketing and Covid 19-Frances Caballo- Bookmark

To Finish,

For some people, this will be a time when they commit to writing down the book they have always wanted to write. Writer Guru Jerry Jenkins has pulled together a comprehensive post on how to write a book. 

For the rest of us…

 Chin up- We can get through this.

Maureen

@craicer

(Day 7 LD)

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

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