To Market, To Market...

As we tentatively move onto the streets and look around at what is now our new normal life, there have been a few articles trying to make sense of the statistics of bookselling in a coronavirus era. 

Everybody is busy trying to reassure themselves and others that bookselling remains viable. If you factor in the printers, sales reps, warehouse and supply chain along with book designers, editors, illustrators, cover designers, formatters, not to mention the poor old author in this list, you can see a lot is riding on maintaining or shoring up the publishing industry.

So, what are the trends coming out of lockdown?

The Guardian reported a rise in people reading. (Thank all deities) And the popular genres of crime and thrillers were to the fore. With kids stuck at home children’s books also had a nice uptick.

Publishing Perspectives report that French Publishers Association surveyed its members to ascertain how bad the hit was to their members. More than a quarter are looking at heavy losses but there was some encouraging signs in the changes in reader habits.

Jennifer Kovitiz has written two big articles on what independent presses can do to survive. Part One. These are comprehensive reports so set some time aside to read them and take them in. Part Two.

Nate Hoffelder reports that Kobo Plus may be making some moves. They have been trialing their subscription model for a few years in Europe. With the rise and rise of subscription models for consuming entertainment… Keep an eye on your Kobo dashboard and inbox.

Angela Ackerman and Becca Puglisi have a new Writing Thesaurus to add to their popular series. It’s the Occupation Thesaurus- Coming very soon… Angela also has a great article on giving yourself a creative kick in the pants.

If you need to get stuck into upskilling writer learning as a way of shaking you out of lockdown blues, here is a comprehensive list of FREE writing courses from around the world. There is something for everyone in the collection of 98 online writing courses from Couponchief. 

I get sidetracked on Font sites… yes, I admit it. I’m fascinated by the subtle way a font can change the emotional message.  

Rafal Reyzer has a guest post on The Book Designer on how your font choice, when writing, can change your writing mood.

Kristine Rusch has an interesting article on what’s happening to the film and television industry. How does it impact authors you wonder. What happens to all those options and contracts when something big like a pandemic hits? What about the writers stuck in the middle?

Anne R Allen has a great article on what to do when you realise that your novel has far too many characters. Do you really need to provide a backstory for everyone? Can you get away with not naming someone? Check out her great tips.

In The Craft Section,

7 possible hooks for your opening chapter- K M Weiland - Bookmark

How can we identify our story’s point of view- Jami Gold- Bookmark

What is an epilogue?- Jerry Jenkins- Bookmark

How to write dystopian fiction- Now Novel- comprehensive!

How plotlines add dimension- September Faulkes- Bookmark

In The Marketing Section,

10 most common marketing mistakes- IBPA

Five marketing skills you have already- Gabriela Pereira- Bookmark

3 social media mistakes authors make- Sandra Beckwith

Heart-centered book marketing and 4 steps to your author branding statement- Beth Barany- Bookmark

New Tool on the block.

If you publish wide check out WideWizard. A free tool that publishes your metadata to all your sites. Fill it in once and click a button.

To Finish,

Last week I mentioned David Gaughran (All round nice guy and champion of the little battling author) in the To Finish section and here I am linking to him again. He has been almost nonstop filling his YouTube channel this week with detailed looks at different marketing ideas. David is unleashed. If you are realizing that authors must market their books check out his channel and get hypnotized by his epic lockdown beard and his wealth of information on book marketing.

Maureen

@craicer

My monthly newsletter goes out this weekend. If you want the best of my bookmarked links go on and subscribe. You will get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Martin Hearn 

Show Up Because The Show is Online

Today we went into Level 2. The kids go back to school next week - which feels like a big win. I’ll really know it’s true when the house is quiet and there aren’t toast crumbs everywhere. 

As I follow a lot of writers and publishers, I am very aware that life over in the Northern Hemisphere is very different. Many books have been delayed or published with hardly any publicity. Spring releases are being pushed back six months. Everyone predicts a huge bottleneck in September. 

In May, the industry starts thinking of the big Spring book fairs. Bologna (held a month later) was online last week and they have just published their visitor numbers. Who was predicting a huge online visitor turnout? Their success is hopefully going to spur others on to make a bit more of an effort in the online festival space. 

I was interested to see a Twitter conversation from an author about being rejected when they asked for payment for an online address. Their reason. They put just as much work into an online address as they do in real life so they should get paid. (ABSOLUTELY)

Online events are taking over the social space. Authors have to get used to talking to others through their computers. Esquire just published a big article looking at how different life is for authors now because of this.

The big children’s writers conference SCBWI is online this year. For a lot less than the usual sum, you can attend from the comfort of your own home. Although I did see an agent lamenting that the networking at online conferences was non-existent so why make the effort to attend. 

The bottom line is if you want a vibrant industry in the future you have to show up at the hard times and keep plugging away. 

This week Ask An Author wrote this post on how do you know when you’ve made it which was really saying show up, do the work and keep doing it.

Meanwhile, if you are still in juggling-the-kids-and-trying-to-write mode, Lit Reactor interviewed authors to find out some good survival tips.

In Industry news… IngramSpark has jazzed up its publishing dashboard. Along with some new features they are offering free ISBN’s now. (Just be aware that if you pick up a free ISBN you will not be recorded as the publisher of record. Whoever issued the free ISBN will be.) 

David Gaughran has the rundown on Apple books finally making their publishing dashboard friendly to PC owners. That means everyone can publish direct with them now. Their royalty system if you are direct is very nice so I expect this will be taken up with cries of glee.

Publishers Weekly has been looking at the new changes in digital publishing that Penguin Random House are doing. As they are the biggest publisher around it is always interesting to see where they think the next big thing is…and it’s interacting with readers through big virtual conventions.

Kristine Rusch writes today of the freedom in throwing out her calendars for 2020 and reinventing her year. It’s a mindset change that may make all the difference to your mental outlook.

Jami Gold has an excellent post on breaking the writing rules. Will It Be Easy or Hard?

What is one writers’ never break rule can be another’s guideline. Are there any rules you shouldn’t break?

 In The Craft Section,

How to find and hone your author voice- Heather Webb- Bookmark

When situational writing works better than plotting- Brandon Cornett- Bookmark

Why you shouldn’t edit your own book- Alexandria Szeman

Survive the chaos point-Melodie Campbell- Bookmark

Why should anyone help your protagonist- Janice Hardy

No – Diverse characters don’t have to drive the plot- Bang2 Write 

In The Marketing Section, 

Rachel Thompson has been hosting NaNoProMo on her website and it’s chock full of great posts on book marketing – here are two excellent posts- Will your novel solve a reader’s problem by Janice Hardy and How to safely choose and use colours for your website by Nate Hoffelder. While reading, put your name in the hat for some great prizes from Rachel’s guests.

How to write a novel synopsis- Jane Friedman has updated this classic post.

3 reasons to embrace one-star reviews- Sandra Beckwith

How to market with a BOGO- Penny Sansevieri- Bookmark

To Finish,

I have been doing a lot of intense learning over the last few weeks in publishing design software. Going down font rabbit holes… learning to manipulate images… (badly.) David Gaughran has recently launched a YouTube channel and one of the first offerings was a great tutorial on Canva for Facebook ad creation. And then he showed in real-time other nifty sites all available in his handy blog post on 12 free graphic design tools. When I think how long I spent trying to remove a background last night and David just mentions a free site that did it at the click of a button…. I nominate him for Sainthood.  

Maureen

@craicer

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links Go on and subscribe. You will get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate virtual coffee love. Thanks.

Pic: Flickr Creative Commons- David Skinner