2022- Wrestling the year into submission

 

 

Annnnnd we are back for another year of watching the publishing industry shuffle through the interesting times we have been cursed with.

 

In Publishing News…

Authors win a global piracy lawsuit and get awarded damages of over $7million… Everybody is hoping that the judgment serves notice to book pirates that their time is up. The pirates were tried in abstentia and are somewhere in Ukraine. However, I guess it will continue to be a case of pirate whack-a-mole.

 

The growth of library eBook lending far exceeded everyone’s expectations when Overdrive, the biggest library eBook partner, published their annual review. Half a billion library ebook downloads show that eBook lending is here to stay.

 

Mark Williams of The New Publishing Standard published two interesting articles recently. One on the upcoming Cairo International Bookfair where they are playing with hologram technology and books and another on the split nature of India’s publishing industry-  half of which is embracing digital and surviving, the other half … not so much.

 

The beginning of another year invites predictions of what we should expect from 2022.

Literary Agent, Laurie Mclean kicked off the new year with her predictions. Mergers, Unions and Work From Home will change the publishing marketplace. Streaming will change the reading space.

 

Written Word Media identified eight trends to watch in the coming year. As their business model helps writers advertise their books they focus on the big trends that will affect the writer bottom line- advertising will be going up. 

 

Over January Kristine Rusch continued writing her 2021 year in review. She has written six blogs on this topic as she looks back to how digital reading has been embraced in the pandemic years and how the publishing industry has been completely changed by it. In this week’s article she makes some bold predictions on how indie publishing will be changing the whole publishing industry going forward. It is well worth a read.

 

Penny Sansevieri examined global reading habits in 2021 and produced an interesting infographic that gives writers some markets to keep an eye on. She also has 22 awesome book marketing promotions and predictions for 2022.

 

Jane Friedman took a look at what were the big sellers in the children’s book industry and made some predictions for the upcoming year. She also has a great article on how to plan and host online author events.

 

If you want to start 2022 off with some writing craft books, StoryBundle has a great collection available for a limited time. It’s a pay what you want deal and there are some good books on offer. 

 

In The Craft Section,

How to ace the time skip in your story- DIYMFA

How to decide what story to write- Scott Myers

Best writing resources of 2021 from Now Novel- Bookmark

The role of causation and plot structure in literary fiction- Harrison Demchick

What are the 10 different types of stories- Joe Bunting- Bookmark

 

In The Marketing Section,

How to sell more books in 2022- Penny Sansevieri- Bookmark

Book cover designers- Resource from The Creative Penn- Bookmark

Clever ideas to promote sequels and series-Bookbub

Choosing a book title in the e-age- Anne R Allen

5 social media trends to watch in 2022- Kris Maze

 

To Finish,

If you have been mulling over your goals for the year ahead and getting hopelessly confused or overwhelmed – Drop into the ALLI podcast to listen or read the transcript on how Orna Ross and Joanna Penn plan their upcoming years. Orna has a great phrase, Maker, Manager, Marketer. She splits her work and goals between all three. Or check out Elizabeth Craig’s great article on making mini plans and goals for the year.

This may help when you wrestle 2022 into a workable plan for yourself.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – RumpleTeaser

 

The Year That Was

The last post of 2021.

We made it. It was supposed to be better than 2020. There was a vaccine. Now a new variant is on the march. Make no hard and fast plans for 2022.

 

This week the posts that have caught my eye 

 

Joanna Penn’s great post on productivity and finding time to write. This is a post to reflect on as you make plans for 2022. Joanna is down under and soaking up the sun. *waves Hi*

 

Anne R Allen on taking all writing rules as guidelines. This is the post that reminds you not to stress about your work.- 

 

Kris Rusch – the 3^rd in her year in review posts. I was tempted to just put the link to her post in the middle of my page… and leave it at that. She says important things for you to think about for the writing publishing business going forward.- A must-read.

 

In the Craft Section,

A good article on dialogue- Writerswrite

 

In The Marketing Section, 

Bookbub posted their best articles from this year…

 

In the meantime here is my rundown of the year with interesting links for you.

 

Jogging through 2021 

 

In January Wattpad was sold to South Korean company Naver and a hedge fund bought Overdrive 

The Fabulous Spa Girls had tips on how to set goals for your writing year. 

Then we dropped into Michael Hyatt’s website to learn about SMARTER goals, to put them into place.

 

In February- Audiblegate…where Audible encouraged subscribers to return their listened to audiobooks for a credit which they clawed back from the author because it was a ‘returned book.’

David Farland warned about new contract terms in an interview with Joanna Penn. David mentioned in passing seeing contracts that asked for All formats existing now and to be invented. Deal Breaker Alert.

 

News: D2D is now offering Payment splitting for collaborators!

In March, Audio is big was the theme and about to get bigger. 

Dr. Suess had some books pulled from reprinting because of racist stereotyping. 

Tom Clancy’s estate discovers that they don’t own the rights to Jack Reacher due to a shocking contract signed early in Tom’s career. 

 

10 questions to help you set the stage- C S Lakin

How to market a book with smart planning- Penny Sansevieri

April- to be renamed Rest In Peace

Harper Collins bought Houghton Mifflin Harcourt. 

Beverly Cleary died aged 104 

Amazon Vella launched

#Disneymust pay launched- (who knew that buying companies also meant buying their assets and if it is royalties, also their obligations?)

 

Tips for dividing your story into chapters- 10 minute novelists

30 days of Social Media content Infographic- Barb Drozdowich

 

In May, The Book Designer, Joel Friedlander died (but his excellent templates live on.) 

Storytel partnered with Spotify- That’s the audio ears of Europe wrapped up and a warning that Spotify was on the audio hunt- price no object.

 Amazon responded and bought MGM- The Backlist of films is there to be exploited. (Just remember your backlist has value even if your publishers don’t exploit it. Get limited terms of use and get your rights back)

Joanna Penn interviewed Gail Carriger on the heroine’s journey and how it differs from the hero’s journey. This is a deep dive into craft and fascinating reading /listening.

June

Some second-hand book dealers felt sorry for writers and launched a scheme to get some of them paid when their books were on-sold. 

The Pandemic began the rise of the online bookstore, now everybody has one.

Japan jailed Book pirates.

What is an NFT? Joanna Penn took a deep dive to find out. 

Christie's auctioned an NFT from Tim Berners Lee of the original source code from his invention of the internet. It was for events like this that publishing contracts now contain legal clauses like ‘universal rights in all formats existing and to be invented.’ 

 

In July Amazon introduced A+ 

Overdrive bought Kanopy , a video streaming service for public and academic libraries.

And publishers paid eye-watering sums to grab books about the Trump presidency from the insiders.

 

Understanding the mirror moment- September Fawkes

 

A brilliant article on SEO for indie authors- Alliance of Independent Authors. 

 

August 

Subscription became the new go-to for academic publishers. 

Scammers discovered audiobooks. What you can do about it.

Authors behaved badly. – N.B. Remember nothing is ever off the record so if you don’t want it reported don’t say it.

 

Dave Chesson examined the A+ content blocks and has written a comprehensive article on how to get the best out of the new bells and whistles.

 

In September, the constant news item was the future of Bookfairs… will they ever be face to face again?

Scammers cloning author Facebook pages and destroying their social media.

Amazon offers Hardback format

AI voices start getting taken seriously. 

Netflix bought the Roald Dahl estate for $500M 

Supply chain woes start to bite. (A Local bookshop has just posted they got their September orders today, 3 days before Christmas)

 

Deanna Cabinian writes on the Time vs Productivity paradox for authors.

 

Should you sell your books from your website? Sandra Beckwith 

AudiO-ctober

Paul Simon released an audiobiography Like a documentary but audio-only. (Earlier in the year, I reported that Dolly Parton is working with James Patterson on a fiction book with a companion album.) 

Ireland is trialing a Guaranteed Basic Income for artists.

The American Department of Justice began suing Penguin Random House over acquiring Simon and Schuster citing their outsized influence on publishing and writers compensation if the deal goes ahead

Sacha Black on How to kill your side characters.

Joanna Penn’s primer on understanding Intellectual Property and the ways that authors need to use and exploit what they create to make money.

 

November

What is an NFT? The question was on everyone’s lips as they tried to make sense of it for writers. 

Kobo expanded its subscription service to Oz and NZ. 

Spotify bought Findaway (and life changed in the publishing audio sphere forever.)

Anne R Allen wrote a superb post on creativity wounds. The wounds you might not know you have. 

The literary calendar of 2022-  Sandra Beckwith

  

December

Where did the time go…  End-of-year reports show publishing is still making money but only in certain formats.

Viacom CBS partners with Wattpad and Webtoon.

Publishers paid out silly money to celebrities for books and watched those books tank badly.

 

And now I’m staggering gently to the couch for a lie-down and a cool drink. 

Have a safe and blessed Christmas season. I’m off until mid-January 

It’s summer…

 

Maureen

@craicer

  

The last newsletter for the year is going out soon with the best of, the best of my bookmarked links of the year and other goodies. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me  Christmas cheer hit the coffee button up top. I appreciate all virtual coffee love. Thanks.

 

Pic: 

 

Drinks by Aperol Spritz