The Book Brand

 

In Publishing News this week,

Recently there have been calls for the publishing industry to start using more sustainable practices. Taylor Francis Publishing have opted to send out their journals with paper wrapping instead of shrink wrapping. Read how they found the experience.

 

If you have been wondering if the subscription model will kill publishing you must be living in the United States. Mark Williams takes a look at the rising figures of subscription and wonders how long it will take for book publishers to change their tune.

 

Another day, another AI lawsuit. Google has been hit with a lawsuit filed by the same firm that filed against Open AI. They are alleging that Google ‘scraped everything ever created and shared on its platform’ to train its AI bot. DUH!

Meanwhile, Shutterstock, having embraced the Open AI model on its website, is now expanding its AI tools. When you can’t beat them, be at the forefront of the new technology.

 

If you are still wondering about copyright and AI check out Kelly Way’s recent article.

 

Publishers Weekly reports that book sales are down in the first half of the year. Backlist is propping up everyone’s bottom lines. 

Goodereader has an article on the massive cost of book piracy. Latest figures have the cost to publishers topping $300 million.

 

Berritt Koehler publishers recently published an article on the 10 awful truths about book publishing. While their 10 awful truths are awful they have at least shown how you can manage and market in this challenging industry with some good strategies.

 

It’s half way through the year and Colleen Story thinks this is a perfect time to stop – and look at your writing and publishing goals, are they on track? Do you need to change things?

 

Kris Rusch has some advice to consider. Think small. In the next interesting instalment of her niche marketing series she examines how small is big in the niche world. 

 

How much attention do you pay to the file formats you write in? Do you have the source files of your published books? What happens when your publisher disappears? David Wogahn writes an interesting article on Jane Friedman’s blog about protecting the files that make your books.

 

How easily are you distracted from your writing? Daphne Gray Grant has an article that helps you figure out how to be distraction free and productive in your writing time. First – halve your goals…

 

In The Craft Section,

9 Common Dialogue problems- Anne R Allen- Bookmark

Discover what your character fears- K M Weiland- Bookmark

5 common problems with background characters- Mythcreants-Bookmark

How to figure out which writing advice suits you best- Trisha Loehr- Bookmark

How I zero drafted a novel in 6 weeks- Kelsey Allagood- Bookmark

 

In The Marketing Section,

Best practice for selling more books - Elizabeth Craig- Bookmark

When is the best time to release a book- Sue Coletta- Bookmark

How to get a more successful launch- Penny Sansevieri- Bookmark

How to get your book into libraries- Roland Denzel and Mark Lefebvre

How to write a book description- Bookbub

 

To Finish

It has to happen. The world needs another cute digital reading device that will be the next must have item. Introducing immersive reading in virtual reality… with a pair of sunglasses?

 

While authors are wondering if they can get their book published, publishers are embracing the merch opportunities to influence the influencers. The influencers can have their pick of totes, caps, journals, bags, sweaters, mugs, limited edition prints… and on and on. Do they get the book too? Will we see Book Branded Merch shows on TikTok?

Maureen

@craicer

 

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Pic Photo by Joao Tzanno on Unsplash

Standing Up

 

 

In Publishing News this week,

The death of the Ukranian writer Victoria Amelina stopped the publishing world for a moment. Everyone reflected on the life of courage and commitment to the truth this writer embodied in her professional life. Victoria had just come back from Norway where she had accepted an award on behalf of another friend, children’s author Volodymyr Vakulenko, tortured and killed by the Russians occupiers. Victoria was using her writing skills to document war crimes. She had just finished a day of presenting at the Kiev Bookfair when the restaurant she was meeting other writers in suffered a missile attack. R.I.P.

 

Publishing Perspectives reports on the opening keynote by Hugo Setzer at the Contec Mexico publishing conference. This conference is dedicated to sustainability, translation, and audio publishing. There were some heated challenges to the wider publishing industry about the need to walk the talk on sustainability practice in publishing.

 

AI is back in the dock again this week with the news of a class action against Open AI from authors whose work was recognisably scraped by AI. 

Mark Williams from The New Publishing Standard looks at the arguments in this case and draws some pithy conclusions. Is the demise of the author a valid argument in this case?

 

While the courts are looking at AI- news is breaking that Amazon is using AI to summarise product reviews. So far this hasn’t extended to book reviews but it can only be a matter of time. Will you be able to trust a book review in future?

Meanwhile, Amazon is going to have to do something about the proliferation of AI written books in the bestseller lists. Somehow the bots got in and gamed the system. Amazon did crack down, but not fast enough. To add to their woes Amazon is in court for unfair practice surrounding their Prime subscription model. Their defence lawyers will have to do an amazing job as their client even named their dubious practice after the story of the trojan horse.

 

Joanna Penn revisited AI and the Author in another great podcast session with Nick Thacker this week. This is a great discussion on using AI as a marketing tool. Nick and Joanna talk about how important it is to have a human be the creative brain behind the words.

 

The Alliance of Independent Authors has a deep dive into the seven processes of publishing. This week they are looking at marketing. This is a comprehensive article about mindset and the differences between promotion and marketing books.

 

Kris Rusch continues her excellent series on Niche Marketing. This week she examines what niche really means to the writer and how you can benefit from it.

 

Lithub traces the evolution of the celebrity memoir. 

Now Novel has a great article on using story planners to get the bones of your story down. 

Kathy Steinemann has a nifty redundancy quiz- Can you identify the redundant words in the sentences? A good craft quiz for warm ups.

 

Donald Maass has another cracker of an article on Writer Unboxed. What are your promise words? He takes a dive into the words used in the opening chapter that should signal what the story is promising the reader.

 

 

In The Craft Section,

2 Great posts from K M Weiland How to trim your word count and

Think about the lie your character believes- Bookmark

Turn the tables on popular tropes in fiction- Liz Kerin - Bookmark

A guide to writing Romance- Now Novel-Comprehensive!

Subterfuge in dialogue- Becca Puglisi

Can a novelist write like a screenwriter- Anne R Allen- Bookmark

 

 

In The Marketing Section,

How to write a good book description- IngramSpark

2 interesting posts from Penny Sansevieri- Quiz your book marketing knowledge and How the current tsunami of books reshapes book publicity- Bookmark

10 tips to get a Bookbub featured deal- Draft2Digital- Bookmark

Author newsletter data- Bookbub- Bookmark

 

To Finish,

Recently the BBC publicised another author getting a first publishing deal in her 70’s. What is interesting is this author has been signed for a 5 book deal and she is 77. Writing is for every age group and it is never too late to start. The only pre-requisite is that you have an entertaining story to tell.

 

Maureen

@craicer

 

It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links you can subscribe here to join our happy band.

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: The poster for the Kyiv Book Fair