Thursday, July 20, 2023

Getting Caught In The Rush To Publish

 


In Publishing News this week…

The news of the layoffs at Penguin Random House have hit the industry hard. It seems no one is safe, with Pulitzer Prize winning editors suddenly finding themselves without a job.

PRH is not the only house laying off… Publishers Weekly report key editors at other publications are also being shown the exit door.

 

The Guardian recently wrote about the mental health crisis of new writers not being supported by the publishing industry, but the very people who are supposed to be doing the supporting are on shaky ground themselves. They are trying to hang on to their jobs. And what about the people who haven’t been laid off? They get to do double the work – I bet they won’t get double the pay.

 

In the AI section, the Writers Guild of the UK has released a policy statement on how they see AI impacting writers. The AI tools are out there but they are only as good as the data set they are trained on. This is where another big campaign is being waged as thousands of authors urge the AI companies to stop using their work to train AI’s without permission. 

AI is out of the box. The best thing writers can do is work out how to use it and protect their creative process. I recently listened to Orna Ross and Joanna Penn discussing this and I recommend their podcast on the topic.

 

I seem to be writing about a court case every week. This week it's Amazon taking issue with the EU calling them a Very Large Online Platform. They think they are not. At issue is the new strict rules on transparency, content moderation and risk management. Amazon recently upset their advertisers with the new rule change based around this. Account owners will be identified as the advertiser in any ad they run on Amazon. This has Authors in a bind as they can’t hide behind a pseudonym and be an advertiser. 

 

TikTok’s publishing arm is starting to approach authors directly about signing up on their platform. One author relates what they are offering and it doesn’t look like a good deal. 

 

Anne R Allen has an excellent post on learning to be a writer. You don’t really need to get into debt for that MFA.

Dani Abernathy has a guest post on Jane Friedman’s blog about The Forgotten Element of Story – The Author. How much of you are you putting in the story. 

 

Kris Rusch continues her niche marketing series with an interesting look at how different books in your writing catalogue lend themselves to very different approaches to marketing them. One marketing size does not fit all.

 

Angela Ackerman asks if writers are breaking the cardinal rule. This is a good wakeup call. You don’t need to rush. Take your time. Get all your writing and publishing goals in a line.

 

Now Novel has a great post on what to think about when you are planning a series of novels.

 

 

In The Craft Section,

The difference between author tone and author voice- Laurel Osterkamp- Bookmark


How to write fight scenes- Glen Strathy- Bookmark


Creating believable characters- Ane Mulligan


Why cinematic technique in fiction is important – C S Lakin- Bookmark


Rising Action definition and examples – NowNovel- Bookmark

 

In The Marketing Section.

How to promote with a press release- Penny Sansevieri


2 interesting posts from Draft to Digital- Selling with promo stacking and Choosing a title to hook your reader- Bookmark both


How to write a prologue- Bookbaby


How to find your book marketing niche- Colleen Story- Bookmark

 

To Finish

Writers need readers. We could just write for ourselves but there is a special thrill of knowing someone has read your story and liked it. We need to be promoting readers and reading wherever we can. New Zealand has a new reading ambassador. A children’s librarian who is passionate about reading. A child who reads will be an adult who reads and buys our work. Alan Dingley has a great post on this that you might like to share around.

 

I recently came across a company making Short Story Dispensers. You can get free short stories printed out on a receipt style role. Just right for libraries and learning institutions. You can load them up with local short stories or a wider selection. You just need an account, and a dispenser. I didn’t see a way of protecting author copyright and compensation. But that’s an easy fix isn’t it? 

 

Maureen

@craicer

 

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Thursday, July 13, 2023

The Book Brand

 


In Publishing News this week,


Recently there have been calls for the publishing industry to start using more sustainable practices. Taylor Francis Publishing have opted to send out their journals with paper wrapping instead of shrink wrapping. Read how they found the experience.

 

If you have been wondering if the subscription model will kill publishing you must be living in the United States. Mark Williams takes a look at the rising figures of subscription and wonders how long it will take for book publishers to change their tune.

 

Another day, another AI lawsuit. Google has been hit with a lawsuit filed by the same firm that filed against Open AI. They are alleging that Google ‘scraped everything ever created and shared on its platform’ to train its AI bot. DUH!

Meanwhile, Shutterstock, having embraced the Open AI model on its website, is now expanding its AI tools. When you can’t beat them, be at the forefront of the new technology.

 

If you are still wondering about copyright and AI check out Kelly Way’s recent article.

 

Publishers Weekly reports that book sales are down in the first half of the year. Backlist is propping up everyone’s bottom lines. 

Goodereader has an article on the massive cost of book piracy. Latest figures have the cost to publishers topping $300 million.

 

Berritt Koehler publishers recently published an article on the 10 awful truths about book publishing. While their 10 awful truths are awful they have at least shown how you can manage and market in this challenging industry with some good strategies.

 

It’s half way through the year and Colleen Story thinks this is a perfect time to stop – and look at your writing and publishing goals, are they on track? Do you need to change things?

 

Kris Rusch has some advice to consider. Think small. In the next interesting instalment of her niche marketing series she examines how small is big in the niche world. 

 

How much attention do you pay to the file formats you write in? Do you have the source files of your published books? What happens when your publisher disappears? David Wogahn writes an interesting article on Jane Friedman’s blog about protecting the files that make your books.

 

How easily are you distracted from your writing? Daphne Gray Grant has an article that helps you figure out how to be distraction free and productive in your writing time. First – halve your goals…

 

In The Craft Section,

9 Common Dialogue problems- Anne R Allen- Bookmark


Discover what your character fears- K M Weiland- Bookmark


5 common problems with background characters- Mythcreants-Bookmark


How to figure out which writing advice suits you best- Trisha Loehr- Bookmark


How I zero drafted a novel in 6 weeks- Kelsey Allagood- Bookmark

 

In The Marketing Section,

Best practice for selling more books - Elizabeth Craig- Bookmark


When is the best time to release a book- Sue Coletta- Bookmark


How to get a more successful launch- Penny Sansevieri- Bookmark


How to get your book into libraries- Roland Denzel and Mark Lefebvre


How to write a book description- Bookbub

 

To Finish

It has to happen. The world needs another cute digital reading device that will be the next must have item. Introducing immersive reading in virtual reality… with a pair of sunglasses?

 

While authors are wondering if they can get their book published, publishers are embracing the merch opportunities to influence the influencers. The influencers can have their pick of totes, caps, journals, bags, sweaters, mugs, limited edition prints… and on and on. Do they get the book too? Will we see Book Branded Merch shows on TikTok?


Maureen

@craicer

 

 It’s nearly time for my monthly newsletter. If you want the best of my bookmarked links you can subscribe here to join our happy band. (Yes, I'm running late I have a good excuse... honest!)

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Joao Tzanno on Unsplash

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