Shiny New Toys for Authors

What more can Amazon come up with to change the publishing landscape? 

(I hear you whimpering.) The Kindle, Subscription reading, CreateSpace, Audible, GoodReads... Taaa Daa.... Amazon Charts.

No more wondering what book is the biggest seller... No more wondering if anybody has even read the bestseller or if the publisher bought the slot. Now every Wednesday you can find out... and that’s not all everyone in publishing is talking about. Porter Anderson takes a look at the first list.

Reedsy has published a white paper where they examine the take up of editorial freelancers to Traditional Publishers. With everyone outsourcing for editing, design, formatting, proofing etc, in publishing, is everyone on a level playing field?

Scribd has finally ‘fessed up to how big their subscriber base is... and they have added newspaper subscriptions... so is this where we are headed? Instead of subscribing individually to news outlets we subscribe to a service and have a buffet from everyone?

Digital Book World takes a close look at why audiobook growth is soaring.

Along with The Creative Penn podcast I like to drop in to the Science Fiction and Fantasy Marketing podcast. This week, the team were the interviewees. This was a great listen on what they are all individually doing to market their work. (After all they’ve learned from their guests....)

Kris Rusch continues her branding series of posts with a meaty article on the first things to define when you are sorting out your brand. This is a writer must read. Even if you think you know what you are doing, take the time to read this.

Jane Friedman has an interesting post on how mainstream media outlets sometimes highlight the wrong thing in a publishing story... She uses the latest publishing news about Amazon changing the buy buttons on their site as an example. Are 3^rd party operators really that bad if they bid for and get control of the buy button on your book?

If you are wondering about how you can get the word out about your book... Check out The Book Blogger List... It is an amazing resource of who’s who in the Book Blog review world.

How to form an Indie Collective (There she goes again... Seriously, why wouldn’t you?) Take a look at all the different ways you can use each others expertise.

In The Craft Section,

Choosing the right protagonist- K M Weiland- Bookmark

Two great posts from Now Novel- How to write a classic and Writing Suspense Cliffhangers

How to write better endings- Writers On The Move

Writing subtext- Forever Writers- Bookmark

Memorable protagonists

Creating believable characters- Grace Rankin

Romantic Subplots- Writers Write

In The Marketing Section,

How to write an author bio- Anne R Allen- Bookmark

Amazon ads for indies-Frances Caballo

Using Statistics to find your ideal reader- Bookworks

Children’s Book covers-Penny Sansevieri

Creating a successful email campaign- Bibliocrunch

Optimizing your back cover- Bookworks- Bookmark

Content marketing for authors- WritetoDone

Go local in your publicity first- The Book Designer

Using Goodreads effectively- Barb Drozdowich- Bookmark

To Finish,

Jami Gold has rounded up some interesting resources for the cash strapped author. Oooh Shiny Shiny... and I’m not just talking about the way to put glitter animation on your book cover...

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love

Your True Self

Brand seems to be the flavour of the month.

Everywhere I look I see a reference to author brand.... Some writers think that branding is a dirty word. (A marketing term that they shouldn’t sully themselves with.) But there are some astute writers who are taking a second look at author branding.

Kris Rusch is dedicating a series of articles to it and the importance in a writers life of getting the branding right.

Anne R Allen has a great guest article from Carmen Amato on 3 mini strategies to jumpstart your career. Branding is at the top of the list. This is a must read. Do you know your one true reader?

How do you know when you are getting the wrong advice? Jami Gold has a great post on how to recognise advice you should ignore.

Susan Spann takes this a step further in her guest post looking at publishing contracts. Do you know when to walk away from a publishing deal?

Recently Becca Puglisi (one half of The Emotion Thesaurus Team) wrote a guest blog on a writers business plan. I found it really interesting as I am trying to organise my thoughts around what I want for my own writing. Take a look at this excellent article.

Chuck Wendig has the perfect brand of wise advice wrapped up in irreverent and word vomit humor. Once you get used to his style of wordplay you can focus on the message and see the gems at the core of the molten lava facade. Here are his thoughts on the business of writing.

This week The Guardian decided to look at the rise of Indie writers and how they are starting to be noticed by the movie studios. The Indie brand – cool... fresh... exciting... new...

Of course that is how all of us see ourselves. Or Not. William Kenower talks about a writers worst fear.

Penny Sansevieri has a great post on Amazon keywords. How do you find the right keywords for your metadata... and should you use keyword strings?

This week I read an interesting article about reading being something that now happens on phones. Surely not I thought. I didn’t make the connection to myself until I realised that I had just read a podcast transcript on my phone.  Prerna Gupta, one of the founders of Hooked, talks about how she got ten million teens to read on their phones. This is a fascinating look into a reading future near you.

In The Craft Section,

Treating your novel like a screenplay

A cheats guide to writing a synopsis- Sarah Juckes- Bookmark

How to use cause and effect in stories- Martha Alderson- Bookmark

Fiction Critique checklist- C S Lakin- Bookmark

Pulling weeds from the writing garden- Laural Zimmerman

When to listen to your critique group-Roz Morris- Bookmark

In The Marketing Section,

2 interesting posts from the Bookbug blog- Reasons books are rejected from Bookbub and Ideas for more Bookbub followers.

How to get endorsements for your book- Shelly Hitz

Marketing with your next book- Janice Hardy

A recipe for a non traditional marketing plan- Writer Unboxed

Creating a box set bundle- Joanna Penn

Getting book reviews- Reedsy - Bookmark

How authors can work together for promotion- Bookmark

How to build your author brand from scratch- The Book Designer- Bookmark

To Finish,

Once in a while you come across someone who has such a passion for life that you stand back in awe of their energy and drive. They live a life of not compromising on what they love. Every meeting is a joy of laughter, robust opinions and new ideas. When you think their name, scenes from past meetings fill your mind and you find yourself grinning.

One of the champions of the New Zealand Children’s Writing Community left us last night. We are all feeling a little lost today. Barbara lived a life filled with story. She wrote, she reviewed, she assessed, she collected children’s books. Her knowledge of books and writers careers was second to none. A librarian, a mentor, a lover of children’s books, to the very last month of a life, well lived. 

R.I.P. Barbara Murison.

x

Maureen

@craicer

Pic: From Barbara's blog. A treasure trove of book reviews and events.