Author Websites and the Personal Brand....

I’m over rain...and yes I know we were all praying for rain two months ago when we were facing a country wide drought but all those collective prayers seem to have been answered this last week in constant downpours so that we are looking at floods.

So now that we are stuck inside, our attention turns to Social Networking sites...coz I’m researching them for a little project.

As part of your brand profile publishers expect you to be social networking as well. Now some authors engage with their readers very well on facebook but it is a time suck. After all the business of being an author is writing. So before you set up your facebook fan page, your twitter account, your blog, sit down and make up a profile plan. Where do you want to spend your time?

Dan Schawbel of Personal Branding Blog has written an interesting article that has been posted all over the web this week entitled R.I.P Facebook. He has some pertinent things to say about personal branding and one of them is devote your energy to YOUR website not someone else’s!

So with this in mind I am revisiting author websites.

What should an Author website do?

Bookmarketingmaven has a short post profiling some excellent author websites.

Yael Miller has a guest post on Tony Eldridge’s blog about good web design for authors.

 Publetariat has reprinted a page from Joanna Penn about a great example of an author website. Make sure people can buy your book!!! That is the big message but there are lots of other important little snippets as well...profile... engage readers...FAQs...flash stuff....

Writer Tools

Joanna Penn is a great source of advice. She has successfully self published three books and has a huge following for her blog and website.  On her blog, thecreativepenn, this week she has a guest post focussing on 22 websites every writer must use. It is a great list. There are some great new sites to check out. Two from the list are 3D Animated Avatars for your characters and an Emotion Thesaurus (this is a wonderful resource compiled every Thursday by children’s writer Angela Ackerman.)

Icyte is a great bookmarking site that takes bookmarking to a whole new level. Your bookmarked web pages are always available stored with your highlighted tags and comments so you can access them on other computers or servers. This is especially interesting if you are researching or working collaboratively on a project.

For more ideas on author websites check out my Marketing 101 series. 

In the Blogosphere this week.

B.E.A. (Book Expo America) is underway. Check out Alice, in the sidebar-she's blogging from it. 

Galleycat has links to hot topics at the Expo including  this little video where the CEO of Figment Publishing talks about their latest initiative to bring cellphone novels to American teens.

There is a lot of comment flying thick and fast over Neil Gaiman getting 40K to speak at a library.

Neil is bemused by it and his blog post on the subject is very interesting. I always knew he was a great guy!!! More power to him I say...(holding signed copy of The Graveyard Book close to chest and sighing...)

Over on Craicerplus (myAmplify page) I have links to articles on

The Konrath effect - Will technology ruin new authors?

Ask The Publishing Guru - Choosing a title for your novel. (This one started some interesting comment on facebook)

The Feckless Goblin - 9 unsavoury characters traits of real authors (ouch)

From Victoria Mixon – 7 reasons to be glad that you are a writer. (ohhhhhh)

George Orwell, Mills and Boon writer: Taking literary mashups to the next level (ideas for your next masterpiece)

Enjoy,


maureen

pic is the master himself... Neil Gaiman