To Market To Market

 

 

In Publishing News this week…

Some changes over at Amazon caught writers by surprise this week. Amazon introduced A+ which is a spiffy new makeover for your Amazon detail pages. They have a new section on the book page from the publisher- Where you can add video, banners, images, bells  and whistles. Take a look and then dive into amping up your book pages.

 

Mark Williams over at The New Publishing Standard published two items this week that caught my eye. Indian publisher Byju has just shelled out $500M to buy children’s books subscription platform, Epic. Epic provides books to North American schools for free in return for data insights for publishers. Byju is promising $1Billion expansion for the programme. 

So, get kids invested in subscription reading platforms and you get lifetime customers. Lots of implications here for children’s publishers.

The other news item that caught my eye from Mark was Storytel’s new audiobook app for the Tamil language. 

“For the literacy-challenged emerging markets the USP Tellander has latched on to which western publishers appear oblivious to, is the game-changing reach audiobooks bring to internet-savvy people around the world who have never learned to read but come from rich oral-storytelling traditions.”

With 5 billion people online – many from an educationally poor background, providing audiobooks in their own languages would be a huge marketing advantage to any savvy publisher. 

 

Ruth Harris has turned her laser eye onto how Amazon and Bookbub can help you get noticed for free. Have you ever really checked out your author page on Amazon? What about on Bookbub? Dive into this article and start making notes.

 

Jessica Conoley has a guest post over on Jane Friedman’s blog on the most important choice you will make in your writing career. How you talk to yourself. This information is so important I have two items in this week’s roundup on the topic.

Jennifer Alsever has a roundup of the 7 hot serialization platforms for indie authors. 

The Killzone blog has lots of great content, along with a great publishing model. John Gilstrap recently published an interesting article on writing to be heard. How knowing his writing will be recorded as an audiobook is changing the way he is writing.

 

In The Craft Section,

Knowing who your invisible narrator is- Milo Todd- Bookmark

How to build your own MFA experience- Tasha Seegmiller

Building POV and stakes in short stories- Rachell Shaw- Bookmark

Archetypes- The Crone- K M Weiland

Dialogue as a source of conflict- Mia Botha- Bookmark

Serialisation storytelling- John Peregine

 

In The Marketing Section,

The ultimate guide to comparison authors and genres- Alliance of Independent Authors- Bookmark

Bookbub deals on permafree books- Bookbub

Tools and resources – The Creative Penn- Bookmark

5 simple ways to optimize reviews-Blue Ink Review

In-depth article on marketing to Kindle Unlimited subscribers – Written Word Media- Bookmark

 

To Finish,

How often do you psyche yourself out of doing something? Is it fear of success or fear of rejection? Or do you tell yourself you just aren’t good enough?

The self-rejection voices in our heads can be insidious and loud. Royaline Sing has some ways to combat their mantras and get you back on the write path.

 

Maureen

@craicer

 

It’s the end of the month so time for my monthly newsletter full of the best of the bookmarked tips and other bits and pieces. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

 

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