To Market To Market

 

 

In Publishing News this week…

Some changes over at Amazon caught writers by surprise this week. Amazon introduced A+ which is a spiffy new makeover for your Amazon detail pages. They have a new section on the book page from the publisher- Where you can add video, banners, images, bells  and whistles. Take a look and then dive into amping up your book pages.

 

Mark Williams over at The New Publishing Standard published two items this week that caught my eye. Indian publisher Byju has just shelled out $500M to buy children’s books subscription platform, Epic. Epic provides books to North American schools for free in return for data insights for publishers. Byju is promising $1Billion expansion for the programme. 

So, get kids invested in subscription reading platforms and you get lifetime customers. Lots of implications here for children’s publishers.

The other news item that caught my eye from Mark was Storytel’s new audiobook app for the Tamil language. 

“For the literacy-challenged emerging markets the USP Tellander has latched on to which western publishers appear oblivious to, is the game-changing reach audiobooks bring to internet-savvy people around the world who have never learned to read but come from rich oral-storytelling traditions.”

With 5 billion people online – many from an educationally poor background, providing audiobooks in their own languages would be a huge marketing advantage to any savvy publisher. 

 

Ruth Harris has turned her laser eye onto how Amazon and Bookbub can help you get noticed for free. Have you ever really checked out your author page on Amazon? What about on Bookbub? Dive into this article and start making notes.

 

Jessica Conoley has a guest post over on Jane Friedman’s blog on the most important choice you will make in your writing career. How you talk to yourself. This information is so important I have two items in this week’s roundup on the topic.

Jennifer Alsever has a roundup of the 7 hot serialization platforms for indie authors. 

The Killzone blog has lots of great content, along with a great publishing model. John Gilstrap recently published an interesting article on writing to be heard. How knowing his writing will be recorded as an audiobook is changing the way he is writing.

 

In The Craft Section,

Knowing who your invisible narrator is- Milo Todd- Bookmark

How to build your own MFA experience- Tasha Seegmiller

Building POV and stakes in short stories- Rachell Shaw- Bookmark

Archetypes- The Crone- K M Weiland

Dialogue as a source of conflict- Mia Botha- Bookmark

Serialisation storytelling- John Peregine

 

In The Marketing Section,

The ultimate guide to comparison authors and genres- Alliance of Independent Authors- Bookmark

Bookbub deals on permafree books- Bookbub

Tools and resources – The Creative Penn- Bookmark

5 simple ways to optimize reviews-Blue Ink Review

In-depth article on marketing to Kindle Unlimited subscribers – Written Word Media- Bookmark

 

To Finish,

How often do you psyche yourself out of doing something? Is it fear of success or fear of rejection? Or do you tell yourself you just aren’t good enough?

The self-rejection voices in our heads can be insidious and loud. Royaline Sing has some ways to combat their mantras and get you back on the write path.

 

Maureen

@craicer

 

It’s the end of the month so time for my monthly newsletter full of the best of the bookmarked tips and other bits and pieces. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: 

How To Take Care Of Your Writer

This week the fallout continued with The Romance Writers Association of America. Things have gone from bad to worse in just a week with the current board resigning yesterday and calling for elections for an interim board. Many writers have resigned their memberships and many chapters have also tried to distance themselves from the ongoing mess.

With the high level of angst, anger and frustration around Romance land it’s time to look at writer self-care. Do you make time for yourself and incorporate it in your writing routine?

Shelley Wilson has a great article on understanding what writer self-care looks like and building it into your writing day.

Yesterday I saw a plea from an experienced writer who was asked to comment on a contract. The writer ended up spelling out what the contract was asking for. 

The term of the contract was the term of the copyright of the book, which (in NZ) is the life of the author plus fifty years. Don’t do that. Give the publisher first printing rights in English in North America, or limit the terms to something reasonable like five years not the rest of your life plus fifty years. 

The contract gave the publisher first option on any future books by the author. Seriously. Do you want to go back to that publishing company every time you write or are thinking of writing another book to see if they want to publish it?

The contract was not just for first printing rights, but for all derivative rights. Everything. Not just ebook. All languages, all countries, all formats including print, ebook, audiobook, film rights, everything. Another paragraph said that he basically didn’t get any say in what other editions were prepared- additional printing, book club edition, library edition, abridgements, adaptations, etc. 

The author was expected to provide contact info for famous people who would give blurbs, provide cover images, have the manuscript professionally proved before submission, etc.

Contracts are negotiable. Many writers are so happy to get one they never think about what they are signing. Kris Rusch pointed out in this week’s business post the problem of an IP holder going back over their assets and making an anthology audio book, twenty years later, without looking at the contracts of the anthology contributors.- Would writers even know that they were owed money?

This week Jami Gold wrote about reading recently published books in your genre. Are you doing this as part of your research? It sparked a lively discussion on her FB page. How recent is recent asked one person… I have seen agents say (this week) comp books must be under two years old. You should keep an eye on what is getting published in your genre just so you know what is being overdone.

Jonny B Truant and Sean Platt are the mouths of Sterling and Stone an indie powerhouse story studio. Recently they were interviewed by Forbes Magazine about their writing model. Take 15 writers and 150 books… This is another twist on the collaboration model.

Have you come across the ten commandments of writing? This is a nice mantra to share around your writing groups.

In The Craft Section,

Conflict – being offered the easy way out- Angela Ackerman

What your draft and its problems say about you- Lithub- Bookmark

6 Lifestyle habits for becoming a better writer- Michael Bjork

Lessons learned from writing short stories – Writers in the Storm

Character archetypes- Disruptor underdog- DIYMFA- Bookmark

In The Marketing Section,

3 reasons authors need a content strategy- Abbie Mood

Tips for using Instagram for the author- Bookbub- Bookmark

3 ways to turn your readers into diehard fans- Dave Chesson

How to use KDP to print ARC’s

Alternative ways to sell fiction- Bookbaby- Bookmark

Marketing techniques for indie authors- Bound to writing

To Finish,

How are your New Years resolutions writing goals going? Did I see a wince?

Debra Eckerling has a great post on rebooting your writing goals. Remember every day is a new day to begin something.

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

On The Journey

It must be the season for figuring out how to get people reading again. Here in NZ our Book Council published a report that said Kiwi’s weren’t reading their own fiction. Why aren’t they? Everybody has opinions. Maybe it’s because they can’t find the books in bookstores.

Hugh Howey talks about the dismal earning reports of B&N and then goes into detail about how Indie bookstores are changing the face of bookselling. This is a fantastic read and for extra reading credit check out what Hugh would do if he owned a bookstore... highly likely in the future.

So what are Bookstores selling? The Guardian wrote about The Secret DNA behind Bestsellers and talked with the writers of an algorithm that attempted to find out. They have published their findings in a ... Book.

To make the bestseller... you need word of mouth... marketing... advertising budget.. etcetc or you can just get some pods. Jane Friedman has a fascinating guest post about street teams/ mini marketing brigades of fans

What about the contracts of all those people helping you to get published. Kris Rusch winds up her deal breakers series with a comprehensive list of who and how to deal with foreign rights requests.

And that brings us right to the beginning.... The writing.

Rebecca Solnit has Ten Tips On How To Be  A Writer. They are all good.

In The Craft Section,

Is your tone in tune with your novel- Roz Morris

Easy tip for developing story ideas- Janice Hardy

Giving your characters backstory- K M Weiland Bookmark

Inciting incidents – Stephen Pressfield- Bookmark

How to self edit- Now Novel-Bookmark

The pantzer outlining method – Molly Greene- Bookmark

Sharing your protagonists deepest feeling- Angela Ackerman

Shelters for homeless characters- Go Teen Writer

Sara Letourneau has a great series on character evolution

In the Marketing Section,

Developing your online relationship plan- Romance Times

Self publishing vs Traditional- Joanna Penn- Bookmark

4 steps to selling books on Social Media – Anne R Allen

Writing The End is only the start- Alana Kirk

Do writers need a FB page- Kirsten Lamb- Bookmark

How much does a book cost – Digital Book World

Social Media Care- Frances Caballo- Bookmark

To Finish,

While we are figuring out how to get our book out there... it’s a fact of a writers life that they will be spending time alone trying to figure stuff out. Daphne Grey Grant has a great post on how to work alone. Self care tips for the stressed writer. I’m off to find a warm drink... chocolate...

Maureen

@craicer

Pic : Flickr/Creative Commons /Jogendra Joshi

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