All Aboard

This week in the publishing trenches… 

Marches are still ongoing to highlight BLM. This week there was a frank interview with two Young Adult writers about Police Brutality, Y A Literature, and the Nuances of Black Storytelling. It is a sobering and candid interview about all the expectations the writers carry and how their work is made invisible in the publishing world. Along with this interview, I saw another which highlighted that publishing, dominated by a particular world view, perpetuates the stereotypes because that’s what they think the public understands. A writer who was writing a factual account of her experiences in prison found that because her story didn’t fit the stereotypical story she had difficulty getting published. 

 

Can the reading public cope with stories selected from outside a narrow band of white university-educated middle-class gatekeepers? A data analysis that came out this week on the New York Times Bestsellers list which answered this question. The figures are confronting.

 

The inequality in publishing was again highlighted this week with the hashtag #PublishingPaidMe.

Here writers were asked to lay out their publishing deals. This was brave of many and the numbers confirmed what many writers suspected.

 

With all the focus this week on publishing deals, Jane Friedman pulled together a list of questions that writers should be asking their editors or agents about deals. As you run your eye over it think about the deal in a business way. If you substitute the term “book” for a “super new gadget” wouldn’t the answers to these questions be the bare minimum in a business deal? How many writers even have these conversations?

 

With writers in the firing line, behind the firing line, or fueling the fires, a couple of articles tried to make sense of the turmoil.

Barb Drozdowich had an interesting article – Who are your readers? Do you piss them off?

Kris Rusch wrote an extra article today on Speaking out. Do you stand up for what you believe or play it safe in public?

 

Anne R Allen has been annoyed once too often this week on scammy online marketing solicitations. This fueled a blog post rant on why content marketers can really miss their mark with bloggers. I completely agree with her. I don’t get as many solicitations in a week as she does, but I do get them. In 12 years of writing this weekly blog, I can think of only about five times that I got a solicitation that I actually used, and three of those were from Reedsy when they were just starting out and proved that they read my blog. 

 

After all the battering to a writer’s mental health this week, it was interesting to read an article about caring for your back. This is timely as I write this curled up on the couch, my back not as supported as it could be. You don’t want to get writer’s back!

 

Gabriella Pereira of DIYMFA is in the middle of a virtual conference with a long list of writing interviews over two weeks. There is something for everyone in her guest lineup.

In The Craft section,

4 ways to make the most of your supporting characters- Shaun Leonard

A deep dive in points of view- Amanda Bennet- Bookmark

10 ways to keep writing when you would rather be doing other things- Meg Dowell

Script analysis – Knives Out- Scott Myers

Making a good first impression with our characters- Jami Gold- Bookmark

Writer Igniter- Writer prompt app for brainstorming- DIYMFA- Bookmark

 

In The Marketing Section,

How to pitch radio and become a talk show guest- Sandra Beckwith

Take your career to the next level- Mark Dawson and Joanna Penn – Bookmark

How to promote your books right now- Rachel Thompson

How to use your book cover for marketing – miblart- Bookmark

6 tips for marketing on your author central page- Penny Sansevieri- Bookmark

 

To Finish- on a positive note

Every now and then you come across an offer that looks too good to be true. Nick Stephenson sent an email out this week with a link to the latest infostack bundle for writers.  He is part of it but he took the time to investigate everything on offer… and over $4000 of products were in the bundle which is only $49 this week. So head on over and check it out.

Maureen

@craicer

 

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Pic: Titanic 

 

Promoting Good Ideas

This week has felt like a year. The protest marches in solidarity with the BLM movement have gone around the world. Again, questions are being asked of the publishing industry about how diverse they really are? Author Celeste Ng is sponsoring publishing internships to help address the lack of diversity in publishing and is calling on other authors to speak up.

Meanwhile, Frances Caballo has written a great blog post on using a variety of races in your social media posts. Have you taken a look at your default colour perspective? Can you lead by example?

Here in New Zealand, the news today was the announcing of the shortlist for the New Zealand Children’s and Young Adults Book Awards. It was a great moment when I counted up that our biggest Maori Language publisher had scooped the most finalists. As a former judge, I know how hard it is to get our indigenous language books published at all. I am happy to see so many great stories getting their moment in the sun. It is also neat to see the new breadth of Indie publishing houses popping up. Now we just need to promote them!

Kristine Rusch looks at the background of book promotion and muses about the death of the traditional book promotion. What do we do now? 

Dean Wesley Smith, (Kris Rusch’s other half) goes further and takes a critical look at whether Traditional Publishing has moved on at all.

In global publishing news, The New Publishing Standard is taking a critical look at the Frankfurt Bookfair. The big publishers are running away- Can the book fair really carry on?

Publishing Perspectives have got the numbers for what happened in publishing in Europe over the last four months or so. Who knew that reading habits formed during lockdown are still continuing as everybody struggles out the other side? Non-Fiction is a winner in the reading stakes.

Joanna Penn has added another article on the basics of an author presence. This is turning into a nice little series of solid practical advice.

If you are struggling with distractions that get in the way of writing take a look at the fabulous tactics from the Prolifico writing coaches. 

Ruth Harris has a must read post on patience and persistence being the key to the writing life. This post is resonating with a lot of writers. Take a look and inhale the goodness.

In The Craft Section,

Protagonist vs Nemesis – the key to conflict- Scott Myers- Bookmark

Story feedback, free and paid options- Angela Ackerman

100 questions to evaluate your manuscript- September Fawkes- Bookmark!

How to transform memories into memoir- C S Lakin

Ask yourself WHY- Terry Odell- Bookmark

How to craft a one-page synopsis using beats- Sue Coletta-Bookmark

In The Marketing Section,

To Market To Market to sell a fat book- PeggySue Wells 

Grow a more fertile author platform- Eldred Bird- Bookmark

How to use eye dropper for consistent brand colours- Sandra Beckwith

How to make your book marketing more effective- Rachel Thompson- Bookmark

Using keywords in your kindle description – Dave Chesson – Bookmark

Who knew there was a national mud day? Unique content ideas for June – Penny Sansevieri- Bookmark

To Finish,

I was thinking a few days ago about how often authors have to perform for marketing purposes. Children’s authors are particularly saddled with this. They are invited to Book Fairs only to entertain children, not really to talk about their work or process. It is hard to switch on the performer when for most of the year you are in your own head. Scott Myers has a great post on Pitching- which is about finding your in-public persona that can take over and pitch the story. Find the courage to step out of the comfort zone and act the performer to promote your ideas. Be Like Bowie! 

A note about the picture above. 

This was taken at a Black Lives Matter protest in Minneapolis over the death of Eric Garner in 2014. Eric’s last words as he was held down by police in an arm lock around the throat- ‘I can’t breathe’. Sadly, six years and many more deaths later the story repeats again. Same actions. Same words. This time George Floyd died in Minneapolis. There are worldwide protests this time. It is past time for a change in the treatment and value of the lives of all people of colour.

Maureen

@craicer

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr – Creative Commons – Fibonacci Blue