Reading The Future

 

 

This week in publishing news,

 

The outgoing UK Children’s Laureate, Cressida Cowell called for the government to fund school libraries. The Guardian reported that Cressida's experiment where 6 primary schools received a curated collection and dedicated training to school librarians and teachers has been a huge success, now it needs to be replicated. Speaking as a teacher, the last thing you should do is get rid of the library…and it’s always the first to go when you need an extra classroom. If you want engaged, reading-for-life, children - fund the school library!

 

Publishers Weekly examined a law that has just passed in New York State – Freelance doesn’t mean Free. The onus is on the contractor to pay up in 30 days or the freelancer can double the bill. I know so many freelancers that would greet this kind of law with cheers.

 

Wordsrated released an examination of the length of best sellers in the last year. Results… the books are getting shorter. Is this because paper and ink cost more? Attention spans… reading is not trendy? Dive in for the number breakdowns.

 

Writer Beware examines a bad contract from one of the top serial writing companies. This is a must read.  Everyone in publishing needs to be aware of contract speak for taking everything and leaving you no rights at all. However, there is a sneaky way around this contract if you want to write serial fiction.

 

WhiteFox Publishing celebrated their 10^th anniversary by canvassing opinions from publishing people about how they see publishing changing in the next 10 years. Some interesting ideas were mentioned that writers should be aware of.

 

The Readmagine conference on publishing futures wrapped up in Madrid. Publishing Perspectives interviewed Luis Gonzales on the biggest challenge for the publishing industry that he sees going forward- Renewing the narrative that publishing is good for society.

 

Every week I get unsolicited offers from marketers wanting me to feature their content on my blog. Rarely do they have anything to do with publishing or writing and so I immediately junk them. This week I received a tip from Timothy Moonlight who wrote a comparison article on audiobook royalties and how he is having success with a new distributor Soundwise. Why can’t content marketers be like Tim and send relevant information that fits this blog.

 

Last week I mentioned that Kris Rusch had attended the Licensing Expo. In my inbox popped an email from Darcy Pattison on her experiences at the expo where she took her children’s books. It is a fascinating read.

 

John Wilker has written an interesting article on how he wishes Indie bookshops would support Indie authors. He makes some good points. Marketing your books is always going to be challenging and we must celebrate the Indie bookstores that walk alongside us.

 

Can you market books without social media? Penny Sansevieri has an article by Carol Michel who did just that. If you have been wondering about the value or time suck of social media for bookmarketing this is a fascinating read.

 

Beth Havey wrote an interesting article on the lure of stuffing your book full of literary symbolism. Are you tempted to throw everything and the kitchen sink in your book or do you go back once you have written it and find the symbolism naturally occurring?

 

In The Craft Section,

The Fear Thesaurus – Being watched-Becca Puglisi- Bookmark

6 ways to find the best ideas before writing- K M Weiland- Bookmark

Writing un-putdownable characters- A C Williams

Tension and micro tension to keep your readers hooked – Tiffany Yates Martin- Bookmark

The ultimate guide to writing for audio- Jules Horne- Bookmark

In the Marketing Section,

July social media dates for book marketing- Penny Sansevieri- Bookmark

Write emails that sell books- Nick Stephenson- Bookmark

How to write an author bio- Beth Barany

Street teams- Angela Ackerman

Another take on book trailers- Terry Odell- Bookmark

Book promo in July – Sandra Beckwith- Bookmark

 

To Finish,

This week Kris Rusch returned to her current series of articles about why writers fail. This week she looked at the problem of aging. How often has a writer started a great series, realized it was going to be a life’s work, and given up halfway through or died on the job? Should we be holding back? Is the fear of big projects causing us to fail before we start? 

Can we future-proof our writing?

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Ameer Basheer on Unsplash

New Lamps For Old

 

In Publishing News this week…

 

Remember this time last year when Audible wanted to create transcripts of audiobooks and they got slammed by publishers because that was effectively making ebooks. Another year rolls around and Android are making changes, one of which is captions for audiobooks and this time the publishers are on board?

 

Last week I mentioned Overdrive’s huge jump in lending figures. Overdrive supplies libraries around the world with eBooks. A lot of publishers distribute their eBooks to libraries through Overdrive. Amazon was never interested in libraries until someone in their office must have made a connection somewhere. Publishers Weekly report changes are afoot. 

 

I try to keep one eye on the educational publishers, think of the captive market of students and their textbooks needs. Academic publishers went to digital subscription early for journals. Textbooks however are still a holdout. What are the differences between Trade and Academic publishers? Prestige or Money? Richard Charkin explains how the mindsets of each are changing and even swapping.

 

The dream team of Angela Ackerman and Becca Puglisi always find innovative ways to give back to the writing community. They are hosting a writing advent calendar and you can go back in time and join all the giveaways. Check it Out!

 

Nick Stephenson has been working with a website designer recently looking at author websites and coming to grips with what should be in a comprehensive one. He has 7 essential elements for an author website for you to think about. 

 

Reedsy decided to round up the best book covers, in their opinion this year. I was looking through them trying to figure out what sort of unifying trend there was that made them all similar. 2020 - was it the year of blue or the year of rough font- or a symbolic representation of the existential despair suffered by cover designers and publishers as they grapple with life in 2020.

 

Kris Rusch has an interesting blog this week on the signs of hope that the coming year may be getting back on the right track. But there will be big changes. For instance, all the big movies are being released online instead of in cinemas. Movie producers are still going to rake in the cash from a captive home audience. Will this spell the end of the big cinema chains? (There is a huge movie theatre construction site happening not far from me. They might have to repurpose the building.)

 

Recently K M Weiland had a blog post on overthinking your writing. This is a horrible little trap when the perfection demons come out to play and you lose any joy in your work. Katie has some strategies for you.

 

In The Craft Section,

How to make the most from our story tropes- Jami Gold Bookmark

13 pieces of advice for aspiring authors- Shelly Munro

4 ways to fix a boring story- Gilbert Bassey

Writing schedule hacks – Now Novel- Bookmark

Your characters why- Beth Barany- Bookmark

 

In The Marketing Section,

Lessons learned from producing podcasts- Simon Owens

The 2021 Literary Calendar for Social Media- Sandra Beckwith- Bookmark

How to sell romance books- Penny Sansevieri- Bookmark

What to include in an advanced information sheet- Dan Parsons- Bookmark

 

To Finish

As we head into the end of the year thoughts turn to writing gifts… What would you like to give yourself? If you are struggling to put your finger on the right gift check out Reedsy’s collection of gifts. For the creative among you - you can always make your own version of The Writer’s Block.

 

Maureen

@craicer

 

Next week will be the last blog post for the year and also time for the last newsletter of the year. So if you want to get the bumper roundup of links for Christmas- Go on and subscribe

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Gisela Francisco

 

All Aboard

This week in the publishing trenches… 

Marches are still ongoing to highlight BLM. This week there was a frank interview with two Young Adult writers about Police Brutality, Y A Literature, and the Nuances of Black Storytelling. It is a sobering and candid interview about all the expectations the writers carry and how their work is made invisible in the publishing world. Along with this interview, I saw another which highlighted that publishing, dominated by a particular world view, perpetuates the stereotypes because that’s what they think the public understands. A writer who was writing a factual account of her experiences in prison found that because her story didn’t fit the stereotypical story she had difficulty getting published. 

 

Can the reading public cope with stories selected from outside a narrow band of white university-educated middle-class gatekeepers? A data analysis that came out this week on the New York Times Bestsellers list which answered this question. The figures are confronting.

 

The inequality in publishing was again highlighted this week with the hashtag #PublishingPaidMe.

Here writers were asked to lay out their publishing deals. This was brave of many and the numbers confirmed what many writers suspected.

 

With all the focus this week on publishing deals, Jane Friedman pulled together a list of questions that writers should be asking their editors or agents about deals. As you run your eye over it think about the deal in a business way. If you substitute the term “book” for a “super new gadget” wouldn’t the answers to these questions be the bare minimum in a business deal? How many writers even have these conversations?

 

With writers in the firing line, behind the firing line, or fueling the fires, a couple of articles tried to make sense of the turmoil.

Barb Drozdowich had an interesting article – Who are your readers? Do you piss them off?

Kris Rusch wrote an extra article today on Speaking out. Do you stand up for what you believe or play it safe in public?

 

Anne R Allen has been annoyed once too often this week on scammy online marketing solicitations. This fueled a blog post rant on why content marketers can really miss their mark with bloggers. I completely agree with her. I don’t get as many solicitations in a week as she does, but I do get them. In 12 years of writing this weekly blog, I can think of only about five times that I got a solicitation that I actually used, and three of those were from Reedsy when they were just starting out and proved that they read my blog. 

 

After all the battering to a writer’s mental health this week, it was interesting to read an article about caring for your back. This is timely as I write this curled up on the couch, my back not as supported as it could be. You don’t want to get writer’s back!

 

Gabriella Pereira of DIYMFA is in the middle of a virtual conference with a long list of writing interviews over two weeks. There is something for everyone in her guest lineup.

In The Craft section,

4 ways to make the most of your supporting characters- Shaun Leonard

A deep dive in points of view- Amanda Bennet- Bookmark

10 ways to keep writing when you would rather be doing other things- Meg Dowell

Script analysis – Knives Out- Scott Myers

Making a good first impression with our characters- Jami Gold- Bookmark

Writer Igniter- Writer prompt app for brainstorming- DIYMFA- Bookmark

 

In The Marketing Section,

How to pitch radio and become a talk show guest- Sandra Beckwith

Take your career to the next level- Mark Dawson and Joanna Penn – Bookmark

How to promote your books right now- Rachel Thompson

How to use your book cover for marketing – miblart- Bookmark

6 tips for marketing on your author central page- Penny Sansevieri- Bookmark

 

To Finish- on a positive note

Every now and then you come across an offer that looks too good to be true. Nick Stephenson sent an email out this week with a link to the latest infostack bundle for writers.  He is part of it but he took the time to investigate everything on offer… and over $4000 of products were in the bundle which is only $49 this week. So head on over and check it out.

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter?

When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Titanic 

 

Opportunity Knocks

In Publishing News...

Anybody want to buy a bookstore? How about a chain of bookstores? The continuing saga of the struggling Barnes and Noble bookselling chain has many in the publishing industry worried. 

How open are you to opportunities? Will you say yes to everything? Or do you lock yourself away in your writing garret? Wendy Jones talks about the power of saying yes to everything and what that has done for her writing career.

Nick Stephenson has an article on whether authors should still blog. Blogging goes in and out of favour all the time. If you are a fiction writer it can be problematical thinking up what to blog about. Nick has some great ideas on this.  Check out the top 50 writing craft blogs .

Tara Sparling asks an interesting question this week.Is your book good looking enough for  the internet? Is viewing books in thumbnail sizes changing the way cover designers approach the book cover?

Jane Friedman has an interesting guest post from Betsy Fasbinder about public speaking for authors. For many writers this is a side of the business that is the least liked. Betsy has some great tips.

Staying with the business side of writing, Joe Solari has an interesting article on managing cash flow in your writer business.

How to legally use quotations in your book. This question comes up again and again. Helen Sedwick gives you the legal lowdown.

I came across this article- Microtargeting with Facebook ads- and had to think carefully about the Brave New World we are living in. On one hand, as authors, wouldn’t it be great to have our dream reader profiled and targeted so that they always saw our books. On the other hand...  

In The Craft Section,

Advice that saved my novel- Therese Walshe

Protagonist vs Nemesis Key to conflict- Go into the story-Bookmark

Should you outline backwards- K M Weiland- Bookmark

The characters controlling belief- Mary Atkinson

6 steps to consider before writing a novel- Rebecca Monterusso

2 fantastic posts from Jami Gold Showing vs telling in context and

Creating Layered characters- Bookmark Both

In The Marketing Section,

Everything to know about ISBN’s 

(In NZ you can get free ISBN’s from National Library)

Self publishing 101- Nick Stephenson

Amazon Author Central – book discovery- Penny Sansevieri- Bookmark

What’s new in Pinterest for writers- Frances Caballo

Grow your email list through Pinterest

Updating your author bio- Alli blog- Bookmark

How to create Merchandise for books 

3 Book Promotion myths- Build Book Buzz

The easy opt in gift- Writetodone- Bookmark

To Finish,

Being a writer is so much more than just being the typer of words. It is to be a marketer, a cheer leader, a critic, a business owner, an editor, a muse wrangler...

Greer Macallister has put togther 25 truths about writing over on Writer Unboxed. You will smile and agree with most of them.

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. Thanks everyone who hit the coffee button this week. I appreciate the virtual coffee love.

Pic: Flickr Creative Commons – Rebecca Siegel

Legally Spotted

What a week in the publishing blogosphere.

Cockygate and the GDPR have filled my news feeds. They both have some important takeaways to consider.

Cockygate is the term writers and industry pundits have applied to a situation involving a romance writer who has trademarked the word ‘cocky’ in relation to her romances. Yes, a word can be trademarked. Will it stand up in a court... that’s the big question? The can of worms has got bigger because in addition to the trademark the author has been sending cease and desist notices to other authors who have the word cocky in their titles. It all gets very emotional with authors and lawyers and lawyers and authors and RWA and lawyers etc. Jami Gold boils it down to branding- The right way and the wrong way - This is a must read.

G.D.P.R. is the new regulations from Europe, which take effect on the 25^thMay and affect anyone who has or operates a mailing list. That includes authors who have newsletters and mailing list sign ups on their websites. 

Seth Godin has written about the GDPR and the marketer’s dilemma very neatly and succinctly. This gives you an overview. Nick Stephenson engaged a lawyer to talk him through what changes he had to make on his website. 

Another excellent resource is Mark Dawson and James Blatch’s latest podcast which goes in depth on the topic.

Sharp eyed readers will notice a small privacy policy notice on my websites. I’m still working through all the ramifications so this policy may change in future.

Now armed with all your knowledge of GDPR you can read Nicholas Erik’s huge post on everything to do with mailing lists.

Joanna Penn is talking about critical mindsets this week. Do you have the right mindset for your author business. And yes, if you are writing it is a business.

Kris Rusch takes it one step further looking at growing the author business too fast and not having the right people in place to help you when you need it.

And have you ever thought about copywriting... In the Alli blog this week was an interesting post about fiction writers making money on the side with their writing skills.

Natasha Bajema talks about creating 1000 reader superfans from zero. In the article she references David Gaughran’s new book. (I think it’s 5 star)

Anne R Allen features a lot in this week’s blog... mainly because she consistently puts out great stuff. Check out this post on 10 tips for getting your novel off to a good start.

In The Craft Section,

The eternal question- what should I write- Chuck Wendig

100 scripts to download and study- Go into the story- screenwriting - Bookmark

3 writer guide sites examined- Writers Digest

How to measure your success as a writer- Bibliocrunch

9 ways to keep your writing safe- Alexa Bigwharfe- Bookmark

In The Marketing Section,

Write an Author bio for any occasion And Publishing business tips- Anne R Allen- Bookmark Both

Seven new books for writers- WrittenWord Media

Platform building and related terrors- Draft2Digital

Bookbub ads readers want to click- Bookbub- Bookmark

Not sold in stores- ways to excite readers- Bookfunnel- Bookmark

To Finish,

Chris Fox is an Indie Publisher guru and so I was interested in his short video about shortcuts... and how sometimes they are a massive mistake for the writer.  This is an excellent motivation video. Let’s be careful that we are dotting i’s and crossing t’s.

Maureen

@craicer

My monthly newsletter is due out soon. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you appreciate the blog, hit the coffee button up top and feed my addiction  LOL. 

Pic: Flicker Creative Commons- USFWS Mountain Prairie