Taking A Punt

This morning in my inbox was a little heads up email from Publishers Weekly with the round up of children’s publishing news. 

A quick glance down and this takes my eye. Scholastic, Ruckus in joint venture. On the surface it’s another business merger with the biggest children’s publisher. Ho hum. But look a little deeper and think about what this is telling us now about children’s publishing.

Ruckus Media was started a year ago this week by the former head of Simon and Schuster’s Children’s Publishing division. He got together with a web developer to take a well known children’s audio book company Rabbit Ears into the digital age and create apps for the new iPad.  They promised a 12 week turn around time and to release an App a week. They were going to acquire new content and had signed up some impressive authors. Ruckus also promised that eventually they would go into partnership with a publishing house.

So a year to the day they are going with Scholastic.

While the big publishing houses have had a wait and see approach or are nervously dipping a toe in the water of digital publishing. Their top brass have been jumping to get into the market knowing that eventually the publishing houses would have to come to them for their expertise. These guys aren’t going to lose their shirts on this, they are businessmen. Print publishers are now seeing the huge market for new content in Games and Apps and want a piece of the pie.

Ruckus published new digital content first and now they are partnering with Scholastic to bring it into Print.

Writers, You don’t have to sell print rights first...(Do I hear the sound of pennies dropping?)

Children’s writers need to look at their manuscripts and see it as suitable for submission to Digital Media publishers as well as print...especially junior and mid grade writers. Illustrators too could begin submitting portfolios into these smart publishers.

After all if Scholastic can take a punt why can’t you?

Also in the news this week...

These three links have generated much comment around the blogosphere.

Bob Mayer explains his statement That Fear Is The Downfall Of the Publishing Industry

A publisher explains why they won’t carve off ebook rights from a contract.

On the popular Publishing Perspectives blog a literary agent puts up his argument against agent publishers.

If you are wondering about marketing your new book, Cory Doctorow tells it straight with his to the point article for Locus. Why should anybody care? This is a great article which has generated heaps of comments all over the blogosphere.

Also in the same issue of Locus there is a spotlight on Ultra Cool Children’s Writer Bruce Colville. He has an audio publishing company that puts full cast audio productions together....(wish I was living near him, I would love to be a voice actor for a book...)

 M J Rose is interviewed by Jungle Red (a mystery writers group blog) about starting the company Author Buzz and how successful it has been. There are some great marketing tips for authors in this article.

Jenny Hansen from Writers in the Storm, examines social media and how that impacts on your Author Brand. This is a useful post because she breaks down the use of hash tags on twitter...and the best people to follow. (you can follow me if you like..:)

40K has a great roundup of trends currently happening in publishing. They use up and down arrows with great effect.

Over on Craicerplus (My Amplify Page) I have links to Articles on

Internal and External Inspiration

25 tips for Queries, Synopsis and Treatments. (This is a great article but comes with a content warning hehehe Cover your ears....Chuck lets rip.)

In the Craft Corner,

The wonderful Casey McCormick has a guest blog from Martha Ramirez on how to deal with critique editing.

Superheronation tells you how to critique something that is just plain awful...

To finish,

 Cheryl Reif has a great little blog post about deadline tricks and how they can boost your productivity...

Explore all avenues....take a punt!

enjoy,

maureen

pic is a punter on the Avon River in Christchurch

The Venerable and the New...

This week the wonderful Beverley Cleary celebrated 94 years on this earth. 

In a School Library Journal Interview she reflected on her career and how she got started. (for those of you who need a little memory jogging...Ramona Quimby...Henry, Beezus, Ribsy, Ralph...)

When Beverly got started in 1950...books for kids were just moving out of the earnest educational tomes to teach the little savages into fun pacy romps that reflected the child’s world and were entertaining.

I wroteHenry Huggins (HarperCollins, 1950) because when I was a children’s librarian, there was almost nothing contemporary for boys. A little boy changed my life when he said, “Where are the books about kids like us?” All my books are still in print. 

Thanks Beverly for picking up your pen to fill the gap.

So 60 years into the future...this week the i-Pad launched and Publishers Weekly immediately picked up that 6 of the top 10 iPad apps downloaded were children’s books. This will be the game changer for children’s publishing. The most popular of the apps downloaded were picture books!

On launch day last Saturday, Apple sold more than 300,000 iPads—and users downloaded more than one million apps and more than 250,000 ebooks from the iBookstore. Parents immediately started snapping up picture book apps from Apple's online store. In fact, children's stories held six of the top 10 paid iPad book-app sales spots as of press time. Typical prices for children's book apps range anywhere from $2.99 for The Cat in the Hat to $9.99 for Miss Spider's Tea Party.

Here is a little video showing how Alice looks on the iPad.

On the marketing front Thomas McMahon of Online Marketing Blog has a great post on how to promote new blogs which can be used for other social media sites.

Darcy Pattison has a brilliant post on ten social media goals for author promotion here is number three...(It was hard to choose which one to give you a taster they are all so good.)

Long-term relationships versus short-term profits
This is an easy one for authors. We want long-term relationships with people who are interested in the stories we write, the passions that fill our days and our books. Those relationships may result in sales; but we also care about deep conversations about our passions, speaking engagements, connecting with kids, learning more about our craft and so on. Relationships – YOU – are important to me!

There is a UK website Smories offering a chance to authors to send in their up to 750 word stories for selection to be filmed and made into a downloadable app...The top five voted on by kids win substantial money and you keep all the rights. Open to submission by email from all English speaking countries.

Over at Casey McCormicks blog there is a big discussion about YA needing a love interest...and how much of a love interest should there be? and What about Boys YA? Do they care? Will they be turned off or on....Lots of comments and juicy discussion.

Over on Craicerplus (my amplify page.)

There is a link to an article on Wuthering Heights and the Twilight effect.

There is a link to brilliant (must read) article on pitching from Alan Rinzler.

And a link to an article on BlogTalkRadio. How to turn your blog into a radio station for free.

So reflecting on the last 60 years and looking forward to the next 60 years in children’s publishing...

Anyone got any thoughts as to what the child’s book will look like then?

maureen

P.S. Last week was my two year blogging anniversary....who’d a thought...Cheers Fifi.