It’s all about language...

This week in the publishing blogosphere... I was struck by how many times I was reading important articles about language. 

Language as a weapon against bias.

Language as a priviledge.

Language in education.

Which is better- Short capsules of meaning or long explanatory paragraphs? 

The ability to use language correctly is a touchstone for the writer.

This week Chuck Wendig was fired from his writing job with Marvel and Star Wars. The reason... they had finally discovered he uses colourful language on Twitter. It has nothing to do with the ongoing Twitter rage and abuse felt by a section of the community over Chuck introducing an LBGTQ character in his Star Wars books apparently.

At the Frankfurt Book Fair, Publishing Perspectives interviewed Pieter Swinkel from Kobo about the rise of book serialisation and subscription models in Europe. Are they creating readers? What about binge culture?

Kris Rusch always has an eye to the future and her lengthy time in all facets of publishing gives her the ability to clearly see and articulate what is happening and likely to happen. This week she looks at Barnes and Noble. Are we about to see the end of the chain bookstore model?

The New Publishing Standard is fast becoming a must read. They focus on the global publishing industry and are not UK/US centric. The rise in AI translators has been rapid. This week they report a Chinese language book has been translated by an AI with 95% accuracy. Stop and think of the implications to publishing. (Last weeks blog had a very interesting post on whether translators should be seen as original writers.)

Dave Kudler was thrilled to be referenced in a recent podcast with Dave Chesson and Joanna Penn. He has done some in depth study on keywords. If you are studying or working with keywords and ads for marketing books this article is a must read. It expands some ideas in the podcast which is a must listen/read. 

The fabuous Katie Weiland has a magical post about the power of language to expand and illuminate ideas. How to Cherish Language. This is a fantastic post.

Joanna Penn has a great interview with Bec Evans on how to be a prolific writer. There are some great ideas and tips in this interview.

In The Craft Section,

How can you tell if your idea is worth it?- Janice Hardy- Bookmark

4 Common copyediting issues to watch for- Julie Glover

11 tips on how to scare your readers- Litreactor

3 tricks to instantly increase your writing speed- Self Publishing Formula

Creating Villain Motivations- Now Novel- Bookmark

How to outline without killing the fun of writing- Roz Morris- Bookmark

Capturing Complex Emotion- Tamar Sloan- Bookmark

When abandoning your novel makes sense

Why does learning writing take so long?- Writers in the storm-Bookmark

In The Marketing Section,

Two interesting posts from the Ingram Spark blog- How to market your book with Author Speaking and What Authors can learn from Youtube stars.

Preorder Strategies- Penny Sansevieri- Bookmark

How to perform not just read your book- Writer Unboxed

A marketing exercise for critique groups- WomenOnWriting- Bookmark!

Do Bookbub members buy at full price?

What you are doing wrong on Twitter - Rachel Thompson- Bookmark

To Finish,

Shannon Hale is an award winning author of a popular series of books – Princess Academy. Here she writes in the Washington Post about the way books are presented to boys and how we unintentionally stop them from reading with the way we introduce books to them. Are we guilty of unconscious gender bias? Changing the language we use around boys and reading could be the magic trick that encourages life long readers. 

Maureen

@craicer

In my monthly newsletter I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. 

Pic Flicker Creative Commons- Yandle

What's The Name Of That Song?

Today we have a typical New Zealand weather day...that’s the one with four seasons in one day...subject of popular songs by Kiwi bands.

When you live on a large island the one thing you know for sure is that the weather will change quickly...bit like the publishing landscape at the moment.

In the blogosphere over the last few days...another shift has taken place with Amazon acquiring the print and ebook rights to the Fleming Estate for the next ten years. Amazon has Bond...there must be a collective shiver going around the big six.

Rachelle Gardner has been wondering about the publishing landscape too. She took time out from her busy agent career to speculate on the changes and what everyone is doing now to better position themselves in the sun.

Publishing Perspectives has taken a look at who is buying print publishers...and it makes for interesting reading...the numbers are staggering and the implications for more change on the horizon very clear...at the moment Apple with cash in hand can buy the whole publishing industry and not worry about the change...

In a rare interview Larry Kirshbaum, ex CEO of Time Warner and the guy now running Amazon publishing talks about what they are doing, what they plan to do and what excites him now...Children’s Writers take note!

In the craft section...there are some goodies for you.

K M Weiland talks about talking...specifically if your characters are talking too much...

Darcy Pattison has a great post on 11 questions to ask yourself when revising.

The Editors Blog has a great post on Backstory and how and when to dribble it in...This is one of those read it and bookmark posts!

A few weeks back I posted a link to a part one of a discussion on midgrade writing between an agent and an editor...part three wraps up the discussion and it has been really insightful for those of us who love writing for this age group. If you didn’t get a chance to read parts one and two, go to it. I really recommend it!

Mary Kole of Kidlit.com has a great post on the reality check of a critique and how many writers looking for golden prize of being discovered don’t realise the hard work that has already been put in by those who are....

Check out 25 things to sell your book and not be spamming from badredhead media...actually just check out this site!

Joanna Penn has an uplifting post on intellectual assets...of course you have them.

The wonderful Storyfix site has a great guest post on mash ups...I love mash ups...Go and get some inspiration...and creative writing prompts.

Watership Down meets Star Wars anyone?

The builders are still in...that's three blog posts written to the sound of hammers, drills and crowbars...Next week all will be quiet...the kids will be back at school...the builders will be somewhere else and the house will be mine... all mine...mwaahhaaaaahhahhhh Crazed writer takes a trip to the big smoke.....

Decorative Links

Holidays, the chance to go away from your usual busy life, explore new country, meet new people and try out new things.

Coming back through the front door always triggers the best moments of the holiday for me.... It is my last ditch effort to hold holiday mode around me as I stare at the mess left and the long list of catch up jobs, mail and end of the school year craziness. This morning, five minutes before leaving for school, one child announced they needed cardboard tube inners, wrapping paper and lollies...for making crackers.

Last week on Blog day I was traveling down the middle of the South Island staring at the back country and alpine scenery and pointing out likely film spots from the Lord Of The Rings. It helped that we knew The Hobbit was being filmed on location in some of the places we were going through. New Zealand=Middle Earth.

Holiday memories are getting squished to the back of my mind as this is the week before Christmas...a time that heralds that frantically busy period when you realise you have not sorted out the Christmas day menu or the in law presents or even found the Christmas tree decorations...

However I have a box of Blog Christmas tree decorations...

50 blinking lights....or 50 simple ways to build your platform in 5 minutes a day.

12 Great Big Golden Baubles....or 7 Lessons about Self publishing I learnt in 7th Grade and (from the wonderful Catherine Ryan Howard) 5 things I am always telling self publishers.  

Every tree needs special ornaments that trigger great memories. Here is a nice idea from the Teaching Authors Blog.

In the pretty ornament category we have three really sweet posts.

A new Y A Publisher in Australia from Publishing Perspectives.

How to get your writing ready to win a Pulitzer....

A great craft check list on characterisation that will save you a few years of hard slog to learn.

There are always a couple of ornaments that you know you have to put on the tree but are always challenging as to where they go....

Amazon has brought out a Children's Publishing Imprint, what impact will this have...

An Australian Agent talks about why they are so different from U.S. Agents and why....

In the new ornament category check out this pretty nifty advice from Lisa Schroeder...Let Good Reads Ads be your friend. (This one should be in the middle at eye level!)

Find the Christmas Star or Angel of your fulfilled writing resolutions....(ok still making mine...) and stick it on the top.

Next week you may even get a present to stick under the tree....

maureen


pic from here

That Dirty Word...

Sometimes, as I research sites on the blogosphere for this weekly roundup, a topic just keeps getting highlighted. 

This week it is marketing. 

Everyone seems to be talking about marketing books or ideas in some way or another. 

Marketing is one of those dirty words that authors need to know and understand but would prefer that other people say and do on their behalf.

Now that the author is stuck with having to learn marketing tips, as the publishing industry either ditches their authors or ditches their publicity budget, marketing is becoming a hot topic.

What works?

This week some online gurus had some interesting things to share about this bright, new, shiny, wholesome word.

Michael Hyatt is CEO of Thomas Nelson Publishers and has a popular blog. This week he is looking at How to use FREE as your marketing strategy.

The BookDesigner has started a new series on Book Marketingfor the beginner self publisher. Even if you are not self publishing take a look. You never know where you might find a golden tip to generate more sales.

Ducttapemarketing has posted a podcast interview on their site with David Merman Scott on his new edition of New Rules of Marketing and PR. David’s book changed the landscape of small business marketing when it came out in 2007. His ideas and tools quickly became a bible for small business. So if you are seriously in business, drop by to listen to David.

Tony Eldridge recently reposted his Bookbuzzr link.  This is a nifty piece of code that allows you to put a sample of your book in a book icon with your cover on it on your websites with links to bookseller sites....and it is free.

While you are focussing on the word FREE... a group of dedicated contest lovers have started a Facebook page where they list every free book giveaway contest going. This is an interesting bit of marketing...for authors... bloggers...publishers....  Word of mouth is an incredible force and so is Facebook. They have only been going a couple of days and already they have over 200 people joining in.

The Children’s Writer’s and Illustrators Market Guide 2012 is out this month and Kidlit.com has a free copy to give away...because they contributed a couple of articles. With our exchange rate looking so good it is worth investing in a copy of the Guide. It is the white pages of publishers, agents, and art editors across the US (and their international section is growing every year) for people working in Children’s Publishing. It has great articles and how to tips as well. It is tax deductable and, if you get a free shipping bookseller, so worth the money. ($28 NZ for over 400 pages)

In the hot topics being discussed this week...David Gaughran’sidea of getting translators to translate your ebook/book for a share of theroyalties became a hot topic amongst the translating community as well as the Indie publishing community. Writers and Translators were weighing into the discussion to say how it might work or should work. Lots of interesting comments and examples of how to get your book translated into other languages as publishers get ready for the roll out of Kindle into non English speaking markets later this year.

Publishing Perspectives has focussed their critical eye onthe Gamification of books. If you are scratching your head...Children’s publishing has taken a head start on this with 39 Clues and Pottermore...those poor adult writers...how do you make a game out of your cookbook? Ah ha, read the article to find out...

Mark Coker, the guy behind Smashwords, has uploaded his slideshow keynote from The Central Coast Writers Conference last weekend about Five Big Trends That Will Rock The Future Of Publishing.

Over in the Craft Section,

The Five Elements Of The Riveting First Line. K M Weiland takes a scalpel to the first line and shows you how to craft the layers in. (take some time to trawl around her site too. You Will Be In Awe.)

Over on Craicerplus (My Amplify Page) I have links to articles on...

Links to Free Clip Art

The Agents Side Of The Gay YA Saga

What StartUps Can Teach Publishers....This is a great article looking at crowd sourcing, dynamic pricing...

To Finish,

 A couple of months ago Writer Beware highlighted the questionable behaviour of Publish America...a ‘publishing’ firm who (for a fee) would take your MS to Edinburgh and present it to JK Rowling for comment. Yesterday, Writer Beware has become aware of a new scheme(scam) by this ‘reputable’ company...They can get your Christian Book in front of Christian Booksellers (for a fee.) Read the whole story and BE AWARE that sometimes Marketing (by unscrupulous people) is still a dirty word.

enjoy,

maureen

pic from ablebrains

Taking A Punt

This morning in my inbox was a little heads up email from Publishers Weekly with the round up of children’s publishing news. 

A quick glance down and this takes my eye. Scholastic, Ruckus in joint venture. On the surface it’s another business merger with the biggest children’s publisher. Ho hum. But look a little deeper and think about what this is telling us now about children’s publishing.

Ruckus Media was started a year ago this week by the former head of Simon and Schuster’s Children’s Publishing division. He got together with a web developer to take a well known children’s audio book company Rabbit Ears into the digital age and create apps for the new iPad.  They promised a 12 week turn around time and to release an App a week. They were going to acquire new content and had signed up some impressive authors. Ruckus also promised that eventually they would go into partnership with a publishing house.

So a year to the day they are going with Scholastic.

While the big publishing houses have had a wait and see approach or are nervously dipping a toe in the water of digital publishing. Their top brass have been jumping to get into the market knowing that eventually the publishing houses would have to come to them for their expertise. These guys aren’t going to lose their shirts on this, they are businessmen. Print publishers are now seeing the huge market for new content in Games and Apps and want a piece of the pie.

Ruckus published new digital content first and now they are partnering with Scholastic to bring it into Print.

Writers, You don’t have to sell print rights first...(Do I hear the sound of pennies dropping?)

Children’s writers need to look at their manuscripts and see it as suitable for submission to Digital Media publishers as well as print...especially junior and mid grade writers. Illustrators too could begin submitting portfolios into these smart publishers.

After all if Scholastic can take a punt why can’t you?

Also in the news this week...

These three links have generated much comment around the blogosphere.

Bob Mayer explains his statement That Fear Is The Downfall Of the Publishing Industry

A publisher explains why they won’t carve off ebook rights from a contract.

On the popular Publishing Perspectives blog a literary agent puts up his argument against agent publishers.

If you are wondering about marketing your new book, Cory Doctorow tells it straight with his to the point article for Locus. Why should anybody care? This is a great article which has generated heaps of comments all over the blogosphere.

Also in the same issue of Locus there is a spotlight on Ultra Cool Children’s Writer Bruce Colville. He has an audio publishing company that puts full cast audio productions together....(wish I was living near him, I would love to be a voice actor for a book...)

 M J Rose is interviewed by Jungle Red (a mystery writers group blog) about starting the company Author Buzz and how successful it has been. There are some great marketing tips for authors in this article.

Jenny Hansen from Writers in the Storm, examines social media and how that impacts on your Author Brand. This is a useful post because she breaks down the use of hash tags on twitter...and the best people to follow. (you can follow me if you like..:)

40K has a great roundup of trends currently happening in publishing. They use up and down arrows with great effect.

Over on Craicerplus (My Amplify Page) I have links to Articles on

Internal and External Inspiration

25 tips for Queries, Synopsis and Treatments. (This is a great article but comes with a content warning hehehe Cover your ears....Chuck lets rip.)

In the Craft Corner,

The wonderful Casey McCormick has a guest blog from Martha Ramirez on how to deal with critique editing.

Superheronation tells you how to critique something that is just plain awful...

To finish,

 Cheryl Reif has a great little blog post about deadline tricks and how they can boost your productivity...

Explore all avenues....take a punt!

enjoy,

maureen

pic is a punter on the Avon River in Christchurch

Fire Up Your Imagination...

Once in a while you come across an article that sets your imagination on fire. 

This week that happened to me when I read Dean Wesley Smith’s article on selling ebooks. I have sent the link to indie bookstore owners that I know...small publishers that I know... and tertiary writing course instructors. 

Dean sets out, step by step, an innovative way to market ebooks. It is stunning in its simplicity and very very do-able. Even if you have no interest in ebooks, read this article it will change the way you think about ebooks and marketing. 

If you know any indie booksellers pass the link on to everyone...It might save some jobs!

This week BEA is happening. BEA is Book Expo America...one of the biggest book industry events in the world. 

Why am I interested? Generally what is talked about at BEA or unveiled at BEA changes the publishing industry in some way. Keeping an eye on BEA means you are keeping up with new publishing trends. 

Publishing Perspectives is posting a whole series of articles on what is happening at BEA while it is happening. Think of it as a Daily Newspaper with new editions coming out through the day...Here are two I have picked out for you but there are plenty more...

International rights in a changing world...This is a report from a panel of rights experts talking about what is selling around the world and why...For instance Japan wants self help books...don’t bother trying to sell crime and disaster books there.

Ten tips for producing videos...this link from Publishing Perspectives includes a great promotional video...You will learn stuff!!!

Janet Reid talks about the big news at BEA -  Barry Eisler cutting a print publishing deal with....Amazon.  Check out the advance and then stop and think about how Amazon is now moving into the print publishing business...first the e storefront then the ebook  and ereader and now PRINT...(traditional publishing anyone?)

Jane Friedman this week wrote about 3 publishing trends that writers must be aware of. If you read this blog often you will be able to pick some...Go on, have a bet with yourself and see if you are right.

Scott Young has written a great article on writing. Do you focus on your weakness and strive to master it or just keep writing and learn by osmosis?

The Blood Red Pencil is a source of great articles for writers. Here is a pertinent one for me which might help you as well, How To Earn Your Info Dump. Have you done heaps of research and are now trying to fit it into the book while trying to avoid having a character sound like a textbook....Read this article.

Over on Craicerplus( My Amplify Page) I have links to articles on

Agents As Publishers- Writer Beware. (this is an important post on an increasing trend)

Rethinking The Authors Career Path

Fiction Uncovered- Get Noticed By The Bookstore. (This is a great article on a UK Arts council initiative to expose readers to writers who are flying under the radar...)  On the same theme here is an extra link for you -Romancing the Bookstore.

Seek A Genre-The Path Ahead is Lit ( a very funny take on genre writing)

To Finish,

From time to time, people contact me and ask my advice about something to do with the publishing industry...or the main themes of my blog... or do I know where they can get information on.....

This week I had two different requests...one to do with social media and one to do with which publishing track would be the right fit for a particular project.

I am flattered to be asked...(you think I know something????) I then spend a few hours thinking my way around and through the question before I put together a response...I don’t tell anyone what they should do...but I will help, if I am able, with being a sounding board.

So two links pertaining to those questions which popped up today that readers might be interested in.

7 biggest fan page marketing mistakes and Heather McCorkle’s article explaining her tough publishing decision and why she chose the path she chose...

FaBo Story 2- Planet FaBo is nearly set for lift off. If you know any kids who want to be part of it feel free to direct them to the Fabo Story site...where once again Kiwi Kids Writers pit themselves against Kiwi Kids.... 

Oh the pressure!

enjoy,

maureen

pic is from Freedom's Lighthouse

Courage and the Writer....

How does a writer find the courage to keep going? 

That is the theme for this weeks post. Over the last week I have been thinking about the highs and lows of writing.

The lows. 

You look at some books that have been published and wonder how they got picked up and then you hear that the writer thinks ‘the work is wonderful and writing is easy and they’re going to publish another one of my stories.’ Meanwhile you struggle away researching, crafting strong plots and sentences, working hard on dialogue, submitting carefully, waiting for nine months... only to get a rejection.

The highs.

When the writing is flowing, the characters are real inside your head and you are just the medium to make them live. Your enthusiasm is high. Ideas are being bounced around your brain. Your writing buddies are just as inspired and the world is a sunny place.

Alan Rinzler has posted a superb article on How a writer can build up courage to keep going.

The most successful authors I know summon up enormous courage and fortitude when they begin to plow through the long process of writing and promoting a new book. It amazes me how they do it but as a developmental editor working closely with writers for more than 40 years, I’ve learned what helps sustain such a Herculean effort.

Alan shares 11 tips to sustain the writer.

Tania Roxborogh shared a fabulous video with Elizabeth Gilbert the author of Eat Pray Love talking about the courage to write another book after Eat Pray Love was such a run away success. She talks about genius and how in ancient times it was seen as an external force but in recent times genius has become internalised and so we suffer.

Over On the Other Side of the manuscript, Agent Nathan Bransford has a series on his popular blog about being an agent for a day. He is stretching the day out to a week.

On Thursday we discussed the query process and whether or not queries adequately reflect a underlying work's quality. Can someone really make an assessment of a book project based on a query? Really really? Let's test it out.

Nathan solicited one days worth of queries from his readers. 150 responses. He used a random aggregator and selected five query letters which he put up on his blog. The next day he posted the pages that went with the queries. Each day the readers are asked to vote which one they would select. This is an interesting exercise and gives you a feel for what makes a query stand out. (its still going so check in to see what makes the cut.)

Continuing on the other side. James Bridle of Publishing Perspectives has a thought provoking post on Publishers and How they can learn fearlessness.

In the Penguincubator we see several desires converge: affordable books, non-traditional distribution, awareness of context, and a quiet radicalism. And it’s not a huge leap of the imagination to see how these apply now. I see the same bored gaze on the bus and tube today, as people reflexively flip open their phones and start poking at email or casual games, as Allen Lane saw on the platform at Exeter in 1933. And slowly — oh, so slowly — publishers are seeing that what we are presented with is not the death of everything we trust, value and hold dear, but a similar widening vista of opportunity to that which arrived with the mass-market paperback.

And back we go to the writer and the writing life.

As I was researching something else I came across the teaching author site. This is a group of six authors who teach writing in schools and workshops to children. As a large part of being a writer for children includes school visits, this is a great resource. These writers have put together a great blog which markets themselves and have extended it into the classroom to market their writing workshops.

I think in the future we will see more groups of writers banding together to market themselves collectively. As I am finding out in our collective author writing project - get a group of authors together and the energy ideas and enthusiasm of a shared project gives you wings.

This kind of networking among authors can only lead to a more positive environment for the writing community. I have noticed in my short time on Facebook that writers are using it very much like office people use their coffee break. Jumping in through the day to contribute jokes, advice and encouragement or shared anguish...the highs and lows of being a writer.

I have also noticed the blog comments have dried up because they are all commenting on Facebook...ah well.

Now in a link back to last weeks post...

Pubrants a very popular agent blogger has a perspective on self publishing to do with ISBN numbers and The Great Jane has a great post on blogging your work- should you do it...

Over On My Amplify Page

I have a link to,

An article about John Grisham’s first book for children.

Cory Doctorow on e-rights on your work.

An article about YA authors tweeting advice to their younger selves (what would you say to your 15yr old self?)

Do aliens exist-if so will they kill us? - advice from Stephen Hawking.

A very costly typo in a Penguin cookbook.

And a link to a mind meld cap the Pentagon want to use...

Finally a little video with some Pitching advice...because I was asked by an august writers association to give them advice on running a workshop on it...because of my involvement in the Spinning Gold conference last year...funny how doing such things spark ideas for other people... 

maureen