Finding our way in the year ahead

 

And we are back into 2023…another year of watching the ups and downs of the publishing industry and trying to navigate its shoals and reefs.

The last post of 2022 had us going into the Christmas season with the news that PRH CEO Marcus Dohle was stepping down. That the USA Today list was on hiatus due to the editor being let go as a cost cutting measure. That some magazine subscriptions were uneconomic for Amazon and the Rise Of The Robots… or GPT3 Artificial Intelligence was about to change life as we know it. 

 

So, what is everybody talking about in January…

 

GPT3 is still the hot topic. 

How are publishers going to navigate books written by an AI?

How will the Amazon lists crash and burn when filled up with books written by an AI?

How will writers use this new tool or are they tools for using AI to generate ideas?

Gizmodo has an interesting article on how CNET has been using AI written article for months and nobody noticed. (You still need editors.)

The Hollywood Reporter has an article on how AI will be writing movies by 2025. (really?)

 

AI tools are here to stay and while it might be tempting to put your fingers in your ears and scream loudly it is probably better to figure out how the new technology can be used or abused and how this will impact on your own author career.

There are a few articles in this week’s roundup to get you thinking of possibilities.

First up Mark Dawson’s interview with Joanna Penn- which is wide ranging but interestingly he discusses using GPT3 for marketing ideas.

Kris Rusch looks at AI audio and discusses how it can help your readers. She links to lots of articles on the topic. 

Anna Featherstone talks about all the other tech writers should be getting a handle on in 2023. What else is out there to help the busy writer?

 

Laurie McLean of Fuse Literary, has her predictions for 2023 for the publishing industry.

Laurie mentions BookTok- The Rollingstone magazine has an article on how BookTok is changing publishing and what might happen when the influencers realise the power they have over publishers.

 

Just before Christmas- Harper Collins employees went out on strike over pay and conditions. They are still on strike and the publishing industry is looking at how long this might last and the impact on Harper Collins going forward.

In the New Year news broke that a writer who had been reported as committing suicide over bullying was alive and had a new book out with the plot sounding like real life. This did not go down well.

 

Fast Company has an article on the turn around of Barnes and Noble and how James Daunt’s experiment of putting books front and center has been instrumental in book sales going up. (Who knew that would work?)

 

I was looking at a list of books expected to come out in 2023 locally and I was struck by the covers all looking text heavy. 99 designs has an article on the latest trends for book covers for 2023. Font and Text are where the designers are playing this year.

 

The Alliance of Independent Authors has a great article on why Authors should publish Gift Books.

Penny Sansevieri has an in-depth article on the changes to A+ content on Amazon pages. There are some great take-aways in here so Bookmark this article.

 

Jenny Hansen of Writers In The Storm has a great article on Why You and Your Characters Deserve Some Ikigai – This is a good article to mull over before getting back into your writing stride for the year.

 

In The Craft Section,

Knowing the difference between all those dash’s

How to revise for deep POV- Lisa Hall Wilson

Sexy scenes -open door or closed door? - Jami Gold -Bookmark

5 ways to approach your novel like a trial lawyer- Marissa Graff- BOOKMARK

Writing Insecure Characters- Becca Puglisi- Bookmark

 

In The Marketing Section,

Why blogging is essential in the era of a fragmenting social media.- Anne R Allen BOOKMARK

Can a Facebook ad really sell books- Randy Minetor- Bookmark

2 great articles from Draft2Digital -What is Content Marketing and building your personal brand from scratch

23 successful marketing strategies in 2023- Penny Sansevieri- Bookmark

 

To Finish

After looking at all the predictions out there for 2023 this post gathered up a useful list to think about. It was written in November but the advice is evergreen.

Reedsy updated their Book Marketing mistakes post which they publish every year beginning. This is a reaffirmation that the same things need your attention year in year out.

 

This year looks like being an interesting one for the publishing industry. As you navigate your writing and author career through the shoals don’t forget to invest in relationships within the writing community. There is nothing so affirming as being able to moan to another writer who perfectly understands the ups and downs of the writer life. 

I’m off to 20Books Auckland- (if you are there too, come and find me. I will be wearing a scarf and behind a mask. That pesky virus isn’t over yet.)

 

Maureen

@craicer

 

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If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate virtual coffee love.

Thanks.

 

Pic: Photo by Jamie Street on Unsplash

 

 

Publishing By The Numbers

This week in publishing there was a fluttering in the inboxes as Indie Publishing superstar and author educator guru, Mark Dawson, was accused of gaming the bestseller lists.

The Guardian reported the story and many authors on Twitter were quick to cry foul.

However, there are always two sides to the story. As Mark said today on Facebook- If I was gaming the system, I wouldn’t have announced it on one of the most listened to indie author podcasts. 

It was a marketing risk as he was wondering how he could get the book into the top ten when it came in at number thirteen. It was this discussion on the podcast that Mark had bought 400 copies of his Traditionally Published Hardback release of a seven-year-old thriller, so he could make them available to overseas fans who wanted a signed copy that started the whole drama.

 Nate Hoffelder talks about the drama and the Sunday Times bestseller list and the shock of how few sales you need to make the list.

Nielsen’s pulled the book from the list this week citing ‘they misunderstood the intentions of this sales transaction.’

What does it mean for authors? Mark will probably break it down on the self-publishing podcast as he is very open and transparent with his publishing business. As an Indie author who cleared over $1 million from his book sales last year- spending 3,600 pounds on 400 books has got him two Guardian feature articles – name recognition- appearances on bestseller lists. Discussions on social media… it could be a publicist’s win and money well spent.

Anyone can bulk buy a book in launch week for a variety of reasons. An epic book launch party can get you on the NZ bestseller lists. Mark went to his local children’s bookshop to order the books, so they got some love. 

Will this change the rules of making the bestseller lists? 

Are the rules different for publishers and authors who publish? Lit Hub has a breakdown on the myths of both types of publishing models. 

David Gaughran has an interesting article out about the elusive A9 algorithm. There have been many people who have been trying to convince authors to part with money to learn the secret of the Amazon search engine… David, fierce defender of the battling author, tells you the truth about the scam.

Publishing Perspectives has an interesting article about reading patterns in the pandemic. People are still wanting to get physical books. Is it the book smell they crave?

Publish Drive has been flirting with the subscription model of author services for a while now but now they are going all in. David Kudler talks about the advantages for the author with this model.

San Diego Comic-Con has been turned into a virtual event. The Comic-Con is one of the biggest events in the Entertainment world and is huge for Graphic Novels. With the Con circuit going virtual Graphic Novelists have to come up with other ways to get noticed.

While we are on graphic novels this comic appeared in my Twitter feed. This is a must-read for the way it educates about a psychological effect that unconsciously colours your whole world view. Powerful storytelling! It is nominated for the 2020 Eisner Award.

Kris Rusch writes a part two about Brandon Sanderson’s $5 million Kickstarter. If you didn’t read last week's post -check it out so you know the background. Brandon still has two weeks to go. Have you ever thought about a literary crowdsourcing community?

The latest Writers Thesaurus is out- The Occupation Thesaurus. Jami Gold has a great article on the story impact of your protagonist’s occupation. Are you using all the useful nuggets that you can? Congratulations Angela and Becca on another great addition to the Writers Thesaurus library.

In The Craft Section,

Two great articles from K M Weiland- How to put suspense in your story and a great primer on story structure. – Bookmark

6 things that get you stuck in writers' block- Sean Platt- Bookmark

Monitoring your progress as a writer- Rafal Reyzer

Writing influence characters- September Fawkes – Bookmark

Dinkus- 6 ways to use them.- (hands up if you know what a Dinkus is.)- Now Novel- Bookmark

In The Marketing Section,

How to make an online bookstore- Darcy Pattison- Bookmark

Is your book in the limp-a-long merry-go-round?- Judith Briles

Publishing Timelines – C S Lakin- Bookmark

How not to waste your valuable time guest blogging- Nate Hoffelder

Where to get free illustrations- Bookmark

To Finish

Have you ever thought about co-writing a book? How hard can it be? You get together with a writing buddy, plan out a story, book a beach house, and write like crazy. Recipe for success- Yes? Greta Boris writes a great article on how to co-write a novel and remain friends. It’s not easy but it can be fun if you put all the planning details in a document you both agree on first. 

Maureen

@craicer

It’s nearly time for my monthly newsletter to go out. If you want the best of the months bookmarked links and other assorted stuff go on and subscribe. You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

Pic: Flickr Creative Commons- Andy Maguire

Legally Spotted

What a week in the publishing blogosphere.

Cockygate and the GDPR have filled my news feeds. They both have some important takeaways to consider.

Cockygate is the term writers and industry pundits have applied to a situation involving a romance writer who has trademarked the word ‘cocky’ in relation to her romances. Yes, a word can be trademarked. Will it stand up in a court... that’s the big question? The can of worms has got bigger because in addition to the trademark the author has been sending cease and desist notices to other authors who have the word cocky in their titles. It all gets very emotional with authors and lawyers and lawyers and authors and RWA and lawyers etc. Jami Gold boils it down to branding- The right way and the wrong way - This is a must read.

G.D.P.R. is the new regulations from Europe, which take effect on the 25^thMay and affect anyone who has or operates a mailing list. That includes authors who have newsletters and mailing list sign ups on their websites. 

Seth Godin has written about the GDPR and the marketer’s dilemma very neatly and succinctly. This gives you an overview. Nick Stephenson engaged a lawyer to talk him through what changes he had to make on his website. 

Another excellent resource is Mark Dawson and James Blatch’s latest podcast which goes in depth on the topic.

Sharp eyed readers will notice a small privacy policy notice on my websites. I’m still working through all the ramifications so this policy may change in future.

Now armed with all your knowledge of GDPR you can read Nicholas Erik’s huge post on everything to do with mailing lists.

Joanna Penn is talking about critical mindsets this week. Do you have the right mindset for your author business. And yes, if you are writing it is a business.

Kris Rusch takes it one step further looking at growing the author business too fast and not having the right people in place to help you when you need it.

And have you ever thought about copywriting... In the Alli blog this week was an interesting post about fiction writers making money on the side with their writing skills.

Natasha Bajema talks about creating 1000 reader superfans from zero. In the article she references David Gaughran’s new book. (I think it’s 5 star)

Anne R Allen features a lot in this week’s blog... mainly because she consistently puts out great stuff. Check out this post on 10 tips for getting your novel off to a good start.

In The Craft Section,

The eternal question- what should I write- Chuck Wendig

100 scripts to download and study- Go into the story- screenwriting - Bookmark

3 writer guide sites examined- Writers Digest

How to measure your success as a writer- Bibliocrunch

9 ways to keep your writing safe- Alexa Bigwharfe- Bookmark

In The Marketing Section,

Write an Author bio for any occasion And Publishing business tips- Anne R Allen- Bookmark Both

Seven new books for writers- WrittenWord Media

Platform building and related terrors- Draft2Digital

Bookbub ads readers want to click- Bookbub- Bookmark

Not sold in stores- ways to excite readers- Bookfunnel- Bookmark

To Finish,

Chris Fox is an Indie Publisher guru and so I was interested in his short video about shortcuts... and how sometimes they are a massive mistake for the writer.  This is an excellent motivation video. Let’s be careful that we are dotting i’s and crossing t’s.

Maureen

@craicer

My monthly newsletter is due out soon. I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces. When you subscribe you will also get a nifty book crammed full with marketing notes. If you appreciate the blog, hit the coffee button up top and feed my addiction  LOL. 

Pic: Flicker Creative Commons- USFWS Mountain Prairie

Everything You Thought You Knew....

The Digital Book World conference is still being talked about. Ron Vitale has a great round up of important points to think about going into 2017 and DBW has a great article on the changing role of agents in 2017.

Kris Rusch has a Must Read post on the breakdowns of the Author Earnings presentation at DBW. Click through to the slide show presentation that Data Guy from Author Earnings shared at the conference- Mind Blowing.

Mike Shatzkin takes a look at Amazon’s dominance in the bookmarket and concludes that Traditional Publishers should be working with, not against, the Zon. But how should they...

(see Data Guy’s slideshow for the facts!)

Waterstones are in the black. (Booksellers cry hurrah!) Is this the beginning of Good Times Ahead for bookshops? Waterstones put in cafes but really it was children’s books that saved them...

Book Promotion- Do This Not That- This is a standout post on The Book Designer by Amy Collins. And while we’re on Book Promotion ideas check out Jane Friedman’s best of 2016 articles. WOW!

Joanna Penn interviewed John Lee Dumas and it was a jawdropper. Have you ever looked at those premium journals and thought ‘I wonder who thinks these up?’ Wonder no more! And if you ever had a hankering to make one... It’s a must watch!

Bookworks take a look at academic publishing and wonders if 2017 will be the year academics go Indie. There are some really interesting new players in this field.

In The Craft Section,

The most important question in storytelling- Jami Gold-Bookmark

What I learned from James Patterson

Whose head is it anyway – Omniscient P.O.V.- Janice Hardy

How do you write a book- Catherine Ryan Howard (on trying to write Bk2)

British American Speak-Joanna Penn- Bookmark

What might be behind your procrastination- C S Lakin- Bookmark

Powerful scenes- setting counts- Angela Ackerman- Bookmark

In The Marketing Section,

How to do Goodreads giveaways and why you should- Catherine Ryan Howard- Bookmark

How to publish hardbacks cost effectively-

5 author networking tips- Molly Greene

4 effective book marketing strategies- Rachel Thompson

Worldwide book sales- Bookbaby

How to use a Facebook ad- Mark Dawson - Bookmark

To Finish,

Jane Friedman posted a link to a Book Marketing case study using Goodreads and Netgalley. This is an interesting and informative case study done last month.

Ruth Harris has a great post on Author Resilience- The key to reaching your writing goals. This is a thought provoking read... especially if procrastination has been your friend lately!

Maureen

@craicer

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Pic : Flickr Creative Commons/ Les Sachs