Taking A Bite of 2012

I’m here in the winterless North of New Zealand wondering where the sun went.

This is supposed to be the middle of summer... but no we have rain, rain and more rain. Today the sun taunted us and came out...We soaked it up wearing bathing suits and light clothing...and then went back to sweatshirts and raincoats. Nothing else to do but stay inside and eat...

Over on the blogosphere the rumours are flying... Apple may be about to launch a publishing company...in competition with another company starting with A. Check out the gossip on Passive Guy about how things could impact for the author.

Also on the ‘if you can’t beat them, join them front’ check out this link about indie bookstore becoming publishers...if you know a bookstore owner tell them to check it out, it might tickle their tastebuds.

There is a new blog on the block that is making a stir. Passive income author aka Skellie examines what works about author and eBook marketing and is writing some great posts to help others. Check out these two - The uncommon truth about marketing and 5 tactics to get more eBook sales per reader.

Jody Hedlund takes a thoughtful look at what skills she thinks writers will need in 2012.

Yesterday, because I was on holiday, I was able to join in the weekly kidlit twitter chat. The topic was predictions for 2012 for kidlit writers. One of the most discussed predictions was an increase in book trailers for mid grade. I am interested in this as I have a mid grade book coming soon and I have created a book trailer for it. Some good ideas were tossed around in the chat. You can go

to Kidlitchat host Greg Pincus’s blog to check out the transcript...it might not be up just yet but it will be soon in the meantime check out the other topics Kidlitchat has chewed over in 2011.

Chewing over meaty topics is what Mike Shatzkin and Jane Friedman do best.

This week Mike has taken a hard look at children’s publishers and what 2012 may hold for them. He particularly examines Picture Book publishers as they are the only ones doing well in print. He asks the hard question, Can digital really deliver an immersive reading experience?

Jane Friedman responds to a readers question this week - How do you know if your agent is any good? Jane lists questions to ask the agent and advice to follow. Do they stack up?

In the craft section,

The brilliant Adventures in Children’s Publishing blog have posted a ‘print out and stick on the wall’ checklist of 40 questions to ask your manuscript.

Over at wordservewatercooler they have a post looking at the emotional development of your characters. You can’t afford to ignore their emotional growth....

New challenges get underway this week around the writing blogosphere.

You might like to get involved in Row80 (a Round Of Words in 80 days) the wonderful Jenny Hansen is sponsoring this first quarter.

If you are picture book inclined there is a 12x12 in 2012 running over at Julie Hedlunds blog...Tara Lazar kicks it off looking at PB endings.

Today I was asked if I thought small far flung communities of writers could get together and promote their work through eBooks and a website. I most emphatically said YES.  Groups of writers are doing it all over the place from Killzone to Readergirlz. What better way for an isolated group of writers to get readers and support by joining together with a common goal.

 Go on... Take A Bite!

maureen

Major inspiration video follows....  

http://www.youtube.com/v/-GCm-u_vlaQ&hl=en&fs=1&autoplay=1

Accolades

This week I have been contemplating the future of the modern book launch. 

A book launch is a celebration and a promotional opportunity for the author, bookseller and publisher to highlight a creative achievement and to get the printed story into the hands of readers. Pre the book launch the reviewers would have been given advance copies to review, hopefully favourably, to generate interest. People would be awaiting the party...book launches are great affairs where the writing community gets out in support. A good book launch can propel a book onto the best seller list which then gets it noticed more....

I have attended many fabulous Book Launches at The Children’s Bookshop in Kilbirnie where John and Ruth McIntyre have been proud Godparents (and sometimes midwives) of some very special books... They were wonderful Godparents at my own book launch 3 years ago and have been encouraging and commiserating with me as my midgrade novel Craic repeatedly gets so close to the acceptance bar. Today it was announced that they have been awarded the Betty Gilderdale award for Services To New Zealand Children’s Literature and they are worthy recipients! As the current Convenor of the Wellington Children’s Book Association I am proud to announce our co hosting of the Award ceremony for them at Turnbull House on the 21st of November. (it’s nice that I can now blab this secret as well.)

With Amazon commenting last week that they were selling 2 eBooks for every 1 Print Book...the future of the book launch, the count down to the day you hold the book in your hands, has changed.

An eBook launch is a different beast altogether. You can still have the party but the signing table will be empty...the cash register won’t be ringing in the background.

Melinda Szymanik was telling me that the launch of her eBook, The Half Life Of Ryan Davis, was an email from her publisher with an Amazon gift certificate for the book attached and a celebratory glass of wine with the publisher. There will be a party when the print book comes out later in the year tho!

Three years ago the printed book would have been launched with a splash then later in the year, unheralded, the audio book and the eBook. Now the eBook comes first with the book trailer then the audio book and, if you want, you can have a print book...either P.O.D. or traditionally.

Reviewers slot in all along this process so the three months or so of new book publicity can be dragged out to a year if you are a canny marketer....A quick look at a new publisher on the New Zealand block, Pear Jam Books, shows that they understand this very well. (Great acronym use of the word PEAR! )

So here are some more great writers who are launching eBooks this week and how they are doing it.

Jane Friedman has a great guest blog from Roz Morris on her experiment of the serialisation of her novel on Kindle. Roz talks about what works and what didn’t. This model of publicity made Dickens famous...

Victoria Mixons second book on The Art and Craft Of Story is getting great reviews around the blogosphere. You can check out free samples of the practitioner’s manual here on a bookbuzzr widget or over on Storyfix where she has a chapter up on science and story in a great guest post.

Victoria also has a fantastic interview with Joanna Penn about her very successful ePublishing career and why she chose to publish this way.

The Huffington Post has spotlighted Self Publishing this week with an interesting guest post from Felicia Ricci entitled How to self publish (and seem like you’re not.) If you are looking for a step by step guide check this out!

Greg Pincus has highlighted an interesting post by a successful picture book writer who is trying to get an intriguing historical non fiction story picked up by a publisher. Think about trying this idea out!

In marketing the eBook you need to be just as careful in your planning as you were in formatting it. Tony Eldridge has a revisited a link to an article about how not to use Print On Demand (worth rereading for the tips on how to do it better.)

Tony also has a popular resource of the week series. Check out YouTube creators for help with that book trailer and Paypal tips for getting the money flowing into your account from your website.

Of course you will have a website to promote your book, eBook or trad...Bookmarketingmaven has a punchy post that reminds writers of what should be on their website...(hint; it begins with B)

Publisher’s Weekly has put the spotlight on Children’s publishing this week with an indepth article on YA publishing and where it is at. There are great quotes from agents and editors in here.

I received my copy of the 2012 Children’s Writers and Illustrators Market book this week and this article backed up all the agent interviews in the book.

Chuck Sambuchino, who edited this years CWIM, has a great interview on his blog where an agent pulls apart a successful query letter and shows why the novel got picked up which subsequently launched a successful career.

Another great interview to catch my eye was Johanna Knox’s interview with Mandy Hager on Tim Jones’ blog. Mandy is an accomplished writer and here she talks about how her Blood of the Lamb trilogy has unsettled Americans and how her scriptwriting skills came in useful...

Over in the Craft section,

Janice Hardy talks about script writing a scene that is not working to find out how to fix it.

Agent Mary Kole has some timely advice on how not to use Social Media when looking for agents and editors.

Over on Craicerplus (My Amplify Page) I have links to

Konraths E predictions in 2009...This was Joe talking about what he thought would happen in the future...check out the comments about where we might be heading to now!

Writer Beware – Bad Publishing Clause series...ouch!!!

Make Books Easily for the iPad

To finish,

This week Mike Shatzkin examined the Amazon/ Apple, clash of the behemoths, with the launch of the Kindle Fire. Is it about the device or the content....

As I have been writing this blogpost, news has come in of the passing of Steve Jobs, one month after he stepped down as Apple’s CEO. He was a visionary and an extraordinary man. He could polarize a room and inspire it the same time. His commencement speech for Stanford University, just after he was diagnosed with the cancer that killed him today, is one of the most viewed speeches on YouTube and a superb testament to the power of one man who changed the world.

maureen

P.S. From time to time I put up a video as a Thank You for someone who has sent quite a few Readers over to Craicer. Melinda the following video is for you... 

Being The Doorman

My last post for June was on Gatekeepers and their shiny new keys and as I look down the list of interesting links I have for you today I can’t help thinking that the theme today will also be Gatekeeper but from a different perspective.

First up Bob’s great article on Authors as Gatekeepers....I urge you to read it and think about what he is saying...I found myself nodding a lot...10 great points. Sweat Equity...I know so many writers who fit into this one...

Media Bistro reports on an Author Guild court case that is ringing alarm bells. The increasing laziness/underhanded actions of some publishers who source content online and then try to register it as orphan...all attempts were made to find the owner of this work....when a Google search and phone call located the author in three minutes....sadly this is not a one off.

Greg Pincus has taken a close look at Facebook and the changes that are happening. Do you want subscribers to your Facebook status?

Elizabeth Craig has a great post on being your own Social Media Gatekeeper....she has a list of useful tips to help you manage your online life to make time for your writing life.

Agent Scott Eagan looks at Blooms Taxonomy And The Author and explains where he thinks authors should be before they submit...A very good look at the stages of writing leading up to creating....Go check it out!

Audiobook Creation Exchange has a great little article about an author who used Kickstarter to get the funds to create a professional audiobook. Neil Gaiman has been tweeting about this as a great way to think outside the box to get leverage...OK it was his idea.....

Tony Eldridge has got some great links to promotion and marketing ideas for your books...Did you know you can print your book cover on M&M’s...and it is not that expensive....

The best resource of the week, Tony has ever pointed me to, is this one (this week)...A Royalty Free Music Site intended for use as soundtracks to short films, book trailers, commercials, Youtube projects. It is absolutely stunning...and I am saying this with my musician hat on. I have already shared this around to editors and teachers who are making films with children. Combine this with Audacity and you have a recording studio and full orchestra at your disposal for free. Kevin MacLeod is a genius! Bookmark It!

Over in the Craft Section,

Jenny Hansen has written a great post on Story DNA on Writers in The Storm.

Victoria Mixon has interviewed Larry Brooks on this topic as well.

HarryPotterForWriters is continuing their focus on clues and raising questions for the reader to answer...which also strengthens your book.

On Craicerplus, (My Amplify Page) I have a link to

Authors Say Agents Want Straight YA. This has been much talked about on the blogosphere and Twitter.

To finish,

To Celebrate 50 years of Roald Dahls work...You have a chance to connect with Quentin Blake in a live streaming event...

As the political gatekeepers threaten the UK Library system, in Scotland random beautiful paper sculptures made from and celebrating books have been appearing in libraries and stores with little messages highlighting the work of the libraries...Check out the article and marvel at the beautiful work of a secret paper engineer.        

enjoy,

maureen

pic is from an article about a Doorman strike....

Thoughts Over Coffee....

I’m back home. 

The holiday is over. 

The kids are still on holiday tho. This means that large cleaning projects get tackled piecemeal...because just as you think you have finished, you turn around to see the kids have been quietly trashing another part of the house. The lawn is overgrown, the indoor plants are dead and you promised that before the new bed gets delivered you will redecorate the room....um yeah...Its 30 hours since we came home...I need a holiday!

So what is hot and happening in the blogosphere.

Yesterday I managed to catch a little bit of Kidlitchat on Twitter. This real time twitter chat session happens every Wednesday at 3pm for me which is a rotten time as I’m usually on the school run and I only catch the last five minutes of it...But there was, as usual, some meaty thoughts.

The teachers on the chat session were commenting that they show their kids Book Trailers...post them on class websites etc etc . There was some talk about the trailers inspiring kids to read the book. This was welcome news to the writers on the chat as there was a lot of discussion on whether it was worth it to produce a book trailer. 

Greg Pincus who organises KidLit Chat had asked this question in his blog post a couple of weeks ago. Writers are still thinking this is in the too hard basket...but those that are getting into it think it’s a great idea. If you are thinking along these lines...check out the post and read the comments.

In the chat session, I asked the question would you have a book trailer for an ebook? This was seen as a good idea by some and others had never connected the two before...time will tell whether we see book trailers for ebooks. I remember thinking how weird when I saw the back of a bus advertising a book...and now this kind of advertising is everywhere. There is no hard and fast rule on marketing your book only in book stores.

Michael Hyatt CEO of Thomas Nelson Publishers has written about what he sees happening in ebooks this year in his six trends article. This article is being heavily commented upon and there are lots of conversations happening around it. As one commenter writes If Starbucks can sell music CDs can McDonalds sell downloadable ebooks as part of their advertising?(An enhanced happy meal experience anyone?)

There has been some discussion about where the new gate keepers for ebooks will come from? Who will become the ebook reviewers? The filters of what is a good or worthwhile ebook to read, will it be print reviewers? Or will some 'body' jump into the void and become the guru ebook reviewer? These and other interesting questions have been percolating in my holiday mind...I will be interested in who picks up the baton.

Outside of ebooks...

Joanna Paterson has written a good list of steps to get into a good writing practice head space. The key word is practice.

The awesome Victoria Mixon has written a guest blog on Write to Done about the seven secrets of being an independent editor. This is a great post to read before you get hung up on how bad your writing is....

Janet Reid is preparing to go to the huge Writers Digest conference and she gives a great run down on the difference between queries and pitches...so if you always wanted to know go on over and take a look.

Over on Craicerplus (My Amplify Page) I have links to articles on

Making Books Do Things Ebooks Cant and Vice Versa. (this is an amazing article on hand made artefact 

books and enhanced books and ebooks...and the blurring of the lines between them...something for everyone here) Go here for the latest comment on authors enhanced content and contracts....)

How Authors Move Their Own Merchandise...(get some innovative ideas...)

I leave you with an inspiring story of an author blogger who started like we all did not really sure of what she should be doing and ended up with an agent and a book deal because of it...

There is hope for us all.

enjoy,

maureen

Check out this GREAT page of mugs for authors. I want them all! (the pic is one of the mugs featured. Yay Elspeth Antonelli !)

First Impressions....

Ah Facebook...such a time waster sometimes, and sometimes not.

This week Facebook friend, Sarah Billington, posted on her blog what it is like being an intern at Black Dog Books (Aus.) Sarah is a writer herself and as part of her Uni course got to look at life on the other side of the desk. Sarah has written a small series of posts about being an intern at Black Dog...one of the takeaways this week was her comment ‘that if you say you are a published author, they will google you.’

I am sometimes told by writers here in NZ that we don’t need websites. Sarah’s comments in her blog and facebook are timely. Yes, writers down under, you need a web presence! (And remember to spend some time making your web presence interesting.)

‘Send them to my Blog, Maureen,’ she said...So I am sending you....

You have slaved over the query letter and now you send it in...You are hoping to make a good impression... Rachelle Gardner commented this week about receiving a query letter that starts thusly...

“To my knowledge, nothing like this has ever been written. Ever. It is utterly fresh, mine and complete."

Um, Yeah...Rachelle talks about being confident, doing research so you can back up that statement...and being original.

Kristin Nelson, of Pubrants, talked this week of being on the receiving end of 200 pitches and gave her checklist of 10 reasons why she rejects Adult and Children’s SF and F query letters.

This is a good list to look at...and check your work against, before you craft that important query letter.

Before the query you need to make sure your manuscript is as good as it can get. This post by Douglas Van Bell is a must read. The most Comprehensive and Totally Universal Listing Of Every Problem A Story Has Ever Had...(warning strong content...heheheheh I did warn you...)

And if you are feeling worn out with fixing all those little mistakes here is an inspirational post on keeping the momentum going...The secret is all in the first thing you do each day...

Mike Shatzkin is looking at the serious money being put into enhanced digital books for children. Companies are scrambling to be first in the new wave of publishing that is going to transform children’s books....Will they be called 'books' in the future?

Pimpmynovel has also been looking at the future and what it will mean to publishers very soon....He predicts the rise of the Indie bookstore...check out what he says about agents...

Greg Pincus interviewed Holly Cupala about all the innovative ways she is using to market her books. Holly has kept the audio rights and is making her own audio versions using her own narrators, etc. This, and making episodes available as podcasts, has generated huge interest in her print books. A must read if you are interested in podcasting and retaining your rights.

If you are thinking of ebook publishing first, Michele Rafter has a great round up of how you can do it.

Over on Craicerplus ( My Amplify Page) I have links to articles on,

What do Self Publishing Success Stories Have In Common (marketing)

ePublishing All You Ever Wanted To Know.

Anatomy of A Best Selling Novel -Structure Matters (very very good)

5 Things Every Writer Should Know About Rights-(the great Jane so a must read.)

The Great Semi Colon Debate...(do you use them )

And back we go to the first place I mentioned in this post, Facebook. Allison Winn has a very good post on what writers should be thinking when they are on Facebook Personal Vs Professional.

I’ll leave you now, senses reeling from all that valuable information....with the first in a great YouTube series by the Plot Whisperer...If you are looking for novel help (NaNoWriMo people) check this out. From this video I realised I have a plot hole in my Mars Project...crater sized...back to work!

enjoy
maureen

pic is from a website looking at neural first iimpressions