Showing posts with label judith briles. Show all posts
Showing posts with label judith briles. Show all posts

Thursday, February 15, 2024

Living Your Unique Public Life

 


 

This week in Publishing News,


I thought this was very last century but here it is again… Let’s put clothes on any illustration for children that might even hint that they are naked, including fantasy creatures. Yes, there are teams out there drawing clothes in books. Because In the Night Kitchen by Maurice Sendak is worse than gun violence in American schools.

 

While we shake our heads at the above story – The Arts Council of England is laying down the law. No political statements. But isn’t it an artistic right to speak truth to power? And what kind of political statements do you mean? The Guardian has the artists reaction.

 

Publishing Perspectives reports on the dates for the Shanghai Children’s Book Fair. They are working with Bologna Children's Book Fair and their creative team so it will be interesting to see how this develops. 

 

Publisher’s Weekly reports that the Lawsuits authors have brought against Open AI for using their work have hit a snag with the judge.

 

Mark Williams of The New Publishing Standard looks at the news the Spotify is paying out millions to authors. I haven’t heard of anybody getting a payment yet, but Spotify say they are paying rights holders… so you might want to check with your publisher and see if they are passing on this money.

 

Joel Pitney writes about publishing red flags on Jane Friedmans blog. He goes into the type of language used and how to spot the bad actors. This should be shared around your writing groups. There are publishers out there who are out to fleece your wallets while feeding on your dreams.

 

Writer Unboxed has their monthly Book PR blog slot and what you should focus on this year. Being authentic without being sleezy.

 

Orna Ross of The Alliance of Independent Authors talks to Joe Solari about the Author Nation conference- which replaces the 20booksto50k conference. Joe talks about what is changing and what is still going to be the same for the biggest writer conference in the world. 

 

Katie Weiland has a great post on how to rediscover the joy of writing if you are suffering from Writer Business Burnout.

 

Quill Magazine for journalists has an interesting article on Ghost Writing.

 

Book Riot shares the latest romance writing trends and Sarah McIntyre has a great article on Curtis Brown's website about what it takes to be a Picture Book Illustrator.

 

In The Craft Section,

How to develop your unique writing style- C S Lakin


Four must haves in your first two paragraphs- Suzy Vadori- Bookmark


Dumb little writing tricks that work- Scott Meyers


Crafting the sidekick character- Victoria Grossack- Bookmark


Deepening our story theme- Jami Gold- Bookmark

 

In The Marketing Section,

Stop quoting yourself in social media – Sandra Beckwith


Your unique writing proposition- James Scott Bell – Bookmark


Have you found your best book marketing niche- Colleen Story


How to create tag lines and slogans - Judith Briles.- Bookmark


8 tips to entice readers- Penny Sansevieri- Bookmark


 

To Finish,

 

Have you got a brand? How big is your newsletter? Do you have loads of Social Media followers – Do Publishers really care about these questions?

If you are feeling tired and annoyed reading these questions- there is a small rainbow. Jane Friedman has a great post addressing the fact that author platform is not a requirement to sell your novel or children’s book. That said, an understanding of how to present yourself  and your book in public is a good thing. Don’t be like the author who recently asked Social Media influencers (mostly Young Women) to feature his book in nude photos. (See Writer Unboxed link.)


Instant Career Burn.


Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

If you want the weekly blog in your inbox subscribe to the Substack version.

If you like the blog and want to shout me a coffee, I appreciate the virtual coffee love. Thanks.

 

 

Pic Photo by Redd F on Unsplash

Thursday, September 28, 2023

Reading: It’s all in the mind


 

 

In Publishing News this week.


The Writer’s Strike is over (provisionally.)

Many Film and TV writers are hailing this as a landmark ruling for the way it is putting constraints on the use of AI in their industry. As the news filters out, everyone is eager to look at the terms and commenting on why the networks and producers only started to negotiate 10 days ago. 

 

The Atlantic published a search database you can use to see whether your books have been scraped to train an AI. Many writers have discovered their whole catalogue on there. SSF writers have been especially hard hit. But today I learned an academic family member had two of her textbooks scraped. The Authors Guild has got their lawyers onto it and have published a template take down notice as well as a What To Do Now statement.

 

Meanwhile, in other AI news the AI industry is looking for poets or anyone who has an MFA to teach their AI’s how to write lyrical language. 

 

There is a publishing world outside the western centric one. Nairobi is about to have their International Book Fair and they have added a rights market into their programme. Guests are coming from around the world. Publishing Perspectives looks at what is on offer.

 

Mark Williams of The New Publishing Standard takes a look at the new sales pot for Kindle Unlimited and compares it to the Print figures which have been sliding.

 

Staying with Amazon, the book business applauded when the Federal Trade Commission of the United States began an antitrust lawsuit against Amazon. Take 17 state attorneys and 172 pages and stir in the words uses a set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power and you get a lawsuit that will take years to unravel. At least it’s a start.

 

You have finished the book and now you have to edit it. Where do you start? Kobo has the answer. How to edit your first draft.

 

Kris Rusch is a power house and there is nothing in publishing that she has not done. The big chat around the Indie publishing community is owning your own store and selling there first before going out to the online distributors. This week she talks about merchandise and all things store related with the launch of her first series store. Take a look and have your mind blown.

 

When an Indie Press ceases to be, it makes the publishing world a little gloomier. Louise Walters writes about the hard decision to shut her press and her thoughts on why Indie Presses need more love from bookshops.

 

Are you struggling with Social Media? Ambre Leffler has an interesting post on managing your energy and your posts.

 

Have you been asked to Beta read or are you wondering about how to set up parameters for your Beta readers. Jae from Sapphicquill has a great checklist for authors to use.

If you just need a reason to read, check out Molly Templeton’s 21 thoughts about reading habits.

 

The Bookbub website is chock full of interesting articles on writing and marketing books . This week they have a comprehensive 140 tips for book marketing from AJ Lee

 

In The Craft Section,

3 ways to use Theme to deepen your story- Sharon Skinner


Changing the hero’s goal- Michael Hauge- Bookmark


Tropes as a jumping off point- Richard Thomas- Bookmark


Tips for writing a character that you hate- Sue Coletta


Transition sentences- Ruth Harris- Bookmark 


Using Description- Kathy Steinemann

 

In The Marketing Section,

2 great posts from Penny Sansevieri 7 creative ways to boost local book sales and

Holding book events in non-traditional venues- Bookmark


Identifying the 5 core ideas of your book- Judith Briles-Bookmark


3 design secrets for captivating book ads- Teresa Conner-Bookmark


How to glo up your Instagram- Lara Ferrari

 

To Finish,

Every year The Alliance of Independent Authors run 3 virtual 24 hour conferences. Each of these conferences are themed around a different skillset for authors and are filled with a wealth of information. The next conference is on Mindset. They have a great line up of speakers well known in the author community. (Spot the Kiwis.)

Sign up. It’s free. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? You can subscribe here to join our happy band.

 

If you want the weekly blog in your inbox subscribe to the Substack version.

 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic: Photo by Jaredd Craig on Unsplash

Thursday, August 3, 2023

Threat or Opportunity


 

 

This week the Booker Prize longlist was announced. Mark Williams looks at the media focus on nationality and then breaks down how a book gets nominated for the prize. I always wondered, especially when books were longlisted before publication. Eye opening.

 

Sometimes the news coming out of parts of the U. S. about book banning seem to be set in some sort of nightmare dystopian wasteland. What worries many around the world is that these ideas seem to spread to other countries. We cannot be complacent and think ‘only in America’. So the latest news that a Texas school district was repurposing school libraries into discipline centres gave me the shudders. 

 

ReadersFirst is a global coalition of libraries. They recently commented on the real world impact of the 2023 Big 5 Publisher Terms for Library Lending. 

Libraries have to enter into contracts with publishers for how often they can lend out a book in any format. The price for each book has the lending factored into it. For example, a library copy of a best seller might cost the library 3 times the cost of the book in the bookstore for a limited amount of borrows. This is true for digital formats as well. 

 

Kerry Chaput has an interesting post on authenticity and why TikTok is the best place for you to be your authentic writer self.

 

In The AI section, these posts caught my eye. The New York Times has an article on the fear and creativity of using AI which will impact all aspects of publishing.

 

As a children’s writer I always keep one eye on what is happening in educational publishing. Pearson are experimenting with using AI to enhance their content in a walled garden approach for students by using “conversational AI capabilities.”

 

The biggest hurdle any author has is how to get their books discovered by readers. What if the whole book could be scanned, core themes pulled out to generate Ad copy directly to a reader. 

Enter AI. Publishing Perspectives has an intriguing interview with the entrepreneur behind a new book discovery platform called Shimmr. Where there is a threat there is also opportunity.

 

Recently I listened to an excellent podcast episode from the SPA Girls about subscriptions. They were interviewing the founders of Ream, a subscription platform for authors to host their own serial stories, Wattpad or Patreon style content. It was fascinating and informative. If you are interested in owning your own relationships with readers, check out the episode.

 

Kris Rusch takes a look at how the best laid plans can be derailed and how to cope with the planning muse when this happens. This is good for a reality check. Even the best of us can get it wrong.

 

How to get back to your book in 3 easy/kinda hard steps. This is a great essay written by Denise Massar for Writers Digest. The shelved project is not gone for ever. Time away can clarify what you wanted to say in the manuscript.

 

 

In The Craft Section,

How writers can use mindmapping for brainstorming


Choosing the right scenes for the right place- C S Lakin Bookmark


The 12% rule of story structure- September Fawkes- Bookmark


Iconic characters are made – Donald Maass- Bookmark


Pomodoro tips for writers


Writing tips- outlining- Amy Clipston

 

In The Marketing Section,

Top ten marketing challenges- Penny Sansevieri- Bookmark


Attracting readers during peak shopping periods- Amazon- Bookmark


The business of writing- Angela Ackerman and Becca Puglisi


Who are your key influencers- Sandra Beckwith- Bookmark


6 tips for a book party on a shoe string- Debbie Burke

 

 

To Finish,

What if your book was picked up for a Bookclub read- you would be happy, wouldn’t you? Judith Briles looks at the other side of this in Bookclub thieves. If you are invited to speak to a bookclub be aware that they may only have bought one book. Many readers still think authors are rolling in money. The opposite is true. You might have to educate them.

 

This writing business is hard. It is especially hard if you don’t have a great support network around you. Lisa Fellinger explores how to protect yourself when your friends and family rain on your book dreams.

 

Maureen

@craicer

 

It’s nearly time for the monthly newsletter. You can subscribe to get the best of my bookmarked links in a each month. Join our happy band.


If you want the weekly blog in your inbox check out the Substack version and subscribe there.


If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate virtual coffee love, it keeps me going. Thanks.

 

Pic: Photo by JESHOOTS.COM on Unsplash

Thursday, December 15, 2022

Giving Gifts

 


In Publishing News


Penguin Random House CEO Marcus Dohle is stepping down after ten years at the helm of the biggest publisher on the planet. Publishing Perspectives looks at the impact Marcus has had on the Traditional Book Publishing Industry. Meanwhile, Mark Williams gives a less glowing report on Marcus Dohle’s tenure. Ouch! The fallout from that court case is still ongoing.

 

The USA Today Bestseller list is on hiatus. The news broke leaving writers in consternation. The USA Today list was a fair stab at the real numbers of the bestselling books as opposed to the *curated* numbers from The New York Times. The editor of the list was let go as a cost-cutting measure. This could be an early warning of Christmas layoffs in the publishing business.

 

Publisher’s Weekly reports that Amazon is tightening its offerings by cutting magazine and newspaper subscriptions. Also on the block is Textbook print rentals. What will be next?

 

It is looking like an AI wild west out there. The big news has been GPT3’s chatbot which has shifted the game of AI text generation. This morning I saw an article written about a particular indigenous cultural practice in our country written by the GPT3 AI that was lyrical, informed, and accurate. That an AI wrote it was mind-blowing. So where do we go from here? If you are a publisher it could be useful says Nieman labs. If you are an Artist or using AI Art, strap in for Chuck Wendig’s take on it. Techcrunch reports that OpenAI is experimenting with watermarks for AI art. After this morning’s article, I think text might need this too.

 

Kris Rusch continues to look at the publishing year in review. This week, the relevance of Traditional Publishing.

 

Richard Charkin has written an opinion column in Publishing Perspectives about the three gifts he would like to see under Publishing’s tree. I’ve got to agree with all of them! What About You?

 

Judith Briles has an interesting series of 3-minute focus YouTube videos on writing and marketing. Check out this one on organizing writing files.

 

In The Craft Section,

Foreshadowing- Jami Gold – Bookmark


How to write a thriller- Reedsy- Bookmark


Where to start developing a story- Scott Myers


Dealing with multiple drafts during revisions- Janice Hardy- Bookmark


Mining Abandoned Projects – James Scott Bell

 

In The Marketing Section,

Video Camera shy tips- Amy Rodgers Nazarov- Bookmark


Creating single author box sets- Janice Hardy- Bookmark


Updating Amazon Book and Author pages- Elizabeth S Craig - Bookmark


Holiday promotion tips- Bookbaby


How to create a newsletter- Sendinblue

 

To Finish,

The Dream Team Angela and Becca have a great Christmas gift for writers – A free webinar on secrets to engaging readers. 


This is the last blog for the year. 

It has been a challenging year on the home front and I am ready for some downtime over Christmas and New Year. The blog will be back mid-January.

In the meantime, you can read past blog posts for great craft and marketing tips.

Leave reviews for other authors (Feel free to share the top image around.) 

Check out the First Book (Ebook) in the Circus Quest series for FREE or get any of my children's Ebooks for HALF PRICE. 




 

Wishing you all a peaceful holiday break.

Maureen

@craicer

 

There is a bumper newsletter with goodies coming to all subscribers soon so don’t forget to subscribe.

If you like the blog and want to shout me a coffee or eggnog for Christmas, hit the coffee button up top or here. I appreciate all the virtual coffee love. Thanks.

 

Friday, September 16, 2022

Controlling The Books



In Publishing News this week…

 

As a teacher by trade, I have a special interest in encouraging children to read. Reading widens their horizons and can unlock the most amazing movies in your head. Reading can be a safe way of exploring a different world environment from your own, an escape, a comfort, and a learning opportunity. I have been watching the book banning in school libraries in the US with concern. My heart goes out to teachers trying to do the best for their students. This latest attack on teachers fills me with despair. Banning children’s books is a slippery slope to banning education for some children and then you become just like… ( Pick your repressive regime.) 

 

Brandon Sanderson went back on Kickstarter yesterday. He was only looking for $50,000 to fund figurines. Of course, he blew by that figure in the first hour or so. Brandon explains what he has learned about Kickstarter from earlier in the year and how he will be using it in the future. 


Kris Rusch also talks about Kickstarter and how you can structure it for your own author career. She has a free course for authors if you want to learn more about it.

 

Spotify announced that they are beginning audiobook trials and have some exciting things lined up. Audio streaming is going to be shaking up the audiobook world. I think we may be at the tipping point from nice to have new format to necessary to have new format. 

 

Big Bad Wolf has entered Africa. This is the first time they have moved to another continent. Mark Williams talks about their potential impact. They are only bringing 500,000 books for 12 days. (That’s books in the English language- ‘rescued’ from being pulped by publishers who won’t be paying a royalty to the author for ‘destroyed’ books.) So if there is such a demand for these books how come they don’t get sold in these regions in the first place?

 

Mark has been looking at the ongoing mess, now in its second month, that is the distribution arm of the UK’s biggest chain bookstore, Waterstones. Waterstones is trying to climb out of the pit by asking publishers for help. Their plea to publishers to send books to individual stores has not gone down well. That’s 300 stores x post and packing and inventory etc. Smaller publishers are going to the wall over this.

 

Meanwhile, one children’s publisher in the UK is looking further afield. Nosy Crow have been around for 12 years but is about to invade the US. Publishing Perspectives has the details on how they will be shaking up children’s publishing.

 

The Alliance of Independent Authors has been talking about author overwhelm. They have a great article where many authors were asked how they deal with this very real problem in the writing community.

 

Suzanne DeFreitas has a guest post over on Jane Friedman’s blog on Writerly Grit and how it leads to publishing success. Writerly Grit does not mean ploughing on alone, in fact it’s the opposite. 

 

In The Craft Section,

Is deep POV always the best choice- Jami Gold- Bookmark


Do you know the central conflict of your story?- Becca Puglisi- Bookmark


400 story ideas from Scott Myers


10 important don’ts to think about- Lucy Hay


Understanding the 7 types of Archetypes- Now Novel Bookmark

 

In The Marketing Section,

How to email a press release- Sandra Beckwith


Back cover copy tips from Judith Briles- Bookmark


5 self-publishing mistakes writers make- Bang2Write


15 clever book promo ideas- Servicescape- Bookmark


How to choose best colours for graphics and branding- Infographic- Frances Caballo- Bookmark

 

To Finish,

There has always been a fascination with finding out how other writers write. Are you a Plotter or a Pantser? Is one better than the other? Do you kill creativity with plotting carefully? Recently Ada Plamer wrote an interesting article on Tor.com on how the plotting pantsing divide has been greatly exaggerated. It’s not all in on one side or the other but something in the middle.

Once you figure out your process the books will be easier to write, won’t they?

 

Thanks for the kind words for last week's post -Number 700. Cake was eaten for breakfast as the news broke. R.I.P. Queenie. We will not see your like again.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Pic Photo by Freddy Kearney on Unsplash

 

Thursday, July 22, 2021

Publishing Formats or How Many Ways To Profit.

 


 

In Publishing News,


While various publishing houses are trying to open up their offices, Sourcebooks, one of the big independent publishers has rethought the way their staff will be working. Publishing Perspectives reports that Sourcebooks are asking their staff to decide if they want to come in or work from home in the future. (Allowing staff to live in 7 states if they want to.)

 

The Stats are in for the US publishers for the first half of the year. Sales are up. The lions share going to hardbacks…. This should make the publishers happy as there is a race to bring out the political analysis books over the final year of the Trump presidency with some eye-watering sums being thrown around for advance money. The publishers have to get it back somehow and hardbacks have the biggest profit margin.

 

Mark Williams of The New Publishing Standard keeps one eye on the global publishing market. He lives in Africa, so has a ringside seat to the biggest internet-connected nation in the world. Nigeria. They are about to have their international bookfair – a mix of in-person and digital events celebrating women. Nigeria publishers are looking to go digital.

 

Meanwhile, Overdrive, the world’s biggest digital library has just completed the acquisition of Kanopy, a video streaming service for public and academic libraries. Entertainment and knowledge all in one big digital package for libraries. 

 

Authors, with all the digital consolidation, keep an eye on your contract language. It might be time to revisit this excellent post by Dean Wesley Smith on The Magic Bakery. (AKA what rights are you selling.)

 

In our own corner of the world, the talk was all about New Zealand’s National Library playing recklessly with pirates.


Agent Kristin Nelson wrote this week about a topic that no one really talks about- When the author dream is no longer a dream. 

 

Bookfunnel is often cited as an indispensable tool for Indie publishers. It enables fast delivery of eBooks and storefront advantages for authors. They have added a few new features that make them even more spiffy. 

 

Kris Rusch this week takes a look at the ongoing black swan event that is the pandemic. She makes a forceful argument that business is will be an ongoing car crash due to the many people who refuse to be vaccinated. One point she brings up- kids younger than 12 will not be vaccinated. The sneaky virus is constantly mutating. Do you want to save kids?

 

Writing craft expert, Jerry Jenkins has an excellent article on the unreliable narrator. If you are tempted to have one of these, you have to find a way to make them consistently believable. 

 

In The Craft Section,

The key to character introductions- Scott Myers - Bookmark


Relationship thesaurus: Forced marriage- Becca Puglisi


How do you know your story is finished- Tiffany Yates Martin- Bookmark


How to write plays children will love- Christina Hamlett


Four ways to create inter-character conflict- Angie Hodapp- Bookmark

 

In The Marketing Section,

10 tips for working with an independent editor- Valerie Brooks- Bookmark


Unconventional book launch ideas- Ricardo Fayet


6 ways friends can help promote your book- Sandra Beckwith- Bookmark


Bookbub ads- Bookbub


5 simple marketing strategies for your series- Penny Sansevieri- Bookmark

 

To Finish,

I’ve been having an up and down couple of weeks. Some of it is school holidays and some of it is an intractable computer problem. Judith Briles has an interesting article this week on being an author procrastinator. I’m trying not to tick the boxes.


On the other hand, Sue Coletta has an interesting take on multi-tasking. Apparently, it can be bad for our brains. So time to focus on …


Maureen

@craicer

 

It’s nearly time for my monthly newsletter. When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: Flickr Creative Commons – Trish Hartmann- Venice bakery

 

Thursday, October 29, 2020

Discoverability




 

This week in Publishing News…

Europe has been hit with another round of business closures as the country shuts down again in an effort to control the spread of the coronavirus. In France, the publishers are pleading with the government not to close the bookstores because it will affect the cultural life of the population. 

The Guardian reports that in the UK – online library lending was up. Apparently, everyone was turning to fiction to cope with isolation.

 

One bookstore has seen the need to give shoppers the bookstore experience while they send them to their online store. You can take a tour of the bookstore to get your virtual fix of bookstore love… It makes me want to visit this bookstore in person… what a great shop!

 

Staying with visibility in the marketplace Vietnamese publisher Ehomebooks has introduced a new global children’s book prize for an unpublished manuscript. They want to share the love with illustrators and authors who are trying to break into the industry.

 

For some publishers who thought the sky was falling six months ago… their balance sheets are not reflecting this. Bloomsbury (saved by Harry Potter in the ’90s) has seen a huge boost to their ebooks sales. Who knew there was money in them thar digital books? But interestingly the profits have spilled over to print as well.

 

Audiobooks continue to look like the next stealth battleground amongst publishers. Podcast sites (and their ability to host audiobook content) are being moved on by the likes of Spotify but this week another player entered the podcast market. IHeartMedia is bringing its considerable heft to publishers with a seismic shakeup according to The New Publishing Standard.

 

Kristine Rusch has part 3 in her series on discoverability in this new weird world we are finding ourselves in. She has a great article about thinking outside your writerly box and writing what you want to write because the publishing landscape will never go back to the way it was before. If you have been stuck in a niche now could be the time to break out. 

 

Over at Jane Freidman’s blog, Susan DeFreitas writes about what publication means. It is a great post on the wisdom of writing for yourself and the discovery that when you started on the publishing journey the core reason to do this hard, challenging, fascinating, drudgery… is the yearning to be seen.

 

Reedsy has an interesting post on Freytag’s Pyramid 5 Act Structure of the story… another way of tackling the first draft. 

 

 

In The Craft Section,

How to improve a story with action beats- Jami Gold- Bookmark


Developing an idea- Roz Morris- Bookmark


How to raise the stakes in your story- NY Book editors


Multiple points of view- Reedsy- Bookmark


Five writing mistakes- Krystal Craiker


5 ways to make your character hate you – Janice Hardy- Bookmark


In The Marketing Section,

How to find your books target audience- Miblart


5 most common mistakes in book cover design- Written Word Media- Bookmark


Favourite author marketing tools- Judith Briles- Bookmark


Maximising your author central page and 

November Unique content ideas – Penny Sansevieri- Bookmark

 

To Finish,

I came across this interesting post by K M Weiland today- On how your age affects your writing. As I was reading I was reflecting on the issues that I was interested in way back twenty-plus years ago when I started taking my writing seriously (said to myself), and what I am interested in now. Yes, your age and life stage does affect how you think about writing, and also the topics you tend to gnaw on as you write. Always keep learning about this frustrating, challenging, creative, business. 

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top. I appreciate the virtual coffee love. Thanks.

 

Pic: 

 

 

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