Craic-er

Thursday, April 12, 2018

It’s All About The Author Business

London Book Fair is on.

Along with all the usual Fair news there was one item which was making waves. Publica announced that they had published the first blockchain author. I spoke about the future of publishing in an event at the end of last year, where I mentioned that blockchain publishing was on its way. The future is now.

Around the time of the London Book Fair the Alliance of Independent Authors has a free online conference. This year the schedule is packed full of goodies. If you want to partake you need to sign up so you can get the webinars. It is free and you shouldn’t miss it.

Meanwhile on the other side of the world, Wattpad is eying up the Southeast Asian market for... film, television print and digital content. They already have a toe in the water, it looks like they are going to dive in. This could be very interesting for all the Young Adult authors. Check out what else they have in store...

Amazon is not coping with scammers very well. The Digital Reader reports that they have asked a court to confirm an arbitration... which doesn’t even go after the big guys. Meanwhile they are pulling Cassandra Clares brand new book series because they thought she would never self publish... this has caused another Amazon storm this week.

Kobo, that upstart Canadian rival to Amazon’s digital distribution model has published an interesting interview with one of the big stars in the Indie Author world, Marie Force. How did she create her empire and what tips does she have...

Joel Friedlander has written an informative article on print distribution and discounting and all the ways you can do it. This is a good starting point if you want understand what it entails.

Anne R Allen has a fabulous article on ten tips for protecting your creative writing self as you go about the business of publishing. This is a must read!

Sacha Black has written the best article on Series bibles and keeping track of characters timelines etc for the Writers Helping Writers website. If you are neck deep in series writing this is a must read!

In The Craft Section,

10 ways to show character emotion- Angela Ackerman- Bookmark

How to write a Book Proposal for a non fiction book- Writelife

Story Structure- the whole enchilada- Larry Brooks- BOOKMARK

Delaying submission to an Agent- Why you should- Mary Kole - Bookmark

Dragon Dictation for authors- Nick Stephenson- Bookmark

A story idea every day for April- Go Into The Story- Bookmark

10 typesetting rules for Indie Authors- Michelle DeFillipo- Bookmark

In The Marketing Section,

Query letter strategies that don’t work- Writers Digest

Email marketing mastery- Derek Murphy- Bookmark

Promo sites- Nicolas Serik-BOOKMARK

How to create pre launch buzz- Rachel Thompson- Bookmark

The dollars and sense of audiobooks- what authors need to know- Deborah Jacobs

How and Why to clean up your email subscriber list- Emily Wenstrom - Bookmark

To Finish,

Joanna Penn interviewed Jane Friedman about her new book, The Business of Being A Writer. This is the latest book on understanding author business. Jane, coming from an academic background, has written this as an academic textbook aimed at the MFA students who discover that writing that bestselling book didn’t make them rich. Check out the interview- two great gurus in one place!

The Independent Book Publishers Association has started a new podcast. They have got some great speakers and great plans for their podcast. Check out their first week’s playlist. Impressive!

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. (This weekend I promise!) When you subscribe you will also get a nifty book crammed full with marketing notes.
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Pic: Flickr Creative Commons / infous

Thursday, April 5, 2018

Being Authentic

April slunk in along with the Easter eggs so it took a while before anyone noticed it.

Amazon announced it was closing down Kindle Scout. This was unexpected and as industry pundits have said it was always an experiment anyway.

What wasn’t an experiment was a Twitter thread detailing the two different conferences that authors experience when they go to RWA, the biggest writers conference around. If you are a Writer of Colour what you experience is vastly different.

A few months ago I linked to a plea by a British Independent Bookseller to have an organisation that could have the same marketing clout as the big chains. The House of Lords said tell us more and so this week publishing executives spent a few days informing the Lords just what makes a level playing field. A literate population is essential.

Attendees at Bologna Children’s Book Fair were talking about literacy too and the rise of Audio Books for children. With the increasing popularity of in home smart speakers, the big children’s publishers are adapting books into interactive experiences that 'Alexa' or 'Siri' can use to entertain your child.

Recently Steena Holmes sent out a plea to authors about finding your authentic fans and sticking by them. This is an interesting post and one to really think about if you find yourself in a marketing daze.

Have you ever had to give a performance of your work to an audience? Yes, it can be nerve wracking. Cristin O’Keefe Aptowicz has 10 tips for taking your page to the stage.

This week Amy Collins has an interesting post about One Big Don’t. It is an important read for authors who are Indie publishing. If this is you... take the time to read it... and do your research.

Also in the Don’t category was the Twitter thread where a male author decided to take issue with the #ownvoices movement saying he was quite capable of writing from a woman’s interior viewpoint. Unfortunately when excerpts of his work were posted in the comments they didn’t prove his point. Woman wrote descriptions of themselves as they thought a male writers would write... also including famous male writers turgid descriptions of women and then the New Yorker published an op-ed. This is why Point of View matters so much in writing.