Observing the Battlefield

This week the publishing blogosphere has been full of Hachette vs Amazon...and the fall out on authors which doesn't look like ending very soon. 

Everyone has an opinion. 

In the last two days Amazon released a statement, encouraging readers who wanted a Hachette book to buy from other suppliers and (in a cunning move) offering to partner with Hachette in an author’s fund to compensate the authors on lost earnings.  This morning Hachette released a statement in reply...It’s not our fault that Amazon sees the book as just another commodity and when we solve this we’ll think about that author fund.

In the mean time... Opinions are flying thick and fast around the blogosphere helped along with a new Author Earnings report and this week the analysis on Traditional Authors income vs Debut Authors Income from Hugh Howey.

Passive Guy puts his lawyers hat on and gives a succinct overview of the impact of Hugh’s report on Authors, especially Hachette Authors, who may well be contemplating making some changes in their future...

Dave Gaughran observes that the whole thing may just be a PR exercise for hearts and minds.

Mark Coker urges all authors to pay attention because after the Hachette negotiations with Amazon are over, the rest of the big 5 will be going through the same negotiations. Indie authors had better be spreading the risk.

Bob Mayer reminds Authors that this whole mess is about Rights and who has them and how they use them and what they should be doing about it.

Careers are on the line here. This dispute could be the tipping point for a lot of authors to start the move towards a more hybrid career with a mix of Traditional and Indie publishing.

If you aren’t a publishing accountants dream 6 figure deal... then you may as well band together with some like minded author friends and set up your own publishing house. You will have just the same opportunities as any of the big 5... according to Hugh.

In the Craft Section,

The 12 Stages of Physical Intimacy to build tension. (pretty comprehensive post!)

Staying in the Writing Groove

How to write Dialect – Ava Jae

Important notes about Dialogue

How to save on Editing (Killzone blog.)

When the author and the editor disagree...Rachel Gardner

A writers enemy- feeling like a fraud.

What readers really want to see in a series - Elisabeth S Craig.

In the Marketing Section,

All about Author Platform

Self Publishing vs Traditional (podcast)

Kickstarter lessons...with Sean Platt (honest assessment)

15 things you should know about Book Events

Joanna Penn on Evaluating the Market

CreateSpace vs Ingram comparison. (Handy info for outside US authors.)

10 truths about Self Publishing

To Finish,

Jane Friedman, all round publishing blogosphere goddess, has an in depth look at 3 Insights that lead to a Successful Writing Career.  (Stephen Pressfield book, The War of Art is a must read!)

maureen

Engagement

Each week I look over my collected links to see what an over arching theme for the blog might be. Sometimes it’s a stretch to link up the content but this week everyday there was something about writers being connected with readers and the disconnect from publishers and distributors with writers.  This is nothing new. I have been observing this for the last five years. However it is interesting to look at this within the context of this week’s headlines around the publishing blogosphere...

Libraries are where the readers are.

Last year two ebook library subscription services models kicked off, Scribd and Oyster. For a flat monthly fee subscribers had unlimited access to ebooks across formats. The big publishers sat back and watched developments and are now jumping on board. Today Simon and Schuster added their 10,000 book backlist to the services, following HarperCollins earlier this month. This is a bid for reader’s affections. All You Can Read buffet for $8:99/month. The publisher gets a cut when a book is lent... Mike Shatzkin is predicting that the biggest publisher of them all, Random Penguin, will start their own global library. (Or will there be a nice buy out in the future...)

Smashwords has just partnered with OverDrive the biggest library database system in the US to make all their books available. This model is interesting. If the one copy of the ebook is checked out customers have the option to buy their copy through the library...a win/win for libraries. And what about the chance for celebrity curated lists of books just for librarians to recommend.

The Amazon vs Hachette fight doesn’t look like it is winding down... Mike Shatzkin looks at the power play and how publishing has been flipped over with the power now belonging to the retailer who has the customers.

If you are an author in the middle of all this what can you do? Take control where you can of your own reader engagement. (get in the libraries...sell from your website.. reader fan email databases...)

Hugh Howey brought out another Author Earnings report this week. The howls that once greeted these one day snapshots of where the money is going in the publishing world have become muted... Everybody is scratching their heads...how can this be... the same figures again... Is Hugh right? If you are traditionally published this could be a game changer for you.

Joe Konrath has practical advice for how you navigate this changing world...(a bookmark post!)

Bob Mayer also tells you to take responsibility for your own work. Complaining is not a business strategy!  Change your mindset!

Dean Wesley Smith talks about foreign deals and how you do them...

Lindsay Buroker on whether it is worth becoming an Amazon affiliate.

In the Craft Section,

Feed the Reader within the Writer

Chuck on Writers Block (Trigger warning for your ears)

Stealing from other writers (it is not a bad thing....)

The ultimate guide for becoming an idea machine

Elisabeth S Craig on developing thematic ideas

Drama belongs in your logline not its creation.

5 essential story ingredients

In the Marketing Section,

How to create the perfect trailer. (useful for book trailers)

Slideshare book marketing from Joanna Penn

Free image sources list

How to Make WOW blog images with Pic Monkey (from the amazing Jami Gold)

How to build a contact list of readers.

How to manage an email list...software etc

Self publish a print book worldwide. 

Advertising on Goodreads

Dave Gaughran has discovered a new site, Noisetrade, which aims to build your fan base. They have just branched out into books from Indie Music.

Website of the Week: August Wainwright has collected the 50 best Indie resource sites around. Many of these are on my regular check list. (one stop shop)

To Finish,

How are the successful authors out there navigating on the publishing sea. Russell Blake a publishing phenomenon is interviewed on how he has gone from 0 to 500,000 sales in a couple of years. (you may hate him after reading but you can't ignore him…) MindBodyGreen checks out 10 things successful writers do differently.

Engage the reader... Make it easy for them to find and buy your next book... SIMPLE. (DUCKS…)

(There are lots of links in the Craft and Marketing sections to help you.)

maureen