Owing The Writer

 

In Publishing News this week,

The merger of Draft2Digital and Smashwords was announced this week and everyone is talking. Each company has made a significant noise in the Indie Publishing world. Smashwords was first making ePublishing accessible to everyone in 2008. Draft2Digital followed them in 2012. Each publishing portal has its own specialties and exclusive deals. Many authors belong to both, to get as wide a coverage as they can along with access to accreditation, coupons, print deals etc. Together they will be a force, a complete one-stop portal for Indie publishers. Read the Press release from D2D and the commentary from Publishing Perspectives. The two companies are merging staff and senior management with Mark Coker of Smashwords joining the board. Both companies have a wide reach into Europe and it will be interesting to see if they can crack Asia. Now that Amazon has closed down their Asian publishing arm there might be expansion room.

 

Leipzig Book Fair happens 2 weeks before London and is a useful indicator on whether Book Fairs are back to normal. Last week everyone was happy, Leipzig will be in person. 6 days later Leipzig is canceled. A week is a long time in publishing and Covid 19 is not done yet.

 

Victoria Strauss of Writer Beware took Wattpad to task over the rules to their latest contest, which has caused a huge controversy in that part of the publishing blogosphere. The overreach in rights being denied authors entering the contest was excessive. Please read this article from Victoria on the language used and what it means. Publishing contracts and Contests are increasingly using this language. Grabbing as many IP rights as you can is highly profitable for publishing companies. Forewarned is forearmed.

 

Anne R Allen has a great article on 10 dangerous critiques that can scuttle your book and your mental well-being. This is an article that anyone involved in workshopping manuscripts needs to read.

 

Joanna Penn interviewed John Kremer over on her podcast and it is a fascinating read/listen on ways to market books long term. John authored a successful book on the subject now in its 7^th edition. The two of them talk about new markets, new ventures and co-op marketing.

 

David Gaughran has a great article on 15 rules for Book Advertising. David has a wealth of information at his fingertips and all over his website to check him out and pay attention to what he says.

 

Jane Friedman has a great guest post  from Janna Maron on the 3 shifts you need to finish your book. I was fascinated by the sanctuary idea. Do you have a mental sanctuary for your book?

 

The Dream team of Angela Ackerman and Becca Puglisi have come up with a great article on treating your writer self this Valentine’s day.

 

In The Craft Section,

Do you begin at the beginning- maybe not- Barbara Lynn Probst

5 Steps to becoming a nonfiction author- Nina Amir- Bookmark

The zigzag plot arc- Marissa graff- Bookmark

Antagonist motivations- K M Weiland

The rule of three- Anne R Allen

 

In The Marketing Section,

Leverage someone else’s network- Sandra Beckwith

Which comes first the marketing or the book- Rachel Thompson- Bookmark

Infographic for March marketing- Penny Sansevieri-Bookmark

Best promo sites 2022- David Gaughran- BOOKMARK

An introvert’s guide to an online presence- Tessa Barbossa

Prize ideas for giveaways and promotions- Bookmark

 

To Finish, 

Writer Unboxed has all sorts of interesting articles and this one caught my eye this week

Who does an author owe?

Before you start looking at your bills, this article is about owing energy, owing creativity, owing your story to … your reader.

 

Maureen

@craicer

 

Do you want the best of my bookmarked links in a handy monthly newsletter? When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, hit the coffee button up top or here. I appreciate the virtual coffee love. Thanks.

 

Gifts, Goals, and Global Domination

NaNoEdMo is here, otherwise known as December. Where has the year gone? 

This week my writing buddy commented that we need to take stock of our year and celebrate all we have achieved. How often do we sit back and say ‘I’ve worked hard and achieved some things and I deserve this pat on the back I’m giving myself?

So as we enter into the last month of the year and decade- if you are too shy to acknowledge your achievements, here is my message to you. You Have Done Well, Grasshopper!

In publishing news... 

Smashwords had quietly been innovating in the corner and yesterday they announced a new service- Pre-Sales (Not to be confused with  pre-orders) You get dedicated links to give to all your fans or promo for the length of time you need and you get their emails as well. And Smashwords wants to extend this to ANY creator. The New Publishing Standard took a deep dive into Mark Coker’s announcement of how it will all work.

Streetlib in its quest to be THE Global Bookstore has partnered with Kobo and Bookbeat to distribute audiobooks around the world. This makes sense in light of the recent article from The Times about Deloitte forecasting that 2020 will be the year that audio will outsell ebooks in the UK. 

Have you thought about 2020 and your publishing goals? While you reflect on your year over eggnog, spare a few thoughts for the coming one. Bookbaby has an interesting blog on how to plan for the future and Scott Myers from Go Into The Story has a whole series of posts designed for you to take a deep dive into goal setting.

Penny Sansevieri has a great post on 2020 marketing goals- don’t forget that marketing is also something to be planned. (Take note, Maureen.) Anne R Allen has a great post on blog commenting. Did you know it is a quick and easy way to get your name out there? Something to add to your personal branding goal planning.

And now for something completely different…

The Dream Team of Angela Ackerman and Becca Puglisi have put together the Annual Writer’s Advent calendar. This is where you have the opportunity to enter in a different great giveaway every day… Go Forth And Be Of Good Cheer.

In The Craft Section,

Five of the most underused settings in SpecFic- Mythcreants -Bookmark

When to consider theme Amanda Bennet

Quick and Tidy tips to streamline editing- Insecure Writers Support Group- Bookmark

The secret to writing fascinating Villains- Laurence McNaughton- Bookmark

Creating Plot Twists- Janice Hardy

In The Marketing Section,

2 great posts from Penny Sansevieri -5 creative ways to highlight your book reviews and

Holiday Book Sales Strategies- Bookmark Both!

Organic Facebook reach for Authors- Maggie Lynch- Bookmark

Audiobook Narration with Sean Pratt and Joanna Penn

Working with Babelcube for translation- Alli Blog

To Finish,

Tis the season to be thinking about cool writing gifts for yourself… or others. Every Year Jami Gold puts out the Ultimate Writers Gift Guide. And yes it really deserves the title. This is chock full of fabulous gifts. I swooned over the bookends alone….

Nathan Bransford has a different take on the Writer Gift list. This is more tongue in cheek and will appeal to those who like to give the off the wall gift.

Maureen

@craicer

I’m doing a roundup of the year for my last newsletter of the year so if you want a feast of links and a chance to be in my subscriber Christmas draw go on and subscribe You will also get a nifty mini book crammed full with marketing notes as a thank you. 

If you like the blog and want to shout me a coffee, or an eggnog, hit the coffee button up top. I appreciate the virtual love. Thanks.

Pic: Flickr Creative Commons Guilhem Vellut- keen eyed Kiwi’s will see some interesting added features to NZ on the Globe.

Keeping Up With Book Trends

I have a confession... I’m getting addicted to podcasts.

I started out with just one... then I added another and now I have eight podcasts I try to listen to regularly. I thought I could give them up. When I accidently put my phone in the washing machine and had to replace it I told myself not to load any podcasts on my phone. I lasted one week. 

This all leads me to the Spa Girls. They have been sharing some great podcasts from The Smarter Artist Summit. Trudi Jaye interviewed some great thought leaders in publishing. Tune in while driving, or doing the dishes, making a meal, having time out...

DiAnn Mills recently published a guest post on Suzanne Lakin’s blog about writer courage. Did you even know that you have to be courageous to write? 15 ways to strengthan your courage to write.

Rejection- Every writer will deal with it at some time. What makes rejection worse is that writing is such a personal act it feels like we have been rejected as a person. It is hard to distance yourself from the writing. Mona Lisa Foster has a great series on rejection. Rejection is an opinion not a death sentence.

In publishing news this week... Smashwords announced that they have partnered with Findaway voices audio platform.  Findaway is getting bigger. Audible may start losing customers especially as Findaway doesn’t lock audio book contracts  for seven years....

The other book aggregator, Draft2Digital, has been adding some new features as well. Author Pages and Book Tabs are their latest tweaks to a website that is getting lots of praise in the Indie publishing marketplace.

Bookbub is also making changes. You can now recommend books to your followers or groups... sharing the book love of your author friends.

Sam Missingham is a London based book marketer who has quite a following in the UK book scene, She recently started a marketing service for authors and one of the first things she did was to ask Traditionally Published authors if they paid for book marketing. A surprising number did. Is this the way of the future? Sam writes about the responses from the traditionally published authors- why they are picking up the ball from the publishers.

This week I was asked if I had heard anything regarding Bologna Children’s Book Fair. I went for a hunt and found the regular roundup of Agents discussing what they predict will be big trends. Bologna is a rights fair. Will we see another breakout hit? Nothing has come along lately... Agents are wondering whether Young Adult is on the wain...

In The Craft Section,

Word count guidelines by genre- Anne R Allen -  Bookmark

Show don’t tell- podcast – Joanna Penn, (always good!)

Creating a fantasy race- fantasy fiction

The magic fix it scene- Manuscript Shredder- Bookmark

How to write a character that can carry a series- Rebecca Langley- Bookmark

Have you chosen the right main character- Kristen Kieffer- Bookmark

A lesson in deep POV- Sue Coletta- Bookmark

In The Marketing Section,

5 ways to make your SP book look professional

A primer on book reviews- Joel Friedlander- Bookmark

4 ways to make time to blog- Rachel Thompson- Bookmark

How to lower FB ads costs- Amanda Bond - Bookmark

Book publicity is not just about sales- Penny Sansevieri

To Finish,

Book Covers. The most important marketing tool you have. But book covers are subjective, they go in and out of fashion. It is always wise to keep an eye on what is trending in your genre. Calvin Emerson of 99 Book Designs, a book cover designer, talks about what is trending in book covers this year.

Maureen

@craicer

My monthly newsletter is coming soon, I’ve been busy reading... If you want a round up  of the best of the months bookmarked craft and marketing links then subscribe. You will also get a nifty book crammed full with marketing notes.
If you enjoy this blog share it to your writing friends, or you can shout me a coffee by hitting the coffee button up top. Thanks
 

Pic Flickr Creative Commons - Summer

Global Fears and Solutions

This week seemed to be a global focus week.

Is there a books market outside of the UK and the USA and assorted countries that speak English?

Why Yes.

How do we know?

Because Amazon thinks so.

This week Amazon made moves into South East Asia... Alibaba,the East’s version of Amazon, is not amused.

Neither is India’s publishing and book trade. Suddenly they have less book shops than they did before.

Where Amazon goes so do Indie publishers. But how do you price for the market in the East? There are so many currencies?

This week Publish Drive talked about pricing books in South East Asia and what Indies need to bear in mind if they enter this part of the world.

Smashwords introduced Global Pricing. Now you can tweak each countries book price. They have made some changes to their dashboard too.

Jane Friedman takes a snapshot of the publishing industry at the moment. Is there a resurgence in Print books? Just how much of the eBook market does Amazon have?

The Guardian printed an interesting article by Y.A. author Meg Rosoff on the point of Fairy Tales. This is a rebuttal to Richard Dawkins and the government and the push to only make education fact based. This has seen a decline in the funding of the arts in tertiary education and beyond. Do we really need fairytales?

Sarah Moore has written an interesting post on nipping your creative fear in the bud. Just what do you have to be scared of?

OK 

Now how do you manage that fear?

Anne R Allen has been writing up a storm on her blog with two great posts recently.

Do podcasts sell books? There are some great publishing focused podcasts out there and I try to listen to one most days. It makes me feel productive when I’m taking a screen break. Also professional development also...  If you haven’t dipped in to one yet, you are missing out!*

The use of pop ups on authors sites is getting ridiculous. Anne asks is it time to kill the pop up?

Bang2Write have a beautiful Infographic on 12 unusual and achievable productivity hacks for authors. This is a print out and put on your wall post!

The Write Life takes a look at that deep fear of authors. What happens if I lose my work?

Here are some solutions you can implement straight away.

In The Craft Section,

10 tips for writing characters with anxiety- Hannah Heath

Mastering outer motivation- Michael Hauge- Bookmark

Why strong dialogue matters

What should the story climax include- Jami Gold – Bookmark

Systemic sabotage of aspiring novelists- Larry Brooks- Bookmark

Writing Romance fight scenes-Now Novel

7 questions to ask when you lose the desire to finish- Denise Jaden

6 rules to keep critique partnerships golden

Writing an outline- Tasha Seegmiller-Bookmark

In The Marketing Section,

5 reasons to be a social media minimalist- Chris Syme- Bookmark

The relaxed release- Elisabeth S Craig

Ebook checklist before uploading- Digital Book World- Bookmark

3 unconventional ways to use social media to find readers- Dan Blank

Two great posts from Kevin Tumlinson on the Draft2Digital blog, 10 sneaky hacks and Making yourself a brand.

To Finish,

This week in an online writers group the discussion turn to Authors selling Merch. I had a sudden vision of an author selling table filled with knick knacks. Somewhere in amongst the jumble of author branded merch on the table was the lone book that inspired it all. (Rather like our big brand bookstore....) Then one author said take a look at this... and we all said OOOOH. A whole different level of Merch for authors...

Maureen

@craicer

* Kiwi author Nalini Singh was on the Science Fiction and Fantasy Marketing podcast this week. One of our publishing rockstars!

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces every month in a newsletter. When you subscribe you will also get my nifty book crammed full with marketing notes. The blog runs on coffee fumes. If you want to say thanks feel free to hit the coffee tab. My brain says Thanks!
 

Pic: Flickr Creative Commons Guilhem Vellut

Engagement

Each week I look over my collected links to see what an over arching theme for the blog might be. Sometimes it’s a stretch to link up the content but this week everyday there was something about writers being connected with readers and the disconnect from publishers and distributors with writers.  This is nothing new. I have been observing this for the last five years. However it is interesting to look at this within the context of this week’s headlines around the publishing blogosphere...

Libraries are where the readers are.

Last year two ebook library subscription services models kicked off, Scribd and Oyster. For a flat monthly fee subscribers had unlimited access to ebooks across formats. The big publishers sat back and watched developments and are now jumping on board. Today Simon and Schuster added their 10,000 book backlist to the services, following HarperCollins earlier this month. This is a bid for reader’s affections. All You Can Read buffet for $8:99/month. The publisher gets a cut when a book is lent... Mike Shatzkin is predicting that the biggest publisher of them all, Random Penguin, will start their own global library. (Or will there be a nice buy out in the future...)

Smashwords has just partnered with OverDrive the biggest library database system in the US to make all their books available. This model is interesting. If the one copy of the ebook is checked out customers have the option to buy their copy through the library...a win/win for libraries. And what about the chance for celebrity curated lists of books just for librarians to recommend.

The Amazon vs Hachette fight doesn’t look like it is winding down... Mike Shatzkin looks at the power play and how publishing has been flipped over with the power now belonging to the retailer who has the customers.

If you are an author in the middle of all this what can you do? Take control where you can of your own reader engagement. (get in the libraries...sell from your website.. reader fan email databases...)

Hugh Howey brought out another Author Earnings report this week. The howls that once greeted these one day snapshots of where the money is going in the publishing world have become muted... Everybody is scratching their heads...how can this be... the same figures again... Is Hugh right? If you are traditionally published this could be a game changer for you.

Joe Konrath has practical advice for how you navigate this changing world...(a bookmark post!)

Bob Mayer also tells you to take responsibility for your own work. Complaining is not a business strategy!  Change your mindset!

Dean Wesley Smith talks about foreign deals and how you do them...

Lindsay Buroker on whether it is worth becoming an Amazon affiliate.

In the Craft Section,

Feed the Reader within the Writer

Chuck on Writers Block (Trigger warning for your ears)

Stealing from other writers (it is not a bad thing....)

The ultimate guide for becoming an idea machine

Elisabeth S Craig on developing thematic ideas

Drama belongs in your logline not its creation.

5 essential story ingredients

In the Marketing Section,

How to create the perfect trailer. (useful for book trailers)

Slideshare book marketing from Joanna Penn

Free image sources list

How to Make WOW blog images with Pic Monkey (from the amazing Jami Gold)

How to build a contact list of readers.

How to manage an email list...software etc

Self publish a print book worldwide. 

Advertising on Goodreads

Dave Gaughran has discovered a new site, Noisetrade, which aims to build your fan base. They have just branched out into books from Indie Music.

Website of the Week: August Wainwright has collected the 50 best Indie resource sites around. Many of these are on my regular check list. (one stop shop)

To Finish,

How are the successful authors out there navigating on the publishing sea. Russell Blake a publishing phenomenon is interviewed on how he has gone from 0 to 500,000 sales in a couple of years. (you may hate him after reading but you can't ignore him…) MindBodyGreen checks out 10 things successful writers do differently.

Engage the reader... Make it easy for them to find and buy your next book... SIMPLE. (DUCKS…)

(There are lots of links in the Craft and Marketing sections to help you.)

maureen

Counting The Cost

I am writing this as builders work on our character cottage. Unfortunately the character of our cottage is that of a Saturday night drunk, happy but lurching and having difficulty standing straight. This is fine for a person who will wake up sober the next day but not for a house. Pulling off outside walls to find crooked framing which explains the crooked walls, which means the windows don’t fit properly which means there is rot...these are the hidden costs. We were prepared for some hidden cost but now I am dreading the call of my name from the builders at the other end of the house.

In the blogosphere Writer Beware has a guest post on why small publishers fail with a few scenarios of real situations that have you wincing for all those who are involved. This post responds to comments that asking publishers hard questions about their business  seems mean and intrusive. Given what each scenario details...as an author you’d better know the costs up front.

Sometimes this writing life costs us too much and you feel like throwing in the towel....

Miss Snarks First Victim has a great post on where the quitting decision may be coming from.

L M Preston solicits good advice for beating the blues and Ava Jae of Writability talks about writing through resistance...which echoes Stephen Pressfield's great book, The War of Art, which I bought last week...I recommend this book if you are struggling with the whole ‘what am I doing this for’ scenario.

Agent Mary Kole talks about the decisions of choosing a book to represent for love...or for the potential money...

Fiction is our way of creating a tribe for ourselves- Victoria Mixon This beautiful phrase comes from a very thought provoking post on writing that is challenging and inspirational and shows the costs to yourself as you follow this path.

Lindsay Buroker always has some interesting things to say and this post is no exception. How to improve your sales at Barnes and Noble, Smashwords and iTunes. Check out Lindsay’s previous posts on advertising while you are visiting.

Alan Rinzler has been looking at Book Publicity and he has interviewed three publicists about their work and tips that you can learn from them.

Joel Friedlander has a great rundown on blog widgets and how to get the most out of them design wise.

Jami Gold has a great tip for MS Word and Beta readers...and how to get all their comments all together in one place...tricky and the payment is a saving of your sanity.

This week the Scholastic Media president was interviewed on where Scholastic is going with eBooks enhanced apps etc etc. The interesting numbers from January 2011-January 2012 saw a 474% uptake in children’s eBooks. Scholastic predicts that 30% of all their revenue will be digital by 2015. It is a very interesting article and those of us who write for children need to be flexible in our thinking of where our audience is going.

Jody Hedlund is also concerned about audience and asks whether you really know the demographic that you are writing for. She raises some interesting points in her post eBooks vs Paper...are you taking your audience with you?

Next week hopefully the building work will be nearly finished and we will be counting the cost...and probably reaching for a bottle of solace.