Chasing The Reader

This week in the publishing blogosphere

Scribd changed its subscription model. A little shiver fluttered through the online publishing community at the news. Were they going to fold? With the dominance of Amazon Unlimited and the demise of Oyster, Scribd is really the only alternative in subscription reading. Scribd still lives but the day of the all you can read buffet is ending.

This week Google entered into the reading market... with books that cannot be printed.

These books aren’t even for e-readers. They are short, just right for a commute and designed to be read on a phone.... and they are choose your own adventure type books. Taking the story and gaming it into your phone challenges conventional storytelling. With Google behind this experiment it will be interesting to see where it goes.

At the end of January, Berlin hosted a Future Publish conference. One of the keynote speakers, Chantal Restivo-Alessi, talked about the value of the story across all mediums, harnessing digital across all platforms and building deep engagement. Backlists are crucial and Authors and their brand should be marketed on a global scale. This is a really interesting article. (I can't help wondering what it would do for NZ if the individual imprints here marketed NZ Books globally instead of to two chain booksellers.)

Jane Friedman has an interview with Agent Laurie McLean specifically about one of her clients who operates in a hybrid fashion across the publishing and music industries with one feeding into the other. So Simon Curtis writes a Y.A. book and happens to create music and so references it in the story and brings out an album of music which promotes the book which promotes his music and.... Hybrid storytelling going in all directions now.

By now your brain has probably gone into Popcorn Kitten mode so you should read what James Scott Bell has to say about coping with the writers bane of too many ideas crowding in all at once. This is excellent advice which will keep you productive or at least allow you to sleep easier.

Writer Beware is continuing to warn authors about the many and varied scams that Author Solutions are perpetuating across all their various fronts for reputable publishing companies. The latest examination is the marketing on-sell. This is where they really make their money charging hundreds of dollars for simple services. The charges are truly eye-watering. Even if you know that you will never get caught on this - read it so you can inform others.

Jami Gold has been thinking about the times when an Author might work for free. This is hotly debated in the creative community where we see little enough money for our work. A few weeks back we had Phillip Pullman campaigning to pay authors at festivals. Jami has some good points to make about choosing carefully which projects we do for free.

I have been thinking about Dean Wesley Smith's article all day. He takes a look at the longevity of the writer in the digital age. It does make you think. If books don’t go out of print because digital backlists are still selling... authors really need to understand the long game and plan their careers for it. Dean is still finding readers for books that are 30 years old... and you can too.

In the Craft Section,

The Book Designer- 3 mistakes you made writing the first book.

Tara Sparling- Dissecting the blurb formula

September Fawkes – 15 tactics for writing humour- Bookmark

What not to do when writing for teens

Steven Pressfield -The difference between subject and theme- Bookmark

Effective outlining in Scrivener using metadata

Anne R Allen – a guide to co writing -Bookmark

Darcy Pattison- find your novel opening

Janice Hardy – Deep P.O.V is not the only P.O.V.

In the Marketing Section,

Rachel Thompson- 4 ways to improve your sales

How to promote your book

Anne R Allen- Using Google plus and why you should. (This post is getting a lot of comments 

around the blogosphere. You should read it!)

How writers ruin their Amazon links- Bookmark!

Jane Friedman on finding a Book Publicist

Ways Authors can reach Readers

Website of the Week

Besides being an awesome blogger Lindsay Buroker manages a podcast called SFF Marketing. This podcast is a deep look at marketing issues and has great guests. Being a podcast it’s easy to listen to while doing other things. Today they interviewed Data Guy of Author Earnings. The latest Author Earnings report is ruffling a few feathers. Data Guy is being touted as a guest at Digital Book World’s upcoming conference so this podcast is a must listen if you are following what is happening in the Indie World. Then you can check out all the other goodies in past podcasts.

To Finish,

Angela Ackerman writes some great articles.  This one for Romance University on romancing the reader is a must read. After all readers are why we spend so much time crafting the characters. We want them to love our characters as much as we do.

Loving the reader means we have to show up for them. 

This week the annual SCBWI conference in New York was rocked by an amazing keynote from children's author Gary Schmidt. Besides reading the keynote... check out the great conference blog.

Maureen

@craicer

Pic : Flickr /Creative Commons/ Rene Schwietzke

Paying The Piper

Oh the pain and the angst in the publishing world this week when the news broke that a  *reputable* author had been buying 5 star reviews for Amazon copies of his books...and not only that he had done it but that it was even possible...thus skewing the system and maybe breaking a few codes of conduct practices on the way. 

This has put the spotlight onto reviewers...how much should they charge? 

Now you are getting in to tricky territory...

If you said nothing...how do reviewers make a living with falling print media and newspaper layoffs? And where does that leave Kirkus who charges $425 US for a Kirkus review to Indie authors under their Kirkus Indie column. (They say it will be a Kirkus review. They don’t say it will be a good one...and it isn’t.)

Porter Anderson, critic and all around great guy, sets out the arguments in Extra Ether on Jane Friedman’s site and over 100 comments in a short space of time sees this as an important moment in publishing. What will be the status of the review in the future...He wants every reviewer to clearly put their relationship to the writer in the reviews... otherwise it is fraud!

The knives are out for authors who may have puffed up their stats with paid reviews but it does highlight a problem about review visibility to independent authors and small publishers. (and on that note the knives should be out for writers behaving badly when they solicit fan hate mail to reviewers)

While on this subject Catherine Ryan Howard takes a look at 50 Shades of Grey and wonders how you can call it a self publishing success story...

Julie Musil talks about what you do when critique partners disagree with your work.

Writer Unboxed challenges you to really know who your audience is...and how to find out.

JJ from Pub Crawl talks about what happens in her head as she has to reject a manuscript from her publishing house.

After all this gloom you need a pick me up. 

The wonderful (witty) Inkygirl has written about how a rejection got her a publishing contract...A feel good story to give Illustrators hope....

This week Mike Shatzkin (publishing futurist and guru) posted an article with lots of important points to think about in the publishing future...especially in the developing world where he sees the 0 print phenomenon happening there faster because of the costs of printing and shipping print books vs ebooks. A very chewy read with lots to think about now that Amazon has opened up India!

Rachelle Gardner is also looking at the publishing future and what authors will need in their tool box.

In the craft section,

10 steps to decontructing the novel to find out how it is done...

17 reasons to write something now....

Jane Friedman sneak previews The Plot Whisperers new workbook with an excerpt, 7 essential elements of scene and structure.

i09 has the hard hard task of telling you how to fix the plot hole in your book...Read with tongue firmly in cheek.

Writers write has a look at the 12 common archetypes...for those of you who love infographics.

Novel Rocket examines two forms of historical research and how you should combine elements of them for effective research.

and to finish

DIYMFA  has a lovely post on how to get your creative muse to show up every morning. It’s psycological....

Tonight I am off to celebrate 20 years of the wonderful Children’s Bookshop in Kilbirnie...It’s going to be a PARTY!

CONGRATULATIONS JOHN AND RUTH McINTYRE!

maureen

Photo: http://www.flickr.com/photos/jpellgen/6023131824/

Sticking Your Neck Out....

It has been a clear-the-decks week. 

Empty out a room. Paint it. Put it back together. Chuck out what you don’t want. Find stuff chucked out and rescue it. Justify why you saved the chucked out item.

Writers are hoarders. Teachers are hoarders. I am doubly dammed or blessed whichever way you look at it.

While I have been painting and contemplating treasure or trash... Bob Mayer has been taking a hard look at the Digital Book World conference and weighing up the worth of their speakers and the comments on twitter about where digital publishing is going...self publishing... and being your own publisher/bookstore owner.... This is a must read. Bob walks the talk. He pulls no punches.

Another person weighing up epublishing and her experiment with it is Zoe Winters. 

Zoe has released a couple of ebooks and designed and executed an amazing campaign around getting her name out there. This name is a pseudonym and in this critique of her year, social marketing her ebooks she compares it with her other ‘real life’ writer persona. Zoe shot to fame on the writer’s blogosphere with her video series Who is Zoe Winters...clever marketing. This article is also a must read for people contemplating ebooks.

I post these articles because the face of publishing is changing rapidly and writers should be aware of what is happening in the industry and what other writers are experiencing.

This week Publishing Perspectives posted an article entitled Half of US Publishers Believe ebooks Will Be Dominant By 2014 and Mike Shatz of Nokia wrote a guest article on Moconews On Why Online Retailers will Squeeze out Publishers In the Book Business.(as always I recommend you read the comments that these articles generate.)

Know what you want to do and go in with eyes wide open.

So after that dose of reality...back to Fiction

Callihoo has posted George Polti’s 36 dramatic plots...a good reference tool and Publetariat has answered the question How Do You Keep Your Plot from Feeling Contrived..if you are stuck for ideas. 

On Craicerplus (my Amplify page) I have links to articles on

Hunger Games- Why Kids Love Disaster Distress and Dystopia...(not only kids...this is a great article by a psychologist.)

10 Steps for Working Past The ‘This Stinks’ Blues.

How To Organise Your Assignments, Research, Interviews and All The Rest

How To Write Your First Novel In Under Four Weeks.

A Handy Beginners Guide To ebook Formats Apps And Devices.

Conference season is upon us and WriteOnCon kicked off with an Agent’s Panel which is covered on Heather McCorkles Blog.

And the Big One SCBWI NEW YORK...kicks off tomorrow....However you can hole up in your office and follow it all as it happens by going to the live blog site...I did that for LA...great little insights and it didn’t cost me the ticket...(but oh how I wished I was there.)

If you are interested in a conference closer to home Spinning Tales in Auckland is still open for registrations for another month.

Anita Laydon Millar advises that you must stick your neck out because you never know where it might lead you...(all from a reader of her blog...)

Here is episode 2 of Zoe’s Self Publishing Video Series...have a laugh.

enjoy,

maureen

Transition or....

This week I have been thinking about transition, the movement from one state to another. 

In our busy home there have been a few moments of transition. Some big. Some small. One child finished her school life. After exams the big wide scary world beckons...of course the parents are feeling it as well. How did she grow up so fast? 

Because of the older sisters transition, a younger one has to step up and do more for themselves. No one else is going to do the lunch, make sure you catch the bus in time etc. 

Last weekend I was on camp with the Youth Group. Here the transition was marked with half of the Youth coming from refugee camps. Learning English is hard enough, but what do you do with a sleeping bag...a kayak...a BBQ sausage...new experiences all around...so this is being a Kiwi?

In the writing blogosphere transition seems to be a dominant theme this week as well.

Kristen Lamb has a great series running over on her blog on structure and plot problems. This is one of the best articles I have read on looking at the 3 act structure and where writers can fail. You will be looking for the purple dragons in your manuscript.

Victoria Mixon has four rules that should be up over your desk...If you fail at any one of these the purple dragon will appear...

Writer’s Alley looks at storyboarding software (freebees) and there are some great programmes out there. Take a look at the screenshots. They give you are good feel for what the programme can do and if you love MS Word there are a few tips in there as well. It helps you to step back from your writing.

Jackee Aiston has a good set of rules for writing...where are your time wasters? How do you use your time? If you need to transition from staring at the screen to actually getting some work done these may be a good help.

What can be negotiated in a contract...what should be in there. Rachelle Gardner has a must read post on contracts...as always I urge you to read the comments. Rachelle is a prominent member of the agent blogging community and is widely followed.

Over on Craicerplus (My Amplify Page) I have links to articles on

How Writers Can Use Twitter

How To Write Fights Games Races and Chases...

What Makes A Great Blog Tour

The Big List Of RPG Plots....(this is seriously good!!!)

To finish  Bob Mayer has a great article up on his blog Write It Forward....'Resistance is Futile' about the future of publishing as he sees it.  Bob is an excellent teacher and multi published best selling writer...Go take a look...

Transition or Die....


enjoy
maureen