Feed your Mind

This week in the publishing blogosphere The New Publishing Standard was looking at the Beijing Book Fair which kicks off next week. It is looking bigger than any other book fair at the moment. This is a really interesting read. Book sales are on the up in China, with the English language now being taught in state schools. The next decade promises interesting book publishing times outside of America. 
Edit: Late addition, the impact the America China trade war on publishing from Publishing Perspectives

Leapfrog nations are also embracing reading- on mobile phones. Cape Verde shows what the future hold for Book Publishers. The world is moving a lot faster than your print technology.

Somebody poked Google and it woke up. With everyone wondering if any of the other big tech companies would take on Amazon Publishing… Google decided to join the party and fix its royalty rates for Google Play. (However, if they really wanted to play big… as Jim Kukral from The Sell More Books Podcast says... Google needs to offer 100% royalties for a while – That will be the game changer!)

Google might be too late to take on Amazon. The Atlantic published an essay this week on how Amazon wants to conquer the world of publishing. It’s all about subscriptions… and how much they can tie you into their marketplace.

Meanwhile, Wattpad and Penguin Random House have been talking. Wattpad Books has inked a publishing deal with PRH. Their books are due to hit next month. Out of the gate first, are Young Adult titles.

Cory Doctorow has an interesting article on whether James Daunt can turn around Barnes and Noble. First, treat your stores like Indies… (How about giving the workers a living wage?)

Kris Rusch continues her look at licensing and this week’s post is another great one on mindset. Do we as writers expect success or rejection? Our mindset will control whether we take advantage of new learning or we don’t. This is a must-read post.

The fabulous Anne R Allen has a guest post from Sue McGinty about Book Marketing at home. How are you making sure that the people in your home town know about your books? As always, read the comments for some more great ideas for bookselling at home.

In The Craft Section,

The three-act sequence- Shaunta Grimes- Bookmark

What is external conflict?- Kristen Kieffer

4 ways to write a better novel- Janice Hardy- Bookmark

Masterful Character description – C S Lakin

How to cure mid-novel sag- James Scott Bell

Conflict- taking advice from the wrong person- Becca Puglisi- Bookmark

Editing tips- The Write Life- Bookmark

In The Marketing Section,

Two great posts from The Creative Penn Blog- How to sell more at author events and 5 ways to stand out as an author on social media – Bookmark Both!

Two great posts from Bookbub Insights- Book launch checklist and Promote your book before it’s published- Bookmark Both!

17 Book marketing tips- Penny Sansevieri- Bookmark

A simple trick to find your target audience- Writers Digest

To Finish,

When you are bootstrapping your author business – you always have an eye out for tips and tricks that might save you time and money. Written Word Media, besides operating some nifty book promo lists, have also got a list of free tools that you might want to check out. I use some of these… especially Canva. 
If you write for children you should dip into the SCBWI Conference blog. The big LA gathering finished this week and they live blog their conference. Run your eye down the list of keynotes and panels on the right-hand side to feast your brain on.

Maureen
@craicer

My monthly newsletter is coming soon, where I round up the best of the best links.
When you subscribe you will also get a nifty mini book crammed full with marketing notes as a thank you.
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Pic: Foodista- Berries

Future Proof

It’s my eleven year blogoversary. The publishing world is very different now than when I started. I am very different... I have more grey in my hair. Writing remains the same but the way we publish has changed. The way we will publish in the future will be different again. As everyone in publishing likes to say... we live in interesting times.

This week Porter Anderson reported on a panel discussion held on the eve of the London Book Fair where publishers discussed how well the industry was able to face the competition in storytelling coming from TV, Netflix et al. The panel represented some of the biggest names in communication and the comments are really interesting. Read it and have a glimpse into the future.

Netflix is everywhere.... No seriously, they are everywhere. I was surprised when I found out they were in every country but four. Their global business is 70% of their revenue. Now think about the implications from a publishing perspective. Remember you are in the entertainment industry... Read this article for an insight into how you should be viewing your work....

Last week Google unveiled a little feature that could change book buying habits for ever.

'Talk to Books' takes the search into the realm of conversational AI. Ask the AI to search by sentence... and it will tell you all the matches. Take it further and ask the AI to buy it for you and then read it to you. Digital Book World looks at where this technology might take us.

Last month I highlighted a money laundering problem that used authors details without their knowledge. If you publish with CreateSpace you may need to go and change your passwords because hackers have started to target it.

This week Victoria Strauss of Writer Beware highlighted a problem with Publishers Weekly. PW is a respected industry magazine style resource that everybody in publishing refers to, so what are you to think when PW advertise two vanity publishers with questionable practices?

Amazon have been pulling reviews lately. This has disconcerted a lot of writers in the industry. After all reviews ensure how books get seen by potential readers... which means sales... which beget reviews.... Penny Sansevieri posted an article recently about what you need to watch for to ensure that the Zon doesn’t pull reviews on your book.

The European Union are implementing some changes that will hit everyone who gathers data from people visiting their websites. Before you think that doesn’t apply to me... it may do. Do you have newsletters or freebies on your site? If so the EU laws apply. Check out this handy FAQ about what you need to know.

This week I was talking about comparisonitis in my monthly newsletter. It is a creeping disease that overtakes you when you look at your work in progress and almost any other book that comes into your orbit. Joanna Penn has a great article on the subject. If you suffer from this or recognise the symptoms, this is the article for you.

In The Craft Section,

Subplot ideas- Now Novel- Bookmark

Learn about the colour of a page of type – The Book Designer

How should a character say nothing?- James Scott Bell- Bookmark

10 things about sequels- Janice Hardy

How to use commas in your writing- Grammarly

Elements of a great first chapter- Bookmark

In The Marketing Section,

How to get book reviews without begging- Dave Chesson

Reviews and what to do with them- Draft2Digital

Beyond a refresh- Changing our brand- Jami Gold- Bookmark

Print On Demand - cost comparisons- Bookworks

How to come up with good comp. titles for your book- Nathan Bransford- Bookmark

How to write a sizzling author resource box- Joan Stewart

To Finish,

James Scott Bell is one of my Go To writing craft gurus. When I’m in the middle of a tricky scene or taking a break or... I reach for a writing craft book. This week James talked about competence, which can sabotage a writer. Are you satisfied with getting by in your writing craft or are you willing to try to be better.

Over the last eleven years I have written a blog post nearly every week, a monthly newsletter for nearly two years, ten short novels, four full length and I don’t know how many short fragments of stories that sit in a folder on my hard drive. The more I learn the more I feel I need to know. I like to think I have improved as a writer. If you were around in the beginning and are still with me now... I must be doing something right.

Thank you for sticking with me every week.

Maureen

@craicer

I round up the best of the bookmarked craft and marketing links as well as some other bits and pieces in a monthly newsletter. When you subscribe you will also get a nifty book crammed full with marketing notes.Don’t forget to share the blog around your writing friends and if you want to fuel a celebratory coffee you can hit the coffee tab. Thanks

Pic: Flickr Creative Commons / Romerito Pontes

Chasing The Reader

This week in the publishing blogosphere

Scribd changed its subscription model. A little shiver fluttered through the online publishing community at the news. Were they going to fold? With the dominance of Amazon Unlimited and the demise of Oyster, Scribd is really the only alternative in subscription reading. Scribd still lives but the day of the all you can read buffet is ending.

This week Google entered into the reading market... with books that cannot be printed.

These books aren’t even for e-readers. They are short, just right for a commute and designed to be read on a phone.... and they are choose your own adventure type books. Taking the story and gaming it into your phone challenges conventional storytelling. With Google behind this experiment it will be interesting to see where it goes.

At the end of January, Berlin hosted a Future Publish conference. One of the keynote speakers, Chantal Restivo-Alessi, talked about the value of the story across all mediums, harnessing digital across all platforms and building deep engagement. Backlists are crucial and Authors and their brand should be marketed on a global scale. This is a really interesting article. (I can't help wondering what it would do for NZ if the individual imprints here marketed NZ Books globally instead of to two chain booksellers.)

Jane Friedman has an interview with Agent Laurie McLean specifically about one of her clients who operates in a hybrid fashion across the publishing and music industries with one feeding into the other. So Simon Curtis writes a Y.A. book and happens to create music and so references it in the story and brings out an album of music which promotes the book which promotes his music and.... Hybrid storytelling going in all directions now.

By now your brain has probably gone into Popcorn Kitten mode so you should read what James Scott Bell has to say about coping with the writers bane of too many ideas crowding in all at once. This is excellent advice which will keep you productive or at least allow you to sleep easier.

Writer Beware is continuing to warn authors about the many and varied scams that Author Solutions are perpetuating across all their various fronts for reputable publishing companies. The latest examination is the marketing on-sell. This is where they really make their money charging hundreds of dollars for simple services. The charges are truly eye-watering. Even if you know that you will never get caught on this - read it so you can inform others.

Jami Gold has been thinking about the times when an Author might work for free. This is hotly debated in the creative community where we see little enough money for our work. A few weeks back we had Phillip Pullman campaigning to pay authors at festivals. Jami has some good points to make about choosing carefully which projects we do for free.

I have been thinking about Dean Wesley Smith's article all day. He takes a look at the longevity of the writer in the digital age. It does make you think. If books don’t go out of print because digital backlists are still selling... authors really need to understand the long game and plan their careers for it. Dean is still finding readers for books that are 30 years old... and you can too.

In the Craft Section,

The Book Designer- 3 mistakes you made writing the first book.

Tara Sparling- Dissecting the blurb formula

September Fawkes – 15 tactics for writing humour- Bookmark

What not to do when writing for teens

Steven Pressfield -The difference between subject and theme- Bookmark

Effective outlining in Scrivener using metadata

Anne R Allen – a guide to co writing -Bookmark

Darcy Pattison- find your novel opening

Janice Hardy – Deep P.O.V is not the only P.O.V.

In the Marketing Section,

Rachel Thompson- 4 ways to improve your sales

How to promote your book

Anne R Allen- Using Google plus and why you should. (This post is getting a lot of comments 

around the blogosphere. You should read it!)

How writers ruin their Amazon links- Bookmark!

Jane Friedman on finding a Book Publicist

Ways Authors can reach Readers

Website of the Week

Besides being an awesome blogger Lindsay Buroker manages a podcast called SFF Marketing. This podcast is a deep look at marketing issues and has great guests. Being a podcast it’s easy to listen to while doing other things. Today they interviewed Data Guy of Author Earnings. The latest Author Earnings report is ruffling a few feathers. Data Guy is being touted as a guest at Digital Book World’s upcoming conference so this podcast is a must listen if you are following what is happening in the Indie World. Then you can check out all the other goodies in past podcasts.

To Finish,

Angela Ackerman writes some great articles.  This one for Romance University on romancing the reader is a must read. After all readers are why we spend so much time crafting the characters. We want them to love our characters as much as we do.

Loving the reader means we have to show up for them. 

This week the annual SCBWI conference in New York was rocked by an amazing keynote from children's author Gary Schmidt. Besides reading the keynote... check out the great conference blog.

Maureen

@craicer

Pic : Flickr /Creative Commons/ Rene Schwietzke

Angst And The Writer

The publishing blogosphere has been angsting this week over the demise of the Tools Of Change Conference. In an unexpected move Tim O’Reilly decided that publishing knew all about digital and he had other things to do with O’Reilly Media. This came as a big shock to the community which didn’t agree with Tim’s viewpoint. Has publishing really embraced digital? What about the community aspect of TOC ? What replaces all those cutting edge conferences just before Bologna? Brian O’Leary looks at Tim’s decision and wonders if he just sold himself out.

Two of the hardest working people in community building for TOC are now out of a job. Joe Wikert wonders what he should do now, given what he knows.

Google are finally in court to answer the big question... where are those royalties from all those books that you digitised? The second attempt by the Writers Guild class action lawyers to finally get some answers may have worked.

Maureen Johnson took alook, this week, at gender bias in book covers. Did having a female or male name as the author on the cover change the way it was marketed regardless of the content? She asked her followers to flip the covers to reflect the opposite gender and opened a can of worms on twitter. Women authors seem to be getting a girly cover treatment on their book which doesn’t warrant it given the subject matter inside it...Great article...and check out the book covers that her followers came up with.

Rachelle Gardner had the comments flying with her blog post Will My Publisher Let Me Self- Publish too? Her post looking at what was in it for the Traditional Publisher struck a real chord among Hybrid authors and there were many arguments for and against her views and much anguish over non compete clauses in contracts. Take the time to read the comments. Self Publishing could be seen by your Trad publisher as competition...which means contract breaker....

Passive Guy takes Mike Shatzkin to task over the next Publishers Launch conference, Scale. Has Mike missed the boat completely with his focus on big publishing companies changing publishing in the future...in the tech world it’s the little guys who scale up successfully.

In Craft,

5 Common Problems InYour Young Adult Manuscript

5 Ways First Pages GoWrong

Why I Avoid Writing InThe First Person.

Be Your Own BookDoctor...Janice Hardy tells you what to look for.

In Marketing,

Who are you Online and is it different from who you are. An interesting article on the effects of marketing yourself from the Literary Journal VQR.

A list of children’swriters who blog...and how they approach their audience.

To Finish,

Hugh Howey seems to be the flavour of the month for journalists trying to understand what’s happening in publishing. As he wanders Down Under (NZ and Aussie) he is being hounded for press interviews by the folks back home.

His replies add to their angst.

Looking Sideways

This week I have spent a lot of time staring out through car windows as we have traveled the length of the North Island. We don’t usually travel this trip in mid winter and the familiar summer landscape morphed into unfamiliar with ice and snow touches which generated lots of interest inside the car. The volcanoes looked spectacular and we detoured to give the kids an hour playing in the snow.

My reward for driving the tricky mountain icy road and taking lots of pictures of my snow loving family was to spend a good hour chatting with my fellow FaBo writing team member Kathy White as we plotted dastardly twists that we could put into the next FaBo story...heheheheh.

Fabo 3 gets underway next week, so tell a child near you to check it out. Nine writers...a story that twists and turns...and a challenge to KIWI KIDS to try an outwrite us every week for prizes and fame...and coz we might need some ringers when we need a break....

Today I have been thinking about the marketing options writers have with movies....I hear you all saying WELL DUH! but it is bigger than that. Popular teen authors have this whole movie buy in sorted. They get their fans to come up with dream casting of their favourite characters... promote and discuss these...and if they have a film option generate hype for every little piece of news...this of course feeds into the books...with competitions for best fan book cover, best fan book cover for movie tie in...movie poster art with your dream cast...etcetc. What makes this a marketing mania tour de force is that the books titles are constantly being talked about in a sort of sideways move.

Today Cassandra Clare, having a keen finger on the fan pulse, had a pivotal piece of news to share with her fans on the casting of a major character in the City Of Bones movie. She told her fans she wouldn’t reveal it until they made it a trending topic in Twitter. One hour later it was the worldwide trending topic and she had to spill the beans. Cassandra is generating huge hype for the movie but at the same time those books are getting pushed in front of everyone. Not bad when she has two more books to go to wrap up two series and launch a third.

Catherine Ryan Hyde, she of Pay It Forward fame, talks about what happens when Hollywood gets hold of your book and then rewrites it...how does an author cope...

Both of these posts look at author marketing in a slightly different way. The next two links help you to understand what is going on. Betty Ming Liu teaches social media in her journalism class and she has put together the guide to the best way to use Twitter. This is how I use Twitter and how I tell others to use this tool.

Catherine Ryan Howard talks Google and SEO which is something that authors need to understand...especially Metadata. How does a search engine even find your book?

LJN Dawson reminds us that this whole book explosion thing is recent and nobody has a handle on Metadata...but we should.

Chuck takes a look at 25 Bad writing behaviours....(warning It’s Chuck...so be prepared to have your hair stand up! You will nod and laugh sheepishly at the same time tho.)

Laura Hazard Owen talks about the new publishing kid on the block for women writers...you pay but they vett...an interesting model that may well point to the way of the future!

Agent Rachelle Gardner talks about 7 ways that writers give up their power and why this is not a good thing.

For the illustrators out there Debbie Ridpath Ohi has the most magnificent helpful collection of blogs for writers...but she is a talented kids book illustrator. She has started a blog just for kids book illustrators...which you should check out!

In the craft section

K M Weiland talks about tone...do you struggle with it?

Janice Hardy talks about filtering...that is words that distance the reader from the POV character.

Agent Mary Kole talks about a common problem she sees often in manuscripts...when the problem is too difficult...the characters become unbelievable...

Writer Unboxed has a stand out post on the curse of the middle book..that is the one in the middle of a trilogy...How do you get it to stand on its own when everybody knows it’s the middle book!!!

To finish,

Ollin Morales always has an interesting blog and this piece on the ten rules of grammar all writers need is an inspiring reminder to look at rules sideways.

maureen

pic is from this cool tee shirt on line shop

Once Upon A Time

I am writing this cutting close to the wire again. 

I have had a busy day editing a fairy tale down to under 1500 words for a competition. I don’t write fairy tales so it was a good stretch for me to study up on the genre...i.e. pull out the reference fairytale books my kids own... and work out how to put a fairytale in a New Zealand setting. I enjoyed it. I like to work with a few constraints because then you have to be more creative as you try to stetch them.... 

Writing to under 1500 words for this competition has challenged all the kiwi children’s writers and there now seems to be an unofficial competition going on for who has the most words under 1500. I got mine down to 1493 and was pretty pleased with my effort, however another member of the FaBo team got his to 1499. It is all good practice for us as the Fabo team is limbering up and ready to charge into FaBo Olympics.  We are just putting everything in place and then we get the starters gun on 16^th July.

Around the blogoshere this week there have been some interesting tech developments. Microsoft launched their new tablet, Surface and things looked pretty nifty...Windows 8 operating system, direct price comparison with iPad, ships in November.

Today Google launched into the Tablet world with Nexus, voice operated, android system, direct price comparison with Kindle Fire, ships next week. Hmm the Tablet war heats up...Google threw in new tech virtual reality glasses to everybody at the launch...and these glasses record what you are seeing as people watching were treated to sky divers wearing them and streaming images of their jump in real time back to them.

Joe Wikert put out an interesting idea this week with his comment piece, Let’s open a ebook store. He challenges publishers to open an ebook store on their websites DRM free. If retailers can print books (think book espresso) why can’t publishers sell from their own site...there may be a few snags.

Mike Shatzkin has been thinking along the same lines and he is positive that Publishers who don’t figure this out will be has-beens in two years. And he is talking about the big six. Check out his opinion and get a heads up to the next big changes in publishing.

Kristin Lamb has been taking a hard look at Facebook and the changes they keep slipping by us, one of them holding your fan pages hostage...hmm. Why are they doing this and are they killing their own golden goose?

A lot of people are commenting on Jane Friedman’s blog with a guest post by Ed Cyzewski on self publishing being a tragic term...he has a different take. It takes a community to publish a book.

Joel is also reading from a similar page with his 6 things I love and hate about self publishing.

John Scalzi had his latest book Redshirts hit the New York Times Bestseller list.

In this entertaining piece he examines all the factors that contributed to this success or not. Not what you think...Take a look!

In the craft section

3 Tips for writing heavy emotional scenes from Jami Gold.

How to spot Mary Sue in your writing (that’s the character whom you agree with all the time)

10 Questions that will help you find your voice.

5 Story mistakes even good writers make...

World building is Martina Boones great guest post on Harry Potter For Writers

Bubblecow has a tip packed post on Book proposals, synopsis etcetc...worth bookmarking.

In the more eclectic section, Writing with both sides of the brain...thoughtful post looking at whole self writing.

7 ways to make money as an author you haven’t thought of.

Jody Hedlund has 20 ways readers can help you...worth passing on to your readers 

To finish,

Also today Mark Coker of Smashwords tweeted his announcement that Smashwords is partnering with the Califa Library system in California. Yup you can go to their libraries read topselling ebooks and buy them on the library site. This is putting the power back into libraries...an interesting development to watch in the coming year.

The End.